ACCORDION KINETIC FUNCTIONALITY
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OCTOBER 2022
© 2022 Epsilon Data Management, LLC. All rights reserved. Proprietary and confidential. All names and logos are trademarks or registered trademarks of their respective owners.
ACCORDION KINETIC FUNCTIONALITY
What it is: Kinetic module that allows for a contact to open and close content blocks within an email.
How to use: On supported email clients, click or tap on the ‘+’ icon to expand the section on mobile or desktop. Click or tapping on the ‘-’ icon will minimize the section on both mobile and desktop.
Benefits: Marketers can stack content with a kinetic accordion module and send more information-heavy emails without making recipients scroll.
Considerations: Not supported everywhere.
Fallback will display the entire content expanded. Recommend testing different audiences to see if there is an increase in clicks or engagement.
© 2022 Epsilon Data Management, LLC. All rights reserved. Proprietary and confidential. All names and logos are trademarks or registered trademarks of their respective owners.
2
Fallback Supported
Android Outlook App (Android 11.0) ✓ Gmail App (Android 11.0) Fallback Samsung Mail (Android 7.0) ✓ iPhone iPhone 12 (iOS 14.2) ✓ iPhone 13 (iOS 15.0) ✓ iPhone 13 Pro Max (iOS 15.0) ✓ iPad mini (Gen 6) (iOS 15.0) ✓ Outlook App iOS (iOS 14.2) ✓ Gmail App (iOS 14.2) Fallback Desktop Clients Apple Mail 15 (macOS 12.0) ✓ Outlook 2019 (Win 10 Fallback Outlook 2021 (Win 10) Fallback Outlook Office 365 (Win 10) Fallback Outlook Office 365 (macOS 10.15) ✓ Web-based Clients AOL (Edge) Fallback AOL (Firefox) Fallback AOL (Chrome) Fallback Gmail (Edge) Fallback Gmail (Firefox) Fallback Gmail (Chrome) Fallback Outlook.com (Edge) Fallback Outlook.com (Firefox) Fallback Outlook.com (Chrome) Fallback Yahoo (Edge) Fallback Yahoo (Firefox) Fallback Yahoo (Chrome) Fallback Office
3 © 2022 Epsilon Data Management, LLC. All rights reserved. Proprietary and confidential.
and logos are trademarks or registered trademarks of their respective owners.
KINETIC EMAIL ACCORDION
9/6/2022
CLIENT/APP RESULT
Mobile: In mobile devices, the functionality will work in Native App and Outlook email clients:
All iOS devices
onwards
Outlook Apps
For Desktop, the module will work well in Apple Mail and Outlook for macOS.
Clients: A fallback will display the entire content expanded for any web-based email client.
All names
COMPATIBILITY OF
Fallback: when all offers are showing QC tested on:
EMAIL
365 Edge Fallback Office 365 Firefox Fallback Office 365 Chrome Fallback
•
• Android 2.3
•
Desktop:
Web-based
THANK YOU ACCORDION KINETIC FUNCTION
APPENDIX ACCORDION KINETIC FUNCTION
KINETIC ACCORDION TESTING
6 ©
Epsilon
Month January February March April May June July August September October November December 0 1000 2000 3000 4000 5000 6000 7000 8000 9000
2021 2022
2022
Data Management, LLC. All rights reserved. Proprietary and confidential. All names and logos are trademarks or registered trademarks of their respective owners.
Unique Clickers
•
was
Kinetic module
introduced July 2021. • The Accordion functionality has not shown a significant increase to unique click engagement for this campaign.