Market Research Services – What Is CATI Research And Its Advantages?

Market Research Services – What Is CATI Research And Its Advantages?

CATI – Computer Assisted Telephone Interviewing is a type of study in which an interviewer reads the questionnaire on the computer screen before inputting the responses of the participants as they go. CATI research methodology is one of the most popular methods in market research for data collection.

In simple words, CATI is the method of conducting proper research on the basis of an online questionnaire set up on the computer. The interviewer will generally ask the candidates to give their responses for it. Market research, is basically a telephonic interview based on an online questionnaire – for example, B2B market research or consumer research.

The data which are responded to by the candidates will be stored directly in the system which can be analyzed later or can be used for future development. For every business, research is a crucial process so that the business owner can get the necessary data which can be used to make an informed decision.

Why should you use the market research services?

With the use of new technologies, data gathering has become easier. Especially it’s easier with the AI. Since research is important for every company they try to manage both the research and the business. but not all the companies succeed in this task. Hence, if you wish to get a proper result, then hiring market research services will help you achieve it..

Benefits of using the CATI research methodology:

 It will automatically redirect the surgery based on the responses offered.  Automatically enters and transfers the data to the central system which reduces the time and effort required for the manual entry of data.

 This will potentially reduce the number of errors and time taken to submit the information.  Since the questionnaires are stored digitally, they can be changed at any time without any issues.  It will help you keep track of the survey statistics such as response rate, completion rate, drop-off rate and so on.  Allows the remote interviewer to monitor the analytics which includes the overall interview length, response patterns, answered length and so on. It will ensure the quality of the responses and can be reviewed on the daily basis.

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