How Businesses are facing the Challenges of MDM Revolution in the Consumer Packaged Goods Industry? Presently, the consumer packaged goods industry is facing numerous challenges connected with the master data, b2b business and time-to-market. Since the d2c businesses are anticipated to contribute to up to half of all consumer packaged goods mdm solutions’ growth in the upcoming five years, numerous CPG companies are gaining knowledge on the fly about the right way to become e-tailers. Though, the CPG industry has insulated others in its adoption of the mdm technology revolution. Eventually, many companies are struggling really hard to find the best approach to identify and execute a direct-to-consumer strategy.
One of the primary reasons for this struggle is the requirement to productively navigate the channel conflict. The CPG companies which are finding a lot of success in direct-toconsumer are the ones who have found resourceful consumer packaged food mdm solutions to avoid channel conflict. Normally, they do so through providing something which their other retail partners cannot. Few companies are encouraging individuals to generate customized products which enable you to put a picture to a product. These companies not interfering with their current retail channels, rather they are providing their customers a creative outlet to buy, use and know their brand. This presentation is brought to you by EnterWorks.com