Excavating What Is Digital Asset Management and Key Reasons Why Digital Marketers Care About It
The best-performing marketing teams understand how important brand consistency for increasing awareness around your business is. However, to uphold a consistent identity with the help of digital assets presents several challenges. Without having a central repository to record and store primary visual materials, images evolve stale and your innovative team can get busy with requests for assets which have already been generated. While this might look like a simple incompetence, it can make an important loss in productivity across different teams in your company. Having a central place where all the visual assets are approved and updated cut downs on the wasted time and enables the design team to concentrate on the high-priority projects instead of retrieving an accepted image whenever it’s required. That is where digital asset management tools come in. This presentation is brought to you by EnterWorks.com