Social Media Corner, The Next Step by Brandon Rost, Eastern Pennsylvania Youth Soccer Social Media Consultant
ow that your club has a better understanding of the different social media channels that are available from our Is Your Soccer Club Social article in the last touchline, it’s now time to really focus on building up your communities. Having your presence is great but only if your targeted
community knows that you are in that space and communicating important messaging through it. There are several different ways that you can work on building your community of fans/followers. Below you will find some of the important steps to take to accomplish this. Before you can start sharing your page with people you should secure a unique URL for your fan page on Facebook. In order to do this, visit www.facebook. com/username to secure a unique URL. This will allow your fan page to go from having multiple numbers after the .com to securing something easy to remember like www.facebook.com/epayouthsoccer. Your Twitter handle is already set up to be unique to your Twitter handle. For example Eastern Penn’s is @epayouthsoccer. Now that you have secured unique urls to
drive people to it’s time to spread the word! First add the social media icons to your website so when people visit your site they will see the social icons and be able to click right through to your channels and link in to your communities. Next, start adding your social media icons/addresses to your signatures sent from the club for all board members and officers. Additionally most clubs utilize email newsletters and the email system to spread important club information and news. Start including your social icons on these emails and templates to drive people back to your Facebook fan page and Twitter handle. Lastly, begin giving incentive to your fans and followers with different opportunities to receive cool gifts. In the next issue of Touchline we will be providing you an in-depth look at Google+ and the opportunities available for your clubs. For more information or if you have any questions on the above article please feel free to contact Brandon Rost at Brandon@bemarketingsolutions.com
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EASTERN PENNSYLVANIA YOUTH SOCCER
Winter 2012 Touchline