Edisi 04 Juni 2013 | International Bali Post

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I N T E R N A T I O N A L

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To draw Indian tourists

BPPI promotes Bali tourism AFP PHOTO / SONNY TUMBELAKA

Balinese dancers perform during a welcoming ceremony in Denpasar on Indonesia’s island resort of Bali on May 31, 2013. Through cultural and religious approach, the Indonesian Tourism Promotion Board (BPPI) made tourism promotion of Bali in the hope to draw more tourists from India. Bali Post

JAKARTA - Through cultural and religious approach, the Indonesian Tourism Promotion Board (BPPI) made tourism promotion of Bali in the hope to draw more tourists from India. “We deliberately promote the Bali tourism in India,” said Chairperson of the BPPI, SB Wiryanti Sukamdani, in a press conference in Jakarta, last week. Other than India, said Yanti, her party would also promote the Indonesian tourism in China and Turkey. She ascertained if the campaign undertaken would not overlap with the working program made

by the Ministry of Tourism and Creative Economy. “Even though they have the same goal namely to increase foreign tourist visits, our mission will not be overlapping,” she explained.

Without mentioning the figure, said Yanti, the tourist visit from India continued to increase. As recorded, during January-April 2013 the tourist visit from India increased by 15 percent over the same period last year. “We are optimistic that with the direct promotion we will be able to draw tourists from India to meet the national target of tourist visit reaching 9 million people,” she said. To meet the national target, said Yanti, the BPPI launched three major programs in the tourism promotion. Firstly, she

said that low season tourism was the time when only a few people traveling so that the tourism industry faced a decline in tourist visits. “Usually, the tourism business offers lower prices in low seasons than in high season,” she said. The second program, said Yanti, was creative tourism namely the tourism offering visitors a creative experience with the opportunity to live in high quality accommodation. Meanwhile, the third program was green tourism or sustainable tourism namely the tourism tak-

ing into account the need of the environment, local occupation and business. “Green tourism business is actively engaged in reducing the environmental and social negative impacts of tourism activities,” she said. Accompanied by the Executive Director of the BPPI Fathul Bahri, Yanti said that her party organized a Creative Tourism Workshop in Bali on May 30-31. The selection of the theme on creative tourism was adapted to the tourism development currently happening in Indonesia and the world. (010)


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