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Thursday, August 2, 2012
Will.i.am, Coca-Cola take recycling high-end
WEATHER FORECAST Dps 23 - 32
Associated Press Writer
NEW YORK — Should headphones made out of recycled trash ever cost $349? It depends on how cool they are. In hopes of giving products made from recycled materials a little more cachet, musician will.i.am and The Coca-Cola Co. are partnering to make a line of clothing and gear called Ekocycle. The idea is to brand recycled products with a hipper image that resonates with young consumers. “If you think about (recycled) products now, none of them are cool,” said will.i.am, who is best known for his work with The Black-Eyed Peas. “You have to bring some art and fashion sensibility into this technology that turns a bottle into something cool.” The first Ekocycle product will be a pair of headphones by Beats, a popular and pricey line created by rapper Dr. Dre and music producer Jimmy Iovine — both friends of will.i.am. The Ekocycle version will cost $349, which is on the high end of the range of Beats headphones. An Ekocycle hat by New Era will cost $32. The plan is to partner with a variety of other big-name designers to sell items including bicycles, shoes, handbags, glasses or even high-end chairs and tables. That AP Photo/Mary Altaffer means the items won’t be cheap, despite In this Wednesday, July 25 2012 photo, will.i.am speaks during an in- the unpolished image recycled products terview with the Associated Press in New York. often have. The first Ekocycle ad, with
a voiceover and song by will.i.am, is set to air Wednesday during the Olympics, which CocaCola is sponsoring. Already, products made out of recycled waste tend to be more expensive because of the process required to incorporate the materials. But will.i.am and CocaCola are hoping celebrity power and impressive brand names like Beats can overcome price barriers. All Ekocycle products will be marked with a logo that tells people how many recycled bottles or cans went into the product. The Beats headphones, for example, contain about 3 plastic bottles.
Dead whale found in Australian ocean pool
Badminton doubles pairs face matchthrowing probe
Fed to signal more easing but stop short of big steps
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Vice Governor Puspayoga and Jembrana officials
Participate in house dismantling IBP
JEMBRANA - House refurbishment assistance of the Wirasa charity program of BaliTV in collaboration with the Vice Governor of Bali, AA Puspayoga, was targeting one of the poor families in Jembrana. Vice Governor Puspayoga with the Regent of Jembrana I Putu Artha and Deputy Regent Made Kembang Hartawan, Tuesday (Jul 31) visited the house of Nyoman Karti, 60. Along with other officials, the Vice Governor participated in dismantling the bamboo house of Karti located at Pendem hamlet, Pendem subdistrict, Jembrana.
Associated Press Writer
AP Photo/Joel Ryan, file
FILE - This July 7, 2011 file photo shows British author JK Rowling at the world premiere of “Harry Potter and The Deathly Hallows: Part 2,” in London.
e-mail: info_ibp@balipost.co.id online: http://www.internationalbalipost.com. http://epaper.internationalbalipost.com.
Thursday, August 2, 2012
Rowling webcast will promote new Potter kids club NEW YORK — J.K. Rowling’s next book is for adults, but she will be on hand this fall to help promote a new club for kids, the Harry Potter Reading Club. Scholastic Inc. announced Tuesday that Rowling will participate in a live webcast at noon on Oct. 11 from her hometown of Edinburgh, Scotland, taking pre-submitted questions from her young fans. The discussion will take place on scholastic.com/ hpreadingclub, the website for an online Potter club launched Tuesday by Scholastic. The club is designed for schools and libraries and parents. It will include discussion guides, a glossary, interactive features and information on community events. Rowling will contribute original commentary. She has a novel for grown-ups out in September called “The Casual Vacancy.”
16 Pages Number 159 4th year
IBP/Surya Dharma
House refurbishment assistance of the Wirasa charity program of BaliTV in collaboration with the Vice Governor of Bali, AA Puspayoga, was targeting one of the poor families in Jembrana. Along with other officials, the Vice Governor participated in dismantling the bamboo house of Karti located at Pendem hamlet, Pendem subdistrict, Jembrana.
Furthermore, the plaited bamboowalled house occupied by Karti would be refurbished with a value of IDR 20 million. Karti is a portrait of poor household at Pendem village who has been living in the house for decades. Since he does not have any money, the slender-bodied but diligent old man is unable to build a house as the others do. He has six children but is now living alone and just watched by two sons. However, his two children are also living from hand to mouth by relying on wage as a handyman. Even, Karti who used to work as a porter in Negara Market still helps to support their life. “With his physical limitation, my father often roams to look for used sacks to be re-sold,” said Nengah Murna, 30, a son of Karti. Every day, his father lived in the modest home of 3 x 4 meters walled with plaited bamboo. Deputy Governor Puspayoga and Regent Artha had checked the stuffy bedroom of Karti. Additionally, the building has also looked vulnerable here and there. Karti whose hearing has been normal expressed his gratitude for the help of Deputy Governor Puspayoga and Wirasa charity program of BaliTV. He hoped the house was not only for him, but also for his children, especially his grandchildren, who was also living in a bamboo house in front of him. Having chatted, Deputy Governor Puspayoga participated in dismantling the plaited bamboo wall and took down the roof tile with the officials in the ranks of Jembrana Regency. Deputy Regent of Jembrana, I Made Kembang Hartawan, said his party welcomed the arrival of Vice Governor Puspayoga who helped the poor household in Jembrana. As the head of the region, his party thanked for the assistance. He agreed with the Deputy Governor if the house refurbishment program should be effective and well targeted in the field. Moreover, if there was any donation from the community to help the development so the budget of IDR 20 million would give a greater benefit. Continued on page 6
REUTERS/Grigory Dukor
Indonesia’s Triyatno Triyatno reacts after successful lift on the men’s 69Kg Group A weightlifting competition at the ExCel venue at the London 2012 Olympic Games July 31, 2012.