PUSH.
the future of sustainable and gender-neutral fashion
Partnering Brands Handbook Issue 01.
introducing
After coming runner up on Netflix's Next In Fashion, Daniel Fletcher's self-titled fashion brand has grown to new heights. Fletcher started their brand with the intention of prioritising excellent craftsmanship and using ethical labour to produce their designs. Fletcher's designs have been seen on Harry Styles and Olly Alexander. Daniel W Fletcher was the first brand PUSH. recruited for the store and we are so excited to see new collections coming into the store for many years to come!
"The idea of having a space for tailors and alterations for customers in-store is fantastic! Designing clothing for all genders whilst considering the different body elements between the genders has been challenging but worth doing. PUSH. has given the brand a huge platform and I look forward to ongoing this partnership". - Daniel Fletcher
Our Top Pick
Contrast Stitch Denim Jacket £390
Did you know? All of our stocked Daniel W Fletcher pieces can be altered in-store to give you the best fit possible. Check our socials or visit our Oxford Street store for more information.
introducing
Founded in 2011 by two college friends, Zoe Latta and Mike Eckhaus joined forces to create one of New York's best genderneutral brands. Eckhaus Latta has been praised by high fashion names such as Marc Jacobs for their boldness of design, use of unexpected materiality, and pushing gender-neutral fashion onto runways. PUSH. has partnered with the brand to provide customers with the best fitting gender-inclusive denim.
"PUSH. has really given the brand the opportunity to branch out into the UK market. Our goal for 2022 was to have our store in London but when PUSH. reached out it seemed like the perfect fit. We really like the concept of having multiple brands with similar brand ethics to ours all in one space and the use of virtual fitting rooms makes PUSH. a contender to beat in the London fashion scene". Wide Leg Jeans True Blue £280
- Eckhaus Latta
introducing
Founded by Camilla Carrara, Zerobarracento is a brand that makes zero-waste outwear in Italy. All clothing is produced in certified factories in Italy that are paying workers a living wage. Thanks to monofibres, product patterns are created from recycled materials to create garments that leave zero waste. So not only are the materials used in the clothing producing less energy in production, but the advancements in technology also create environmentally friendly impact post-production. PUSH. is so excited to be working with Zerobarracento to provide our customers with innovative outerwear. The designs are not what you see in retail daily and the innovation and story behind the designs and production is inspiring to have in-store.
Our Top Pick
Katagi Padded Vest £260
"Zerobarracento is so excited to be one of the first brands to ever be stocked at PUSH. especially on historic Oxford Street. Whilst we are so proud to be a sustainable brand, the cost of producing zero-waste clothing is high, which does have a knockon effect when considering retail spaces. PUSH. has provided a platform and space for our brand to grow internationally and encourage customers to start investing in sustainable fashion!" - Zerobarracento
introducing
Founded in 2020 after the Black Lives Matter movement. Awet Woldegebriel founded sustainble loungewear brand AWET. The brands donate a percentage of every sale to charities benefiting minority communities. All production takes place in NYC with the labour behind the label all getting paid a living wage. PUSH. is excited to provide our customers with luxury longlasting loungewear which is from a brand that is benefitting the planet and communities.
"Working with PUSH. has been a dream. AWET has only been a business for a couple of years and the opportunity to already get our products sold in stores is more than we could've ever imagined. PUSH. have really engaged with the meaning behind the brand and it's great to see them doing so much for equality and a sustainable future". - Awet Woldegebriel Foundfer of AWET NYC
Our Top Pick
G.District Hoodie £295
introducing Since 2008 Matt & Natt has been committed to creating vegan leather accessories for all genders. The brand has recycled over 9 million plastic bottles annually in the manufacturing of their bags, saving tonnes of plastics and microfibers entering oceans and ending up in landfill.
Matt & Nat has had international success with stores opening in Canada and the United States. PUSH. will help the brand enter the UK market and provide customers with high quality, vegan and environmentally friendly bags in all shapes and sizes, ready to wear for any occasion.
Our Top Pick "As soon as we heard about PUSH. we had to be involved! It is great to see a sustainable brand starting out and already locating itself in the fashion capital of the UK. We really value PUSH's mission to encourage consumers to shop sustainably and educate themselves on the importance of shopping whilst considering the harm fashion can have on the planet. The brands we are sharing a space with have such strong brand ethics, we are honoured to be sharing a space with them". - Matt & Nat
COENMINI Small Vegan Crossbody Bag - Dwell £125
Eoghan Ross 07884558639 eoghanjross@gmail.com
@pushfashion
PUSH.
@pushfashion
@push_oxfordst