HOW ENVISTREAM USES SMO & SMM TO GROW BUSINESS As per statistics, the number of social media users in the world in the year 2021 was 4.26 billion. This is set to rise to 6 billion by 2027. Social media has become an integral part of daily internet usage. As an average, people spend 144 minutes a day on these platforms. In such a case, businesses can't afford to ignore the power it yields. Connectivity is set to increase with slashed data rates and the introduction of 5G internet across the world. Thus the "Top SMO Company in India" Envistream Smartech Pvt Ltd has its dedicated team of social media marketers who employ different tactics to grow their client's business. In this blog we talk about these different tactics used by us in Social Media Optimization and Social Media Marketing to further our client's business goals.
In SMO our target is to improve our client's brand visibility in the social media platforms. We do this through posts that create engagement with the audiences. We use three forms of social media engagement namely social bookmarking, Blogging and Social Media Websites (such as Facebook, Linkedin, Twitter, Instagram, etc.). Using Social Bookmarking the website traffic and site ranking are increased. Blogging also has a similar effect on website traffic and ranking. Social Media Optimization and Social Media Marketing go hand in hand. Given below are some of techniques that we use as SMO for social media websites:
1. Timely Posting The audience of social media is scattered. However, there is a peak time in weekdays when it is available at maximum. Targeting that time to grab maximum eyeballs is key to scheduling our postings. Another important aspect to posting is its frequency. Overloading of posts leads to unfollowing of the audience. Similarly, very less amount of posts reduces