The Most Elite Business Leaders to Look Out in 2022

ELITE THE MOST

BUSINESS LEADERS TO LOOKOUT IN 2022

Elizabeth Cormier-May CEO

Elz i abeth Co rmier A Game-Changing CEO!

FROM THE

EDITOR

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A Believer in Dreams Avinash Chandra

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Susan Semmelmann Creating Beautiful Spaces

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Taryn Andersen

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Changing Culture Of Work Environment

CONTENTS

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Cover story

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Elizabeth Cormier-May A Game-Changing CEO!

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Elz i abeth Co rmier-May A Game-Changing CEO!

COVER STORY

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Elizabeth Cormier-May CEO

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T

oday we'll discuss the journey of another elite business entrepreneur and a successful woman: Mammogen Inc. CEO Elizabeth Cormier-May. Elizabeth always dreamed of running a successful venture where she could grow a successful company while generating many employment opportunities. A passionate visionary and a thorough perfectionist, Elizabeth always dreamed of being a certified physician, specifically a pediatric oncologist.

In our interview, she said that cancer always struck her as a painfully unfair disease. She felt there couldn't be a better way for her to help than to join the fight on the front line. Elizabeth earned her masters in organic chemistry and began working at the Novartis Insitiute of Biomedical Research as a medicinal chemist in the early discovery of oncology.

Elizabeth loved the science, but felt a million miles away from the patient. Hence, she opted for the commercial aspect of this sector. After working for about 20 years developing new products within the healthcare sector for her employer, she established new goals and transitioned to developing better allaround patient care.

Major Contributions to the Healthcare Industry • Elizabeth created healthcare companies to address unmet clinical patient created and founded by Martin Keiser requirements.

• With IV BioHoldings (IVBH), created in collaboration with Martin Keiser, Elizabeth is also working on early disease detection.

• Many have applauded her efforts in establishing the IVBH system where patient care is being elevated with advanced technology.

• She established Dragonfly Data Ventures, in association with her co-founder, to create positive experiences amongst the users with a fun app that will enable them to stay engaged and healthy — and even financially stable.

Prospects and Goals of Mammogen Her successful venture, Mammogen, is one of three companies within the IVBH ecosystem. With its creation of a revolutionary early detection suite of

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diagnostics, it's already among the world's top bioplatform companies. Starting from R&D to product development and commercialization, IVBH has gained recognition for its efficiency, speed, and risk management abilities.

She infused the entity with advanced data science, strong partnerships, and other exponential technologies. With multiple alliances and associations, she managed to achieve over 60 years of multi-disciplinary expertise in various areas.

“While I lead Mammogen as its CEO, I'm also a senior vice president and chief commercial officer of IV BioHoldings.”

Business Nurtured with a Cause!

Mammogen instills a women-centric approach. It aims to provide early diagnosis, detection, and treatment of various women-specific diseases. The journey started with the genTRU TM suite of breast diagnostics. In addition, it has two early detection tests based on a flagship program relevant to 26 mRNA biomarkers.

Mammogen works on a unique multi-gene expression signature for painless and non-invasive diagnostics. This led to the efficient screening of women who needed immediate medical intervention.

All the products listed under the genTRU TM suite are validated in saliva and blood. The primary focus of Mammogen in 2022 is on the clinical development of genTRU TM and the commercialization of early breast cancer detection. Mammogen will make it possible for over 96 million women who need immediate attention and testing for breast cancer disease to begin treatment at the earliest time possible.

Complete Brief on genTRUTM-EDT There are two primary diagnostics under the genTRU TM -EDT: 1. The first is genTRUTM-EDT (early detection test), a non-invasive, simple blood test being designed www.entrepreneurheadline.com

to rule women who are not currently eligible for imaging into mammograms earlier and more often to diagnose breast cancer at its earliest stages.

2. The second test, genTRUTM-PID (post imaging diagnostic), is a test designed to rule the correct women out of invasive breast biopsies.

Both screenings can help minimize the false negatives and provide women with an early screening test. Reducing false positives ensures the right analysis of any suspicious nodules.

Elizabeth envisions Mammogen will stretch a helping hand to women of all ages, backgrounds, genetics, and financial status to get an early and safe diagnosis. All the detection and testing processes followed at Mammogen are innovative and true to their nature.

Working Module of Dragonfly Data Ventures Elizabeth's other entrepreneurial venture, Dragonfly, will soon be among the leading data venture entities that empower people with a customized and inspiring ecosystem. It's developing an app that will provide joyful experiences, positive outcomes, and alternate income streams for users.

“At Dragonfly, we believe the data we create daily should serve its rightful owners — those who create it,” says Elizabeth.

Biggest Accomplishments to Date As an extremely grounded, humble, and aspiring CEO, Elizabeth didn't mention the greatest accomplishment of her life: serving women and the needy. Her commitment and personal ideology of providing treatment to women and the needy is beyond any titles and rewards. www.entrepreneurheadline.com

She experiences immense gratitude for the recognition she and her team have received to date — but still believes there's much more to accomplish for communities worldwide.

Her dream is to create a better world with organizations that effectively serve the overall welfare of the human race. When asked about managing her time-consuming daily affairs and endless task lists, Elizabeth points out the importance of a work-life balance and how that 15

contributes to better interpersonal bonding amongst her teams.

Her family is important to her and frequently at her side while she's working or at meetings. Her family sees first hand her commitment to her work.

Being modest about her reality, she says that striking an optimal balance is possible only when you play every role right. She disagrees with the idea of being a superwoman.

“Some days, my Mom and wife hat is all I wear. Other days, I never leave my office,” she says.

Elizabeth knows she's not perfect and that the life of an entrepreneur is all about acquiring the best possible balance between work and one's personal life.

Secret Leadership Principles of Elizabeth Elizabeth says a successful CEO must be disciplined and make wise decisions in a variety of scenarios or situations. Her top 3 tips for aspiring business enthusiasts are: 1. Maintain transparency within your team. Once your team is trained, believe in them, set goals, and empower them to do the work.

2. Always stay realistic about your expectations.

Know the limitations.

3. Follow your gut when ascertaining if something is right or wrong.

Success and failures go hand in hand. Elizabeth shared the meandering roads of her journey that sometimes brought her failure. But the most crucial part of failure is learning from it and turning it into success. She says we must instill the belief in ourselves that we can confidently and flawlessly handle tough times.

The ability to acknowledge mistakes, as well as make and execute decisions, requires a positive mindset.

Along with self-appraisal, it's also crucial to identify, accept and applaud the real potential that exists in others.

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Pyramid of Success- Reality Check!

Elizabeth also gave a unique view regarding what real success looks like.

“For me, success is defined by building not just a company or suite of companies, but also a selffunding ecosystem that simultaneously empowers physicians with best-in-class products, patients with data-driven tools that unlock self and healthcare learning, and an opportunity to generate passive revenue,” says Elizabeth.

She also thinks decentralizing health care can make it more affordable and accessible to the masses while eliminating the inefficiencies of the existing ecosystem.

She firmly believes if you always stick to the Golden Rule of treating others as you would yourself, success is guaranteed to come to you. Plus, being in another person's shoes gives you more power to understand them, and it holds you more accountable for every deed. Ultimately, committing to important missions can help you drastically change other people's lives.

In a Nutshell At the conclusion of our in-depth interview with Elizabeth, she emphasized developing new products, tools, and teams can leave a better world for the coming generations.

She repeatedly boasts about her kids as her most valuable legacy, one that she'll forever cherish with love and gratitude. Her commitment to help her children achieve impeccable success is unquestionable.

Compassion has always been her crucial trait, one that's helped her move seamlessly and successfully throughout her life. Staying grounded, extremely thoughtful, and approachable have been the primary qualities that helped her get ahead in life.

Kudos to Elizabeth's commendable efforts and successes thus far!

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A Believer in Dreams T

Avinash Chandra

he guy who created a stellar CEO portfolio from scratch! "I started at Philips- working at the very grassroots level. My journey took me through Bausch & Lomb, Hanes, Lycra, Invista, and Opple" quoted Avinash Chandra, the Founder and CEO of Brandloom Consulting LLP. His urge to scout diverse prospects provoked him to create his entity, Brandloom, in 2015.

An elite professional with a core business sense drilled hard to make Brandloom India's most popular digital marketing and branding agency. His zealous attitude makes him keep going, and as he quotes, "I can confidently say that we are just getting started!"

Countless hours of hard work and a vision towards digitalization helped this Avinash pioneer the holistic brand building approach. Brandloom joined hands with a host of Indian and International companies, well-established businesses, and even start-ups.

He added, "So, we keep investing in core areas, ensuring that our clients get all the necessary expertise and skill under one roof."

The transition of this aspiring business leader is immensely path-breaking, and it motivates the upcoming enthusiasts in a unique manner.

Brandloom started with simple content writing

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services, and they grew as a company together while exploring new learning dimensions.

"We offer a range of services like content marketing, social media marketing, web designing and development, SEO, graphic design, brand designing, brand positioning & conceptualizing, influencer marketing, and comprehensive business, branding, and marketing consulting services across all industries."

Digital Dynamics are changing! So Are We! Avinash Chandra has ample experience working with international clients, and despite facing obstacles during the pandemic, they continued to swing in with a better workforce across international boundaries.

He mentioned that "We are debuting in USA and UK, and plan to strengthen our business there." Other revelations also opened up about his debut plan in the UK and USA to firm up the business knots. The founder and CEO of Brandloom also expressed extending his footprints in Delhi and Mumbai.

Avinash is a man of patience and perseverance, which helped him flow smoothly out even during the tough times of the pandemic. And he is humble

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AVINASH CHANDRA CEO MAMMOGEN INC

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decisions in life and develop effective strategies.

The art of updating skills and equipping the team with the power of knowledge supported BrandLoom in sustaining the cut-throat market competition with ease.

He further unleashes his ways to achieve competency by imparting constant learning, offering training opportunities, and abiding by core business ethics and values. enough to dedicate the credit to his clients to retain faith in his commitment despite multiple hurdles. Things got right for him with his unshakeable belief and led to successful endeavors.

The Digital and marketing sector is heading towards an incredible path, and the CEO renders the credit to his clients for the successful association.

He also expressed, "The market we are in and the world around us in general- are shaped by forces beyond our control. The best we can do is keep an eagle's eye on the situation and stay prepared for the most likely scenarios in either direction."

He further adds that staying updated about the latest technology has helped him make firm

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While asking about the 'Secret Sauce' to success, Avinash spoke about the 3-5 leadership principles that helped him execute the business operations with excellence.

• First – "I have discovered that you must be prepared for conflict. It is inevitable, so hone your conflict resolution skills.”

• Second- He suggested that the ideal way of resolving a conflict is being honest about it. A true leader always mentions the truth as facing the fact is the real way to go forward.

• Third- He explained the fostering honesty and consistent growth is possible only through a hassle-free communication flow within the organization and beyond. Ensure that everyone is

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on the same page and you have a clear line of actions designated for everyone.

No success story is complete without failures!

The CEO of BrandLoom also mentioned the increasing costs related to sales processes and how low conversions were the biggest hurdle in their path. Hours of slogging, accepting work at low pay, and the verge of demoralization were a few things that kept them low all the while. However, he stood strong with the company's ethics and picked clients only who would match the values of their entity.

He also gave a thumb rule for business success, 'Paid Marketing.' Initially, there was a lot of dependency on cold calling to get new clients for the business. As we switched to paid campaigns, better business scalability was achieved, and we managed to save a huge chunk of time and energy levels.

In his opinion about success, he stated, "Success is seeing your team genuinely smile on seeing you."

He also stood firm with the concept of remote working, which helped them retain a better work-life balance. More and more people now prefer REMOTE work, he said.

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Talking about his leadership styles, he chooses the word anti-micro management. He refrains from poking the employees now and then. Rather, he allows them to identify mistakes and rectify them independently. He always stands rock solid behind his team and acts as a driving force for the entire circle of employees.

CEO of Brandloom LLP expressed, "My vision is to craft seamless experiences for everyone in the digital age. I want to create future brands that will define how we experience the world around us and interact with it."

Avinash holds impeccable negotiation skills, and he can stand rock-solid in deciding what's best for the company's growth. This means he has exceptional bargaining power both inside and outside the company.

Known as the cautious risk-taker, he does his homework in advance and gears up with proactive steps to achieve desirable goals in life!

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Susan Semmelmann Creating Beautiful Spaces

C

reating a dream space is not an easy job. It takes a team of carpenters, electricians, plumbers, painters, and other professionals to create the most eye-catching designs under the leadership of an interior designer. An interior designer is involved in every aspect of the process, starting from furnishing to designing to selecting colors, along with many other factors. They are well aware of how lighting, colors, surface finishes, and several other things influence the look and feel of the final product.

However, to create those eye-catching designs, one needs creative thinking and a tremendous experience with an aesthetic sense. One such interior designer is Susan Semmelmann, the founder of Susan Semmelmann Interiors, delivering a unique and creative outcome while making the entire interior designing experience fun and exciting.

A veteran of the industry, Susan has worked in several facets of the construction and designing industry for more than two decades, and through those experiences, she has grown to love her family of fellow designers, architects, and builders who work together to make dream home while sharing the common goal of supporting the community.

Susan initiated her entrepreneurial path with a wealth of experience, a forced enthusiasm, and a small group of allies. Soon her passion, coupled with great team efforts, helped her find progress. Her customer base expanded quickly, and so did her 24

team to meet the growing demand. At present, the firm is in the process of launching its Fort Worth Design Studio, which will serve as a design resource for the public and other design professionals. The firm will also have an online store, making beautiful and innovative products available directly to the public.

Diversifying Offerings As the founder of her firm, Susan prefers to begin each consultation with a dreaming conversation; what is the client's vision for their home, and how Susan and her team can partner with them to bring those visions into reality. The firm offers hundreds of luxury vendor lines with a wide range of styles and choices that can fit any taste. Additionally, Susan Semmelmann Interiors offer its clients a fully customizable design experience with its own line of bedding, drapery, and furnishings manufactured inhouse using cutting-edge technology.

The Greatest Professional Accomplishment Susan feels launching her own brand in 2019 is one of her most outstanding achievements. She says, "I started Susan Semmelmann Interiors because I had a dream and a vision for a company that I finally wanted to pursue; to write a new story with a heart of giving as the centerpiece."

Susan Semmelmann Interior's employees are on a mission to be givers, to be gracious, and offer their time, talents, and resources to those around them, to be authentic and relational with clients, cowww.entrepreneurheadline.com

SUSAN SEMMELMANN FOUNDER SUSAN SEMMELMANN INTERIORS

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order to keep everything in line and on track. Through this process, Susan has become a student of her environment, always learning and adjusting the path forward. workers, and business partners to bring beauty in many ways.

"The spirit of living is in the giving" has been my mission statement from day one." Susan explains, "I launched my brand because I didn't want to be limited in my ability to create something truly magical.

We are experts in luxury design; it's what we do.

Bringing joy and giving back is why we do it.

Preparing for Challenge Susan feels flexibility is of utmost importance as she often needs to adjust her plans on the move.

However, her team is terrific at working together in

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For Susan, success looks like a thriving family, connection with close friends, happy clients, and broad community outreach. She considers these the pillars in her life that sustain her and get her moving daily. She says, "The practice of keeping my purpose and passion in front of me first thing every morning is essential to realizing these big dreams and experiencing joy in the process."

Creating a Dynamic Work Experience As the founder and owner of SSI, Susan is entirely focused on creating a dynamic and exciting work environment with her fantastic team. “I have trusted people around me who have been by my side for

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years, laboring to bring the dream of SSI to reality.

Everyone has their area of expertise, but we all pitch in when and where we are needed.”- She stated.

The firm has also developed a 'fingers in the dirt' mentality, where none is above or below any given task. Susan loves being in the field with her team and meeting clients face-to-face.

With SSI, the client requesting a one-room makeover receives the same focus and attention as the entire home design. Both the projects are equally impactful to the clients, and SSI wants to make each one special and unique. The firm's present in-store and online expansion means that it now has more opportunities to collaborate and connect with broader community outreach, and Susan is very excited about that.

Company Name: Susan Semmelmann Interiors Management: Susan Semmelmann, founder & owner URL: semmelmanninteriors.com

Getting Ready for the Future "We are so thankful that our company has experienced steady and significant growth over the past three years! We focus on client satisfaction first and foremost, and happy clients bring referrals. It's a simple equation with amazing results."- states Susan.

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Tary n Andersen

J

ourney of an Inspiring Women Entrepreneur

In a recent interview with a renowned CEO of well-established business Impulse4Women, Taryn Anderson, we gathered some motivational excerpts on her past experiences and insights on future plans. So, let's get started with the highlights of this interview session.

Taryn Andersen's Background I hold experience in Private Banking, where I commenced work for almost 13 years. Then in 2011, I started with the Pluribus United Foundation and 15 other such Foundations that developed a synergy.

Besides, I also mentored a Startup Bootcamp before beginning work as the Investor Relations Director in the organization named THCAP Venture Capital 2016.

Owing to my years of professional know-how in the field of entrepreneurship and investments, I ventured into Impulse4Women in the year 2017. There I extended help to several females and leading Tech entrepreneurs to access diverse investment opportunities. It was something I thought was of primary importance.

Tact of Attracting Targeted Customers for Business Offerings Taryn Andersen knows business intricacies in and out

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and could operate the business in an online and offline mode both. I have conducted various webinar sessions, mentoring sessions, grants communications, Podcasts, Pitching sessions, and many other online and offline events.

I also hold experience in working with various public and private corporations to support startups on our platform to communicate with investors and optimize available resources. She believes in lending a helping hand to the startups at all stages, from MVP to IPO. It is further based on various maturities, sectors, and diverse locations.

We have spread our wings internationally with the assistance of female lead tech entrepreneurs who procure social impact projects. I personally could relate to female requirements, relevant concerns, and their hidden strengths. We communicated with various women to get a knack for their needs and how investors have diverse regulations in each country. We aim to create a common ecosystem for the investors and startups wherein they can collaborate and create a better tomorrow.

Company Goals and Objectives Impulse4Women is relevant to an expansive market niche comprising many female entrepreneurs who excel in technology. We stand in a technologically

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TARYN ANDERSEN CEO & CO-FOUNDER IMPULSE4WOMEN

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creating a difference. Many startups can benefit from my mentoring session and have also created connections with various investors from the ecosystem. We constantly equip ourselves with the advanced skills, tools, and information to promote learning and seek growth at a better scale.

Impulse4Women is bound to grow more.

The secret to the Success of Taryn Andersen Taryn admitted that constantly juggling various work responsibilities is daunting, and one needs to be highly motivated to do it all alone. The work challenges, societal pressure, and other worries keep you on your toes at any given moment. Calming down in a moment of stress and kicking off negative thoughts is highly important to ace in life. Learn from your setbacks and find the keys to exploring all possibilities of coming back stronger.

On asking about the leadership principles, Taryn opened to us her secret tips that could bring a significant change in the lives of aspiring entrepreneurs.

advanced era and look for prospects of exponential growth in diverse industry sectors.

We currently have over 11,000 startups enrolled on our site, and the target is to hit the count at 22,000 by the end of 2022. We would be glad to uphold many such mentoring sessions in various arenas like the health, food tech, and the blockchain.

We intend to ace the game and offer competitive services to achieve a leading female tech entrepreneur position and social impact projects. Financial assistance is a driving factor for business growth, enhanced technology, and providing academic courses.

Taryn further elaborates that she managed to acquire success with Impulse4Women, which she began in 2017. I hold extreme pride in agreeing to the fact I am 32

• Resilience is crucial for any leader as it is impossible to make future predictions on yourself.

• Roadblocks are bound to come, and overcoming them is a real game of life. Rather than getting disheartened, push back with better impact and efforts.

• A successful leader must know their constraints and should know about the right time to persevere, pivot or halt.

• Always stay open to new avenues as you never know when a ball of good fortune rolls out to you.

She explained that we are already amidst an avid technological revolution, and adaptability is the key to curtail tough times. Keep learning more about the latest trends, market opportunities, and latest innovations that could take you to heights of success.

Biggest Learnings from Bad Times After I discontinued working in the private bank, the next step was to take up a position as a partner for the horse racing bet. Isn't that weird? It was at the racetrack in Sevilla where I was completely clueless about how do I wish to earn money.

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The lack of knowledge in my colleagues turned out to be a big failure, and the money kept sweeping off from my pockets. After that, I transitioned to the technology sector and experienced success over there. It was then possible to identify how startups are proving helpful to society and decided to include technology.

After getting along with other people who worked prior in Venture Capital, I could decide to start back with THCAP VC. I was amazed to work and was satisfied with the structure, mindset, and structure. It was, on the whole, a great experience.

Essence of Real Success by 'Taryn Andersen’ A good team signifies success that believes in one another and respects the decision of their fellow mates. Achieving any milestone is impossible without an efficient team by your side. An open-minded, reliable, and inspiring set of people can add great value to your life.

For the growth and development of Impulse4Women, we are at the moment implementing two main ideas that include Web3 implementation in the business structure. We further stretch our eyes on implementing tokens as the primary payment option on our platform.

Expert Insights on a Leading Entrepreneur Many people told me that I am a great business developer. I pursue innate skills of making contacts and coming up with something that could add value to the company. This can help in leading ahead and searching for contacts who are a good business fit. With new information and new issues. We give rise to new solutions for startups. As a leader, I am stringent with

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the organizational work and keep everything pitchperfect to seek optimum gains.

Vision in Life!

I own a vision to remove all the existing barriers for females and create social impact entrepreneurs who could bring a revolution to the world of startup investment distribution. Gender diversity and social impact-led investments are the key principles to focus upon. It's a belief that gender diversity might result in superior investment performance.

Successful leaders are incomplete until they hold resilience and strength to stand strong even in tough times. Many forget the fact that you don't need to be a technological engineer to commence a startup. It's better to have someone in the company who can manage tech codes to cope with various technological mistakes made by the developers.

Concluding Thoughts Taryn Andersen shared some thought-provoking insights on her foundation Impulse4Women! We are different as we are into the league of led tech startups and social impact projects that helps in enhancing investments. We support startups in each life stage, starting from the MVP to IPO. With a global reach and emerging prospects, we are already booming as the biggest matchmaking platform for women and developing social impact entrepreneurs in the market. Our focus at Impulse4Women is targeting overall success and growth!

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CHANGING CULTURE OF WORK ENVIRONMENT

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t is well known that it is culture of an organisation which binds the team and motivates them to perform. Culture is a terrific enabler and motivator; it can make an average team achieve the impossible, especially since at times even the best of teams don't deliver.

Having closely watched companies who have made innovation their culture, the CEOs here foster ideas and allow people to make mistakes and take that as part of a learning investment. Albeit you have companies with low tolerance to mistakes and are prone to reprimand employees publicly.

With changing patterns in society, increased education, penetration of internet, globalisation and inclusiveness, the culture is set to change and get more uniform globally. Although Human resources is the unofficial guardian of culture, but it is mostly defined by leadership and key leaders in the team apart from some of the factors discussed below.

The work you do: Let's take an example of a news channel, if the top 3 news channels follow a certain pattern of reporting or rely on certain type of polarised opinions it will influence the industry and will force a newcomer to adopt similar practices leading to an industry culture. Contrary, a tier 1 auto component manufacturer supplying to an OEM will be on their toes and ensure the highest quality else their consignment will be rejected. Quality becomes a culture here and all activities which support quality percolate down to every employee. Eventually such an organisation will continuously be in improvement mode.

Leadership. A leader drives the culture. It's the way he deals with people socially (in meetings) and one on one which tends to become the norm and accepted behaviour. So, if you have a lot of raised voices in the board rooms then it can become a norm and socially accepted behaviour in the organisation. Alternatively, if you have a leader who is calm, firm, encouragingly critiques and is precise in their feedback to the team, the teams adapt and respond to that cause. With the average life of a CEO being below 2 years - would it be possible for him to adapt to the organisations existing culture or would it be easier for him to mould it basis his short stint and short-term objective.

Vision, mission and values. Let's take these in their right spirit. Mostly what's written on this document is seldom understood by all. Also more organisations are small and medium enterprises run by promoters these co.'s hardly have a clearly written document. But even if it exists and is well defined, how often are the values discussed and practiced? It is for the leader to establish the values and set an example for others. If we look at a government organisation some of these norms may not even apply. They are supposed to work as per systems and SOPs but the same is manipulated at times by the people who govern or lead.

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The people who are hired. Often a background check on the individual is made or a psychographic profiling done by few companies to understand their cultural fitment but this is not possible at all levels and neither do small companies do this. It's the people who make or break a culture specially when the organisation gets larger, and the number of offices increase. Each office starts have a mini culture of its own driven by local leadership. Today's employees are tomorrow's leaders.

Influenced by client, customer and suppliers. If clients are organised and professional, they will demand the same from their suppliers. The suppliers will be asked to adhere to some of the values and quality or commitment benchmarks of the client. A classic example would be a supplier to any global automobile manufacturer, especially the Japanese auto giants. Similarly, if a service provider works with MSME segment they would conform to the requirement of those organisations. If the requirements are lax then its possible that the service www.entrepreneurheadline.com

provider will conform to those and may not raise their own standards. The culture is decided by the company one keeps.

Influence by local culture. Some countries have different rules for women or for people from different faiths, this affects inclusiveness. Gone are the days when the repressive culture will be acceptable in other geographies. The same companies when they operate globally, will have to be tolerant and aligned with the global work order. The normal accepted norms of human interaction and behaviour and decency will prevail.

Women in workforce will be a game changer for culture. As today globally the number of women (in the workspace) is still very low. With increased education, affluency and financial needs of smaller families more and more women will be entering the workspace and eventually the leadership positions. This is expected to make organisations more humane and compassionate and would hopefully bring in more order and compliance to laws too.

Human approach. With globalisation and inclusiveness on the rise the traditional behaviours towards any of the diversities is being challenged. The world is one and possibilities to connect with each other are limitless - whether for work or socially. This is giving rise to a globally accepted behaviour: Politeness, fairness and truthfulness which would prevail. There is a commonly accepted behaviour which transcends culture which is humanity.

Lifecycle stage. The cultural needs of a start up organisation are different from a mature organisation.

The culture is just beginning to be formed in a start-up.

Also, with fewer people, it is easier to change the culture. With the investor community having a great influence on promoters, the culture cycle moves quicker as the business models also change. Culture becomes more relevant when the team size goes up.

Vineet Trakroo CEO Evolution Strategy Advisors LLP

the youth with older employees. The youth prevail as they would define future culture being the leaders of tomorrow.

Greater social interaction and inclusiveness will result into a globally common culture which organisations have to adopt to remain relevant as employers.

Vineet Trakroo CEO, Evolution Strategy Advisors LLP ceo@evolutionstrategyadvisors.com

Generation youth have different needs and are more aware. They are not scared to question and to learn.

They are non-conformist and thus seem to want things done differently. There is cultural change when we mix

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