CONTENTS
december 2015
67 Startup Weekend Dubai runs a 54-hour educational experience for ‘treps
84
MONEY: ASK THE MONEY GUY
70
‘TREPONOMICS: ESQUIRE GUY
The compliment sandwich Ross McCammon lays down the law: you must soften a rejection with a positive message, and this is how you do it (right).
More money means more opportunity Sarah Appleton’s startup, Mini Exchange, got funded in Dubai and now she is using those funds to scale the business.
82
Dr. Abdelhakim Hammach, the Managing Director of Riyadh Valley Company, discusses how to overcome fundraising challenges for your startup.
Capital injections for two Middle East startups
76
The recipe for a viral marketing campaign
Moving pretty darn quick
Bayt.com’s Lama Ataya explains how having a piece of content go viral is the closest thing to the Internet’s version of winning the lottery.
START UP FINANCE
Critical points to note for continued access to capital
42
MARKETING
78
START IT UP: Q+A CamelShip co-founders Sari Issa and Fares Nimri came up with their idea after they noticed a gap they could bridge in what they describe as the “e-commerce space.”
START UP FINANCE
The founders of Carpool Arabia and TaskSpotting share their tips on getting funded, and what they’ll be doing with their new found funds.
68
CULTURE: LIFE
Business book rundown Amal Chaaban reviews a few business books for you before you hit the bestseller aisle. It’s true that not all executive material is created equally.
22
Enterprise Agility Forum 2015
4
Entrepreneur december 2015