August Issue 2020

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FOR THE CIOs. BY THE CIOs. AUGUST 2020

IS WHATSAPP FOR BUSINESS A STEP TOWARDS BETTER CUSTOMER EXPERIENCE

GUEST ARTICLE P-22

EDITOR’S LETTER

RPA AND IA ARE THE SAVIOR

Hello Friends.

Although the governments have opened the business houses there is still social distancing in the mind of the people as the average daily infection rate has crossed 70 thousand and death rate has crossed 900 / day. In this situation, the risk of exposing businesses to the infection is imminent and dangerous. Governments of course have no option but to keep the lights on in every sector. Mind it every day India does US$ 6.7 billion business. Its 1.3 billion population feeds on this turnover. So, any delay or lag in performance can clearly impacts the economy of the country.

So, in this situation cloud and digital are the best ways to keep the industry on. However, many of the organizations have adopted cloud and digital but still there are challenges of human error. So the answer is to bring high level of automation into the system – whether you have SAP or Oracle or for that matter you can bring automation by adopting RPA for some works which are regular.

RPA and Bot services are these days picking up.

CIOs have started integrating automation in all respective applications. Today CIOs are looking at

COVER STORY

NEXT MONTH SPECIAL

AUTOMATION

The next issue is dedicated to AUTOMATION AND AI. We would like to take feedback from the CIOs and OEMs and create our judgment on the same.

AI enabled automation along with Automation in order to bring predictability and manageability.

There are many use cases where the technology leaders replaced the human interference from the enterprise applications.

The other thing is IOT and edge computing is picking up as the OTT and cloud content companies have become vibrant in the situation. Due to work from home and spread of e-learning from home, people are spending more time in OTT platforms.

As per a data, the content delivery network (CDN) market was valued at USD 11.76 billion in 2019, and it is expected to reach a value of USD 49.61 billion by 2025. At the same time, the OTT platform is growing unprecedently globally. With the large penetration of mobile phones, the OTT platform is projected to reach US$2,315m in 2020. Revenue is expected to show an annual growth rate (CAGR 2020-2024) of 18.1%, resulting in a projected market volume of US$4,510m by 2024. User penetration will be 22.3% in 2020 and is expected to hit 29.9% by 2024.

These two numbers can be corrected soon as the numbers does not have consideration of Covid19. As referred earlier the pandemic is becoming a boon for these new age content providers and video on demand is becoming a choice of the people.

So watch out for the new trend.

S A N J AY M O H A PAT R A S A N J AY @ A C C E N T I N F O M E D I A . C O M

SUPPLEMENT

QUOTES FROM TOP CIOS The supplement story of the magazine would have relevant quotes from the top CIOs in India.

PLUS

Interviews and Case Studies

Catch interviews, guest articles and case studies of recent applications from the Industry stakeholders, IT/ITES Vendors and IT leaders and CIOs from the Enterprise IT World CIO Community.

Send in your inputs to sanjay@accentinfomedia.com 4

ENTERPRISE IT WORLD AUGUST 2020

CONTENTS V O L U M E 0 5 | I S S U E 0 5 | AUGUST 2020 | W W W . E N T E R P R I S E I T W O R L D . C O M

FOR THE CIOs. BY THE CIOs.

Publisher: Sanjib Mohapatra Chief Editor: Sanjay Mohapatra Managing Editor: Anisha Nayar Dhawan Sub Editor: Pooja Jain, Nidhi Shail Designer: Shadab Khan, Web Designer: Vijay Bakshi, Sangeet Technical Writer: Manas Ranjan Lead Visualizer: DPR Choudhary MARKETING Marketing Manager: Vaishali Shukla SALES CONTACTS Delhi 6/102, Kaushalya Park, Hauz Khas New Delhi-110016 Phone: 91-11-41055458 E-mail: info@accentinfomedia.com

INTERVIEW

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EDITORIAL OFFICE Delhi: 6/103, (GF) Kaushalya Park, New

CLOVER INFOTECH: ‘ENABLING BUSINESSES TO MIGRATE TO THE CLOUD SEAMLESSLY

Business is done from home now and SME Channels spoke to Preethi Menon about how Cloud is enabling companies to create a safe Work From Home (WFH) environment.

INNOVATION: /18 Government to Promote Innovation

by Setting up 10,000 School Level Tinkering Labs Pan India

MORE INSIDE Editorial~ ~~~~~~~~~~~~~~~~~~~~~~~~~ 04 News~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 06

19 AI

20 CASE STUDY

26 SECURITY

Delhi-110016, Phone: 91-11-41657670 / 46151993 info@ accentinfomedia.com

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All rights reserved. No part of this publication can be reproduced without the prior written permission from the publisher.

Subscription: Rs.200 (12 issues) All payments favouring: Accent Info Media Pvt. Ltd.

27 RPA

SRIDHAR PINNAPUREDDY

GAURAV DUBLISH

LEE CASWELL

VANILDA GRANDO

“Cloud4C Makes Strategic Investment in Shell ITES–An RPA Company”

“Wildcraft Collabor ates with IBM to Drive Higher Cust omer Advocacy”

“VMware Brings Kubernetes to Fusion 12 and Workstation 16 Releases”

“UiPath to Automate Kodak Alaris Data Capture”

AUGUST 2020 ENTERPRISE IT WORLD

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ITWORLD

ROUND UP

AirAsia Accelerates DX with RPA B Y S A N J AY @ A C C E N T I N FO M E D I A . C O M

AirAsia Group is accelerating its ongoing digital transformation journey further by implementing RPA in collaboration with JIFFY.ai.

“The implementation of RPA followed a review of AirAsia’s internal processes and workflows, which showed that business process automation can be done easily with the right tools in place,” said, Chief Transformation Officer, AirAsia, Azli Mohamed. “At AirAsia, we continuously seek to push the boundaries of innovation. RPA will allow our workforce to automate mundane and repetitive tasks, which will free up valuable time to focus on other tasks that require thinking and experience-based judgment.

“RPA will enable us to increase productivity, reduce errors and redeploy resources to higher-value functions. All these benefits will ultimately translate

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ENTERPRISE IT WORLD AUGUST 2020

into sizeable cost savings and top-line revenue growth,” he added.

AirAsia has appointed JIFFY.ai to initiate its RPA adoption, which began in May 2020. The implementation leverages JIFFY.ai’s artificial intelligence (AI)enabled automation platform, which brings intelligent automation, intelligent document processing and analytics together in a single solution.

“We are delighted to have been chosen as the partner for AirAsia to help them on their digital transformation journey,” said Babu Sivadasan, Co-founder and CEO, JIFFY.ai. “The JIFFY.ai AUTOMATE platform is expandable and extensible and will give them the intelligent automation power they need to streamline and improve complex business processes while supporting innovation to help the business grow.”

PC MARKET

Worldwide PC Shipments Grew 2.8% in Second Quarter of 2020

Source: Gartner

ITWORLD // NEWS BRIEF

Nutanix Hybrid Cloud Infrastructure Now on AWS

Nutanix Clusters are now available on AWS. With this announcement, Nutanix delivers hybrid cloud infrastructure — one that allows businesses to accelerate their digital initiatives and optimize spending, priorities further amplified in the age of COVID. Nutanix offers a single stack that integrates compute and storage, provides unified operations across private and public clouds, integrated networking with AWS, and license portability from private to public clouds, thus addressing key technical and operational challenges of the hybrid cloud era.

With this announcement, Nutanix extends the simplicity and ease of use of its software to

CIO

8

public cloud. This eliminates the cost and management complexity of hybrid environments and enables seamless mobility across private and public clouds without any rearchitecting of the apps due to built-in networking integration with AWS. Customers now have the flexibility to choose the right cloud environment for each application with the added benefit of license portability across clouds, which has a direct impact on cost and resource optimization.

“On behalf of our customers, we have always worked to make IT so simple that it’s invisible,” said Tarkan Maner, Chief Commercial Officer at Nutanix.

DE-CIX is Now Present in 10 DC in India

DE-CIX India expands its Internet Exchange PoPs at Mumbai, Delhi and Chennai to meet the increased demand in internet usage and bandwidth capacity posed by COVID-19. In addition to its fifth PoP in Mumbai introduced last month, DE-CIX has now deployed new PoPs within STT Telemedia DC’s (Tata Communications) in Chennai and Delhi.

“Interconnection is the key to adoption, acceleration and growth of the Internet in any country. Data centers today, are the warehouses of the digital economy, providing a home not only for the data itself, but also for the platforms and applications that have become so ubiquitous in the modern world. The new PoPs will attract additional clients with low-latency edge requirements and help them cost-effectively extend their reach through access to a global network platform that reaches hundreds of networks around the world. By offering interconnection solutions that are powerful, flexible, and scalable, we can meet the rapidly growing connectivity needs of global clients across all verticals,” says Sudhir Kunder, Sr. Vice President – National Sales, at DE-CIX India.

EVENTS

18 SEPT 2020

19 SEPT 2020

25 SEPT 2020

Future fo Work: A webinar between leading channel leaders to discussabout the advantages and disadvantagges of Remote Work

Covid-19 Global CMO Leadership summit and awards.

This event would see the CMO innovations during this pandemic

Future of Work: A CIO event on future for work.

This event would see CIOs would discuss about future of work whether from home of would adopt a hybrid realm

SME CHANNELS VIRTUAL EVENT

ENTERPRISE IT WORLD VIRTUAL EVENT

ENTERPRISE IT WORLD VIRTUAL EVENT

ENTERPRISE IT WORLD AUGUST 2020

NEWS BRIEF // IT WORLD

Israel’s Coralogix Plans to invest Over 30M$ in India

S/HE SAID IT

DR AJAY KELA

PRESIDENT AND CEO, WADHWANI FOUNDATION.

“The COVID-19 disruption has created a once-in-alifetime opportunity for entrepreneurs and startups.

Behavioral changes of doctors and patients, teachers and students, retailers and consumers, companies and employees, policy evangelists and policymakers, etc.”

Israel based Coralogix, provider of leading ML-powered log analytics and monitoring solution, expands into India to provide its customers with its first local AWS regional server support and data storage capabilities. By localizing data, Coralogix will help customers meet compliance requirements for India’s new data privacy laws and dramatically improve service performance. Coralogix is also rolling out an onsite team to provide comprehensive sales and customer success support to India-based companies. It plans to invest $30 million in India, in next five years.

“With today’s strategic move, we are proactively addressing new Indian data privacy laws scheduled to take effect in 2021

QUICK BYTE ON

by providing Coralogix customers with a solution well ahead of most of our competitors,” said Ariel Assaraf, CEO and co-Founder, Coralogix. “When the new laws are enacted, we anticipate a profound sense of urgency for companies who fall under domestic compliance rules to store their data locally and avoid being penalized for non-compliance.”

Cloud and SaaS technology companies that collect user data will be most notably affected by these new laws and stand to benefit from today’s expansion announcement. Several regional brands operating within these industries have already signed on as Coralogix customers including Postman, Jupiter Money, BookMyShow and more.

“Today’s announcement of stamp duty, reduction is a great and significant decision taken by the state government to boost the real estate sector.”

K A M A L K H E TA N , C H A I R M A N A N D M A N A G I N G D I R E CTO R , S U N T E C K R E A LT Y LT D

SECURITY

AGC Networks Completes Acquisition of Pyrios AGC Networks has completed the acquisition of Pyrios Pty Limited (Australia) and Pyrios Limited (New Zealand) through its indirect subsidiary – Black Box Networks Services Australia Pty Ltd and Black Box Networks Services New Zealand Ltd respectively. Pyrios is an expert in communication technology delivering customer engagement and workplace collaboration solutions. The acquisition of Pyrios will substantially increase and strengthen AGC | Black Box presence and offerings in the Australia and New Zealand market.

AUGUST 2020 ENTERPRISE IT WORLD

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ITWORLD // NEWS BRIEF

TeamViewer Remote Management Integrates Web Monitoring

NITI Aayog Selects Oracle Cloud NITI Aayog has engaged Oracle to help it modernize vital IT infrastructure underpinning the Aspirational Districts Programme. A key project of the Indian Government, its purpose is to help improve the quality of life of citizens in 112 of India’s most backward districts, constituting 28 percent of India’s population of nearly 1.4 billion.

Amitabh Kant, CEO, NITI Aayog, said “This program is aligned with our Prime Minister’s vision of a new India. It focuses on improving people’s capacity to participate in India’s economic development. Data driven decisions will help identify the strengths and weaknesses of these districts and pave the way for their progress. By using a range of Oracle Cloud services, we are looking to fast-track their transformation by providing simplified data access, increased process automation and real-time data governance.”

EXECUTIVE

The programme uses data to identify top performing districts – these could be Dantewada in Chhattisgarh, Nandurbar in Maharashtra, Dahod in Gujarat, Kupwara in Jammu & Kashmir, Vizianagaram in Andhra Pradesh, or Godda in Jharkhand, among others. The weaker performing districts are encouraged to catch-up with top performers, by competing with, and learning from them in the spirit of competitive and cooperative collaboration.

Information is collected across five key themes, on 49 Key Performance Indicators, identified as having the greatest impact on the quality of life and economic productivity. They include: education, health and nutrition, agriculture and water resources, financial inclusion and skill development, basic infrastructure including access to road, potable water, internet connectivity, and housing under the Pradhan Mantri Awaas Yojana.

TeamViewer launches a web monitoring module as part of its existing “Remote Monitoring and Management” solution. The TeamViewer Web Monitoring module offers extended functionality for website administrators and operators of online shops, as they now have the possibility to monitor and remotely manage the server and check the website for accessibility and functionality, thus minimizing downtime and losses.

“With the TeamViewer Web Monitoring module as part of the “Remote Monitoring and Management” solution, we offer an integrated service that now also enables the monitoring of your own online presence,” explains Frank Ziarno, Director Product Management, TeamViewer. “Companies of all sizes are dependent on a functioning website, as nowadays it acts like a business card.

Many have also integrated a customer login or web shop. It was therefore obvious to integrate website monitoring in addition to our functions such as workstation & server monitoring, patch management and virus protection,” adds Frank Ziarno.

The new TeamViewer Web Monitoring module combines a classic website accessibility test with a load time audit and a scriptbased module for carrying out automated test purchases.

MOVEMENT

Ben Goodman Joins New Relic as SVP, ASEAN, India, Hong Kong and Korea

Air Marshal (Retd) Bhushan Nilkanth Gokhale Joins Quick Heal Technologies

Sunil Mahale Joins Commvault as VP, Sales Engineering and Emerging Technology, AP

10 ENTERPRISE IT WORLD AUGUST 2020

Rajeev Gupta Takes Charge as New CFO of L&T Technology Services

Tech Data Appoints Andy Berry, VP & Country General Manager, ANZ

NEWS BRIEF // IT WORLD

BOOK

SHELF

Elon Musk: How the Billionaire CEO of SpaceX and Tesla is Shaping our Future

GLOBAL UPDATE

IBM POWER10 Processor with 7nm Architecture to be Available in H2/21

BY

ASHLEE VANCE

PRICE

RS. 615.00 (HARDCOVER) WHERE:

AMAZON.IN

IBM reveals its Nextgen CPU – IBM POWER10 processor, which is to be available in second half of 2021. IBM POWER10 design focuses on energy efficiency and performance in a 7nm form factor with an expected improvement of up to 3x greater processor energy efficiency, workload capacity, and container density than the IBM POWER9 processor.

Designed over five years with hundreds of new and pending patents, the IBM POWER10 processor is an important evolution in IBM’s roadmap for POWER. IBM’s First Commercialized 7nm Processor that is expected to deliver up to a 3x

improvement in capacity and processor energy efficiency within the same power envelope as IBM POWER9, allowing for greater performance.

Support for Multi-Petabyte Memory Clusters with a breakthrough new technology called Memory Inception, designed to improve cloud capacity and economics for memory-intensive workloads from ISVs like SAP, the SAS Institute, and others as well as large-model AI inference.

New Hardware-Enabled Security Capabilities including transparent memory encryption designed to support end-to-end security.

About The Book The book captures the life and achievements of South African interpreter and innovator, Elon Musk, the brain behind series of successful enterprises such as PayPal, Tesla, SpaceX and Solarcity.

The real-life inspiration of the Iron Man Series,

Key Feature The book ‘Elon Musk: How the Billionaire CEO of SpaceX and TESLA is Shaping Our Future’ is a brilliant and intelligent account of this genius young ‘iron man’ told in a gripping manner.

Available in paperback from Penguin Random House publication, the book was published in 2015.

MediaTek Dimensity 800U Offers Ultra Connectivity and Advanced 5G Dual SIM Technology

MediaTek 5G SoC, Dimensity 800U, is a 7nm chipset and designed for multi-core high performance and leading 5G+5G Dual Sim Dual

Standby (DSDS) technology. With Dimensity 800U MediaTek continues to accelerate the rollout of 5G technology and deliver premium experiences on mid-tier 5G smartphones.

“MediaTek has always focused on enhancing the user experience with our leading semiconductor technology, whether consumers are streaming, gaming or taking photos,” said Dr. Yenchi Lee, Deputy General Manager of MediaTek’s Wireless Communications Business Unit. “MediaTek’s Dimensity 800U brings cutting-edge, nextgen technology to the Dimensity SoC series,

bringing MediaTek’s advanced 5G, imaging and multimedia technologies to high-performance 5G smartphones that deliver incredible 5G experiences.”

The integrated 5G modem in MediaTek’s Dimensity 800U not only supports sub-6Ghz SA and NSA networks, but also supports cuttingedge technologies such as 5G+5G dual SIM dual standby (DSDS), dual Voice over New Radio (VoNR), and 5G two carrier aggregation (2CC 5G-CA), bringing users faster and more stable 5G connections.

AUGUST 2020 ENTERPRISE IT WORLD

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ITWORLD // NEWS BRIEF

Nearly 6600 Organisations Witnessed over 100,000 Email Compromise Attacks in 2020 Barracuda Networks highlights the use of malicious accounts in business email compromise.

Barracuda researchers have identified that 6,170 malicious accounts that use Gmail, AOL, and other email services have been responsible for over 100,000 Business Email Compromise (BEC) attacks in 2020 on nearly 6,600 organisations.

Malicious hackers register email accounts with legitimate services to use them to conduct impersonation and business email compromise attacks. They carefully craft these messages and sometimes use the email accounts for only a short span to avoid detection or being suspended by email services providers. However, some hackers may temporarily abandon an account after initial attacks and then re-use them after a long gap. Each of these email address used for BEC attacks is defined as a malicious account and provides insight into how hackers email accounts in their schemes.

FusionVR Accelerates Immersive Industry 4.0 Solutions for Pharma and Healthcare FusionVR, India’s leading Industry 4.0 solutions provider delivers state-of-the-art immersive Virtual Reality (VR) and Augmented Reality (AR) solutions for the pharma and healthcare sectors. Healthcare is a priority for all and this company aims to revolutionize healthcare manufacturing and usher in excellence in production and staff-training regimes.

AR/VR solutions enable the healthcare sector to improve existing processes and procedures in myriad ways that would ultimately add value to the customer. Scenario-based AR/VR training solutions enable pharma professionals to learn, train effectively and deliver on quality, efficiency and productivity compared to traditional learning methods.

Visualizing a new reality creates valuable insight and ideas, contributing to the significant efforts to improve human civilization.

Pharmaceuticals and healthcare demand high compliance and to manufacturing, quality and patient care standards. Hence, it becomes critical for leaders to ensure the right resources and technologies are made available to meet these exacting standards to develop and maintain a highly-skilled workforce. Detailed knowledge, operational discipline and quality control are desired and conventional training approaches have not delivered expected results.

BD Soft Launches Zerospam in India Canadian cloud-based email security protection provider with AI-powered filtering technology, Zerospam forays into India with BD Soft as its National Distributor. BD Soft as a distributor has a strong portfolio of Security brands including Bitdefender, MailVault, EndPoint Protector, Zecurion, PDF Autosigner, Proget, Abbyy, and Digitware Back up. With BD Soft Zerospam aims to capture significant market share in the SMB & Enterprise space leveraging BDSoft’s channel expertise.

Zakir Hussain, Director, BD Soft India says, “BD Soft is committed to bringing the

12 ENTERPRISE IT WORLD AUGUST 2020

best Cybersecurity solutions to our markets and to make them easily and readily available. Zerospam, offers state-of-the-art email security at a very affordable price. We are delighted to join hands with Zerospam and are confident that Zerospam will have great success in the Indian marketplace.”

Louis Dore, Director Sales and Marketing, Zerospam said, “With the new normal, we are witnessing a rapid growth in the adoption of Email security solutions Worldwide.

India is a new market for us and the intent of our association with BD Soft is to increase our velocity and volume of business in India.

I am confident that this relationship will strengthen our presence countrywide and help us reach customers that are concerned about this new normal.”

DIGEST TENABLE ADVISES ORGANISATIONS TO PATCH WINDOWS OS TO PROTECT FROM “ZERO-DAY” EXPLOIT Microsoft for the sixth month in a row patched over 100 CVEs in the August 2020 Patch Tuesday release, including 17 CVEs rated critical. For the first time in three months, this update includes patches for two vulnerabilities that were observed being actively exploited in the wild. Please find below a comment from Satnam Narang, Staff Research Engineer at Tenable about this month’s patch update.

Microsoft has patched over 100 CVEs again, addressing 120 CVEs, including 17 critical vulnerabilities. For the first time in three months, a pair of vulnerabilities have been reported as being exploited in the wild.

CVE-2020-1380 is a remote code execution vulnerability in Microsoft’s Scripting Engine due to how objects in memory are handled

by Internet Explorer. In order to exploit this vulnerability, an attacker would need to convince their victim to either visit a website containing exploit code or open a malicious document that contains an embedded ActiveX control. Successful exploitation would grant the attacker the ability to execute arbitrary code as the current user.

NEW SONICWALL TZ SERIES FIREWALL TO DELIVER MULTI-GIGABIT MALWARE AND RANSOMWARE PROTECTION To ensure cybersecurity administration is easier and more accessible, SonicWall launches zero touch-enabled, multi-gigabit SonicWall TZ firewalls with SD-Branch capabilities, along with a redesigned cloud-native management console that helps streamline operations through fresh and modern user interfaces.

The new business norm is forcing organizations to rethink security for remote users and distributed networks,” said SonicWall’s SVP and COO, Atul Dhablania.

“SonicWall’s new SD-Branch ready nextgeneration firewalls, along with re-engineered SonicOS, provide multi-gig malware inspection for increased security needs and advanced protection against threats hiding in the encrypted TLS 1.3 traffic.”

A cornerstone to its Boundless Cybersecurity platform, the new SonicWall TZ570 and TZ670 next-generation firewalls are the first desktop firewall form factor to offer multigigabit (5/10G) interfaces for connectivity with SonicWall Switches or other networking devices in SD-Branch deployments.

NEWS BRIEF // IT WORLD

MANAGEMENT

MANTRA

“During World War II, an amazing amount of innovation, including radar, reliable torpedoes, and code-breaking, helped end the war faster.”

Commvault Leader for Backup and Recovery

Bill Gates, Co-chairman and co-founder of the Bill & Melinda Gates Foundation

VMware Solutions to Help Companies Return Employees to Offices Safely

VMware supports WFO by introducing new and expanded capabilities to empower customers, help improve business resilience and prepare for the new distributed, hybrid workforce of the future. These capabilities include a suite of new workplace solutions and new features in VMware Workspace ONE Intelligent Hub built specifically to help customers bring employees back to the office safely.

VMware is also introducing enhancements to its flagship virtual desktop infrastructure (VDI) platform, VMware Horizon 8, a truly modern, future-ready solution for

more secure delivery and management of virtual desktops and applications across the hybrid cloud.

“Remote work may no longer be considered a luxury, but a necessity, in this new working environment. In fact, remote work has essentially redrawn the lines where personal connections have improved, recruitment is easier, and companies can adapt faster. And technology has allowed us to adjust the way we work in a seamless way,” said Shankar Iyer, SVP & GM, EndUser Computing, VMware.

Commvault has been positioned as a Leader in the Gartner Magic Quadrant for Data Center Backup and Recovery Solutions1. According to Gartner, Commvault has been evaluated for its ability to execute and completeness of vision.

“Commvault believes Gartner’s recognition in both the Magic Quadrant and Critical Capabilities reports is validation of our ability to directly address the evolving data management needs facing enterprises today,” said Sanjay Mirchandani, President and CEO, Commvault. “We help customers solve complex problems with the industry’s most integrated product. With the broadest support for operating systems, hypervisors, databases, storage arrays, and cloud providers, we enable them to address their needs today and prepare them for the future.”

Vertiv Introduces Monitoring Solution for Edge Computing Vertiv introduced Vertiv Environet Alert, a new software offering that brings enterprise-level infrastructure monitoring and management capabilities to smaller data centers and edge facilities.

Vertiv Environet Alert is affordable and easy to use, eliminating the two most common barriers to the deployment of monitoring and management tools for these types of environments. It is available globally through Vertiv and numerous channel partners.

Vertiv Environet Alert delivers realtime, vendor-agnostic monitoring of critical infrastructure systems and alerts the appropriate personnel immediately when those systems are at risk. The software acts as a single pane of glass, with a new, modern and intuitive user interface that delivers visibility and data to users.

Users can customize the data points that are monitored and reported to focus on what they need to most effectively protect and optimize their business.

AUGUST 2020 ENTERPRISE IT WORLD

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ITWORLD // NEWS BRIEF

Equinix Acquires GPX India

Infinity Labs Launches Next-Gen Secure SD-WAN Solutions Infinity Labs launches Infinxt Secure SD-WAN, the next generation leading software-defined wide area network solution with inbuilt next-generation firewall (NGFW). Infinxt Secure SD-WAN is an indigenously built solution that offers unmatched feature rich technology with ease-of-deployment and ease-of-use coupled with enterprise class security.

Highlighting the launch, Rakesh Goyal, CEO, Infinity Labs said, “Enterprises across segments are increasingly recognizing the business benefits and value addition offered by SD-WAN technology. The high costs of enterprise quality bandwidth coupled

with the impact of the pandemic and the subsequent shift towards remote working has further emphasized the need for a solution that provides enhanced network security and enables bandwidth aggregation and optimization. We are proud to partner with Palo Alto Networks to bring Infinxt – an industry-leading SD-WAN solution that bundles the benefits of dynamic path selection, network optimization and application performance routing.

Infinxt will deliver enterprise-class SD-WAN technology with compelling ROI for small businesses across distributed locations and users.”

Equinix has made its intent clear that it would tap into potential Indian digital market though acquisition of the India operations of GPX Global Systems (“GPX India”). The all-cash transaction value of US$161 million represents a multiple of approximately 15x the projected EBITDA at full utilization. The acquisition is expected to close in Q1 2021, subject to customary closing conditions including regulatory approval.

Charles Meyers, President and CEO, Equinix, said, “Extending Platform Equinix to India has long been a strategic objective for Equinix and we are excited that the GPX transaction will allow us to capitalize on this market opportunity and meet the needs of our customers as they seek to expand their digital businesses. The acquisition of GPX’s business in India means we are able to make a giant leap forward in terms of growing our ecosystem in India and gives us a solid foundation for rapid growth and expansion in the country. This acquisition follows the recent announcement of our planned expansion in Canada and is a testament to our continued focus on expanding our global reach as companies continue to view interconnection at the digital edge as a business imperative.”

IceWarp Announces Independence Day Special Offer for Customers IceWarp has announced Independence Day Special IceWarp 20/20 Offer for Customers all across India. The first 20 organizations to subscribe will get a 20% discount, the offer also allows customers to avail discount now, and activate subscription even after 3 months. The offer will be valid from 11th Aug to 20th Aug 2020.

IceWarp offers its users ease of use, security, and efficiency through its complete solution for all their office work in a single window, without needing any third-party applications. With continuous enhancements of versions addressing key features under the demand of customers, 14 ENTERPRISE IT WORLD AUGUST 2020

the company is continuing to grow stronger in the market and maintaining its position as a true alternative to G Suite and Microsoft.

Speaking on the same, Pramod Sharda – CEO, IceWarp India & Middle East said, “We are elated to offer this scheme for our customers, it will not only boost sales of IceWarp but also customers can have a hands-on experience of IceWarp solutions with 100% Efficiency in 20% Discount.

Our solutions have received tremendous response from our existing customers. We aim to provide maximum benefits to them by offering some exclusive discounts on our solutions”.

ENDPOINT SECURITY // SECURITY

ARROW PC AND DELL TECHNOLOGIES BET BIG ON ENDPOINT SECURITY FOR ENTERPRISES GURPREET SINGH, MANAGING DIRECTOR AT ARROW PC NETWORK PVT LTD

Digital transformation and virtualization of operations in enterprises as well as other sectors have resulted in the vanishing of safety perimeters putting organizations at risk. Organizations are finding it challenging to manage the growing number of remote locations as more business-critical data moves to multiple edges and distributed IT sites. There was a time when ensuring protection to our servers, networks, desktops and laptops was paramount and yet the process was simple. But in today’s age of modernization where smart buildings, electronic gadgets like smartphones, tablets, IoT technologies or even smart watches help us power through the tech-savvy world, we leave ourselves and those associated with us vulnerable to cyber threats where threat actors wait to ambush and spring on those who provide an opportunity to be targeted. Cyber security suite and cyber recovery solutions based on Sheltered Harbor guidelines enable organizations to prepare for an extreme operational outage or data destruction event that

renders traditional disaster recovery and business continuity plans ineffective. This will provide them with the ability to revert to uncompromised data and operationalize this data in a manner that promotes sector stability.

“Modern work demands a modern approach to protecting the end user workspace from threats.

CISOs need to take a defined approach that will deploy a robust security solution to secure the endpoints from cyber threats at all times for business continuity. Dell Endpoint Security Suite Enterprise is a cybersecurity suite with automated threat prevention, detection, and response capabilities. This will give a brief description on the functions and features of Dell Endpoint Security Suite Enterprise. It provides authentication, file-based data encryption and advanced threat protection, which the company said will allow businesses to cover both sides of the security coin – data protection and threat prevention,” said Gurpreet Singh, Managing Director at Arrow PC Network Pvt Ltd (Titanium Partner – Dell Technologies).

Covid-19 pandemic forced organizations and CISOs to re-strategize and put in more focus on endpoint security. As per a survey 89 percent, CISOs said they are focused on cyber security and 82 percent, are working on remote enablement.

The cyber threats can be effectively mitigated by

following two-pronged strategy, that is, preventive strategy with the cyber security suite and postincident strategy with the cyber recovery solution.

Dell’s Endpoint Security Suite Enterprise helps to focus on the priorities with its built-in security, comprehensive threat management and data security features that help protect your competitive advantage: SafeGuard and Response – The Dell SafeGuard and Response portfolio provides a comprehensive approach to endpoint threat management. Artificial intelligence and machine learning proactively detect and block endpoint attacks. Security experts help hunt for and remediate identified threats across the endpoint, network and cloud – giving you peace of mind while ensuring unidentified threats don’t slow down your business.

SafeData – Enables end users to smartly and safely collaborate wherever and however they need by protecting sensitive data on devices and securing information in the cloud.

SafeBIOS Events & Indicators of Attack (IoA) – It guards the organization against stealthy and silent attacks utilizing Dell’s off-host BIOS verification. These controls mitigate the risk of BIOS tampering as well as bring them to attention, allowing teams to quickly find and quarantine any infected PCs. It helps to detect advanced endpoint threats using behavior-based threat detection, at the BIOS level.

SafeID – It keeps devices safe and helps them stay protected from malware attacks with an exclusive security chip that stores end users’ authentication credentials. This hardware-based, storage solution better protects the information by keeping it isolated and out of attackers’ reach.

Even the most successful cyber-security system in the industry is prone to vulnerabilities and security loopholes. These vulnerabilities stand as a medium to let the vulnerabilities enter your IT corporate network. With current trends in BYOD practices and with increased mobile threats, the need for an effective endpoint security is vital. It’s equally important to prepare for a zero-day to help you recover from the attack, building a layered defence based on the NIST framework addressing protection and recovery.

Dell Technologies Cyber Recovery Solution will ensure the availability of the golden copy of data which is securely protected in the cyber vault.

This CRS solution is the only certified solution based on Sheltered Harbor guidelines and comprises a cyber-vault coupled with AI and ML based analytics software connected to the backup target through an air gap module which negates the possibility of a cyber-attacker to penetrate the vault and compromise it.

AUGUST 2020 ENTERPRISE IT WORLD

15

INTERVIEW // CLOVER INFOTECH

Briefly tell about your Clover Infotech?

Clover Infotech is a comprehensive IT services and consulting enterprise with a legacy in fostering digital transformation and business efficiency across industries. We are an Oracle Platinum Partner, focused on platform and infrastructure cloud services, as well as Financials and ERP Cloud.

We work with leading private sector banks, insurance companies and financial firms and are heralding their efforts on application modernization and cloud enablement through a managed services model.

Through a well-defined development, support and quality framework, we consult enterprises on their transformation roadmap and implement business-critical technologies solutions in the realm of cybersecurity, automation, and new-age enterprise applications. We also bring extensive experience and expertise across the IT infrastructure management space as well.

BY SANJAY@ACCENTINFOMEDIA.COM

How is your business situation now?

As a society, we are going through a challenging time. The outbreak of COVID – 19 has brought the global economy to a standstill and has adversely impacted the business environment.

We are trying our best to ensure business continuity for all our customers. We have enabled most of our employees to work from home and are working closely with each customer to ensure safe access to enterprise systems and data so that all projects and support engagements can run seamlessly.

What are you hearing from your customers?

Customers are now focusing on “Digital transformation” to enable the creation of a robust operational framework, ensure business continuity and enable uninterrupted productivity through measures like “Work from Home”.

Collaboration tools and cloud native enterprise applications are in high demand. Customers are more interested than ever before in moving their ERP, CRM, HCM and other critical enterprise applications etc. to the Cloud.

What is your experience of Implementation of Oracle Fusion Financials Cloud?

Clover Infotech is among the very few companies in India to have implemented Oracle Financials Cloud for ourselves and for our customers.

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P R E E T H I

M E N O N

VP – Alliances, Clover InfotechPractices and Pre-Sales

Hence, we are updated of the latest developments in Oracle Financials Cloud and are very well-positioned to cater to all implementation and support requirements across sectors and geographies.

We have a robust Oracle EBS and Financials practice and our teams have extensive experience across various types of implementation. We have also been among the handpicked Oracle partners for implementation of GST-compliant Oracle ERP Cloud in India.

We have created frameworks and knowledge repositories to function in an “agile” manner

and implement Oracle Financials Cloud for our customers in the fastest possible time.

How Oracle Fusion Financials Cloud is helping Clover Infotech to navigate the challenges posed by COVID – 19?

Clover Infotech’s finance and accounts team has seamlessly managed the financial function amidst the challenges posed by COVID-19. While operating in “Work from Home” (WFH) mode, the Clover Infotech team has ensured that everything from employee salaries, to vendor payments and

CLOVER INFOTECH // INTERVIEW

CLOVER INFOTECH: ‘ENABLING BUSINESSES TO MIGRATE TO THE CLOUD SEAMLESSLY Business is done from home now and SME Channels spoke to Preethi Menon about how Cloud is enabling companies to create a safe Work From Home (WFH) environment. receivables, etc. have been managed efficiently.

The head of our financial operations has conveyed to us that implementing Oracle Financials Cloud for ourselves has helped to ensure business continuity during COVID-19. Many organizations which have been using legacy on-premise applications to manage their financials have been severely impacted. Based on our experience, we believe it is advisable to move to Oracle Financials Cloud and enjoy not only uninterrupted business but also strategic insights in real-time to manage the organization’s financial health better.

How Cloud is enabling companies to create a safe Work From Home (WFH) environment?

Cloud is becoming the biggest enabler as companies are working remotely. Cloud-based

collaboration and communication tools are essential requirements for building a robust digital infrastructure where employees can constantly connect, collaborate and work together remotely.

In a world witnessing social distancing and lockdown, cloud-based technologies have enabled organizations to operate remotely while ensuring that their systems and data is secure and is accessed by only authorized users.

Benefits of Oracle Fusion Financials Cloud?

Oracle Fusion Financials Cloud is the most comprehensive, integrated and scalable financial management solution. It allows organizations to gain real-time access to live financial data.

It enables organizations to comply with global accounting standards and multiple legislative,

industry or geographic requirements.

Further, through live and interactive dashboards, it supports and enhances business decision making process and accuracy. It enables organizations to control costs and increase visibility into spending, manage cash position better, and most importantly, reduce processing costs and data entry errors.

Highlights on AI, Chatbots, Business Intelligence & Analytics and Database management?

With the “WFH” mandate, there is a newfound appreciation for most of the above. Artificial Intelligence enabled systems and Chatbots are efficiently assisting employees in critical tasks as well as to manage rule-based and redundant ones.

With respect to Business Intelligence and Analysis and management of the underlying databases, organizations will leverage the efficiencies in network, storage and compute to ride the data deluge, analyze data across dimensions, and run Analytics at scale to derive cutting-edge insights and take well-informed business decisions. The natural result of efficient use of these technologies is a visible enhancement in the top line of the companies, operational efficiency, and channelization of human capital’s time and effort into core business functions.

What according to you the partners need to do during this Pandemic?

Our partners in this context is Oracle. We are in constant touch with our partner to address any concerns from our customers and provide them round-the-clock assistance and quick resolutions as and when required. However, we have seen that our customers that have adopted Oracle Financials Cloud have been managing their business seamlessly. A severe customer escalation or issue has not occurred during the pandemic.

What according to you, your customers should do to maximize their productivity?

Every business is unique, and this question can be answered specific to a business. However, we believe technology is the backbone for most of the enterprises in the digital era. Hence, customers should focus on digital transformation. A technology modernization exercise can help. Applications that are functionally relevant and technically capable can be considered for migration to the Cloud. All critical functions need round-the-clock availability hence Cloud enablement is vital.

AUGUST 2020 ENTERPRISE IT WORLD

17

INNOVATION // AMITABH KANT

GOVERNMENT TO PROMOTE INNOVATION

BY SETTING UP 10,000 SCHOOL LEVEL TINKERING LABS PAN INDIA Amitabh Kant, CEO, NITI Aayog announced at TiE Global Summit 2019 that the Government will open 10,000 tinkering labs at school level across the country to promote innovation.

AMITABH KANT, CEO, NITI AAYOG, GOVERNMENT OF INDIA, DELIVERED A KEYNOTE.

“It Is Good To See The Tremendous Amount Of Energy, Vibrancy, And Dynamism Shown

H

osted by TiE Delhi NCR, the 4th edition of TiE Global Summit witnessed powerpacked fireside conversations by eminent ecosystem stakeholders. The summit of over 200 speakers spread across more than 60 sessions, registered a footfall of 2,000 delegates on the inaugural day.

Geetika Dayal, Executive Director, TiE Delhi-NCR, welcomed the guests and opened the 18 ENTERPRISE IT WORLD AUGUST 2020

By Startups In India. There Are Many Startups That Are Driving Disruptions Across Sectors. From The Government’s Side, We Are Doing And Will Continue To Do All We Can To Support The Growth Of Indian Entrepreneurship. I Would Like To Congratulate TiE For Four Glorious Editions Of The TiE Global Summit And Wish Them All The Best As They Continue To Foster The Global Startup Ecosystem.”

fore for TiE leadership. Kick-starting the event, Nitin Rai, Chair – TiE Global Board of Trustees, talked about the theme ‘Indian Startups, Global Footprint’. He shared insights about the impact of various TiE Global programs focused on youth, angel investing, and women entrepreneurs.

Speaking about ‘Re-defining e-governance’, Dr Santhosh Babu, Principal Secretary to Government, IT Department, Government of Tamil Nadu, made three landmark announcements by

the Tamil Nadu government to boost startups.

These include setting up centres of excellence for startups, adoption of API route for accelerating regulatory processes, and an investment of USD 5.5 million for enabling blockchain as a service.

Later, highlighting the ever-growing relevance of technology, Krishna Sundaresan, VP Engineering – CISCO Systems India, quoted IDC estimates saying that 93% of organizations will use multiple clouds by 2022.

AI

CLOUD4C MAKES STRATEGIC INVESTMENT IN SHELL ITES–AN RPA COMPANY

Acquisition will help Cloud4C’s foray into RPA and strengthen its Automation and DevOps portfolio

SRIDHAR PINNAPUREDDY

BY SANJAY@ACCENTINFOMEDIA.COM

FOUNDER AND CEO, CLOUD4C

Cloud4C, World’s leading Cloud Managed Services Provider with presence in 26 countries and 52 locations globally has announced acquisition of a majority stake in Shell ITES Solutions that specializes in RPA in the field of Help Desk Automation, Automation for ERP, Automation of IT infrastructure and Social media automation.

Headquartered in Hyderabad, Shell ITES is a niche, exclusively RPA focused company that has automated 100+ business processes for enterprise customers across 30+ industry verticals including,

healthcare, manufacturing, media, retail, IT as well as Government. The company, with its certified RPA engineers, delivers software robots in the field of help desk automation, business process automation on SAP and Oracle, IT infrastructure, custom built applications. Shell ITES provides end to end RPA solutions.

Cloud4C plans to help enterprises automate repetitive tasks, manual process through hyper automation – a combination of RPA, operational tools and artificial intelligence. Acquisition of Shell ITES enhance the existing automation and DevOps competencies of Cloud4C. The current environment, has accelerated enterprises’ focus on digital transformation and automation.

Shell ITES’ expertise in automation of business processes of SAP across multiple businesses and sectors, will enhance in efficiently automating Cloud4C’s whole gamut of existing SAP services.

The combined expertise of Cloud4C and Shell ITES shall help in better delivery of cloud managed services, and superior customer experience through mature processes, robust governance and enable enterprises become digitally intelligent workplaces.

Sridhar Pinnapureddy, Founder and CEO, Cloud4C said, “It has been our endeavor to deliver end-to-end automation through hyper automation and help enterprises enhance productivity, enhance accuracy and quality, achieve compliance objectives, optimize cost, and achieve ROI. We are delighted to have invested in Shell ITES – It’s a part of our strategic initiative to aid enterprises and Fortune 500 global multinationals achieve organizational transformation through hyper automation through a combination of RPA, operational processes such as process mining, process discovery, low code and artificial intelligence.” He further added, “This strategic investment will also help enhance our shareholder value as the RPA market is poised to grow from an estimated $4 billion in 2020 to $10.4 billion by 2023.”

Commenting on the acquisition, Srinath Achar, CEO, Shell ITES, said, “The demand for RPA related services has been growing at a tremendous pace across the world. In just a short span of time, Shell ITES, through its well-established parent organization ‘Shell Networks & Solutions Pvt. Ltd’, has been successful in acquiring prestigious clients across the country. A partnership with an established market leader like Cloud4C would only catalyze our efforts in acquiring and servicing more clients across the world. We are looking forward to an exciting journey ahead with the team at Cloud4C. AUGUST 2020 ENTERPRISE IT WORLD

19

CASE STUDY // WILDCRAFT

WILDCRAFT COLLABOR ATES WITH IBM TO DRIVE HIGHER CUST OMER ADVOCACY

BY SANJAY@ACCENTINFOMEDIA.COM

Wildcraft India has selected IBM to implement a CRM as-a-service-platform to drive customer advocacy and enhance customer experience.

The solution developed by IBM Services is powered by AI & ML capabilities and analyses customer interactions with Wildcraft India at multiple touchpoints.

This 360-degree view of every shopper will help the company provide its customers a personalized shopping experience across all its channels.

The CRM-as-a-service solution ties into ‘The Circle’, Wildcraft’s customer engagement program which provides consumers with a single window to get all relevant information about the brands, products and services of Wildcraft. This initiative is part of the company’s growth plan to drive higher customer engagement by understanding their preferences.

As part of this new CRM solution, Wildcraft is introducing a virtual chatbot on their website and via WhatsApp. This virtual chatbot will be available in English and eight Indian regional languages (Hindi, Marathi, Bengali,

20 ENTERPRISE IT WORLD AUGUST 2020

Kannada, Oriya, Telugu, Tamil and Malayalam). The virtual chatbot will handle a high volume of inquiries, from general FAQ’s to questions about multiple topics including products, policies and procedures and even customer complaints.

“At Wildcraft, we have always believed in harnessing the power of the unknown.

In the last couple of months, we have been able to reach out to some of the remotest areas in the country to enable everyone to be safe and be ready. A lot of these consumers are first time users of Wildcraft and it was necessary to create a mechanism to reach out to them effectively. Partnering with IBM allows us a robust technology driven platform to understand our consumers and their wants. This will help us make our products better and customise them according to the larger needs,” said Gaurav Dublish & Siddharth Sood, Co-Founders, Wildcraft India Pvt. Ltd.

“We are proud to partner with Wildcraft India Pvt. Ltd to drive customer advocacy for higher brand affinity. IBM’s CRM-as-a-service platform has equipped Wildcraft with a 360-degree view to map their customers’ journey – from prospect, to customer, to brand advocate. Every customer will be nurtured at each stage to harness the real power of CRM, in today’s challenging times of the COVID-19 pandemic,” says Kamal Singhani, Managing Partner, Global Business Services, IBM India/ South Asia.

The virtual chatbot will authenticate users and facilitate user-specific information and transactions. In addition to understanding the intent of customer conversation through natural language processing (NLP), it will analyse the sentiment of customer responses and transfer the conversation to a live agent, if need be.

WILDCRAFT // CASE STUDY

GAURAV DUBLISH

CO-FOUNDERS, WILDCRAFT INDIA PVT. LTD.

AUGUST 2020 ENTERPRISE IT WORLD

21

GUEST COLUMN // APP VS API

IS WHATSAPP FOR BUSINESS A STEP TOWARDS BETTER CUSTOMER EXPERIENCE

BY SANJAY@ACCENTINFOMEDIA.COM

Since its launch in 2009, WhatsApp has emerged as the go-to messaging app for 2 billion consumers across 160+ countries. Fast, easy-to-use, reliable and secure – WhatsApp has become the choice of messaging globally.

As a business, you would also have heard of how WhatsApp for Business has become the talk of the town. It is one of the most trending and highly effective communication platforms, being rapidly adopted by businesses.

This article looks at what makes WhatsApp for Business such a hit, and why you should be using it (if not already).

App vs API Since its acquisition by Facebook in 2014, WhatsApp has released two new products – WhatsApp Business App (Jan 2018) and WhatsApp Business API (Aug 2018). Often used interchangeably (note the letter difference, App vs API), WhatsApp Business App and WhatsApp Business API differ in the capabilities they offer.

WhatsApp Business App is built keeping a small business owner in mind. The app provides businesses a presence on the WhatsApp platform, thus allowing them to communicate with customers more efficiently. Already used by over 50 million users worldwide, WhatsApp Business

22 ENTERPRISE IT WORLD AUGUST 2020

App is here to stay. Free to use, the app can only be used on one device by one user and is limited in automation.

WhatsApp Business API, on the other hand is targeted at medium and large businesses. The WhatsApp Business API is designed for companies that receive a large volume of messages, which the Business App cannot handle. Also, the WhatsApp Business API provides advantages for enterprise businesses – including automation and integrations with an enterprise software stack (like CRM, AI and Analytics). Due to the expansive capabilities that come with the API, it is a paid-for product. To ensure a high-quality experience for businesses and users alike, integration of this API with your business requires you to partner with one of Facebook’s global business solution providers.

Why is WhatsApp for Business such a hit?

WhatsApp for Business has been a hit with both businesses and its customers. Below points cover the main aspects why businesses vouch for the platform’s tremendous success. s WhatsApp is where your customers are!!

SMS and emails are dead (or close to be)!! With close 2 billion users using WhatsApp globally and 60 billion + messages exchanged daily, WhatsApp

remains the undisputable leader in the messaging apps market, and also customers’ preferred channel of communication.

Communicating with customers on their preferred channel of communication reduces a huge learning curve for the customer, thus enabling clear communication with the business. Businesses are benefitted by the customer’s familiarity using features on the platform like URLs, media, emojis, documents and locations.

So prevalent is the WhatsApp platform, that during the ongoing Covid pandemic, WHO has launched the World Health Organisation’s Health Alert on WhatsApp. s Be with your customers at all times Why wait for an IVR, customer care personnel or an email response, when a customer can get information, they need quickly through the WhatsApp platform?

The platform can be programmed to serve customers in certain use-cases in real-time – thus acting as a great enabler in reaching to customers quickly and effectively. Real-time (and timely) alerts and notifications are sent instantaneously, while most common FAQs can be fed into the WhatsApp platform, and can be relayed to the customer in real-time.

APP VS API // GUEST COLUMN

s Customers get more done through a twosided conversation Recent studies show customers are more comfortable with conversations. Customers ask questions on the platform as they would be inquiring over phone or at a physical store. Through careful integration, WhatsApp allows businesses provide a two-sided conversation with its customers – thus increasing customer engagement.

About the Authors

ISHA FARHA QURAISHY Currently serves as the Customer Success Manager at Finesse, Dubai. Isha is a Strategic Technology and Business professional with 13 yrs. of exponential working experience with companies delivering next-generation technology solutions. Well known within the industry for driving business results through planning and executing business-oriented programs that help companies to achieve a higher level of customer satisfaction. Isha is a Robotics, Blockchain, and AI enthusiastic with professional certification from VMware, EMC, and ITIL. Being a technology savvy person, Isha is also a Project Management expert trained by PMP.

s Connect with customers through your brand When customers interact with your business on WhatsApp, they are welcomed through your business profile – a unique, branded business identity they relate to and trust. This level of customization also gives you the opportunity to inject your brand personality into each interaction with the customer – your brand can get creative in your conversations with customers using your brand’s photos, videos, and tone of voice. s Be Global and yet be Local with WhatsApp API Businesses wishing to use the WhatsApp Business API in global geographies need to provide a local number (landline, mobile or even toll-free) and are allowed to utilize the language of choice to communicate with customers in these locales.

For global businesses or those looking to go global, WhatsApp is the definite go-to messaging platform. s Saves money for the business – Up to 80% of inquiries to the customer-care can presently be automated, allowing your teams to manage more tickets with fewer resources and conversations can be easily handed over to a human representative whenever necessary. s This frees up your customer service representatives to focus on high-value or complex tickets which need human support. s Engagement through secure means – Most important – a verified business profile from WhatsApp provides businesses and customers a secure and trusted channel to work with. Both the business and customers are assured of a safe and secure channel to communicate.

WhatsApp gives strict attention to protecting customer privacy with constant updates to its end-to-end encryption, thus taking away a major headache for businesses.

Conclusion WhatsApp for Business was launched in early

PRIYANKA Pre-Sales & Technical Consultant at Finesse Global. An Oracle Certified Professional Experienced in Database Management and Designing, Business Analysis, End to End Management of Projects, Process Re-Engineering and Transition Management for over 10+ years.

2018, and its success was warranted, given its huge user base. But careful implementation of the platform made the early adopters of the WhatsApp platform super-successful and be better at engaging customers better, especially during the ongoing Covid pandemic.

Facebook marketing went mainstream in the early 2010s, and its benefits to businesses is for all to see. If your business is not already on WhatsApp, rest assured your business needs to be there. Properly implemented, WhatsApp for

Business helps your business tremendously by building a unique customer experience – one which will bring you much closer to building that perfect customer experience – the Holy Grail of businesses globally.

Finesse is a leading system integration company operating across Middle East & India, providing digital transformation solutions including for AI & Chatbots, BI & Analytics, Blockchain, Cloud, CRM & CEM, RPA, Managed Services, among others.

AUGUST 2020 ENTERPRISE IT WORLD 23

SECURITY // DPRK

DPRK-ALIGNED THREAT ACTOR TARGETING CRYPTOCU RRENCY VERTICAL WITH GLOBAL HACKING CAMPAIGN Today, cyber security provider F-Secure published a report linking an attack against an organization working in the cryptocurrency vertical to Lazarus Group – a highly-skilled, financially-motivated threat actor whose interests reportedly align with the Democratic People’s Republic of Korea (DPRK). By connecting evidence obtained from the attack with existing research, the report concludes the incident was part of a Lazarus Group campaign targeting organizations in the cryptocurrency vertical in the United States, the United Kingdom, the Netherlands, Germany, Singapore, Japan, and other countries.

24 ENTERPRISE IT WORLD AUGUST 2020

DPRK // SECURITY

The tactical intelligence report provides an analysis of samples, logs, and other technical artifacts recovered by F-Secure during an incident response investigation at an organization working in the cryptocurrency vertical. According to the report, the malicious implants used in the attack were nearly identical to tools reportedly used previously by Lazarus Group – also known as APT38.

The report identifies the Tactics, Techniques, and Procedures (TTPs) used during the attack, such as spearphishing via a service (in this case, using LinkedIn to send a fake job offer tailored to the recipient’s profile). According to F-Secure Director of Detection and Response Matt Lawrence, the research provides a solid foundation for the report’s actionable security advice.

“Our research, which included insights from our incident response, managed detection and response, and tactical defense units, found that this attack bears a number of similarities with known Lazarus Group activity, so we’re confident they were behind the incident,” said Lawrence.

“The evidence also suggests this is part of an ongoing campaign targeting organizations in over a dozen countries, which makes the attribution important. Companies can use the report to familiarize themselves with this incident, the TTPs, and Lazarus Group in general, to help protect themselves from future attacks.”

Based on phishing artifacts recovered from Lazarus Group’s attack, F-Secure’s researchers were able to link the incident to a wider, ongoing campaign that’s been running since at least January 2018. According to the report, similar artifacts have been used in campaigns in at least 14 countries: the United States, China, the United Kingdom, Canada, Germany, Russia, South Korea, Argentina, Singapore, Hong Kong, Netherlands, Estonia, Japan, and the Philippines.

Lazarus Group invested significant effort to evade the target organization’s defenses during the attack, such as by disabling anti-virus software on the compromised hosts, and removing evidence of their malicious implants. And while the report describes the attack as sophisticated, it points out Lazarus Group’s efforts to hide their presence were not enough to prevent F-Secure’s investigation from recovering evidence of their activities.

The report, Lazarus Group Campaign Targeting the Cryptocurrency Vertical, contains more information for defenders, including indicators of compromise, a list of TTPs used in the attack, and additional advice for detecting Lazarus Group activity. It is now available on F-Secure Labs.

AUGUST 2020 ENTERPRISE IT WORLD 25

SECURITY // VMWARE

LEE CASWELL, VICE PRESIDENT, MARKETING, CLOUD PLATFORM BUSINESS UNIT, VMWARE

“Developers can now slipstream Kubernetes applications from test/dev into production,”

said Lee Caswell, vice president, marketing, Cloud Platform Business Unit, VMware. “We’ve built a consistent CI/CD operational model that—with our free Player version—is available for all developers.”

VMWARE BRINGS KUBERNETES TO FUSION 12 AND WORKSTATION 16 RELEASES Vmware unveiled the newest versions of its VMware Fusion and VMware Workstation desktop hypervisor solutions. VMware’s updates support the changing needs of modern developers by extending the tools traditionally used to simplify workflows and expand capabilities of virtual machines (VMs) to container-based applications orchestrated with Kubernetes. The latest release of Fusion also introduces a new edition—Fusion Player— available with a free Personal Use license as well as offering a paid license for commercial use.

26 ENTERPRISE IT WORLD AUGUST 2020

Expanding Support for Developers VMware has long served developers as well as end users and IT professionals with some of the best-in- class features with its award-winning desktop hypervisor products—VMware Fusion and Workstation. Today’s updates expand support for modern application developers with enhancements to VMware’s container engine CLI—vctl— while also making it available on Workstation for Windows. With Fusion or Workstation, developers will be able to support more custom Kubernetes clusters with support for ‘kind’ — a tool for running local Kubernetes clusters using containers as “nodes.” Containers built with vctl can be tested on local Kubernetes clusters to validate pipeline workflows before pushing them upstream to a central registry such as Harbor.

In turn, the containers can be implemented on larger VMware Cloud Foundation 4 with Tanzu production clusters in a service delivery pipeline.

Additionally, administrators will be able to connect with VMware vSphere 7 through ESXi and vCenter for remote VM operation and maintenance tasks. Supporting the latest physical and virtual hardware features, Fusion and Workstation provide out-of-the-box workload mobility / compatibility between desktops and data centers.

In preparation for the next major version of macOS 11.0 Big Sur, VMware has made full use of Apple’s hypervisor and other APIs, removing the need for kernel extensions and supporting macOS 11 as both host and guest.

Additional New VMware Fusion and Workstation Features s DirectX 11 and OpenGL 4.1 – Running games and apps support with Direct3D version 11 or OpenGL 4.1 s Windows 10 Hyper-V Mode – VMware Workstation products support running VMs, containers and Kubernetes clusters on PCs with Windows 10 version 2004 that have Hyper-V mode enabled. s Dark Mode – For Workstation Pro and Player UIs, a new Dark Mode feature will seamlessly align with the latest versions of Windows 10, including the recently released 2004 build. s eGPU Compatibility – Fusion Player and Pro will support eGPU devices, helping offload the resource-taxing graphics rendering process from the internal integrated or discrete GPU, to a much more powerful external one.

Improved Accessibility – Accessibility controls in compliance with VPAT Section 508, helping users get the full benefits of virtual machines.

UIPATH // RPA

VANILDA GRANDO

BY SANJAY@ACCENTINFOMEDIA.COM

DIRECTOR GLOBAL SALES DEVELOPMENT, ALARIS DIVISION OF KODAK ALARIS

Kodak Alaris has gone into a global alliance with UiPath to enable both companies’ channel partners and customers to leverage Kodak Alaris’ information capture solutions and UiPath software to accelerate digital transformation by automating and streamlining business processes.

The companies also introduced their integration via the Alaris Capture Pro to UiPathOrchestrator Connector, which provides a seamless connection between fully indexed, high quality images from Kodak scanners and UiPath bots.

RPA is the key to working smarter and for many organizations – in particular, those most reliant on paper- based processes – has the potential to be truly transformative when used to modernize information and data capture. RPA starts with usable data, which in turn starts with high quality images.

“We are delighted to announce this global alliance with UiPath, whose software is among the leading tools for building RPA robots,” said Vanilda Grando, Director Global Sales Development, Alaris division of Kodak Alaris.

“Intelligent information capture combined with RPA is especially powerful for finance, IT and IT services, operations and information governance.

The combination of Kodak Alaris scanners, software and services, with UiPath’s RPA platform will enable partners to take their customers’ information capture to the next level, making total automation and paper-free processes a business reality.”

The UiPath RPA platform automates sequences of repeatable processes, minimizes disruption, uncovers efficiencies and provides insights, making the path to digital transformation fast and cost-effective. Once information is captured via the scanner, software robots complete repetitive, rules-based tasks such as moving files and folders, extracting structured data from documents and executing processes with it.

“Our two technologies complement one another,” said George Roth, Senior Manager, Technology Alliances at UiPath. “It’s not about taking people out of the loop, it’s about being able to reallocate them and bring them back in if needed. For example, you could set a threshold for OCR read rates at 90%. If the RPA solution

UIPATH TO AUTOMATE KODAK ALARIS DATA CAPTURE doesn’t meet the 90% threshold, the bot will send it to a human for review. So, there’s an opportu-

nity to really make a good human-in-the-loop partnership.”

AUGUST 2020 ENTERPRISE IT WORLD 27

BY SANJAY@ACCENTINFOMEDIA.COM

INDUSTRY STUDY

ARUBA UNVEILS FULLY PROGRA MMABLE PLATFORM TO UNIFY IT, IOT AND OT NETWORKS 28 ENTERPRISE IT WORLD AUGUST 2020

A

ruba unveiled significant enhancements to the Aruba ESP (Edge Services Platform) that unify IoT, IT, and Operational Technology (OT) networks so customers can quickly adapt to changing environments and user requirements. Aruba ESP is the first fully programmable platform to generate contextual information – about identity, location, security posture, and applications in use – to power efficient decision making and AIOps. Built to integrate with devices and applications from Aruba’s technology partners, customers become hyper-aware of their operating environment so they can quickly adapt to evolving business, visitor, and employee demands.

Today, “connected facilities” only provide device connectivity for subsets of control services, whereas hyper-aware facilities can leverage Aruba ESP-generated contextual data to dynamically adapt a facility to its occupants and operating environment. Unifying these IoT, IT, and OT net-

INDUSTRY STUDY

works under the Aruba ESP platform, and capturing rich context, enables hyper-aware facilities that are safer, more adaptive, and enhance productivity.

These enhancements to the Aruba ESP cloudnative, AI-powered platform are integral to sensing, analyzing, and reacting to device data and contextual information. Aruba access points and switches now serve as multi-protocol IoT/OT platforms that interface with Aruba’s expanded technology partner ecosystem. Virtually every subsystem spanning machine inputs and outputs (I/O) on a manufacturing floor through multimedia devices in the CEO suite can be accommodated – from social distance monitors to gunshot detectors, rotating equipment monitors to guest wayfinding – with solutions tailored for education, enterprise, healthcare, hospitality, industrial, manufacturing, retail, transportation, and government applications.

Use cases with Aruba ESP-based hyper-awareness include smart buildings, industrial/manufacturing facilities and the broader Intelligent Edge: Hyper-aware Smart Buildings for Enterprises,

Education, Healthcare, Hospitality, Retail, and Government s Building Control and Digital Twin enablement – Using native AI capabilities to create real-time simulation models that change and learn in lock-step with the building, Aruba and technology partners like Microsoft Azure IoT can create digital twins or software models to identify sub-optimized processes, recommend operational enhancements, and monitor the trajectory of energy usage needed for proactive interventions. s Context-aware, Real-time Integrated Emergency Response and Notification – During an incident, building occupants need real-time safety information pushed to their mobile devices and first responders need to continuously communicate with those in possible danger. Aruba ESP, with integrated solutions from technology partners like Critical Arc and Patrocinium, can actively communicate with tenants, visitors, and staff, and use unique 4D graphics for first responders to quickly see where people are situated within buildings. s Seamless Extension of the 5G Footprint

with Wi-Fi – Aruba ESP allows mobile operators to extend their 5G footprint into the building and seamlessly power Wi-Fi calling while delivering gigabit-class guaranteed performance using Aruba Air Slice technology. This provides a seamless user experience and non-stop connectivity without the need for costly and complex distributed antenna systems.

This framework uses AI and exchanges security and policy with more than 130 security technology vendors to obtain a deep understanding of each device and its role, allowing hyper-aware facilities to fold security activities into situational awareness.

“Machines, applications, and interfaces are typically tailored to each IoT, IT and OT vertical application, driving complexity in network management,” said Will Townsend, Senior Analyst, Moor Insights & Strategy. “I have analyzed Aruba ESP and believe its architectural platform based on a unified infrastructure, zero-trust security, and AIOps has the potential to reduce complexity and accelerate smart facility and hyper-awareness use cases both on-prem and in the cloud.”

AUGUST 2020 ENTERPRISE IT WORLD 29

EDITOR’S TAKE

COVID-19 AND RISE OF CLOUD COMPUTING

Suddenly two words have become real buzz words in the industry – cloud computing and digital transformation. Earlier though the industry discussion was around these two words, but due to the sudden appearance and prolonged impact of the pandemic, talks around these technologies have got wings. Organizations have created mandates based on the government compliances that the social distancing has to be maintained and WFH or remote work must be practiced.

Today, there is hardly any industry left, which is unaware of cloud computing. Every organization wants scalability, agility, security and OPEX based infra so that their economy does not hut due to the slump in the market. Even those vertical industries including the physical gaming industry – specially the casino industry have gone online and adoption is growing like wildfire.

Although the betting and gambling industry had adopted computing as early as 90s, but the database use was not there to that extent. However, with the sporadic spike in the demand, the 30 ENTERPRISE IT WORLD AUGUST 2020

industry had to adopt the modernization including cloud computing and analytics for ease of operation and predictability. This used to happen on-prem from a physical server but due to social distancing and moratorium on any sort of gathering of people, this industry had to go online and got aggressive on the transformation.

As per the last Grand View research report, the global online gambling market size is expected to reach US$102.97 billion by 2025, a CAGR growth of 11.5% from 2019 to 2025. This research had happened much before the pandemic. Things have changed globally now. It is a new normal. People do not meet physically. Therefore, the industries must devise a new strategy for their business continuity. Cloud computing is more vibrant now in this industry too and the market prediction can be 10 times more than the earlier.

ResearchAndMarkets.com, in a press statement, said that the technologies such as Blockchain, IoT and VR are changing everything in every field including even how one can gamble in an online casino. Virtual Reality and VR Headsets

have gained a lot of popularity in recent years and are revolutionary addition to the world of online gambling.

A player with VR can enter a virtual casino and play all the games without the pain of travelling.

But this brings the increased apprehension of being created. Of late, there have been news that many of such organizations are not maintaining transparency and people are becoming subject to the frauds. The consulting house has also an answer to this that blockchain technology can bring transparency and enhance trust among the users, which in a way can enhance reputation of the gambling sites.

All these technologies can be brought to full use if they are hosted from cloud. As already mentioned, this industry goes through sporadic spikes, which means there is a need of elasticity in the infrastructure, which is only possible in the case of cloud. Secondly, there is always a BC support and DR in cloud as it does not allow any sort of outage – neither in power nor in the bandwidth. So, cloud is a real panacea.

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