Running your own pub business The complete guide
17_ENT_0162_Running your own pub business guide V6.indd 1
04/05/2018 10:00
About us We have a portfolio of over 4,000 pubs offering an outstanding selection of pub business opportunities for new and existing publicans. We provide our publicans with industry leading help, advice and support including marketing, trade building and award winning training. Our highly experienced operations team offers bespoke advice and help to all our publicans. We believe in empowering our publicans to run their pub in their own way and facilitating and encouraging their plans for growth and development. We encourage our publicans to be actively involved in their local area, placing their pub at the heart of the local community they serve.
17_ENT_0162_Running your own pub business guide V6.indd 2
04/05/2018 10:00
Contents 2 Why us? 4 Our team 6 Our agreements 8 Steps to running your own pub 10 It’s easy to get started 12 Beacon - our managed tenancy 14 Things you should know 17 Looking for a new type of agreement? For more information about becoming a publican visit:
runyourpub.com
1
17_ENT_0162_Running your own pub business guide V6.indd 1
04/05/2018 10:00
Why us? For over 25 years we have helped thousands of people just like you realise their dream of running their own successful pub business. Here are some of the reasons why they chose the UK’s leading leased and tenanted pub company.
Our pubs We have an exceptionally good portfolio of quality pubs from traditional cask ale pubs, destination food venues through to sports and community pubs. They are located in town centres, villages and at the heart of many communities.
Agreements We offer a choice of agreements tailored to your needs. Once you apply for a specific pub business we will ensure the agreement meets your personal requirements.
Brand portfolio We offer an extensive range of international, national, regional and local brands, including an exceptional range of cask ales.
Our team at your service We have years of experience helping people just like you to find and run their perfect pub business.​Our dedicated teams will give you expert help, advice and support every step of the way. 2
17_ENT_0162_Running your own pub business guide V6.indd 2
04/05/2018 10:00
3
17_ENT_0162_Running your own pub business guide V6.indd 3
04/05/2018 10:00
“There has been a 25% increase in the number of pub owners aged between 25-34 in the past three years, who now run about one in every seven pubs overall.� Source: morningadvertiser.co.uk
4
17_ENT_0162_Running your own pub business guide V6.indd 4
04/05/2018 10:00
Our team
Here for you every step of the way Recruitment Team Once you have registered your interest in looking for a pub with us you will be assigned your own dedicated recruitment team member who will offer all the help and support you need.
Regional Manager Your Regional Manager is one of your main contacts at ei publican partnerships. They will offer you professional business advice including keeping you up to date with the latest trade building & marketing initiatives and product deals.
Training Team We are committed to providing relevant and industry leading training support for both new and highly experienced publicans. We provide training days as well as online training options for you and your team.
Property Team Our Property Team is committed to ensuring the pubs we offer for let are fit for purpose and that our publicans are given every opportunity to maximise the trading potential of their pub. To help our publicans manage their property responsibilities we have developed a range of property support services.We also provide a 24 hour property helpline.
Marketing Team Our Marketing Team will provide you with advice, support and kits to help drive footfall and sales in your pub. You will find inspiration and some great product deals in your regular copy of Deals & Ideas.
Customer Account Manager A dedicated Customer Account Manager will contact you at a specified time each week to take your drinks order. You can now also register to order online.
Credit Control Manager Our Credit Control Team are here to assist you with managing your account on a day-to-day basis and provide support with copy invoices and statement queries. This information is readily available in your online account when you become a publican. 5
17_ENT_0162_Running your own pub business guide V6.indd 5
04/05/2018 10:00
6
17_ENT_0162_Running your own pub business guide V6.indd 6
04/05/2018 10:00
Our agreements Retail Partnership Tenancy n Shorter
agreements for a fixed term of 5 years which
are contracted out of the Landlord and Tenant Act 1954 n We
are responsible for all repairs to the exterior structure and services
n Rent
is subject to annual indexation by reference to the Retail Price Index
n Option
to be free of tie on wines, spirits, minerals, packaged lager and
packaged cider via tie release fees
Beacon Retail Partnership Tenancy n Competitive
local retail prices and guaranteed gross profit margins
n We
will redecorate and refurbish the property
n You
will receive ongoing marketing and retail standards support
n Greater n You
levels of support for you and your business
will operate on an initial Tenancy At Will agreement for 12 weeks. You can
then change to a fixed term tenancy of 5 years
Partnership Incentive Lease n A
longer term agreement available for experienced pub business operators
n 10
year term. Not protected by Part ll of the Landlord & Tennant Act 1954
n Opportunity n Rent,
to obtain an incentive payment at year 10 based on sales growth
including VAT, is paid weekly in advance by Direct Debit
n Opportunity
to assign the lease after two years
Partnership Investment Lease n A
longer term agreement available for experienced pub business operators
n 10
year term. Not protected by Part ll of the Landlord & Tennant Act 1954
n Accompanied
by an investment deed where support works are to be
undertaken to the property by us, in consultation with yourself n Rent,
including VAT, is paid weekly in advance by Direct Debit
n Opportunity
to assign the lease after two years
Commercial Lease (Free of Tie) n Option n Fully n You
at selected sites to negotiate a Free of Tie lease for 10 or 20 years.
protected under the Landlord and Tenant Act 1954, with the right to renew
have full responsibility for repairs
n Continued n Make
public house use or retail leisure
your own arrangements for drink and service supplies 7
17_ENT_0162_Running your own pub business guide V6.indd 7
04/05/2018 10:00
Steps to running your own pub Running your own pub business and supporting your local community is really more of a way of life than a ‘job’.
1
Choosing the right pub business for you Now you need to think about the type of pub to
Please visit runyourpub.com to view our
suit your skills and personality. The style of pub
available properties. Consider our range of
you choose is the first step towards running your
agreements from Tenancy to Free of Tie.
own business.
2
Fact finding / getting started Once you have selected some pubs you are
You can contact our Recruitment Team who will
interested in, you can use our compare feature
be happy to provide you with more information.
to help you draw up a shortlist. We would also
3
recommend visiting the pubs as a customer to
Please call:
check they are right for you.
03333 20 00 36
Let’s meet and talk Once you have chosen a pub, and are ready to
After the meeting we will both have a clear
progress, contact our Recruitment team. Our
idea of what the next steps towards getting
Recruitment Co-ordinators will be interested to
your own pub should be. We will either invite
find out more about you and your ideas for the
you to continue your application for your chosen
pub. We will send you a Pub Business Facts
pub, or suggest a few alternatives for you to
Pack for your chosen pub and arrange a time for
consider. If we agree to continue your application
you to meet the Regional Manager or Divisional
for a specific pub it’s time to start planning your
Recruitment Manager.
pub business.
8
17_ENT_0162_Running your own pub business guide V6.indd 8
04/05/2018 10:00
4
Planning your business Now it’s time to start thinking about preparing
When you have agreed to move towards taking
a marketing plan, together with a business plan,
an agreement with us, we would reasonably
including a profit & loss account and cash flow,
expect to complete within eight weeks.
with an accountant. Our straightforward template will help guide you through the information required for this important step.
5 6 7
Agreeing your terms You and the Regional Manager, or Divisional
terms will be summarised in a Pre-Contract Form
Recruitment Manager, will discuss your business
to be signed by both parties. Your agreement will
plan to shape an agreement that best suits the
be emailed to you seven days in advance to give
needs of your new pub business. The agreed
you time to review.
Planning for the first few weeks in your pub It’s almost time for you to start your exciting
We will do all we can to help you prepare for
career as a publican. You will agree your
day one, remember that we have some great
handover day with your Regional Manager; this
‘off the shelf’ pub opening packages which
is when you will sign your agreement and place
can be personalised for your pub, including a
your first drinks order online.
free website.
Making your new business a long-term success We look forward to giving you all the support you
and commercial support packages. Your Regional
need to grow and develop your business. From
Manager will be with you every step of the way
day one, you will have access to free, award
and will visit you regularly, especially during your
winning training courses, financial and property
first months in the pub to make sure you are set
management advice and exclusive marketing
up for long-term success.
9
17_ENT_0162_Running your own pub business guide V6.indd 9
04/05/2018 10:00
It’s easy to get started... Our New Publican Support package is designed to give you the best possible chance of success to run a sustainable pub business. As part of your first months and beyond, you will have access to award winning training, useful tools and materials, comprehensive commercial support, and a dedicated Regional Manager to help you shape your plans for your future business and run it to achieve your goals. 10
17_ENT_0162_Running your own pub business guide V6.indd 10
04/05/2018 10:00
Some of the great support we offer includes... Training courses to help build and grow your business FREE access to off-site cellar training (ABCQ and Passion for Quality) 2 months of marketing 1 support and materials Access to discounted rates for example 30% off Sky and reductions in BT Vision packages FREE Deals & Ideas magazine Comprehensive support from your Regional Manager FREE e-learning courses for you and all your staff Membership to the BII or FLVA and Cask Marque FREE website for your pub Access to our 24 hour property help-desk Access to food support, via our partner Booker, that gives you up to 7% cash back Online ordering with exclusive promotions Independent mentoring
11
17_ENT_0162_Running your own pub business guide V6.indd 11
04/05/2018 10:00
Introduction Beacon is a pub tenancy that puts the publican at the heart of everything we do. Our dedicated Beacon team provide industry leading support packages to enable passionate publicans to grow sales with great value drink and local entertainment.
Power of Value Within a highly competitive market place, Beacon gives you the power of value. We will work with you to assess the local market and ensure that you provide great value drinks to your customers whilst giving you the opportunity of a 50% gross profit.
Driving Sales Every month we will provide your business with industry leading marketing featuring promotions on leading brands. Your dedicated Beacon Regional Manager will help you establish regular weekly events to target a wide range of customers and social occasions.
Working Partnership You will start your new business on a trial period allowing you to focus on building relationships with your local community, your customers and your Beacon team. You will have regular meetings with your Beacon Regional Manager to implement sales driving activities with our “Growth for Both� philosophy. 12
17_ENT_0162_Running your own pub business guide V6.indd 12
04/05/2018 10:00
Face to Face Training In addition to the award winning training courses provided by us, your dedicated Beacon Regional Manager will meet with you regularly and work through our on-site training support package "Your Pub�: Every module in the "Your Pub" training package has been designed to either save or make you money.
Space to Thrive We will support your pub with firm foundations, but the heart and soul of your pub will always be you. Your local knowledge, creative energy and your passion for people will bring your pub to life and keep your customers coming back time and time again.
Peace of Mind Whether this is your first pub or first business, Beacon will provide you with a selection of packages to give you peace of mind and allow you to focus on your customers and your team. Our support packages include marketing, insurances and property services. 13
17_ENT_0162_Running your own pub business guide V6.indd 13
04/05/2018 10:00
14
17_ENT_0162_Running your own pub business guide V6.indd 14
04/05/2018 10:00
Things you should know Personal Licence Premises licensed to sell alcohol must have
eilearning will prepare you for the journey
a designated premises supervisor who holds
you are about to embark on and covers the
a personal licence. The licences are designed
essentials of running a successful business.
to ensure that anybody running or managing a
Whether you are new to the pub trade or
business, that sells or supplies alcohol will do
have run successful pubs before, eilearning
so in a professional fashion.
will help.
If you are applying you must obtain an
We know your time is precious so we have
accredited qualification first - for example, a
developed a suite of e-learning modules,
BII Level II examination certificate or a similar
videos and pub principles guides to help you
accredited qualification such as the Award for
through the lettings process, preparing for the
Personal Licence (APLH) qualification.
day you take over your pub and beyond. These
How to obtain your Personal Licence Qualification (APLH) We suggest you contact one of our affiliated training providers.
can all be accessed via PC, laptop or mobile device at a time to suit you.
Business planning You must prepare a detailed business plan for your pub, including your plans for operating
Call Inn-Dispensable on:
Call CPL on:
0800 074 1583
0151 650 6910
or visit their website: inn-dispensable.com
or visit their website: cpltraining.co.uk
the business together with detailed profit and loss and cash flow forecasts. Your business plan must be approved and signed-off by a qualified and experienced accountant.
Important information Inn-Dispensable and CPL are offering this course at a discounted rate of £115.00 + VAT for Enterprise applicants.
PEAT - Pre-Entry Awareness Training PEAT provides the learner with all the information they require in order for them to make a reasonable judgment and understand the complexities of the agreement that they are signing up to.
If you decide to take on our pub, we want you to be well prepared, fully aware of the contractual relationship that you are signing up to and confident in the support that you will receive whilst working in partnership with the team. We strongly recommend you take independent professional business, legal, property and rental valuation advice and ensure that you have read the Pubs Code and our supporting document – A guide to our agreements – advice and support. www.eipublicanpartnerships.com/informationfor-applicants
15
17_ENT_0162_Running your own pub business guide V6.indd 15
04/05/2018 10:00
What our publicans say about us
“Ei Publican Partnerships’ support is allencompassing. We have a relationship built on trust and partnership” Charlotte and Chris, Tom O the Wood
16
17_ENT_0162_Running your own pub business guide V6.indd 16
04/05/2018 10:00
Looking for a new type of agreement? Introducing our new 10 year lease
What’s it all about? Partnership Incentive Agreement & Partnership Investment Agreement One of our new Partnership Lease
n
n
Both agreements are for 10 years
Partnership Incentive Agreement only
and are contracted out of Part ll of
n
payment at year 10 based on sales
Both agreements are assignable
growth
from the end of year two n
Agreements will either give you the
Opportunity to obtain an incentive
the Landlord & Tenant Act 1954
n
The Incentive payment is calculated
Both agreements are fully repairing
by a lump sum bonus plus a volume
and insuring
related bonus, both payable on
Both agreements require rent to be
achieving an agreed target at the
with the potential to earn an incentive
payable a week in advance and
10th anniversary of the lease
payment at the end of 10 years or benefit
trade payable weekly in arrears
opportunity to secure a ten year lease
n
from a capital refurbishment, at the onset of your agreement, made by us, in
Partnership Investment Lease only n
consultation with yourself.
The lease includes an investment deed where support works are to be undertaken to the property by us, in consultation with yourself
Or, why not manage one of our pubs instead? Craft Union pubs are at the heart of communities. Find out more: craftunionpubs.com
Find out more about managing food and drink pubs: bermondseypubco.com
17
17_ENT_0162_Running your own pub business guide V6.indd 17
04/05/2018 10:00
Visit us online to find your perfect pub today!
Follow us:
runyourpub.com
03333 20 00 36 • Recruitment • runyourpub.com Enterprise Inns plc, 3 Monkspath Hall Road, Solihull, West Midlands, B90 4SJ T: 0121 272 5000 • enterpriseinnsplc.com Registered in England & Wales, Company no. 2562808
17_ENT_0162_Running your own pub business guide V6.indd 18
RT/MR/210917
04/05/2018 10:01