INDUSTRY FOCUS: PHARMACEUTICAL
FRANCHISING SECURES GROWTH The nation’s oldest traditional pharmaceutical wholesaler, AlphaPharm was originally founded to serve as a buying group supplying pharmacies in the region, before establishing itself as a wholesaler and expanding its distribution network from Bloemfontein to Vereeniging and later Pretoria. By the mid 1990’s Alpha Pharm, then known as Kemco, was delivering to all northern provinces, and the establishment of Alpha Pharm in 2015 effectively united the group’s wholesalers from the Eastern and
Western Capes, KwaZulu-Natal and Free State under one national banner. Alpha Pharm operates as a network of independent pharmacies, dispensaries, community pharmacies and large superstores, and through its established franchise network numbering nearly 500 across the country, Alpha Pharm services the greater South African population, geographically offering the widest reach into some of its remotest regions. One of the key elements to Alpha Pharm’s success through the years has been the personal touch created
// ALPHA PHARM’S COMMUNITY-BASED PHARMACIES OFFER PROFESSIONAL ADVICE, CARE, SERVICE AND VALUE //
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by operating a series of community pharmacies, it explains. “Avoiding the one-size-fits-all model often applied by pharmacy franchises, Alpha Pharm ensures relevant differentiation wherever possible.” “The intimate relationship between pharmacist and customer should never be underestimated and while many large corporate retailers see the provision of healthcare as just another commodity, Alpha Pharm’s communitybased pharmacies offer professional advice, care, service and value.” “We offer our franchisees and our customers fair rates, through a diligent network of procurement and unique offers.” Welcomed into the Alpha Pharm contingent and nestled in the heart of Randpark Ridge is the Eagles Landing