Shopper Marketing - Dec 2018

Page 30

The Guide to E-Commerce • 2019

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MENASHA.COM

YOUR CHALLENGES ARE UNIQUE… YOUR SOLUTIONS SHOULD BE AS WELL!

ONE NETWORK HELPING YOUR BRANDS WIN AND MAINTAIN CATEGORY LEADERSHIP…ONLINE AND IN-STORE Menasha brings together three critical strategic areas and develops integrated solutions that eliminate supply chain complexity, optimize total network cost, and engages your consumers with the brands and categories you represent. Brand Building & Control initiatives are enabled by our network of state of the art printing technology that supports late stage customization, on demand solutions, and personalized graphics: • • • • • •

CPG’s today are facing an evolving set of challenges as they look to grow their sales and their brands in the online space. Brands are now forced to build consumer experiences through packaging engagement in the home. Consumers are demanding access to these products and brands anytime, and anywhere leading to an evolution of distribution models, and added supply chain complexity for the CPG’s to navigate.

Late stage customization Personalization Digital print technology Consumer experience Total subscription solutions Category/Shopper insights

Adaptable Supply Chain initiatives are enabled through Menasha’s network of mobile & modular technology, automation, and systems:

We work with our customers to uncover the specific problems that are creating barriers for their brands to grow in this rapidly evolving environment.

• • • • •

Menasha has an integrated approach to e-commerce that addresses these evolving challenges. We work with our customer brand, supply chain, procurement and packaging development teams to develop customized packaging and supply chain solutions that positively impact the collective KPI’s of the organization.

Enables all selling models Cost optimized shipping components/structure Efficient product manipulation (bulk/singles) Automation to reduce labor and increase efficiencies Scalable supply chain solutions

Purposeful Packaging initiatives are enabled by our North American network of 100+ designers who design unbiased packaging solutions that maximize efficiency throughout your supply chain:

Our North American network of material and service locations, in addition to the continued investment in new and evolving technology and automation positions Menasha to deliver the lowest total landed cost supply chain in the industry!

• • • •

Data-driven innovative packaging Unbiased packaging that works on all major online platforms Primary and secondary packaging capabilities ISTA 6-Amazon.com Certified Testing Lab

AT-A-GLANCE WHO WE ARE

E-COMMERCE SERVICES

Menasha’s retail & category insight teams leverage insight and knowledge to help our customers’ brands secure and maintain category leadership positions within the retail & online supply chains where their brands are sold. We leverage our North American network of material and service facilities to deliver customized packaging, merchandising, and supply chain solutions, at the lowest total landed cost, with executions that engage shoppers and help your brands win!

Brand Building & Control Solutions: Online solutions that drive brand enhancement and customer engagement

Purposeful Packaging Solutions: Packaging designed for total landed cost and supply chain optimization, speed to market and product integrity

Adaptable Supply Chain Solutions: A flexible supply chain that enables all selling models

EXPERTISE

INDUSTRIES SERVED

Menasha’s North American Footprint of Material Manufacturing, Assembly, and Sub-Assembly Customization Centers Provides: • Customized e-commerce Packaging, Merchandising & Supply Chain Solutions • Retail and Category Insight Teams at Channel Leading Brick & Mortar and Online Retailers • Customized In-Store Packaging, Merchandising, & Supply Chain Solutions • Customized Materials Handling Solutions

• • • •

Food Personal Care Household Products OTC (Over-The-Counter) • Beauty & Cosmetics

KEY EXECUTIVES

• • • •

Confections Beverage Pet Nutraceuticals

• Electronics

Jason Rottier, Director of E-Commerce Peter Furtado, Director, Amazon Wes Jones, Director of Retail Kerry Bailey, Director, Walmart/Sam’s Club/Jet.com, Bentonville Campus

CONTACT John Van Driest Director of Marketing & Communications john.vandriest@menasha.com 920.751.1447


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Shopper Marketing - Dec 2018 by ensembleiq - Issuu