The Guide to P-O-P Design & Manufacturing • 2019
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WESTROCK.COM
RETAIL REIMAGINED WestRock is the market leading provider of differentiated merchandising solutions that optimize the effectiveness and efficiency of your promotional supply chain. ATTRACT Insights-based concept development that enhances retail environments and creates demand. ENGAGE Shopper engaging, retailer specific design that drives increased conversion. EXECUTE Cost effective end-to-end solutions from design, manufacture, assembly to distribution and systems integration; all executed through Performance Excellence™ processes enabling increased speed to market and highly competitive total supply chain costs. MEASURE Employ industry leading technologies to measure execution & effectiveness in-store. Maximize continuous improvement tools to proactively drive supply chain efficiencies.
ACKNOWLEDGED LEADER IN DESIGN INNOVATION WestRock was honored with a record-breaking 31 awards at this year’s Design of the Times, including a Platinum Award for Harry’s “Dude and Dog” endcap featured in Target stores across the nation.
PROVEN SUCCESS IN DEVELOPING AND DELIVERING SOLUTIONS TO CRITICAL CUSTOMER CHALLENGES. BRAND ACTIVATION – Drive consumer connections in fragmented retail landscapes and changing shopper preferences. E-COMMERCE – New supply chain complexities and higher consumer expectations require fresh solutions. RETAIL REINVENTION – By 2023, 80% of shopping will still occur in brick-and-mortar but must be reinvented to drive store productivity and shopper conversion. SUPPLY CHAIN OPTIMIZATION - Effective packaging and merchandising solutions must optimize multiple parameters to get the right product to the right customer at the right time, at the lowest landed cost. DIGITAL ACTIVATION - The path to purchase continues to evolve and consumers now expect an omnichannel shopping experience from brands and retailers. Digital activation enables physical products and merchandising to connect consumers with a personalized experience.
AT-A-GLANCE WHO WE ARE
PRODUCTS & SERVICES
KEY EXECUTIVES
Helping brands and retailers respond and adapt to the rapidly changing landscape to meet the demands of omnichannel shoppers. At WestRock, we help drive success by making the online and the in-store experiences collectively seamless.
End to End Solutions Provider
Richard Parris, SVP, Merchandising Displays
Products
Diane Anderson, VP, Sales
• Temporary and Permanent Displays
John Cochran, VP, New Business Development
• Contract Packaging, Assembly & Fulfillment
Steve Brown, VP, Innovation & Marketing
Merchandising displays have to play a greater role than they ever did before – displays need to go beyond the brand building to enhance the overall store experience in order to win over category shoppers.
• Promotional Packaging – Retail Ready, E-commerce, Special Packs, Club • Retail and Outdoor Signage Services • Award Winning Design & Engineering • Research, Insights & Strategy Development • Supply Chain Optimization • Retailer Connectivity & Insights • Merchandising Effectiveness Measurement
CONTACT Jill Andersen, Marketing Director jill.andersen@westrock.com 612.206.7716