Keep it Kool
“Our loyal fans told us that they were seeking an easy-to-make product that would offer less sugar … and still be available at a great value,” Kool-Aid Sr. Brand Manager Dennis Wu says of the liquid concentrate beverage mix, made with non-nutritive sweeteners. Boasting 50 percent less sugar than leading sodas, Kool-Aid Easy Mix comes in 18.2-ounce bottles of Tropical Punch, Cherry and Grape varieties — each yielding 6 quarts, or 24 glasses, of the brand’s classic summer beverage. Prepared with a simple pour-andstir process, Kool-Aid Easy Mix is available at retailers nationwide for an SRP of $2.99. www.kool-aid.com
Fruit & Veggie Mix
In an effort to satisfy consumer demand for convenient better-for-you options, Rader Farms’ Fresh Start Fusions deliver a bevy of frozen fruits and vegetables premixed in single 8-ounce packages. Debuting in three varieties — Sunrise Refresh, Morning Vitality and Daily Power — the mixes can be blended with water or fruit juice to make a smoothie or other frozen beverage. Made with no added sweeteners or preservatives, Fresh Start Fusions will be available in grocery stores for an SRP of $2.99; the 48-ounce club store variety will retail for a suggested $9.99. www.raderfarms.com
Yogurt with a Twist
Made with simple ingredients, Evolution Fresh Fruit on the Bottom Greek yogurts combine creamy nonfat Greek yogurt with real fruit, but no added flavors, sweeteners or preservatives. A joint effort between Evolution Fresh and Dannon, the offerings are available in Blueberry, Black Cherry, Pineapple Passion Fruit and Raspberry Blackberry flavors, and boast only 120 calories per serving. Fresh Fruit on the Bottom Greek yogurts will appear in select locations in May, followed by a nationwide rollout in July, at an SRP of $1.69. www.evolutionfresh.com
Shelf Score™ — March 2015 New Product
1 2 3 4 4 4 7 8 8 10
M&M’s Easter Peanut Butter Speck-Tacular Eggs Chocolate Candies Pillsbury Funfetti Spring Cake Mix Jif Creamy Almond Butter Post Strawberry Honeycomb Chobani Kids Grape and Strawberry Nabisco Oreo Mini Mint Kellogg’s Eggo Bacon: Egg & Cheese Breakfast Sandwiches Hamburger Helper Bold: Jalapeño Cheeseburger Macaroni Cytosport Muscle Milk 100 Calorie Chocolate Pearls Olives to Go: Pimiento Stuffed Spanish Green
source: Instantly Shelf Score
182
| Progressive Grocer | Ahead of What’s Next | May 2015
Purchase INteNt score
76% 64 62 59 59 59 57 49 49 45