preceding the rollout, all store signage was changed, new logos were put on all of our locations and trucks. When our associates reported to work on Monday, they were given new shirts, caps, etc. We also had bumper stickers, scratch pads, etc., for our customers. The weekend surprise rollout added a dramatic flair that made the new logo rollout even more noticeable. If we’d done the rollout gradually over time, I don’t think we’d have had the same impact on our customers and associates.” Here’s the official analysis of the judges: “The nicely illustrated imagery of a powerful bear with a hardhat and pencil and bold font is instantly iconic. It communicates we’re ready and more than capable of handling any project you entrust to us.” In the supplier/manufacturer
category, the judges applauded the bold simplicity of the M-D Building Products logo, its home improvement symbolism, and its ability to pop off the page. M-D Executive VP Kipp Collins offered this description of his company’s award-winning logo: “There is not much detailed history around the origin of the logo, that was created in 1920,” he said. “However, over the years, the logo has only changed slightly. We have contemplated more robust modifications, and we always come back to the same place. We like the stability, structure and simplicity that the logo represents to us. It aligns with our approach to business and commitment to domestic manufacturing.” The Oklahoma City-based
company’s initials originated with L.A. Macklanburg and H.M. Duncan, early pioneers of home weatherization and founders of Macklanburg-Duncan in 1920. The judges offered this official analysis: “At times in design less is more. The bold straight-forward graphic building structure with the bold black letters against the yellow background makes the logo pop, and speaks complete confidence.” For more from the first ever HBSDealer All-Industry Logo Contest, follow HBSDealer on Facebook. “Congratulations to the winners,” said HBSDealer Editor in Chief Ken Clark. “Our staff enjoyed collecting the entries, judging was fair and square, and we look forward to an even bigger second-annual logo contest next year.”
QUALITY · DURABILITY · INNOVATION FOR OVER 75 YEARS
DURABILITY MAX manufactures tools with features that allow them to stand up to the harsh environments in which they are used. One such feature is the patented maintenance free end cap filter (U.S. Patent 5637125) that captures dirt and sand down to 11 microns. The filter has a self-cleaning feature that automatically ejects foreign substances from the tool when the air hose is disconnected. Internal parts last longer and the inside of the tool is kept clean. INNOVATION- MAX employs over 200 R&D engineers who work around the clock to innovate tools that feature unique innovations to more efficiently get jobs done.
INDIANAPOLIS, INDIANA OCTOBER 12 - 15, 2018 BOOTH # 1230
LEARN MORE ABOUT MAX TOOLS
QUALITY- MAX backs the quality of its tools with a 30-Day Contractors’ Promise. Contractors can return a tool within 30 days of the purchase date for any reason; no questions asked. MAX also offers a 5-Year warranty on most of its 100 PSI tools. Some Restrictions Apply.
WWW.MAXUSACORP.COM 800.223.4293 HBSDealer.com
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