Lowe’s launches DIY-U online FROM KIDS WORKSHOPS TO VANIT Y INSTALL ATIONS, A VIRTUAL RESOURCE
L
owe’s rolled out DIY-U, described as a do-it-yourself ecosystem that brings live, on-demand and home improvement skill-building into a modern and personalized era. “We are making sure that support and a DIY community is available where, when and how people most want it: Instore, live and interactive online, or online on-demand,” said Marisa Thalberg, Lowe’s executive vice president, chief brand and marketing officer. With planned developments ranging from sharing virtual high fives with fellow workshop participants, to earning badges for project completion, Lowe’s said it hopes to gamify DIY with a new level of peer support to create a space
ENGINEERED COMPOSITE FOOTINGS
trants each; an in-person kids workshop helping children ages 5-12 learn DIY skills and techniques that instill confidence; and two adult in-person workshops in all stores nationwide. Virtual workshops will be hosted by Lowe’s employees. The workshop experiences will also allow customers to shop and add supplies to their cart in real-time and receive live answers to project questions from Lowe’s experts. Initial DIY-U topics include: A Bathroom Refresh You Can Do Yourself (How to Install a Vanity). Kids Workshop: Shoot the Moon (Build a Game to Compete for the Highest Score).
Lowe’s DIY-U is putting the “shop” into “workshop.”
where homeowners and families can share their passions. Lowe’s will offer three types of experiences that allow consumers to participate how and where they want each month: Two livestreams for up to 1,000 regis-
BY
Make Your Home Office Work for You (How to Wallpaper a Room). “We believe this is going to be the ultimate DIY resource that is informative, fun and motivational for everyone,” said Thalberg.
REPLACES CONCRETE FOOTINGS EASY TO HANDLE
Below-Grade Post Foundations For Decks and Post Frame Buildings • Proven performance: over 600,000 in use • Meets or exceeds the load capacity of concrete • Accepted by building inspectors Great add-on sale with higher margins than concrete. Floor displays available.
Learn more or request a sample at footingpad.com or call us at 989-224-7095
HBSDealer.com
Can be used with wood, Perma-Column, concrete tube forms, and other post types
ICC Building Code Compliant ESR-2147
HARDWARE + BUILDING SUPPLY DEALER March 2022
45
