PHARMACY | TECHNOLOGY & AUTOMATION value of pharmacy, but it has taken a toll mentally and financially in some cases.
DSN: Why are your offerings beneficial to your customers and their patients? JW: Our pharmacy automation offerings can help alleviate some of the pressures related to the “logistics” of filling and dispensing prescriptions. From our simple countertop pill counters to our automated multidose strip packagers for adherence packaging, or going one step further, Rx self retrieval cabinets, which eliminate the need for patients to “line up” to pick up prescriptions, all help to automate some of the functions that don’t require human oversight. All of our products help provide more time for patient care, patient counseling and a better customer experience, which of course builds customer loyalty.
DSN: How do you view the future of pharmacy? JW: Although the funding models are only now starting to evolve, being paid for clinical services and counseling is the direction we feel pharmacy has to move towards. Being paid for the “logistics” of handling/dispensing pills is only going to continue to decrease in value, whereas healthcare knowledge will increasingly become more valuable.
EnlivenHealth, a division of Omnicell
Danny Sanchez, vice president and general manager DSN: How are you helping customers/pharmacy retailers as they seek to move forward amid the pandemic and post pandemic? Danny Sanchez: Our mission at EnlivenHealth is to build and orchestrate advanced digital technology solutions that enable retail pharmacies to keep their patients and staff healthy and safe — before, during and after the COVID-19 pandemic. Equally important, our solutions help pharmacies streamline
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“Although the funding models are only now starting to evolve, being paid for clinical services and counseling is the direction we feel pharmacy has to move towards.” — John Webster, vice president of innovation and product development, Crocus Medical inefficient workflows and drive measurably better economic results. For example, just as the pandemic hit its peak last year, we launched CareScheduler. This solution enables pharmacies to automate the scheduling, patient communications and registry reporting for the administration of the COVID-19 vaccine. Helping our retail partners achieve their own critical mission during the pandemic has inspired EnlivenHealth to contin-uously innovate new patient engagement and communications technology solutions like CareScheduler.
DSN: Why are your offerings beneficial to your customers and their patients? DS: Our technology solutions are built to opti-
that transforms the pharmacy practice into one that is more proactive and efficient. A great example of this transformative pharmacy workflow model is EnlivenHealth’s industry-leading medication synchronization solution. Med Sync is a proven, appointment-based solution that not only makes the pharmacy workflow dramatically more efficient, it also improves medication adherence by as much as three times, according to research recently published in the Journal of the American Pharmacists Association. In addition, our Med Sync platform increases pharmacy retention by 14% while also driving script growth.
DSN: How do you view the future of pharmacy? DS: COVID-19 has highlighted the unique attributes of retail pharmacy, underscoring its vital role in health care. Most notably, this includes the unparalleled accessibility of retail pharmacy and the high level of trust that pharmacists have with their patients. We envision the retail pharmacy industry to continue expanding its role and influence in the healthcare continuum. Of course, this will require sophisticated digital technologies and, increasingly, predictive analytics.
mize and streamline traditionally manual and inefficient pharmacy processes and workflows. This frees up pharmacists’ time so they can practice at the top of their license and focus on providing higher value clinical services that benefit patients and the pharmacy’s bottom line. In fact, our solutions enable pharmacies to increase script volume by an average of iA 2.3% over their current growth performance. Marvin Richardson, CEO Additionally, our solutions are built on a game-changing appointment-based model DSN: How are you helping customers/phar-
“COVID-19 has highlighted the unique attributes of retail pharmacy, underscoring its vital role in health care.” — Danny Sanchez, vice president and general manager, EnlivenHealth, a division of Omnicell
macy retailers as they seek to move forward amid the pandemic and post pandemic? Marvin Richardson: Our vision is to unleash
the full potential of pharmacy, and this year pharmacists have played a critical role in helping test and now vaccinate our communities. We know that pharmacists are motivated to practice at the top of their profession now and post pandemic. We are motivated to help pharmacy providers understand how our prescription
