NEW PRODUCTS
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1. Rockstar Unplugged Rockstar Unplugged is a new kind of energy drink that focuses less on providing a big hit of energy and more on enhancing good vibes with innovative ingredients such as hemp seed oil and B vitamins. Combined with a fruit-forward energy boost, these elements help maintain an easygoing, freeflowing and soul-fueling attitude for any mood or occasion, according to Rockstar Energy. Each 12-ounce can of Rockstar Unplugged contains 80 milligrams of caffeine. Three sugar-free flavors are available: Blueberry, Passionfruit, and Raspberry Cucumber.
2. Cheez-It Puff’d The Cheez-It brand introduces a new variety to its line of cheesy baked snacks. Cheez-It Puff’d deliver a poppable, puffy and airy bite with 100 percent real cheese baked inside and out. The new product starts with a crunchy outside layer and then transforms into “a melt-in-your-mouth indulgent taste,” according to the maker. Packaged in 5.75-ounce bags, Cheez-It Puff’d are available in two flavors: Double Cheese and White Cheddar. Kellogg Co. Chicago kelloggs.com
PepsiCo Purchase, N.Y. unplugged.rockstar energy.com
3. f’real SNICKERS Milkshake The f’real SNICKERS Milkshake marks the first partnership between f’real and Mars Wrigley, maker of the iconic SNICKERS bar. The new flavor variety brings together two widely popular convenience store treats — milkshakes and SNICKERS bars — in a single, tasty frozen dessert. The f’real SNICKERS Milkshake will be available at all f’real locations in the United States. The launch is being supported by an advertising campaign across online, mobile, paid social media, influencers and owned channels, including f’real machine screens in retail locations. f’real Emeryville, Calif. freal.com
5. MasonWays Commercial Grade Rhino Amenity Center MasonWays’ newest windshield washer refuse unit, the Commercial Grade Rhino Amenity Center, requires less servicing by the retailer due to its larger capacity for both washer fluid and trash than traditional units. Two 10-gallon washer buckets provide a total of 20 gallons of washer fluid at the pump. A separate 55-gallon inner refuse liner means fewer trips to the dumpster. The unit has an optional hand sanitizer, glove or towel dispenser built in. MasonWays Indestructible Plastics LLC West Palm Beach, Fla. (800) 837-2881 info@masonways.com masonways.com
24 Convenience Store News C S N E W S . c o m
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4. Alto-Shaam Top Heat Shelf Merchandisers Alto-Shaam expands its range of heated shelf merchandisers with the addition of two more models featuring top heat. Its 24-inch and 48-inch models are now available with top heat, joining its countertop and floor-standing 36-inch models. The layer of top heat, paired with Halo Heat technology, provides the highest quality extended holding of the most delicate food items, such as burritos, sandwiches and pastries, without compromising food quality, according to the company. Alto-Shaam Inc. Menomonee Falls, Wis. alto-shaam.com
