CSN - March 2016

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s r e n e t e e Sw NATURE VALLEY GRANOLA BARS ARE FULL OF GOOD. You may already know that Nature Valley is the #1 bar brand in convenience stores.1 But you may not know that they contain no artificial flavors, colors or sweeteners. Why is that important? Because it makes customers more likely to purchase Nature Valley. 2 So stock up today. Because when customers say no to the bad stuff, they can say yes to the good stuff in Nature Valley.

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1

GMI Consumer Insights C-Store Bar Study, n=315, April 2015.

2

NV Ingredient Conjoint Study. Magid. June 2015.