Agenda-at-a-Glance Wednesday, May 15, 2019 12:00 PM - 4:00 PM
Registration Open
5:00 PM - 7:00 PM
Kick-Off Reception
Thursday, May 16, 2019 7:00 AM - 7:00 PM
Registration Open
7:00 AM - 8:15 AM
Breakfast
8:15 AM - 8:30 AM
P2PSummit Welcome
8:30 AM - 9:30 AM
Opening Keynote Session: How to Get Smarter Every Day Speaker: Destin Sandlin, Founder, Smarter Every Day - Hosted by FCB/RED
9:30 AM - 10:00 AM
Break & Solutions Experience Gallery Open
TRACKS
10:00 AM - 10:30 AM
TRANSPARENCY
COLLABORATION
OMNICHANNEL EXPERIENCE
Hosted by Label Insight
Hosted by IMAGINE Group
Hosted by InMarket
Maximizing Customer Touchpoints in the Free-From Food Category Joel Warady, Enjoy Life Foods
10:45 AM - 11:45 AM
Building Trust and Reaping Rewards Through Transparency Abbie Bys, Label Insight; Melanie Condon, Unilever
It All Begins With Shopper Insights Vanessa Carlson Bueno & Heather Foitek, LALA U.S.; Rulynn Hansen, Epsilon; Carol Vella, Del Monte Foods Inc. The Evolution of Retail Planning: Putting the ‘J’ Back into Joint Business Planning, Accelerating Business Results & Retail Relationships
Owning Online Merchandising Innovation, How Hasbro Embraced New Technology to Win the Holiday Billy Courtney, RichContext; Nathan Pendleton, Hasbro Preparing for the Gen Z Mom: Insights, Retail Predictions and Opportunities Maria Bailey, BSM Media
Anne Chambers, Capre Group; Vicki Lehr, Hallmark
11:45 AM - 1:30 PM 1:30 PM - 2:15 PM
2:30 PM - 3:00 PM
3:00 PM - 3:30 PM 3:30 PM - 4:00 PM
Power Lunch & Solutions Experience Gallery Open Allergies, Diets & The Label: How to Earn the Trust of Cautious Shoppers Laura Nicklin, EnsembleIQ; Rick West, Field Agent
April Carlisle, Dana Barba & Michael Pelletier, The Coca-Cola Company; Stephen McGowan & Michael Tilley, Mondelez International
A Corporate Blueprint for Transparency Success
The New Era of Sampling: Engaging On-The-Go Millennials
Erin Hennessey, P&G
Kristen Possanza, Brandshare; Yasmeen Spotwood, Johnson & Johnson
New Paradigms for CPG/Retail Digital Commerce Marketing Carlos Garcia, Facebook; Karen Sales, Albertsons Cos.; Jason Young, Quotient Winning a New Generation: Engaging Millennials by Tapping into Their Passion Jim Cusson, Theory House; Beverly Stotz, illy caffé NA
Break & Solutions Experience Gallery Open New Product Innovation: Creating Success in a Shifting Consumer Landscape Larry Levin & Robert Tomei, Information Resources Inc.
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Power of Partnership
Register today at Path2PurchaseSummit.com
Collaborating to Unlock E-Commerce Growth Dan Bracken, Church & Dwight, Co., Inc.; Briahhna Cooper, Newell Brands; Carlos Garcia, Facebook; Alison O’Keefe, 84.51°; Sarah Gleason & Jonathan Simpson, OxfordSM; Daniel Thorpe, GSK
The Experience Store Expectation: Scalable Innovation to Deliver Premium Engagement in Retail Rachel Olson, LG Electronics; Nicole Turner, Sandbox Advertising
An Event of the Path to Purchase Institute