Portfolio (2017/2018)

PORTFOLIO

This por�olio shows the path I have been following as a product, service and experience developer. I love to create value through design combined with research market opportuni�es and technology. I enjoy physics as much as designing and I would love to join your team as a designer!

Educa�on

My Design Process

Research

Gather informa�on and iden�fy the design problem

Ideate

Generate Ideas through informa�on synthesis & sketching

Prototype

Rapid physical idea�on to explore & understand poten�al solu�ons

Validate

Test prototypes to isolate effec�ve solu�ons

Deliver Develop & create content that communicates the

Document

Record lessons learned & poten�al opportuni�es

01/ Business Strategy Design

COMUNICATION PROJECT DEVELOPMENT

In my first internship experience, I was tasked to develop a communica�on project to make the company be�er known by its users and more renowned in general for poten�al new ones. This was done using skills like brand analysis, market research and crea�ve problem solving.

Developing a Brand Image

GiveShape Materializa�on Comunica�on GOAL

OPPORTUNITY TO SOLVE

In the process to obtain the solu�on, we went through different stages of the design proposal. In these stages, we used different tools such as the study of concepts, the use of computa�onal linguis�cs and user experience skills to try to offer an objec�ve solu-

A�er reviewing what the company does, it was clear that the essence of their work was the research of sustainability in the canary environment. It can be concluded that the company seeks the survival of all the species through the use of sustainable technology.

From here we picked up data from more than 18 companies. The goal of this research was to have a mul�disciplinary view of how other companies worked and how this could influence the development of the project, to give shape to differents servicies, products and experiencies.

The objec�ve was to give shape to the collec�ve imaginary using the Sustainability concept. This was due to a market research where we developed a strategy that consisted in the applying the sustainability to design products, services and experiences around the new company´s headquarters.

COMPANY´S ENVIROMENT

Trying to achieve the main objec�ve, make the company well known, I analysed the close environment of the company, with the objec�ve of making strong connec�ons with the close popula�on.

Various types of produc�on:

Company´s heardqueater:

Popula�on Center: Highway:

The chosen communica�on strategy aims to respond to the ini�al considera�ons proposed by the client. Through effec�ve communica�on of the designed strategy, in which users interact with the company through objects and services.

02/ Design & Product Development

URBAN FURNITURE DESIGN

My first steps in furniture design involved the redesigning of an urban bike parking aiming to op�mize the space and provide an efficient alterna�ve.

The product´s shape, offers an alterna�ve way to use two urban structures. The efficiency of the design consists in the money and �me saved in the development of two structures combined in one.

FINAL MODEL

structures to raise awareness of global issues such as plas�c pollu�on.

Denominación

03/ Design & Product Development

BEVERAGE COOLER DESIGN

SOLVING A NEED

This product was designed with the purpose to cover a client’s need. This need was trying to make an easy prototype to cool liquids in a short period of �me.

EXPLORATION

The explora�on of the prototype begins with an idea, the ability to use the product as a filter. This filter allows liquids flows through

SHAPE

This product, is divided in 4 different parts, which merge and provide an efficient way to cool liquids from different kinds of densi�es. The essen�al component is the freezer gel, found right inside the product´s body, allowing the liquid to be colder.

FINAL MODEL

The final product is manufactured with two differents plas�c product by two processes called; Injec�on and Extrusion moulding.