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If people can be persuaded that the desired change is already happening, this will show that it is both feasible and normal.
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The actions of role models and peers are very influential, as they shape norms of behaviour.
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Changes have to be feasible in the context of a person’s specific life circumstances, as different circumstances often require different solutions.
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Solutions should be demonstrated, and broken down into do-able steps.
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People need incentives to change, and, in the case of change toward lower carbon living, focusing on its wellbeing benefits, which are well-supported by evidence, is one important way to provide such an incentive.
Thus, community engagement programs that draw on the data, the stories and the products of living labs, and are guided by the findings just described, can help to magnify the carbon-reducing work of CRC living laboratories. In fact, such community engagement efforts can be the focus of some of these living labs’ work.
© CRC for Low Carbon Living
Living Laboratories Framework Project
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