English Prestige - Analysis Tips and Tools For Commercial Real Estate Agents In commercial real estate you need to keep your focus on the trends of the market. You also need to know exactly what exists in your market. Property types, rent types, tenant types, sale prices, and yields all have relevance to the property investor and the strategy that they need to adopt. In times of market and economic change, it is these elements that offer opportunity to buy, sell, and lease property in varying ways. The commercial property market works in cycles, and the choices you make today on a property matter are not likely to be the right choices in a few months time. Property agents and investors that read the market well will make good income from the 'churn' of the market. There is no 'bad' property market; there is just change and the need to adjust to it. When you adjust, you can do the deals and seize the opportunity. Investors and real estate agents that suffer in 'down' economies and property markets are those that struggle with change. When you understand the principles of change and big events then you can seize the opportunity in the property market at any time. The most successful people in the commercial property market watch for change and move into it with a plan of opportunity. So what do you need to do in this market? First and foremost you need to understand the current conditions which are applying to the market and the subject property. You are looking for indicators which show the: potential demand for property absorption of occupied space future constructed space business sentiment in the area The market study will include an assessment of both the broader region and the local precinct and their potential to satisfy tenant and business growth and decline as it may apply. These two factors alone will largely dictate future rental levels which in turn will affect the potential price of a property. It's all Strategic Essentially properties that are becoming obsolete are not good investments unless a refurbishment strategy can be applied and be seen to be a successful strategy given prevailing market conditions. Obviously this decision hinges largely on the asset itself and its ability to adjust to refurbishment and or expansion.