Hotelier & Hospitality Design - May 2017

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Grab A Bite Of The Hound Pound With The Dog Holiday Experts PetsPyjamas With increasingly busy lifestyles, the affordability struggles around having children and many women choosing to have babies later in life or not at all, pets are taking on a more important role in modern family life. Following suit is an increasing demand from pet owners for their pet’s products and services to be an extension of their own lifestyle choices, which naturally includes holidays and travel.

Hotelier & Hospitality Design

Having sent over 12,000 owners and 15,500 dogs on getaways since 2014, and with a net promoter score of 75, Europe’s number one pet friendly holiday bookers, PetsPyjamas, are leading the pack for giving canine guests and their owners an experience that keeps them coming back for more. Shifting the experience from merely dog-tolerant to truly dog-friendly, PetsPyjamas recognises that a warm welcome for a customer’s dog is how the travel and hospitality industry can entice, maximise and retain the lucrative hound pound.

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PetsPyjamas CEO Gracia Amico says: “The travel and hospitality industry is waking up to the true value of the Hound Pound. Pet owners are willing to stretch their budget a little further if it means their dog can come too. If taking a break, customers travelling with pets tend to drink and dine on site throughout their stay because their pet can be by their side, or close by in their room, which in turn drives up a higher spend per guest.” PetsPyjamas work closely with their partners to create experiences dog owners will love. From exclusive packages, allinclusive deals, welcome boxes on arrival through to sausages at breakfast, all breaks are bookable via expert Pet Concierges, who have amassed a wealth of knowledge on what owners are looking for from a dog friendly establishment. Drawing on their extensive pet accessories experience, PetsPyjamas have recently

introduced a new Travel Partner Shop offering competitively priced beds, bowls, towels, blankets, pet bins and more, with many items available for personalisation. The most wanted item is the Pet Essentials Kit (£24.95 for a pack of 5) – a mini welcome kit featuring a travel bowl, toy, treats and shampoo, which is now the new standard inroom complimentary item that dog friendly properties can offer their canine clientele. For properties looking to enhance their dog-friendly experience or

introduce it to their offering, PetsPyjamas are a one-stop for success, giving partners a free listing and only charging on booking results. PetsPyjamas maximises traffic with its highly engaged customers via regular e-shots, PPC campaigns, a fully SEO optimised site and social advertising. Raising brand awareness, they run an annual dog-friendly travel awards with prestigious ambassadors, and have a strategic partnership with Eurotunnel to attract overseas guests. Be more dog-friendly with the Pet Experts at www.Petspyjamas.com/about/partner


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