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Skin Care Fitness & Beauty Professional is a monthly publication covering all the latest information, news, legislation, products & services for UK Gyms, Spas, Beauty Salons, Beauty Schools & Consultants, Hair Salons and Health Clubs.
004 Industry News Fitness & Beauty Professional
Protests planned over Beach body ready tube advert
on Tuesday calling for the posters to be removed from London Underground stations, while the Advertising Standards Authority said it had received more than 200 complaints that the advert promotes an unhealthy body image .
idea that your body should be covered up and hidden away if it doesn t meet these bizarrely speciﬁc requirements…I m over it, you guys. And judging by the response we ve gotten on Twitter, it looks like you are too.
The backlash against a controversial advertising campaign for Protein World weight-loss products ‒ which critics say promotes negative body issues ‒ continues to grow, with a mass demonstration now planned for Hyde Park this weekend.
As discontent with the campaign continues to grow, activists are planning a Taking back the beach demonstration in Speaker s Corner this Saturday, urging people of all sizes to attend in swimwear or whatever feels comfortable.
Despite the opposition, Richard Staveley, head of marketing at Protein World indicated that the company was not concerned and would not be removing the adverts.
The advert posters, which picture a bikini-wearing model next to the slogan Are you beach body ready? have been branded sexist and oﬀensive . More than 50,000 people had signed the petition at change.org by lunchtime
GLL to launch extreme sports facility in east London
GLL is to open an extreme sports facility at Barking Sporthouse and Gym next week (5 May), featuring London s biggest indoor skate park and a unique climbing wall, as the operator bids to broaden its leisure appeal. The skate park will oﬀer more than 900sq m (9,688sq ft) of skate ramp terrain, with a beginners area and street zone with ledges, ﬂat bars and Euro-gaps , and London s ﬁrst key-hole Birchwood bowl. On the same day, GLL will also launch a Vertical Playground climbing facility designed to be multi-generational, appealing to both children and adults alike. The Barking Sporthouse and Gym site, which is operated under GLL s Better brand, has been undergoing signiﬁcant development and will also soon feature east London s ﬁrst ever indoor trampoline park We understand the need to support young people in pursuing an active, healthy lifestyle by taking part in the activities they enjoy like skating and climbing ‒ and we know there is not enough indoor skate facilities in London for them to be able to do this, said GLL director of development Chris Symons. The new ﬂagship facility sees GLL going beyond our core leisure oﬀering, diversifying into a number of new alternative sports activities that will soon be available in other facilities that we operate across the UK.
This was never about suggesting that people shouldn t try to get ﬁt if they want to, one of the organisers wrote on the event s Facebook page. If having rippling abs is your thing, more power to you. I bet you rock them. But I m so tired of it being an expectation. The
He was quoted by The Guardian as saying: There s more than two and a half million people who use London Underground every day and sales have considerably jumped, so regardless of that 40,000 I think I can comfortably say that we ve had ... it s been better for us, there s been far more positive reaction than negative.
Women make up two thirds of ﬁtness workforce
More than two thirds of the UK ﬁtness sector s workforce is female, according to the Working in Fitness Survey 2015. The research ‒ which saw SkillsActive and the Exercise, Movement and Dance Partnership (EMDP) survey 35,000 members of the Register of Exercise Professionals (REPs) ‒ found that 67 per cent of the workforce is female, with the industry s ﬂexible hours highlighted as a prime factor in attracting more women. The ﬁtness industry oﬀers great beneﬁts in terms of working ﬂexible hours, which is probably why the sector attracts predominantly women, said Jade Moulden, insight lead at EMDP. With 67 per cent of the ﬁtness workforce consisting of women, it is an ideal career for those with families who can t aﬀord to have a regimented nine to ﬁve schedule and want the freedom of working for themselves. It oﬀers excellent career opportunities. The survey also revealed that the average full-time salary in the sector is £22,700, with full-time working women earning 97 per cent of a fulltime male salary. Though far from ideal, the industry s gender pay gap is far narrower than the overall UK average ‒ which reﬂects a diﬀerence of 9.4 per cent between male and female full-time earnings across all sectors.
Given that industry salaries typically fall somewhat below the full-time national average of £27,271, it is perhaps unsurprising that 50 per cent of Working in Fitness Survey respondents said low income would be a key deciding factor for leaving the industry. By extension, ﬁnancial cost was seen as the biggest barrier to undertaking further training, with 62 per cent citing expense as the biggest obstacle to additional qualiﬁcations. While unlikely to become millionaires, the survey suggests that ﬁtness sector employees are dedicated professionals, motivated by a genuine love of their job. The results revealed that 70 per cent of ﬁtness professionals work in the ﬁtness industry because they have a genuine passion for ﬁtness, while 44 per cent entered the sector because they wanted to be a help to other people. It s great to see that people are coming into the industry because they genuinely love what they do and want to help other people, showing that the ﬁtness industry continues to be a rewarding and appealing sector to work in, said Greg Small, head of membership at REPs. The fact that 40 per cent of respondents have been working in the sector for more than ten years and have no plans to leave in the next ﬁve is testament that ﬁtness professionals truly are a happy workforce.
GET THE LOOK
Fitness & Beauty Professional Industry News 005
NAEEM KHAN SPRING 2016 BRIDAL FASHION WEEK LEAD STYLIST: Joseph DiMaggio for Davines DATE/TIME: Friday, April 17, 2015 LOCATION: Naeem Khan Showroom
INSPIRATION: There is nothing as inspiring as the work of Naeem Khan, especially in his bridal collections. Having had the chance to work with him at A/W 2015 Fashion Week, I was thrilled to create the hair look for Naeem s modern, yet classic bride. I complemented his idyllic beadwork with a demure roped chignon ‒ reminiscent of a ﬂower in bloom. The natural backswept style also provides the perfect frame for the seashell crowns seen throughout the show. Lead Stylist Joseph DiMaggio for Davines
GET THE LOOK 1. Prep hair by applying a generous amount of Davines More Inside This is A Volume Boosting Mousse onto ﬁngertips. Distribute thoroughly from roots to ends, keeping hair smooth and in place. 2. Section hair evenly, from ear to ear, creating front and back sections. 3. Using a blow-dryer and large round brush, work to create subtle volume and bounce at the crown and top of the head by blowing hair up and away from the face. 4. Once dry, use ﬁngers to sweep the hair into a layered ponytail, securing with an elastic tie directly under the occipital bone. 5. Tightly twist into a low bun at the nape of the neck, fasten with pins. 6. Use weft (virtually undetectable strip) extensions, to create two tight twists. Twist these two extension wefts together, creating a rope braid. * 7. Wrap rope braid around bun to create an elegant ﬂowerlike shape and pin securely.* 8. Using ﬁngertips, customise the braid shape by applying Davines More Inside This Is A Texturizing Dust to hands and massaging for additional structural support and texture expansion. 9. Finish by applying Davines More Inside This Is A Medium Hold Hairspray for all over for shine and hold.
*At-home: Following step 4, separate ponytail into two smaller sections and tightly twist each, securing with two small elastics. Wrap into a rope braid and fasten to head with bobby pins in the same fashion. PRODUCTS USED: • Davines More Inside This is a Volume Boosting Mousse RRP £16.75 • Davines More Inside This is a Texturizing Dust RRP £19.30 • Davines More Inside This is a Medium Hold Hairspray RRP £16.75
006 Industry News Fitness & Beauty Professional
LM Gym, Manila
Where Manny Pacquiao got his grit
Manny Pacquiao has become one of the most recognisable stars in the world of sport after a series of mega-ﬁghts and another one to follow on Saturday night against Floyd Mayweather at the MGM Grand in Las Vegas. The Filipino has been involved in some of the biggest bouts in the world over the past decade or so, facing the likes of Oscar De La Hoya, Ricky Hatton, Miguel Cotto and four ﬁghts against Mexican warrior Juan Manuel Marquez. But it s been a tough road to the top for Pacquiao from being born into poverty in the Philippines. He spent the early part of his career boxing in the Far East before being given his chance on the big stage in 2001 against Lehlo Ledwaba in an IBF world super-bantamweight title ﬁght in Las Vegas. Ever since dethroning the South African world champion on that June night at the MGM Grand 14 years ago, Pacquiao hasn t looked back and is set to take on Mayweather in the Fight of the Century on Saturday.
Just days away from the $300million showdown on the Vegas Strip, pictures have emerged of Pacquiao as a teenager in a Manila boxing gym, when occasions such as this Saturday night were just a dream. Pacquiao moved away from home a the age of 14 to the country s capital Manila to pursue his boxing career and the rest, as they say, is history. The 36-year-old is now one of the biggest stars in the world. These incredible pictures show Pacquiao training at the LM Gym in Manila in 1996 at the age of 17 after he won his ﬁrst 10 professional bouts - all of which were in 1995. In the same year that these pictures were taken, Mayweather was preparing to box at the 1996 Olympic Games in Atlanta, which ended for him in a controversial loss against Seraﬁm Todorov in the semiﬁnals.
Nineteen years later, Mayweather and Pacquiao will ﬁnally cross paths in the biggest ﬁght of this generation. The pair will make their ﬁrst public appearances of the week on Tuesday as the bout draws ever closer. Boxing fans have already begun pouring into Las Vegas to taste the atmosphere building around the richest ﬁght in history, even though only 500 tickets for the clash were made available for general sale. Pacquiao will host a fans rally on Tuesday at the Mandalay Bay Hotel with trainer Freddie Roach, promoter Bob Arum and his pet Jack Russell Pacman also present. Attention then turns to the MGM Grand, the venue for the ﬁght on Saturday and where Mayweather will be making his grand arrival. The welterweight rivals were both due to attend the traditional grand arrival that marks the beginning of ﬁght week only for Arum to withdraw Pacquiao, claiming the event is a waste of time . Arum also pulled the plug on a media conference call with Pacquiao last week before a question had been asked, while Mayweather spoke for almost half an hour the following night. The one upmanship is sure to continue until ﬁght day.
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008 Industry News Fitness & Beauty Professional
HD BROWS ANNOUNCES ITS TRAINING DATES FOR JUNE AND JULY 2015 HD Brows, the UK s number one, market-leading brow treatment for the ultimate in well-groomed, high-deﬁnition eyebrows, has consistently led the way in pioneering treatments and products that have made it the brand of choice for professionals and celebrities alike. Those looking to join the brow revolution can enjoy a range of educational opportunities to take their skill set to the next level.
HD Brows training takes place at its state Thursday 9 and Friday 10 July of the art academies in Yorkshire, Glasgow Monday 20 and Tuesday 21 July Thursday 23 and Friday 24 July and Milton Keynes. Yorkshire: Nouveau House, Barnsley Road, South Elmsall, Yorkshire Milton Keynes: Unit K Haybrook Barn, Newport Road, Broughton, Milton Keynes Glasgow: 130-132 West Regent Street, Glasgow
TWO-DAY TRAINING COURSE
A one-day class focusing on maximising business, plus advanced treatment Monday 27 and Tuesday 28 July techniques that allow attendees to become VIRTUAL STOCKIST TRAINING a true HD Brows Pro in every situation. Virtual Stockist, the latest concept from To attend, Stylists must have passed the HD Brows, allows industry professionals HD Brows two-day training course and to recommend and receive commission Refresher Class. Time: 9.45am ‒ 6pm on the full range of Make Up by HD Brows Cost: £295 + VAT. Includes £25 product products. This course is only available to voucher on completion, plus Pro Stylist HD Brows Stylists. certiﬁcate and listing on the HD Brows Cost: Start-up kits for Virtual Stockists begin Salon Finder: http://hdbrows.com/salonﬁnder.html at £195 + VAT and include training.
A structured highly practical curriculum open to everyone oﬀering attendees the skills required to master and perfect the Milton Keynes unique HD Brows experience. Students Wednesday 17 June will leave as a conﬁdent and accredited HD Wednesday 15 July Brows Stylist. Yorkshire Time: Day one 9.30am ‒ 6pm; Day two Wednesday 10 June 9.15am ‒ 6pm Wednesday 8 July Cost: 1st Stylist £995 + VAT (includes startup kit worth more than £395 + VAT); 2nd Stylist £595 + VAT; 3rd Stylist £495 + VAT. Price also includes free place on Refresher Class plus a £25 pro product credit.
Monday 1 and Tuesday 2 June Monday 8 and Tuesday 9 June Thursday 11 and Friday 12 June Monday 15 and Tuesday 16 June Thursday 25 and Friday 26 June Monday 29 and Tuesday 30 June Monday 6 and Tuesday 7 July Monday 13 and Tuesday 14 July Thursday 16 and Friday 17 July Monday 27 and Tuesday 28 July Thursday 30 and Friday 31 July
Monday 1 and Tuesday 2 June Thursday 4 and Friday 5 June Monday 8 and Tuesday 9 June Thursday 18 and Friday 19 June Monday 22 and Tuesday 23 June Monday 29 and Tuesday 30 June Thursday 2 and Thursday 3 July Monday 6 and Tuesday 7 July Thursday 9 and Friday 10 July Monday 20 and Tuesday 21 July Thursday 23 and Friday 24 July Monday 27 and Tuesday 28 July
Monday 8 and Tuesday 9 June Thursday 18 and Friday 19 June Thursday 2 and Thursday 3 July Monday 6 and Tuesday 7 July
THE PRO CLASS
MAKE-UP CONVERSION COURSE
Educates qualiﬁed make-up artists on the HD Brows ethos, Make Up by HD Brows products and signature style. Once qualiﬁed, attendees will become part of the HD Brows team as a Professional Artist. Time: 9am ‒ 6pm
Wednesday 24 June Wednesday 22 July
Wednesday 17 June Wednesday 15 July
THE MASTER CLASS
A one-day intensive class focused on advanced hair removal and brow lightening techniques, along with new express treatment training. To attend, Stylists must have passed the HD Brows two-day training course, Refresher Class and Pro Class.
Cost: £1,250 + VAT. Includes a Make Up by Time: 9.45am ‒ 6pm HD Brows kit worth £1,500 RRP. Cost: £495 + VAT. Includes Master Kit worth Milton Keynes over £150, plus Master Stylist certiﬁcate Thursday 9 July and listing on Salon Finder. Yorkshire
Wednesday 29 July
THE REFRESHER CLASS
A one-day class that helps improve design skills through review, practice and in-depth guidance. To attend, Stylists must have passed the HD Brows two-day training course. Time: 9.45am ‒ 6pm
Monday 22 June Monday 20 July
Mon 15 June Monday 13 July
MAKE UP BY HD BROWS PROFESSIONAL ARTISTRY COURSE
A four-day intensive make-up training Cost: Free when booked with the HD Brows course, led exclusively by celebrity maketwo-day training course. £95 + VAT when up artists. This course, which is open to booked separately. Includes £25 product everyone, will teach and help attendees to master professional make-up techniques. voucher on completion. Milton Keynes
Time: 9.30am ‒ 6pm (times may vary or run over depending on demonstrations)
Cost: From £3,000 including full Make Up by HD Brows kit worth more than £1,500 RRP.
Tuesday 23 June Tuesday 21 July Tuesday 16 June Tuesday 14 July
Thursday 18 June to Sunday 21 June
010 Industry News Fitness & Beauty Professional
First gym dedicated to Children to open in Cardiﬀ
The concept of gyms for children is becoming increasingly popular in other areas of the UK due to the increase in childhood.
The doors to Cardiﬀ s ﬁrst gym dedicated to children will open next month. The gym, situated within a 5,800 sq ft facility on T Glas Industrial Estate in Llanishen, is being started by former HR director Sarah Clark.
With more than 15 years in human resources and organisational development across the private and public sector, Mrs Clark was inspired to switch careers when she spotted a gap in the market. Sakura Health and Fitness will initially create fulltime jobs for four fully-qualiﬁed coaches, each with a focus on a specialist skill such as karate, gymnastics, strength or endurance. There will be additional opportunities for GCSE and A-Level PE students to develop their coaching and leadership skills through links with local schools and colleges. The venue will also oﬀer local physiotherapists, nutritionists and other health professionals the opportunity to rent rooms in the building to oﬀer their specialist services. Mrs Clark has had a life-long passion for ﬁtness and her belief in professional & personal development led to her decision to switch careers and launch Sakura Health and Fitness. Mrs Clark has had support from Business in Focus who provide training, workshops and advise for business start-ups.
Sarah Clark at Sakura Gym
Sarah Clark, 41, said: Introducing strength, conditioning and endurance training at a young age is fun way to get children involved in physical ﬁtness and put them on the path to a lifelong enjoyment of exercise. Taking part in sports and ﬁtness classes provides so many additional cognitive and psychological beneﬁts that the children can continue to beneﬁt from throughout their life. The concept of gyms for children is becoming increasingly popular in other areas of the UK having migrated from the USA on the back of the childhood obesity epidemic. Membership prices start from £25 per month.
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012 Industry News Fitness & Beauty Professional
Pure Gym founder on how he built Britain s biggest gym chain Peter Roberts is the founder and chief executive of Britain s biggest gym chain but never works out in one.
Roberts got the idea for Pure Gym after spotting the low-cost gym trend overseas.
I live up in the hills of North Yorkshire and don t go because I haven t got one within 20 minutes, he protests. My gym is walking. I go for strenuous hikes.
They had been going in America for quite a long time and also in Germany and Scandinavia, he says, but for some reason, they just hadn t come over here.
Fortunately for Roberts, large numbers of Brits do like to exercise out of the elements and are increasingly doing so in the fastgrowing, low-cost end of the market.
The UK was dominated by the midmarket and top-end chains and there was a real opportunity at the bottom end.
Pure Gym, which Roberts started in 2009 with four sites in Leeds, Manchester, Wolverhampton and Edinburgh, now has 90 gyms from Aberdeen to Southampton. It is opening 40 new outlets this year, after launching 30 in 2014, and has set a target to have 250 to 300 UK gyms by 2020. The company says it is now Britain s largest gym chain by membership, with 450,000 members paying between £9.99 and £25 a month. It says that puts it ahead of Virgin Active and David Lloyd and it expects to overtake Virgin Active as the largest operator by number of sites by the end of March. Last week alone, Pure Gym opened six gyms, adding sites in North Finchley, Preston, Liverpool, Newcastle-upon-Tyne, Epsom and Newtownabbey, Northern Ireland. Like all of its sites, each contains just a gym, with no swimming pools, saunas or racquet courts. The company s gyms typically each employ just two staﬀ, supported by up to 12 self-employed trainers. Members join online, paying monthly with no annual contracts and using PIN codes to access the gyms around the clock.
Having been in hotels and pubs where cash and big staﬀ numbers were an interesting challenge, going into a business with relatively low staﬀ numbers and no great need for cash sounded pretty attractive. Roberts, now 69, obtained investment from private backers, before raising funds from Magenta This is a cash-generative business, says Roberts. Your cash ﬂow is pretty strong so you don t need massive amounts of capital until you really gear up. Despite Pure Gym s success, he does not believe the industry s tried and tested annual contract model is broken. Everyone else is still doing it, he says. Most gyms do still have a 12-month contract option. We believe in our model. It s easier for people to leave but it s also easier for them to join. About 35pc of the people who leave us come back within a year. It s a pretty high proportion. Instead, Roberts sees the UK market polarising between its top and bottom ends, with operators in the middle such as LA Fitness and Fitness First increasingly squeezed. The middle is virtually gone, except for in London, he says.
The gym industry s annual churn, with a glut of people signing up to clubs every January amid ﬁerce discounting, is increasingly attracting criticism. Only 13pc of Britons attend a gym, so competition is largely a matter of attracting each other s customers rather than nurturing new ones. The overall UK gyms market has only grown by 2pc in the past four years. Roberts agrees that this is a concern, with Britain lagging behind the gym membership rates of Scandinavia and Germany, where more than 20pc of the population goes to a gym. However, he sees an opportunity to increase the UK s gym membership rate to between 18pc and 20pc and says Pure Gym is working with Public Health England to encourage people to exercise and is also taking action to make gyms less intimidating. What s interesting is that 30pc of our members have never been a member of a gym before, he says. That s led by our prices and lack of a contract because we re making it aﬀordable. But there s a section of people who feel uneasy about going into a big gym. Pure Gym has an app that helps people to keep to exercise regimes in the home and the group is developing a system with an American company that Roberts says will help further personalise peoples health and ﬁtness regimes. If you don t want to come into a gym, eventually we will be able to stream something into your home, he says. What perhaps gyms haven t done very well is to personalise people s requirements. It s about ﬁnding out what someone s goal is. As for Roberts, he will keep tearing up those North Yorkshire moors.