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May 2015


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Industry News

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Skin Care Fitness & Beauty Professional is a monthly publication covering all the latest information, news, legislation, products & services for UK Gyms, Spas, Beauty Salons, Beauty Schools & Consultants, Hair Salons and Health Clubs.

004 Industry News Fitness & Beauty Professional

Protests planned over Beach body ready tube advert

on Tuesday calling for the posters to be removed from London Underground stations, while the Advertising Standards Authority said it had received more than 200 complaints that the advert promotes an unhealthy body image .

idea that your body should be covered up and hidden away if it doesn t meet these bizarrely specific requirements…I m over it, you guys. And judging by the response we ve gotten on Twitter, it looks like you are too.

The backlash against a controversial advertising campaign for Protein World weight-loss products ‒ which critics say promotes negative body issues ‒ continues to grow, with a mass demonstration now planned for Hyde Park this weekend.

As discontent with the campaign continues to grow, activists are planning a Taking back the beach demonstration in Speaker s Corner this Saturday, urging people of all sizes to attend in swimwear or whatever feels comfortable.

Despite the opposition, Richard Staveley, head of marketing at Protein World indicated that the company was not concerned and would not be removing the adverts.

The advert posters, which picture a bikini-wearing model next to the slogan Are you beach body ready? have been branded sexist and offensive . More than 50,000 people had signed the petition at by lunchtime

GLL to launch extreme sports facility in east London

GLL is to open an extreme sports facility at Barking Sporthouse and Gym next week (5 May), featuring London s biggest indoor skate park and a unique climbing wall, as the operator bids to broaden its leisure appeal. The skate park will offer more than 900sq m (9,688sq ft) of skate ramp terrain, with a beginners area and street zone with ledges, flat bars and Euro-gaps , and London s first key-hole Birchwood bowl. On the same day, GLL will also launch a Vertical Playground climbing facility designed to be multi-generational, appealing to both children and adults alike. The Barking Sporthouse and Gym site, which is operated under GLL s Better brand, has been undergoing significant development and will also soon feature east London s first ever indoor trampoline park We understand the need to support young people in pursuing an active, healthy lifestyle by taking part in the activities they enjoy like skating and climbing ‒ and we know there is not enough indoor skate facilities in London for them to be able to do this, said GLL director of development Chris Symons. The new flagship facility sees GLL going beyond our core leisure offering, diversifying into a number of new alternative sports activities that will soon be available in other facilities that we operate across the UK.

This was never about suggesting that people shouldn t try to get fit if they want to, one of the organisers wrote on the event s Facebook page. If having rippling abs is your thing, more power to you. I bet you rock them. But I m so tired of it being an expectation. The

He was quoted by The Guardian as saying: There s more than two and a half million people who use London Underground every day and sales have considerably jumped, so regardless of that 40,000 I think I can comfortably say that we ve had ... it s been better for us, there s been far more positive reaction than negative.

Women make up two thirds of fitness workforce

More than two thirds of the UK fitness sector s workforce is female, according to the Working in Fitness Survey 2015. The research ‒ which saw SkillsActive and the Exercise, Movement and Dance Partnership (EMDP) survey 35,000 members of the Register of Exercise Professionals (REPs) ‒ found that 67 per cent of the workforce is female, with the industry s flexible hours highlighted as a prime factor in attracting more women. The fitness industry offers great benefits in terms of working flexible hours, which is probably why the sector attracts predominantly women, said Jade Moulden, insight lead at EMDP. With 67 per cent of the fitness workforce consisting of women, it is an ideal career for those with families who can t afford to have a regimented nine to five schedule and want the freedom of working for themselves. It offers excellent career opportunities. The survey also revealed that the average full-time salary in the sector is £22,700, with full-time working women earning 97 per cent of a fulltime male salary. Though far from ideal, the industry s gender pay gap is far narrower than the overall UK average ‒ which reflects a difference of 9.4 per cent between male and female full-time earnings across all sectors.

Given that industry salaries typically fall somewhat below the full-time national average of £27,271, it is perhaps unsurprising that 50 per cent of Working in Fitness Survey respondents said low income would be a key deciding factor for leaving the industry. By extension, financial cost was seen as the biggest barrier to undertaking further training, with 62 per cent citing expense as the biggest obstacle to additional qualifications. While unlikely to become millionaires, the survey suggests that fitness sector employees are dedicated professionals, motivated by a genuine love of their job. The results revealed that 70 per cent of fitness professionals work in the fitness industry because they have a genuine passion for fitness, while 44 per cent entered the sector because they wanted to be a help to other people. It s great to see that people are coming into the industry because they genuinely love what they do and want to help other people, showing that the fitness industry continues to be a rewarding and appealing sector to work in, said Greg Small, head of membership at REPs. The fact that 40 per cent of respondents have been working in the sector for more than ten years and have no plans to leave in the next five is testament that fitness professionals truly are a happy workforce.


Fitness & Beauty Professional Industry News 005

NAEEM KHAN SPRING 2016 BRIDAL FASHION WEEK LEAD STYLIST: Joseph DiMaggio for Davines DATE/TIME: Friday, April 17, 2015 LOCATION: Naeem Khan Showroom

INSPIRATION: There is nothing as inspiring as the work of Naeem Khan, especially in his bridal collections. Having had the chance to work with him at A/W 2015 Fashion Week, I was thrilled to create the hair look for Naeem s modern, yet classic bride. I complemented his idyllic beadwork with a demure roped chignon ‒ reminiscent of a flower in bloom. The natural backswept style also provides the perfect frame for the seashell crowns seen throughout the show. Lead Stylist Joseph DiMaggio for Davines

GET THE LOOK 1. Prep hair by applying a generous amount of Davines More Inside This is A Volume Boosting Mousse onto fingertips. Distribute thoroughly from roots to ends, keeping hair smooth and in place. 2. Section hair evenly, from ear to ear, creating front and back sections. 3. Using a blow-dryer and large round brush, work to create subtle volume and bounce at the crown and top of the head by blowing hair up and away from the face. 4. Once dry, use fingers to sweep the hair into a layered ponytail, securing with an elastic tie directly under the occipital bone. 5. Tightly twist into a low bun at the nape of the neck, fasten with pins. 6. Use weft (virtually undetectable strip) extensions, to create two tight twists. Twist these two extension wefts together, creating a rope braid. * 7. Wrap rope braid around bun to create an elegant flowerlike shape and pin securely.* 8. Using fingertips, customise the braid shape by applying Davines More Inside This Is A Texturizing Dust to hands and massaging for additional structural support and texture expansion. 9. Finish by applying Davines More Inside This Is A Medium Hold Hairspray for all over for shine and hold.

*At-home: Following step 4, separate ponytail into two smaller sections and tightly twist each, securing with two small elastics. Wrap into a rope braid and fasten to head with bobby pins in the same fashion. PRODUCTS USED: • Davines More Inside This is a Volume Boosting Mousse RRP £16.75 • Davines More Inside This is a Texturizing Dust RRP £19.30 • Davines More Inside This is a Medium Hold Hairspray RRP £16.75

006 Industry News Fitness & Beauty Professional

LM Gym, Manila

Where Manny Pacquiao got his grit

Manny Pacquiao has become one of the most recognisable stars in the world of sport after a series of mega-fights and another one to follow on Saturday night against Floyd Mayweather at the MGM Grand in Las Vegas. The Filipino has been involved in some of the biggest bouts in the world over the past decade or so, facing the likes of Oscar De La Hoya, Ricky Hatton, Miguel Cotto and four fights against Mexican warrior Juan Manuel Marquez. But it s been a tough road to the top for Pacquiao from being born into poverty in the Philippines. He spent the early part of his career boxing in the Far East before being given his chance on the big stage in 2001 against Lehlo Ledwaba in an IBF world super-bantamweight title fight in Las Vegas. Ever since dethroning the South African world champion on that June night at the MGM Grand 14 years ago, Pacquiao hasn t looked back and is set to take on Mayweather in the Fight of the Century on Saturday.

Just days away from the $300million showdown on the Vegas Strip, pictures have emerged of Pacquiao as a teenager in a Manila boxing gym, when occasions such as this Saturday night were just a dream. Pacquiao moved away from home a the age of 14 to the country s capital Manila to pursue his boxing career and the rest, as they say, is history. The 36-year-old is now one of the biggest stars in the world. These incredible pictures show Pacquiao training at the LM Gym in Manila in 1996 at the age of 17 after he won his first 10 professional bouts - all of which were in 1995. In the same year that these pictures were taken, Mayweather was preparing to box at the 1996 Olympic Games in Atlanta, which ended for him in a controversial loss against Serafim Todorov in the semifinals.

Nineteen years later, Mayweather and Pacquiao will finally cross paths in the biggest fight of this generation. The pair will make their first public appearances of the week on Tuesday as the bout draws ever closer. Boxing fans have already begun pouring into Las Vegas to taste the atmosphere building around the richest fight in history, even though only 500 tickets for the clash were made available for general sale. Pacquiao will host a fans rally on Tuesday at the Mandalay Bay Hotel with trainer Freddie Roach, promoter Bob Arum and his pet Jack Russell Pacman also present. Attention then turns to the MGM Grand, the venue for the fight on Saturday and where Mayweather will be making his grand arrival. The welterweight rivals were both due to attend the traditional grand arrival that marks the beginning of fight week only for Arum to withdraw Pacquiao, claiming the event is a waste of time . Arum also pulled the plug on a media conference call with Pacquiao last week before a question had been asked, while Mayweather spoke for almost half an hour the following night. The one upmanship is sure to continue until fight day.




FUNDAMENTALS 28th MARCH 2015 25th APRIL 2015 2nd MAY 2015 9th MAY 2015 16th MAY 2015

ADVANCED 29th MARCH 2015 26th APRIL 2015 3rd MAY 2015 10th MAY 2015 17th MAY 2015


008 Industry News Fitness & Beauty Professional

HD BROWS ANNOUNCES ITS TRAINING DATES FOR JUNE AND JULY 2015 HD Brows, the UK s number one, market-leading brow treatment for the ultimate in well-groomed, high-definition eyebrows, has consistently led the way in pioneering treatments and products that have made it the brand of choice for professionals and celebrities alike. Those looking to join the brow revolution can enjoy a range of educational opportunities to take their skill set to the next level.

HD Brows training takes place at its state Thursday 9 and Friday 10 July of the art academies in Yorkshire, Glasgow Monday 20 and Tuesday 21 July Thursday 23 and Friday 24 July and Milton Keynes. Yorkshire: Nouveau House, Barnsley Road, South Elmsall, Yorkshire Milton Keynes: Unit K Haybrook Barn, Newport Road, Broughton, Milton Keynes Glasgow: 130-132 West Regent Street, Glasgow


A one-day class focusing on maximising business, plus advanced treatment Monday 27 and Tuesday 28 July techniques that allow attendees to become VIRTUAL STOCKIST TRAINING a true HD Brows Pro in every situation. Virtual Stockist, the latest concept from To attend, Stylists must have passed the HD Brows, allows industry professionals HD Brows two-day training course and to recommend and receive commission Refresher Class. Time: 9.45am ‒ 6pm on the full range of Make Up by HD Brows Cost: £295 + VAT. Includes £25 product products. This course is only available to voucher on completion, plus Pro Stylist HD Brows Stylists. certificate and listing on the HD Brows Cost: Start-up kits for Virtual Stockists begin Salon Finder: at £195 + VAT and include training.

A structured highly practical curriculum open to everyone offering attendees the skills required to master and perfect the Milton Keynes unique HD Brows experience. Students Wednesday 17 June will leave as a confident and accredited HD Wednesday 15 July Brows Stylist. Yorkshire Time: Day one 9.30am ‒ 6pm; Day two Wednesday 10 June 9.15am ‒ 6pm Wednesday 8 July Cost: 1st Stylist £995 + VAT (includes startup kit worth more than £395 + VAT); 2nd Stylist £595 + VAT; 3rd Stylist £495 + VAT. Price also includes free place on Refresher Class plus a £25 pro product credit.


Monday 1 and Tuesday 2 June Monday 8 and Tuesday 9 June Thursday 11 and Friday 12 June Monday 15 and Tuesday 16 June Thursday 25 and Friday 26 June Monday 29 and Tuesday 30 June Monday 6 and Tuesday 7 July Monday 13 and Tuesday 14 July Thursday 16 and Friday 17 July Monday 27 and Tuesday 28 July Thursday 30 and Friday 31 July


Monday 1 and Tuesday 2 June Thursday 4 and Friday 5 June Monday 8 and Tuesday 9 June Thursday 18 and Friday 19 June Monday 22 and Tuesday 23 June Monday 29 and Tuesday 30 June Thursday 2 and Thursday 3 July Monday 6 and Tuesday 7 July Thursday 9 and Friday 10 July Monday 20 and Tuesday 21 July Thursday 23 and Friday 24 July Monday 27 and Tuesday 28 July


Monday 8 and Tuesday 9 June Thursday 18 and Friday 19 June Thursday 2 and Thursday 3 July Monday 6 and Tuesday 7 July



Educates qualified make-up artists on the HD Brows ethos, Make Up by HD Brows products and signature style. Once qualified, attendees will become part of the HD Brows team as a Professional Artist. Time: 9am ‒ 6pm

Milton Keynes

Wednesday 24 June Wednesday 22 July


Wednesday 17 June Wednesday 15 July


A one-day intensive class focused on advanced hair removal and brow lightening techniques, along with new express treatment training. To attend, Stylists must have passed the HD Brows two-day training course, Refresher Class and Pro Class.

Cost: £1,250 + VAT. Includes a Make Up by Time: 9.45am ‒ 6pm HD Brows kit worth £1,500 RRP. Cost: £495 + VAT. Includes Master Kit worth Milton Keynes over £150, plus Master Stylist certificate Thursday 9 July and listing on Salon Finder. Yorkshire

Wednesday 29 July


A one-day class that helps improve design skills through review, practice and in-depth guidance. To attend, Stylists must have passed the HD Brows two-day training course. Time: 9.45am ‒ 6pm

Milton Keynes

Monday 22 June Monday 20 July


Mon 15 June Monday 13 July


A four-day intensive make-up training Cost: Free when booked with the HD Brows course, led exclusively by celebrity maketwo-day training course. £95 + VAT when up artists. This course, which is open to booked separately. Includes £25 product everyone, will teach and help attendees to master professional make-up techniques. voucher on completion. Milton Keynes

Time: 9.30am ‒ 6pm (times may vary or run over depending on demonstrations)


Cost: From £3,000 including full Make Up by HD Brows kit worth more than £1,500 RRP.

Tuesday 23 June Tuesday 21 July Tuesday 16 June Tuesday 14 July

Milton Keynes

Thursday 18 June to Sunday 21 June

010 Industry News Fitness & Beauty Professional

First gym dedicated to Children to open in Cardiff

The concept of gyms for children is becoming increasingly popular in other areas of the UK due to the increase in childhood.

The doors to Cardiff s first gym dedicated to children will open next month. The gym, situated within a 5,800 sq ft facility on T Glas Industrial Estate in Llanishen, is being started by former HR director Sarah Clark.

With more than 15 years in human resources and organisational development across the private and public sector, Mrs Clark was inspired to switch careers when she spotted a gap in the market. Sakura Health and Fitness will initially create fulltime jobs for four fully-qualified coaches, each with a focus on a specialist skill such as karate, gymnastics, strength or endurance. There will be additional opportunities for GCSE and A-Level PE students to develop their coaching and leadership skills through links with local schools and colleges. The venue will also offer local physiotherapists, nutritionists and other health professionals the opportunity to rent rooms in the building to offer their specialist services. Mrs Clark has had a life-long passion for fitness and her belief in professional & personal development led to her decision to switch careers and launch Sakura Health and Fitness. Mrs Clark has had support from Business in Focus who provide training, workshops and advise for business start-ups.

Sarah Clark at Sakura Gym

Sarah Clark, 41, said: Introducing strength, conditioning and endurance training at a young age is fun way to get children involved in physical fitness and put them on the path to a lifelong enjoyment of exercise. Taking part in sports and fitness classes provides so many additional cognitive and psychological benefits that the children can continue to benefit from throughout their life. The concept of gyms for children is becoming increasingly popular in other areas of the UK having migrated from the USA on the back of the childhood obesity epidemic. Membership prices start from £25 per month.

Fitness & Beauty Professional Editors Choice 011


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012 Industry News Fitness & Beauty Professional

Pure Gym founder on how he built Britain s biggest gym chain Peter Roberts is the founder and chief executive of Britain s biggest gym chain but never works out in one.

Roberts got the idea for Pure Gym after spotting the low-cost gym trend overseas.

I live up in the hills of North Yorkshire and don t go because I haven t got one within 20 minutes, he protests. My gym is walking. I go for strenuous hikes.

They had been going in America for quite a long time and also in Germany and Scandinavia, he says, but for some reason, they just hadn t come over here.

Fortunately for Roberts, large numbers of Brits do like to exercise out of the elements and are increasingly doing so in the fastgrowing, low-cost end of the market.

The UK was dominated by the midmarket and top-end chains and there was a real opportunity at the bottom end.

Pure Gym, which Roberts started in 2009 with four sites in Leeds, Manchester, Wolverhampton and Edinburgh, now has 90 gyms from Aberdeen to Southampton. It is opening 40 new outlets this year, after launching 30 in 2014, and has set a target to have 250 to 300 UK gyms by 2020. The company says it is now Britain s largest gym chain by membership, with 450,000 members paying between £9.99 and £25 a month. It says that puts it ahead of Virgin Active and David Lloyd and it expects to overtake Virgin Active as the largest operator by number of sites by the end of March. Last week alone, Pure Gym opened six gyms, adding sites in North Finchley, Preston, Liverpool, Newcastle-upon-Tyne, Epsom and Newtownabbey, Northern Ireland. Like all of its sites, each contains just a gym, with no swimming pools, saunas or racquet courts. The company s gyms typically each employ just two staff, supported by up to 12 self-employed trainers. Members join online, paying monthly with no annual contracts and using PIN codes to access the gyms around the clock.

Having been in hotels and pubs where cash and big staff numbers were an interesting challenge, going into a business with relatively low staff numbers and no great need for cash sounded pretty attractive. Roberts, now 69, obtained investment from private backers, before raising funds from Magenta This is a cash-generative business, says Roberts. Your cash flow is pretty strong so you don t need massive amounts of capital until you really gear up. Despite Pure Gym s success, he does not believe the industry s tried and tested annual contract model is broken. Everyone else is still doing it, he says. Most gyms do still have a 12-month contract option. We believe in our model. It s easier for people to leave but it s also easier for them to join. About 35pc of the people who leave us come back within a year. It s a pretty high proportion. Instead, Roberts sees the UK market polarising between its top and bottom ends, with operators in the middle such as LA Fitness and Fitness First increasingly squeezed. The middle is virtually gone, except for in London, he says.

The gym industry s annual churn, with a glut of people signing up to clubs every January amid fierce discounting, is increasingly attracting criticism. Only 13pc of Britons attend a gym, so competition is largely a matter of attracting each other s customers rather than nurturing new ones. The overall UK gyms market has only grown by 2pc in the past four years. Roberts agrees that this is a concern, with Britain lagging behind the gym membership rates of Scandinavia and Germany, where more than 20pc of the population goes to a gym. However, he sees an opportunity to increase the UK s gym membership rate to between 18pc and 20pc and says Pure Gym is working with Public Health England to encourage people to exercise and is also taking action to make gyms less intimidating. What s interesting is that 30pc of our members have never been a member of a gym before, he says. That s led by our prices and lack of a contract because we re making it affordable. But there s a section of people who feel uneasy about going into a big gym. Pure Gym has an app that helps people to keep to exercise regimes in the home and the group is developing a system with an American company that Roberts says will help further personalise peoples health and fitness regimes. If you don t want to come into a gym, eventually we will be able to stream something into your home, he says. What perhaps gyms haven t done very well is to personalise people s requirements. It s about finding out what someone s goal is. As for Roberts, he will keep tearing up those North Yorkshire moors.



014 Spa Uniforms Fitness & Beauty Professional

Noel Asmar and Grahame Gardner team-up in UK

Grahame Gardner Ltd have introduced a stunning new range of salonwear from Noel Asmar, the internationally renowned and prestigious salon and spa wear brand. This exciting new partnership will be great news for salon owners and therapists who can now create an exclusive staff identity utilising the stylish and innovative collection. Noel Asmar offer salonwear of a quality and standard not seen before within the UK market. Their exclusive range was developed for prestigious beauty therapists and spas internationally and is sure to be a hit within the UK Beauty market. Noel Asmar, Founder, comments:The company is rooted in a design philosophy to make life better , this foundation has enabled us to develop cleverly designed pieces that make it easier to move, therefore easier to carry out treatments and duties. We understand that Grahame Gardner share our vision for workwear where function meets fashion , and we are confident that they are the ideal partner to bring our workwear concept to the UK market. The garments within the Noel Asmar collection capitalise on luxurious fabrics, so are soft to the touch and pleasing to wear. With a selection of over thirty tops and complementary trousers and skirts, the collection presents an exceptional range of flattering and stylish workwear solutions. Go to Grahame Gardner s new website, to explore the new range for yourself.

For more information please call 0116 255 6326.

016 Spa Uniforms Fitness & Beauty Professional


Grahame Gardner Ltd.

+44 (0)116 255 6326

018 Semi & Permanent Makeup

Fitness & Beauty Professional

Semi permanent makeup & micropigmentation treatments

An overview of treatments providing the finishing touches for your client s face and body.

What is semi permanent makeup and medical tattooing and how does it work? What is semi permanent makeup? Also known as micropigmentation, semi permanent makeup procedures have been successfully undertaken for many years by both celebrities and busy women creating makeup looks that lasts. Pigment is implanted into the dermal layer of the skin using a state of the art machine designed specifically for the cosmetic and medical market, which Zugaengliche_Bereiche_neuis very different to conventional machines and inks used in regular tattoo clinics. The treatment lasts around 3 ‒ 5 years and are carried out in accordance to strict health and safety protocols using single use sterile needle cartridges. We train technicians to offer the very best treatments for thier clients. Whether you are looking to improve the appearance of both your face and the body, a Finishing Touches procedure of semi permanent makeup, medical tattooing, tattoo removal or targeted needling will provide a natural outcome that is both subtle and effective.

Semi permanent makeup and who benefits? For perfectly balanced and shaped eyebrows, for a lipstick that stays put and for non-smudge eyeliner semi permanent makeup is every woman s answer. Coloured pigments are implanted into the skin to replicate makeup that last 24/7, creating beautiful and fresh makeup looks that last all day every day, slowly fading with time. Whether you are 18 or 88 we have a treatment that will not only simplify your makeup routine but improve your confidence, self esteem and look. We aim to create a subtle change that will have your friends guessing your newest beauty secret ‒ what s not to like?

0333 335 6396 Approved UK based Biotouch Distributor and supplier to SPMU trained technicians

training courses

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020 Section Name Fitness & Beauty Professional

Fitness & Beauty Professional Semi & Permanent Makeup 021


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022 Everything Beauty Fitness & Beauty Professional

ETERNAL BEAUTY Premier UK Distributor of Biotouch Products Eternal Beauty (UK) Ltd is the premier importer and distributor of Biotouch semi permanent makeup equipment, supplies and pigments. Eternal Beauty offer quality products in the UK with outstanding customer service and all at competitive prices Eternal Beauty despatch all orders received by 2pm on the same working day and offer FREE 1st Class Signed for Delivery to the UK on all our items with other postage options are available to be selected at checkout. Please note that all items sold by Eternal Beauty are intended to be used by SPMU trained technicians only. For more information please visit or call 0333 335 6396

Training Courses

Eternal Beauty offer two training courses, both accredited by Professional Beauty Direct. All prices include VAT and can be paid on 12 month interest free credit (subject to approval) if required. Bespoke training courses are also available. For more information on training please visit:


024 PA Systems Fitness & Beauty Professional

Established for over 26 years, we re the leading supplier of fitness sound systems across the UK. At Sound Dynamics we recognise the importance of Audio Equipment within the Health, Fitness and Dance industry. In these environments, systems need to be robust, reliable, powerful, portable and easy to use. They re much different to the domestic equipment you may find in your local hi-fi shop.

We understand your needs.

We ve been supplying you since 1989. Our concept is simple! No compromise and no corners cut. We stick to what we believe in - high quality, excellent service, fast delivery and great value for money. Our huge product range includes everything from small portable sound systems, fitness headsets and accessories, right through to large studio installations, poolside systems and background music for gyms, restaurants and reception areas. So, whatever your role within the Fitness, Leisure and Dance industry - Instructor, Club Owner or Manager - you can t make a better choice than Sound Dynamics Ltd. - Your Partner In Class . We take great pride in offering professional, friendly service and have a great team here, who re more than happy to help and advise you on which products will work best for you. We ll take the time to talk to you, ensuring you get the best possible system within your budget.

We consider ourselves the true AV experts of the fitness industry. We ve been around long enough to completely understand what you need from your AV kit and have spent time listening to our customers needs. We built our very own system 25 years ago, The Instructor System, because there was nothing on the market designed to be used by a fitness instructor and we ve recently helped design the new Black n Orange range to bring fitness sound and microphone systems up to the latest design and technology.

headset, then finally there s the Pro High Package. We d recommend this if you were taking high intensity classes as it comes with a sweat resistant Xcise headset, plus a spare. Each packages includes an Urban Fitness protective carry bag and pouch belt too and prices start from just £59.99 ex vat.

The Black n Orange systems are funky, robust and built for fitness! As well as portable sound systems, we have headset microphone systems which come in Pro-Low, Pro-Mid If you d like any help or advice, please and Pro-High packages to help you get in touch… determine which best suits your needs. The Pro-Low Mic System is for 01773 82 84 86 instructors taking one class a week of relatively low intensity, the Pro-Mid is the next stage up and has a stronger





Halifax, London, 17th April 25th April 17th May

Perfect class to add to your portfolio !








01422 820124

12 Kick-Ass Kett 026 Fitness & Beauty Professional

Kettlebells are all bells, no whistles. Resembling a mini bowling ball with a handle, kettlebells are great f usually grab between eight and 16 kg weights, while men go for 16 to 32 kg, though these weights vary sets will depend on intensity and ďŹ tness levels, for most of these moves, we recommend aiming for 3-5 s sure everything s kosher). Ready to rock? Let s give these ketlebells a swing, snatch, or clean!

1. Russian Kettlebell Swing

Targets: Shoulders, back, hips, glutes, legs Level: Beginner How to: To do the perfect kettlebell swing, stand up straight, with feet a bit wider than hip-distance apart. Grab the handle with both hands, keeping the palms face down and arms in front of the body. Maintain a slight bend to the knee and drive the hips back, lowering the body̜but not too low (this isn t a squat!). Then, in a uid motion, explosively drive the hips forward while swinging the kettlebell, keeping the glutes and core engaged. Remember: The motion should come from the hips, not the arms, as the body returns to standing. Lower the weight back down between the legs and keep this swinging motion going for 12 to 15 reps.

3. Two-Arm Kettlebell Row

5. Kettlebell Goblet Squat

Level: Beginner-Intermediate

Level: Intermediate

How to: Grab two kettlebells for this one. (Double the pleasure, double the fun, right?) Place them in front of the feet and bend the knees slightly. Next, bend over to grab both kettlebells and pull them towards the stomach, keeping the elbows close to the body and the back straight. Lower the weights, repeat for 12 to 15 reps max, feel like a champ.

How to: What s a squat without a kettlebell in hand? Stand up straight, holding the kettlebell in front of the chest with both hands, keeping the elbows close to the body. Start squatting by driving the heels into the ground and pushing the hips back until the thighs are parallel to the ground or just below. Return to standing, and repeat for 15-20 reps (or more!) Just remember: quality over quantity!

Targets: Back, arms, shoulders

4. Kettlebell Figure-8 Targets: Arms, back, abs Level: Intermediate

How to: Looking to impress a certain someone at the gym? Then try this: Start with legs a bit wider than hip-width distance apart, and 2. Single-Arm Kettlebell Swing lower yourself into a quarter-squat position. (Keep that back straight and Targets: Shoulders, back, hips, glutes, chest up!) Grab the kettlebell with legs the left hand and swing it around Level: Beginner-Intermediate the outside of the left leg and then How to: This movement is just like the back between the legs. Next, pass two-handed swing, but uses one hand the kettlebell to the right hand and at a time. Swing the kettlebell up with swing it around the outside of the one arm, but still swing the other arm right leg. Keep this motion going, similar to the classic basketball drill! to help drive momentum. Alternate Can you do a minute straight? (Be hands when the kettlebell is behind sure to switch directions half-way the legs; aim for 10 to 12 reps with through!) each arm.

Targets: Legs, glutes, back

6. Kettlebell High Pull

Targets: Shoulders, arms, glutes, legs Level: Intermediate How to: Turn those toes out 45 degrees with feet a bit wider than shoulder-width apart. Place the kettlebell on the ground between both legs and begin to squat while keeping the core engaged, and grip the kettlebell handle with one hand. Then, using force from the hips, push through the heels to rise to standing, pulling the kettlebell upwards while the elbow drives up. Lower back down and switch arms. Shoot for 10 to 12 for each arm.

tlebell Exercises

Fitness & Beauty Professional 027

for cardio, strength, and flexibility training . Start by picking up the weight of your choice - women y depending on the exercises of choice. (No harm in starting low and working your way up!) Reps and sets of 10-30 reps with good form. (We suggest starting with a trainer or kettlebell aficionado to make

7. Kettlebell Lunge Press

Targets: Shoulders, back, arms, abs, glutes, legs Level: Intermediate How to: Here s a new way to spice up those lunges. Stand up straight while holding the kettlebell in front of the chest with two hands, arms bent and palms facing each other. Lunge forward with one leg while raising the kettlebell overhead (raise the roof!). Return to standing while returning the kettlebell to the chest. Try for 10-15 reps on each leg.

8. Kettlebell Sumo High-Pull

Targets: Back, legs, shoulders, arms Level: Intermediate How to: We promise no wrestling is involved. Start with the kettlebell between the feet, set a bit wider than hip-distance apart. Grab onto the handle with both hands with the knees bent and hips back. Then, pull the kettlebell to the shoulders while the knees straighten and elbows rise. Remember: The force is coming mostly from the hips, the arms pulling at the very end. Keeping the core engaged the whole time, move the weight back down by the ground and repeat for 12-15 reps.

9. Kettlebell Russian Twist Targets: Abs, obliques

11. Single-Arm Kettlebell Floor Press

Level: Intermediate

Targets: Chest, arms, core

How to: Forget crunches. Sit with the legs bent and feet flat on the floor, about hip-distance apart. Hold the kettlebell with both hands at the chest, and then lean back to a 45 degree angle. Here s the fun part: Rotate the torso from left to right by twisting at the waist and swinging the kettlebell across the body. See how many you can do, with perfect form of course!

How to: Lie on the ground with your legs straight. (Nope, it s not time for savasana!) Grab a kettlebell by your side and, with the palm facing in, press the weight straight up while rotating the wrist (so the palms face the feet). Bring the kettlebell back down to the starting position, and repeat for 6 to 8 reps.

Level: Intermediate

10. Kettlebell Windmill

Targets: Shoulders, back, abs, obliques, hips Level: Advanced How to: Hold the kettlebell in the right hand and angle the feet 45 degrees away from the right arm. Raise the kettlebell overhead, lock the arm, and keep your eyes on the weight (which will help keep the shoulders aligned!). Shift your weight onto the right leg and begin bending forward at the waist. Keep the right arm extended overhead as the body bends forward and the left arm is pointed toward the ground. (For all you yogis out there, this should feel similar to triangle pose.) Lift back up slowly, staying in control. Repeat for 6 to 8 reps on each side.

12. Kettlebell Slingshot

Targets: Back, arms, abs, obliques Level: Intermediate How to: No rocks or rubber bands required for this move. Keep feet shoulder-width apart, and hold the kettlebell in front of the body, arms extended at chest level. Swing the kettlebell behind the back with one hand, then reach back with the opposite hand to grab it, swinging the kettlebell to the front of the body. Continue round n round for 8-12 reps, then switch directions!

028 Multi Vitamins & Suppliments Fitness & Beauty Professional

Reflex Nutrition

Sports & Health Products since 1996

Reflex Nutrition has a reputation for producing premium quality products in their factory based in Sussex. This in-house production means that every product comes with a full guarantee and ensures that it meets label claim. It also means that ingredients can be sourced on a global basis and formulations produced without the financial constraints faced by contract packers. Having produced sports and health products since 1996, Reflex has now set up a new plant as the final piece of the picture in order to produce protein bars and flapjacks. Nearly two years in planning and testing, Reflex now launch with a range of 6 protein bars with the name of R-Bar . The challenge with these bars was to produce a protein without nutritional compromise that tastes fantastic. By specifying a very particular bespoke technical solution in terms of the factory production line, a very unique solution can be achieved. Similarly, every ingredient has been carefully selected providing you with the finest protein, whole nut butters, cocoa butter and carefully tailored natural flavours. Crucially it contains no palm oil, soy protein, glucose syrup or GMO ingredients. This means that Reflex now cover off a comprehensive range of products that covers the interests of those seeking healthier lifestyles, whatever their age, whatever their goal. As the Reflex UK Sales Manager Karl Schwick explains the Reflex brand is an ideal brand for any club or PT to stock or represent because it feels accessible. The packaging feels technical but the product range includes simple solutions. The fact that we have an broad range of health products also means that your customers will be able to relate to the product range and build confidence selecting products off the back off some of the more conventional building blocks If you would like to sample the R-Bar product or would like to discuss stocking any of the range, please contact; or call 01273 303817.



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030 Multi Vitamins & Suppliments Fitness & Beauty Professional


BEAUTY Getting enough protein is crucial to maintaining a healthy body inside and out. We all know about how protein can help aid weight management/ loss, add muscle definition and help our bodies recover after a tough session at the gym. But did you know that its also vital to maintaining healthy nails, shiny hair and glowing skin? Rhiannon Lambert (first class BSc in Nutrition & Health and registered with the Association for Nutrition) is an Ambassador for Wheyhey protein ice cream. An avid foodie, Rhiannon has worked with Masterchef s Gregg Wallace and has created recipes for amongst others, The Detox Kitchen and The Recovery Cafe. Rhiannon s experience at fitness boutique Transition Zone has seen her work with Olympic athletes and witness the dramatic impact healthy eating can have on performance at the highest level. Here she tells us why what we eat is just as ‒ if not more - important for our beauty regime than having the latest anti aging cream. The cells that make up your muscles, the liver, kidneys, heart, lungs, nerves, brain and your sex glands are all made of protein. And so is your hair, nails, skin and eyes! Protein is made from amino acids ‒ the building blocks for all cells ‒ and is therefore crucial for tissue repair and for the construction replacement of worn-out or dead cells, with the skin cells being replaced every 24 days. If your body doesn t have adequate protein, it can t regenerate cells properly, which is why you might to start to see brittle, lifeless hair, ageing skin and nails that are weak and prone to breaking. But just how much protein do you need? If you have a balanced diet and are eating a lot of chicken, fish or eggs, you might be getting all the protein you need naturally. 46g daily is what the average woman needs, but this will increase if you re active! If you need to top up your protein, there are loads of innovative ways to do this; vegetables contain protein too so load up your plate with greens and beans. Then for a healthy treat, enjoy your delicious Wheyhey protein ice cream!

Include these other nutrients to help boost your beauty naturally: • Zinc, which accelerates the renewal of cells • Selenium is an antioxidant mineral that helps protect the skin from sun damage; it also helps the skin maintain firmness and elasticity • Omega3 ‒ Although not classified as antioxidants, omega‒3 fatty acids help maintain cell membranes so that they are effective barriers ̶ allowing water and nutrients in but keeping toxins out. • Vitamin C ‒ great for helping prevent split ends • Vitamin E ‒ a powerful antioxidant that helps fight free-radical damage that leads to fine lines

To find out more please visit:

My secret to fitness 032 Multi Vitamins & Suppliments Fitness & Beauty Professional

Trevor Pill, 31, is currently training for the Three Peaks Challenge. He leads an active lifestyle and focuses on nutrition to ensure he has enough energy and endurance.

The Three Peaks Challenge will see Trevor reach the summits of Ben Nevis, Snowdon and Scafell Pike, all in less than 24 hours. In total, the mountains are more than 3,400 metres high, which is more than 11 times higher than London s Shard (308 metres) and the Eiffel Tower (301 metres).

I am also taking a vitamin D3 supplement from Pharma Nord. Vitamin D3 will help to boost my immune system and is also good for bone health. It s important that my immune system stays strong in the run up to the challenge and during the 24 hours. Any colds could impact our training and slow us down on the day.

As part of my training I will be doing some trial walks, and also increasing my fitness by cycling to work and playing squash. Nutrition will also play a huge part. I am taking a supplement called BioQuinone Active Q10 which is proven to boost energy levels and so is great for endurance.

I m trying to eat foods rich in magnesium such as green leafy vegetables and cereals as the mineral has an important role in energy production. A lack of magnesium can result in fatigue and weakness, so I m taking a supplement called BioMagnesium too. The mineral is great for normal muscle functioning so will help with muscle recovery.

Top three supplements for greater endurance B Vitamins B Vitamins are usually most effective when taken in combination as a vitamin B complex.

Bio-Quinone Active Q10 Coenzyme Q10 is found naturally in our bodies, however our Q10 levels decline from our mid-twenties and are also depleted if we regularly engage in intense exercise. The vitamin-like substance is required by every cell in our bodies for energy production, and so many athletes and those with an active lifestyle take coenzyme Q10 supplements. It s important to choose a supplement that can be easily absorbed by the body. Pharma Nord s Bio-Quinone Active Q10 is specially formulated to ensure maximum absorption and results. A starter pack (20 capsules) is available at just £4.65 (RRP £14.65) for a limited time only. Visit or call 0800 591 756.

Bio-Multi Vitamin and Mineral from Pharma Nord contains 18 essential vitamins and minerals, including vitamins B1, B2, B6 and B12. The multivitamin also contains vitamin E, which is an antioxidant protecting our cells from free radical damage, and zinc and magnesium for energy.

L-Carnitine Clinical research indicates that L-Carnitine is beneficial in terms of optimising performance, delaying the onset of fatigue and enhancing the muscle recovery process. L-Carnitine is also helpful in ensuring that the heart receives the extra energy required during exercise. Try Bio-Carnitine from Pharma Nord, which contains the only biologically active form of carnitine For free nutritional advice call Pharma Nord on 0800 591 756 or visit:

Fitness & Beauty Professional Multi Vitamins & Suppliments 033


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034 Fitness & Beauty Professional

5 Ways To Make Your Gym The Mecca Of Muscle You want bustling not bankrupt - check out these guidelines to keep your gym from being relegated to the past tense.

If you build it, the gym rats will come, right? Sorry, building a successful gym from the ground up is neither a walk in the park nor a piece of cake, and financial failure is the all-too-common case for most of the people with an itch to own a gym. The market is there. According to a 2009 study by the International Health, Racquet & Sportsclub Association, 31 percent of all corporations subsidize employee health-club memberships. This study also noted that every university in the United States has a fitness facility on their campus, making it clear that more people than ever are using fitness to improve their health. Another study called The U.S. Weight Loss and Diet Control Market: 9th Edition estimated that 75 million Americans participate in some form of dieting. The key is finding the right niche, marketing to the needs of your local community, and bringing the customers through your door. Your wildest dreams can quickly turn into the worst nightmare if you aren t careful, so follow the strategies that have built the best and most successful gyms in the world. Here are some simple steps to maximize membership in your fitness center.

1. Think About Your Theme Picking a theme is simple if your gym is the only game in town. However, if there are already a few competitors out there, think hard on how to set yourself apart. At the basic level, you ll need cardio equipment, machines, and free weights. However in larger cities, newer niche gyms are beginning to pop up, such as boxing clubs that only consist of heavy punching bags hanging from the ceiling like bats in a cave. How is that popular? A lot of people come in for the power hour (not just boxers) and let off steam by pounding a 200-pound sandbag and doing some cardio. The draws are intensity and great music.

Other gyms draw an outdoorsy crowd with rock climbing walls or spinning bikes. There are even gyms that combine fitness and gaming to make your workouts truly virtual. Currently, the newest and most popular gym type is CrossFit. With timed workouts using lots of exercises and little rest in between them, these may be the ultimate timesaving full-body blasts. CrossFit has even become a competitive sport, and CrossFit gyms are sprouting up like weeds in an untended backyard. So think about the type of people you want to draw and focus on it. Whatever theme you choose, it should be one that fits some sort of fitness demographic. A good strategy is to keep

things simple at first, and then slowly build from there. Remember, it takes more than 10 years for most gyms to turn a profit, so be patient. For more value added, consider teaming up with a local physician or physical therapist to share space and provide fitness rehabilitation services.

2. Location, Location, Location Realtors say it all the time, and with gas prices as they are, the right gym spot is becoming increasingly important. You want an easy-to-access location with lots of free parking and plenty of outdoor lighting in a safe area. The cleaner, the better. Oh, and it would be nice to be close to a major highway. Location is one of the most timeconsuming and costly decisions you will have to make. It s common to see major corporations spend 70 percent of their investment value on the location of a new business. Avoid locations, like malls, that are prone to traffic congestion. In fact, it s good to visit a location several times between 7 and 9 a.m. and 5 and 7 p.m. (high traffic times) before deciding on a location to make sure it won t be the place people avoid. Try contacting a realtor to give you complete information on the location so you can make an informed decision.

Fitness & Beauty Professional 035

3. Mapping Out Your Muscle House The floor plan of a gym is incredibly important, and should be decided by using updated computer-assisted design (CAD) software. The mood and feel of a gym is often decided in the first 10 seconds upon entering through the doors, so the way a gym is designed is crucial. Using CAD can provide virtual tours of your gym before it s even built, allowing you to know how it looks and feels before a brick is laid as well as giving you the opportunity to get new members before you open your doors. Get inspiration on how to place your equipment and front desk by going to popular gyms. See how they do it. In particular, locker rooms are an area you have to have dialed in. The number one gym complaint is locker room cleanliness. People don t go to places that are unclean, so this has to be one of your highest priorities. Budget accordingly because I have personally seen 12 gyms close because of fungus transfer from shower floors--frequent and recorded cleanings have to be the standard. Get showers and keep them clean so clients can keep themselves clean and not sue you. Also, remember to keep your locker rooms near the front and off to the side of the entrance to allow for easy staff and client access. This way you also minimize having a dirty floor in the winter by decreasing the distance dirty, wet shoes have to travel in the main gym area. It s also important to think about your windows. People love natural lighting, but having the sun blind or beat down on people already sweating and working in the gym is bad news, so be careful to properly place your windows and minimize negative sun influence.

Remember, your theme should match your floor plan for best results, but take the time to run through various scenarios like cleaning, working out, injury emergency plans, peak times, gym tours, and even day care. All of this out of the box thinking ahead of the design will go the longest in producing gym success for a long period of time. As far as equipment goes, it has to be safe. Risky gym equipment is a safety issue and a lawsuit waiting to happen. Consider keeping equipment that poses the most risk for injury, such as free weights and cardio equipment, completely visible from the front desk for fast response and proper monitoring.

4. Performance Equipment on a Budget Equipment isn t cheap, and you can spend $9,000 on a single piece of cardiac equipment like the Precore AMT elliptical. But if you re looking for safety and quality on a budget, contact a remanufacturing company like Commercial Fitness Solutions out of Dayton, Ohio. You can get the same equipment complete with warranty for less than half the original retail price. Sure it s nice to have brand spankin new equipment, but startups often have tight budgets. You can also check out craigslist, another site for finding all types of fitness equipment. You d be surprised at what you can find, but just make sure to check out the equipment before you buy it. Monolifts, squat racks, bench presses, Smith machines, and more are all there at a significantly lower cost. Sure, it takes some additional research, but it could save you 50 to 70 percent on equipment! Only work with reputable dealers, and don t pay until everything is built and in working order. The last thing you want missing is your equipment money, so

always check with the Better Business Bureau to determine if someone is legit or a sham.

5. Hit The Ground Running With A Pre-Opening Sale If you ve watched reality shows, you know how much hype is made before a show goes on air. The same goes for a gym. Before opening your doors, throw your name out there by offering virtual tours, showing your floor plan, getting some nice apparel with your logo, and getting people signed up for memberships. Many successful gyms use this approach--it s a great way to build capital quickly. Get involved at local events like parades or expos. This is a cheap and quick way to get you on the community radar. Or, you can do a televised challenge with a celebrity or some sort of contest to get the fitness juices flowing in your town. Tie in a good charity to the event and you can solidify the community s trust in you! For your pre-opening activities, make sure your staff is completely in the know about anything and everything. You have to follow up on phone calls, e-mails, and other inquiries or people won t think you know what you re doing. Get names and numbers logged for everyone you meet, and follow up with them for at least 90 days after opening. It s also about mutual respect: If you have a good facility and awesome customer service, that alone will bring 90 percent of the people back, and they ll use your facility with respect. But remember, you can t play favorites. If you give 10 percent of your members 90 percent of your time and vice versa, your gym will seem inaccessible and filled with snobbery. So there you go. Good luck! I hope to pay visit to YOUR gym someday!

036 Events Feature Fitness & Beauty Professional

70,000 Fitness Enthusiasts Set for BodyPower Expo Join 70,000 image conscious fitness enthusiasts at BodyPower Expo, Europe s largest consumer health and fitness event at Birmingham s NEC from 15th to 17th May 2015. With so much on offer, including nutrition, femalefocussed fitness, clothing, tanning, teeth whitening and much more, BodyPower attracts a wide range of visitors from over 100 countries worldwide. Offering something for any fitness enthusiast, the show provides a premier visitor experience with countless international stars and industry renowned experts, an extensive exhibition, interactive feature areas and national competitions. Although there is a core bodybuilding element, the show has become more and more diverse over recent years. Celebrity chef Lorraine Pascale will be the face of fitness nutrition at the show, hosting the BodyPower Kitchen feature which last year saw the likes of world leading transformation specialist Kris Gethin take to the stage. Nick Orton, BodyPower CEO, explains: The continued progression of an exhibition brand like BodyPower requires a long term strategy and a constant desire to push the boundaries. Our aim for BodyPower has always been to grow into the best Expo of its kind in the world, accessible to everyone within the health and fitness industry.

Currently occupying more than half a million square foot of space, BodyPower encompasses the most comprehensive array of leading fitness brands, hosting over 250 companies. Plans have already been announced to expand the BodyPower offering for 2015 with the show occupying larger halls at the NEC to enhance the experience for both exhibitors and consumers. BodyPower organisers will be returning to India in March 2015 and the UK in May 2015 as the global portfolio continues to develop. Keep up-to-date with all the BodyPower Expo News, announcements and updates on vwww.


Fitness & Beauty Professional Section Name 035


038 Shows & Events Fitness & Beauty Professional

Teddy & Alex

Want to get the low down on the latest healthy eating trends or recipes? Try giving food and fashion lifestyle bloggers Teddy & Alex a follow - Teddy & Alex are passionate foodies who love to create delicious healthy recipes. They ve been working with Wheyhey, the protein ice cream, on creating incredible sugar free alternatives to some of our favorite dishes. Try these two out for size:

Clean Apple Crumble and Vanilla Wheyhey Ice Cream! Ingredients: • • • • • •


1. Preheat oven to 175 celsius. 2. Peel apples and chop them up in small pieces. Place the apples in a pot with a tiny squeeze of lemon juice to help keep their color and a dash of cinnamon and the stevia/xylitol. 3. Cook apples until they are almost broken down. 4. Place all ingredients for the crumble in a bowl and rub together with fingertips until a crumb like texture is achieved.

Wheyhey Vanilla Ice Cream 2 large bramley apples 12 tbs xylitol/stevia 1 tbs of water Squeeze of lemon juice Cinamon (optional)


• 2 tbs coconut flour • 1 tbs porridge/oats • 1 tbs of coconut oil (I use it straight from the fridge which gives it the same • consistency as butter)

5. Place apples in a few jam jars or a small tin and cover with the crumble mix. Place them in the oven for about 10 ‒ 15 minutes until the crumble is crisp and a golden colour. 6. Remove from oven and serve with the amazing Wheyhey vanilla ice cream. *Make sure not to overfill the jars as it bubbles and pushes all the crumb mixture out so leave about an inch space at the top.

Clean Peanut Butter Cookies Ingredients: • • • • •


- Yum!

1 280g jar of Natural peanut butter 2 eggs 3 tbs stevia (or more depending on taste) 1 tbs of Vanilla Essence Any flavor WheyHey ice-cream

1. Preheat oven to 175 C. 2. Mix all of the ingredients together in a bowl, it might look too runny but if you keep mixing you will get a cookie dough consistency. 3. Get some cookie dough into your hands and roll into a ball. Repeat this until all dough is rolled up. 4. Place the rolled balls on parchment paper or a non stick cookie pan.

5. With a fork press down slightly on the cookie ball horizontally and vertically to create a flatter shape. 6. Place in the oven for 12 - 14 minutes depending on size. 7. When finished take them out and let them cool on a wire rack. 8. Get a spoonful of WheyHey ice-cream and place it on a cookie, sandwich it with another cookie on top. 9. You can also package them in some cling film and store in a freezer if you want them at a later stage.


Photos by Julia Coptil Gutu @ Moments Alive Photography




040 Shows & Events Fitness & Beauty Professional

Fitness Training Solutions offer the highest quality personal trainer courses as well as providing you with a high quality service. You will achieve accredited CYQ qualifications, which are one of the most pristine and fully recognised fitness qualifications in the UK and internationally. Our personal training courses offer you the finest and most fun educational experience, with an opportunity to have an interview at the end of the personal trainer courses for those who are motivated and passionate about wanting to continue their career within in the thriving health and fitness industry. Mission statement: Fitness Training Solutions strives to enhance the skills and employability of our Learners through a quality training programme that will meet the needs of their potential employers. Fitness Training Solutions aims to support the needs of employers and enhance the working ability of young people and adults across the UK. Our aim as always is to give you the qualifications, confidence & motivation to succeed in the rapidly expanding health & fitness industry. Our vision is to embrace change and enhance your future through training We are dedicated to training and developing individuals within the sector; from school leavers and people changing careers, to professional fitness experts.

Fitness Training Solutions The UK’s Leading Fitness Provider For

Personal Training Courses

Our aim as always is to give you

Do you want to be your own boss? Work your own hours and train your own clients? Then book your place on Fitness Training Solutions personal training courses today or contact us for more information. Telephone: 0800 689 1346 | Email:

Fitness Nutrition 042 Events & Shows Fitness & Beauty Professional

So you ve started your New Year fitness regime, the workouts are long and hard and you put in 100%, but still not reaping the benefits you were expecting? You could be missing something in your nutrition. When we put ourselves through an extensive exercise regime, there s a higher demand on the body to function at optimum level, however when we are not eating or absorbing the right kind of nutrients, our bodies are put under strain and performance is compromised. Malnutrition is not only a huge problem in developing countries, but has become an ever increasing issue in first world countries, resulting in the same health detriments. There are an estimated 3 million malnourished people in the UK at any time, with many more at risk of becoming malnourished; (source: Malnutrition, or vitamin and mineral deficiency, has been known to cause the following: • skin problems or rashes • swelling or oedema • poor vision at night or in dim light • feeling out of breath and tired all the time • bone and joint pain It is important to note that Daily Nutrition is very different to Sports Nutrition. When eating for sports training, you will require an entirely different diet, an excess of calories including high doses of protein at regular intervals throughout the day, and a balanced amount of certain vitamins and minerals. Normally you will be building muscle mass which requires the right amount of protein intake at specific times during your training routine. To find out more, go to the Anatomy Manchester website.

The NHS also states that the best way to assess malnourishment is by monitoring your BMI (Body Mass index) which essentially is your weight(kg) divided by your height (cm) squared. As simple as this calculation is, the BMI calculator does not differentiate between fat and muscle mass, as it only takes into account your overall weight. If you are lifting weights, your muscle mass will increase, actually elevating your BMI indicating an unhealthy outcome when in fact the opposite is true. BMI can therefore be a very inaccurate measurement of health and more fitness professionals are now looking at measuring body composition to establish an accurate assessment of health. A very quick, inexpensive and noninvasive method to measure body composition can be carried out with a portable Bodystat machine which uses bioelectrical impedance (BIA) to accurately measure the quantity of fat, lean muscle and water you have in your body. You are therefore able to track these measurements as you build muscle or lose body fat. This can be a very encouraging and motivational tool when embarking on a fitness regime, giving you insights and daily trending information to monitor your progress. To find out more, visit: or visit Bodystat at the Body Power Show from the 15-17th May in Birmingham on Stand M56 in Hall 19.

The Ice Cream That Loves You Back

044 Events & Shows Fitness & Beauty Professional


Calling on volunteers, sponsors, suppliers, musicians, media partners, photographers, filmmakers and anyone else who think they may have something to contribute towards the festival. The Wheels and Fins Festival , is a three-day action packed music, extreme sport (Surf, Skate, SUP, Soapbox, Parkour) and family beach festival aimed at the local and wider community. The Festival is located on Joss Bay in Broadstairs, Kent and offers one of the finest sandy beaches within an easy commute from all over the South East. Over the summer the beach plays hosts to thousands of surfers and visitors soaking up the sun and the mellow vibes. We are now looking for volunteers, sponsors, suppliers, bands, media partners, photographers, filmmakers and anyone else who think they may have something to contribute towards the festival. Dates for this year s festival are 11th, 12th & 13th September. The Wheels and Fins Festival is a FREE event. Dave Melmoth Wheels and Fins Event Director say s: It has been incredible how the festival has been supported over the past few years. We ve had some fantastic crowds and showcased some really talented athletes and musicians. This year we hope to make it our best event yet and very much looking forward to the soapbox race under the lighthouse already

About the Wheel and Fins Festival Now in its 3rd year the Wheels and Fins team hope to continue providing a high quality event unlike any other in the South East. With our main aim to showcase Thanet as a fun, active and surprisingly amazing location to visit. To learn more visit: (currently being updated) or call us at 07812 991195 Facebook:

Wheel and Fins Festival





The Wheels and Fins Festival is currently supported by the Joss Bay Surf School and Shepherd Neame

Sponsorship Opportunities: Wheels and Fins Festival 11th, 12th 13th September 2015 Joss Bay, Kent

Introduction: Joss Bay in Broadstairs, Kent, offers one of the finest sandy beaches within an easy commute from all over the South East. It is also the closest recognised surf break to London with various surf competitions hosted throughout the year. Over the summer the beach plays hosts to thousands of surfers and visitors soaking up the sun and the mellow vibes.

Click here for full sponsorship details

046 Skin Care Fitness & Beauty Professional


BetterYou multi award winning Transdermal Magnesium range Magnesium is essential for a healthy body, a natural relaxant it helps rid the body of excess tension, aids muscle relaxation and promotes restful sleep. The BetterYou Magnesium range uses the most soluble and pure, natural source magnesium known to replenish the body with this vital mineral. The BetterYou multi award winning Transdermal Magnesium range is perfectly designed for topical application and is available in a number of different forms including Magnesium Oil sprays and Magnesium Flakes. Transdermal delivery has been proven as the most effective method of supplementation outside of a hospital environment, increasing the body s magnesium levels up to five times faster than oral supplementation. This means the positive effects of magnesium are felt much faster. Supplementing with magnesium is beautifully simplistic for your body, Magnesium Oil guarantees to help you relax, achieve a better quality of sleep, recover after exercise and target key problem areas to relieve muscle tension and cramping. BetterYou Magnesium Flakes provide the ultimate relaxation experience, when added to a hot bath the solution feeds every cell and efficiently replaces magnesium lost through modern diet and pressured lifestyles. Providing you with the most relaxing 20 minutes you will ever spend. For more information visit or call 01226 814 030.

Fitness & Beauty Professional Skin Care 047

048 Skin Care Fitness & Beauty Professional

Heaven is a rapidly growing global success, with its products and treatments now available around the world as well as throughout the UK, including Hong Kong, South Africa,China, Japan, Holland, Australia, America and more recently expansion in Dubai amongst others. The Heaven range contains organic ingredients and has been developed to encourage a radiant, flawless complexion and to help heal skin conditions, from blemishes to eczema and ageing. Heavens extensive range of products for face, body hair and even the home, include cleansers, toners, moisturisers, serums, oils, shampoos, conditioners, body scrubs, cellulite creams, Luxury scented candles and reed diffusers, are all developed using the finest and best ingredients nature has to offer and without the controversial methylparabens which can cause allergic reactions. Heaven does not use nanotechnology in its products which can be potentially toxic in skincare. For sales contact :

The ingredient ABEETOXIN®, has been developed by Deborah Mitchell to instantly lift, tone and firm the skin. Heavens bee venom products are a natural and organic alternative to injectables beauty. ABEETOXIN® has been formed in a gentle effective natural way and is combined with water molecules. To prevent imitations Heaven has a worldwide patent on its ABEETOXIN® and cannot be found in any other anti-ageing bee venom ranges , making Heavens bee venom the original and most powerful results driven bee venom ranges on the market. 01952-462505 Upton Lane - Upton Mill- Shifnal - Shropshire - TF11-8NZ


For more information contact Aqua Bleu Ltd Tel 020-8632-9111 or visit

Beyond Organic Skincare 050 Skin Care Fitness & Beauty Professional

Purity with performance

Since stocking and using Beyond Organic Products in my salon, it has taken my business to a whole new level - thank you! -Sue Evans, The Roundhouse, Stroud, Gloucestershire.

Organic Skincare, Naturally

Why use organic and natural skin care?

• Award winning certified organic skincare • Founded in 2005 in Constantine, Cornwall • Rapidly expanding into Eastern Europe and Asia • 100% natural: no synthetic chemicals • Using an astounding 190 natural biologically active compounds in the products • 91% of respondents to a skincare trial said their skin looked younger after using the Beyond Organics Ultra Radiance range • Completely handmade in Cornwall and sold worldwide, including Europe and Japan. • The first company in Britain to be certified by Natrue • None of the products or ingredients are tested on animals • All products are suitable for vegetarians and many are also vegan friendly • A low carbon footprint and Fair-trade company, using all recycled and recyclable packaging • Winners of 26 prestigious beauty awards (including one already for our new Naturals E-Natural Cream, only just launched!). • ISO 9001 and 14001 certified proving quality and environmental responsibility.

And as if that wasn t endorsement enough... Earlier this year top model Jodie Kidd declared in the Telegraph that she loves Beyond Organic Skincare products, commenting that the range has the most fabulous moisturisers and hand creams which have all been made in Cornwall.

• As much as 60% of what you put onto your skin is absorbed into your body. And if you think about it like that, you should be just as concerned about what goes onto your bodies as what goes into it. • The cosmetics, perfumes and cleansers that many people use contain synthetic chemicals that are easily absorbed into the skin (or into our lungs when we inhale the scent) and these chemicals then rapidly enter the bloodstream. It certainly makes you think twice about what you put on your skin.

Nurture your skin with Nature s ingredients

• Beyond Organic Skincare was the first company to be Natrue-certified in Britain. The kitemark means more than natural ingredients and organic standards: it is also an assurance that a product or ingredient is green in other ways. The products are free from genetically modified ingredients and from paraffin oils and petroleum-derived ingredients too. • Beyond Organic Skincare s products contain organic sea buckthorn, organic omegas 3, 6, 7 and 9, vitamins and anti-oxidants. They have been proven in clinical trials to have skin cell regenerating properties, increase moisture content and accelerate healing. The range is 100% pure, 100% good.

Let nature nurture you with Beyond Organic Skincare. Available from: 0845 500 3550

The Beauty Of Business

052 Skin Care Fitness & Beauty Professional

Offering a complete service to clients/members is crucial in these competitive times. The links between health and beauty have long been recognised as a symbiotic relationship, choosing the right product range is essential to give lasting, effective results that will complement a healthy lifestyle.

Natural Progression

We invite you to join us at BeautyUK

La Cure have a long standing reputation in the professional beauty industry as creators of supreme quality Dead Sea mineral skin care products for the face and body. They have now used their extensive experience to create Make Me, an innovative range of mud wraps and aromatherapy complexes that harness the natural healing qualities of Dead Sea minerals with effective essential oils and orange flower water essence to indulge the emotional and physical well-being.

As one of the leading manufacturers and distributers of professional products La Cure shall be attending BeautyUK at the NEC on the 10th and 11th of May this year. This is the perfect opportunity to discover both the La Cure and Make Me ranges, take advantage of exclusive show offers and experience a variety of treatment demonstrations on stand Q38.

The mud wraps combine Dead Sea mud with a blend of essential oils that promote healing and increase cell vitality, balance the skin s moisture levels, whilst strengthening bones and nails. Extensive testing has also led to the rare, successful integration of Dead Sea salt into aromatherapy complexes, delivering the unique therapeutic and beautifying benefits as nature intended. These can be used in conjunction with the mud wraps or as standalone treatments. The versatility of the products makes them perfect for professional use and also effective additions to the beauty regime at home. The ranges contain no artificial fragrances or colouring agents and use only the best grade of essential and carrier oils. Unique regenerative properties within Dead Sea minerals ensure both the La Cure and Make Me ranges are suitable for all ages and skin types including dehydrated, sensitive, dry and prematurely aged.

As pioneers in the development of new ranges La Cure have also been invited to run an educational seminar on Sunday the 10th at 12:00 within the ABT seminar programme. Our educational partner, Sumita Singh of Affable Therapy will cover the uses of facial oils in preventing and rectifying the signs of ageing, this is completely free to attend and samples will be available for distribution.

We Understand Your Business Needs Are As Individual As Your Clients For more information about La Cure and Make Me or to hear about the flexible business support options please contact 01202 871188, email or visit @LaCureMakeMe /LaCureMakeMe

054 Skin Care Fitness & Beauty Professional

056 Fitness & Beauty Professional

Hair Loss Referral Program Refer your clients for an FUE Hair Transplantation procedure and receive £1000 per client!

Ailesbury Hair Loss Clinic is Europe s leading facility for the diagnosis and treatment of hair loss. Our award winning technique has been written about widely and most recently in the UK s Parliamentary Review, with a foreword by the Rt Honourable David Cameron. Ailesbury was the only hair restoration clinic in the UK to have been asked to participate in this prestigious Review. • We can train you to become an Ailesbury Affiliate Office. • Refer your clients for £1000 per client. • Simple and easy to start. • Stock the Ailesbury Line of Hair Loss products. • Learn more about our award winning Ailesbury AHI technique for hair regrowth

For information please email: or call London: 207 7411 9021 or Dublin: 01 2690933

WWW.YOURZONESTUDIO.CO.UK Your Zone, the motivating group personal fitness concept that will be sweeping the nation in 2015

I set up Your Zone because I was unhappy with the service that regular gyms were providing. Your Zone is the fat busting 55 minute group personal fitness workout designed to motivate, to be enjoyable and provide members with the results they want. - Founder- Chris Elms

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t Low Start Up Costs compared to other gym franchises t The Concept •

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REVIEW: Hotel Adler Thermae Sp Resort In Italy 3 day old bread, 40 minute breathing classes, no water with meals and no booze? The Mayr Clinic in Austria has a lot to answer for. Based on a very thorough detox diet devised by the eponymous Doctor in the early 20th century, Mayr believed there was a strong link between diet, digestion and health. So he set up a clinic where people could rest and purge. Holistic as it is, extreme regimes became all the rage ‒ you could arguably trace every single purging-based diet back to Mayr. The idea is to rest the digestive system by way of this detoxing, and the general result were positives ‒ from stress and insomnia to my problem, burn-out, exacerbated (I

believe) by my inability to switch off ‒ Mayr medecine works, or so I m told. Today, Mayr detoxing had had an overhaul. It's now considered to be the glam face of detoxing, and is subsequently practiced all over the wealthier parts of Europe. The former Mrs Putin is a fan, as is Lanvin designer Alber Elbaz and half the staff at Vogue. And now it s come to Europe, with the latest and newest adoptee being Tuscany s Adler Thermae Hotel, two hours from Pisa. Less regimented than the former examples, the Mayr-inspired programme here somehow balances a proper detox with holiday. Built to replicate a Tuscan villa, Adler is peppered with Italian ticks: granite arches, Cypress trees casting deep shadows and expensive-looking

vanilla walls. But its real shtick are the hot thermal springs, whose healing and cleansing qualities have been scientifically proven, situated in the vicinity meaning the hotel s two pools are naturally fed and watered by a local spring. The Mayr-esque Balance detox programme is the closest thing to the Mayr experience as it gets without detracting from a holiday. Provided meals are eaten at exact times ‒ 7.30am, 12.30pm and 7.30pm - you drink your leg weight in water and eat what is prescribed, you can almost pretend you re not detoxing. It s very much 70% holiday to 30% health. The rooms, gym and multi-faceted spa are on the lower level. Everyone has a view of the Unesco Heritage site, for the most part uninterrupted.

Fitness & Beauty Professional 059 Clinic ‒ there are cold showers, ice buckets, breathing classes if you want ‒ and married them with some wellabove average chillaxation: Ayurvedic massages; macadamia nut scrubs; a salt water steam room; a lavender caldarium; a proper, naked Finnish sauna and vast dark caves full of steam and naked honeymooners. I spend most mornings being iced, like a bun, in algae. Sometimes while floating in water. I have my back rubbed, my diaphragm stroked while I count to seven. I m taught to chew and breathe. The rest of the time I m naked in a steam room or lolling outside on a sun lounger beside wealthy Milanese men closing financial deals in their Speedoes. It s a detox/retox for the dedicated, time poor of Italy s elite, although come Summer, I m told it s full of Brits, Americans (Amanda Seyfried recently visited) and Austrians desperate to flee their own version of Mayr.

pa & Relax The grounds constructed to mimic the landscape; smooth, casually undulating and kempt. From my room, I can see the villa they used as Maximus home Gladiator. It s Spring and the blossom has settled in. Daisies and crocuses have congregated, boulders shield the steaming thermal bath of the 1000 square metres of indoor and outdoor pool, naturally heated to 37C. Two big wings extend either side of the main villa, housing 80-orso rooms. The 150-odd guests amble about in their robes. Everyone everyone remains en robe until 7:30pm, when they complete an aesthetic u-turn, and dine in their Sunday best. Though strict, Adler adopts the bearable parts of the Mayr

Two days in, I have my first session with my allocated Mayr doctor in which I am assessed over 10 pages of questions about body complaints and lifestyle, before being weighed and measure and wired up to assess first my nervous system and again to assess any nutrient imbalances. She guesses I work too much, never relax and sleep badly with night sweats. My body, it transpires, is less crying out, more quietly weeping.

She prescribes a diet ‒ more potassium, more zinc, more vegetables, no cow s milk, salmon or tuna. Eggs, sheep s yoghurt, beef ham, smoked trout fillets, rice cakes or spelt roll, also. Bread is fine in limitation: this is not about losing any weight. We just need to bolster your system with vitamins and nutrients. You need reserves . She also suggests carrot and apple juice and more fruit. Smoking and coffee though seem fine ‒ after all, this is Italy. The session descends therapeutically as she suggests I stop being so hard on myself, stop trying to be the best, start delegating, turn my brain off and accept where I am and who I am everyday through deep, deep breathing exercises. But enough of the health, I think, taking notes. The concept is not a million miles from mindfulness and to be honest, I can think of worse places to do it. Less than a week in, and I feel extraordinary. The transition from social media monkey to zen took a couple of days, but now I positively sweat health. I am sleeping regularly and deeply, have more energy than I can remember to the point that I m starting to get bored of the relaxation. At that point, I log onto Twitter and immediately remember why I came. Perhaps it s time to go before I switch off completely.

060 Fitness & Beauty Professional

Functional training What is it and why should you do it?

Whether you are a gym junkie or an absolute novice, chances are you have heard the term functional training mentioned somewhere. The fitness industry is used to having fads and trends that come along which every trainer and his dog will buy in to. These fads and trends usually tend to disappear as quickly as they arrive, yet functional training is one of the most widely used terms within the industry in the last decade - which is a strong indication that it is certainly not going away anytime soon. However, there is a huge problem ‒ the word functional is widely misunderstood and misinterpreted... until now!

Common belief is that to be functional you should perform all exercises standing on a BOSU or lying on a stability ball - training sessions are beginning to resemble circus acts rather than familiar strength training. The true definition of functional training is simply to enhance your ability to execute the movements required during your day to day life . Whether you are a professional athlete, a bodybuilder, an accountant or a housewife then you will have certain requirements of your body in order to deal with the specific rigours of your daily life. The human body is an incredible machine however it is limited to a small number of movement patterns. Every movement we perform throughout every minute of every day falls into one of the following eight categories: push, pull, squat, lift, rotate, smash, carry/move a load and gait/locomotion. Whether you are kicking a ball, opening a door, picking up some litter or doing the gardening your body will be working within at least one (often more) of the aforementioned movement patterns. We are all limited to the same number of movement patterns, but the intensity and range of movement required can vary greatly. For example a professional boxer throwing a punch and a retired pensioner turning on a light switch are both executing a push movement pattern (hand moving away from the shoulder), but the intensity and range of movement required by each person are worlds apart. In my opinion the intensity and range of movement of the training should be equal to or greater than the daily requirements of the person because you want them to start to find daily living easy. No more groans and grunts when getting up off the sofa or tying their shoelaces. If their training is at an intensity lower than their daily requirements then the risk of injury will always exist, but it can be reduced by exceeding these levels (exceed them gradually and sensibly - doing too much too soon can also increase risk of injury). Think about what you do for a living and what hobbies you have, and start to think about how you can replicate the movements your body requires. Don t just listen to someone telling you to stand on one leg on a stability ball with your eyes shut because that s their interpretation of functional and NEVER do anything just for the sake of it or because you saw it on the internet. I teach Functional Fitness Workshops on a weekly basis so if it s something you are interested in learning more about then feel free to get in touch. I am more than happy to answer any questions (, @marklaws2011, @jordanfitnessuk), if you don t ask you don t get! Remember, if it improves your ability to move then it is functional. Move better. Feel better. Look better. Be better!

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Fitness & Beauty Professional




in the heart of the city.

cotland s golden girl, Libby Clegg, joined fitness fanatics across Edinburgh today at the launch of the new £1million state-of-the-art Xercise4Less gym

The speedy Scottish Paralympic sprinter, from Edinburgh, had the honour of declaring the West Side Plaza club officially open for business, much to the delight of an eager crowd of gym goers who gathered to watch the opening ceremony. Libby, who won Scotland s first athletic gold at the Commonwealth Games in Glasgow last year, also joined the Group s personal trainer Sarah Philp in hosting the warm up for the opening Zumba class. Libby spent time speaking to members about their training and offering tips and advice, as well as posing for photos with gym goers.

Libby said: It s fantastic to see an investment of this scale in my home city, especially when it s aimed at encouraging people to get fit. Exercise is such an important part of life, and it is vital for the people of Edinburgh to have access to affordable fitness offered by Xercise4Less in maintaining a healthy lifestyle. Having seen the crowds of people who turned out today for the opening, I have no doubt that the gym will be a huge success.

Libby Clegg officially open the gym has been fantastic. She is a real inspiration to many, both across Scotland and in the rest of the UK. I know customers have enjoyed finding out what it takes to become a gold medal winning athlete.

The Edinburgh Xercise4Less club brings the budget gym operator s total investment in Scotland to £5million. The Group already operates three clubs in Scotland, including Falkirk, East Kilbride and Renfrew.

The Xercise4Less Edinburgh club is located in the West Side Plaza Shopping Centre and boasts a number of trademark fitness zones including cardio, free weights, combat and a ladies only area, plus a large fitness studio that features over 40 free classes per week. Membership starts from just £9.99 per month.

New general manager in Edinburgh, Ryan Clarke is one of 30 new local recruits brought in to operate the new gym. He joined his team in celebrating the official opening. Ryan said: This is a very proud day for me and the team here. We are ecstatic to finally be able to welcome members

The response we ve had so far from the people of Edinburgh has been fantastic and I hope that continues for many years to come.

Regarded as the people s gym , Xercise4Less now boasts 27 clubs across the UK with 200,000 members and is set to launch up to 30 more clubs by the end of the year. The chain operates across the UK in regions including the North East, Yorkshire, North West and the Midlands.

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Fitness & Beauty Professional - May 2015  
Fitness & Beauty Professional - May 2015