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February 2017

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March 2017

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FITNESS CONTENTS @FnBProMagazine fitnessnbeautypro

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Welcome Industry News

Fitness & Beauty Professional is a monthly publication covering all the latest information, news, legislation, products & services for UK Gyms, Spas, Beauty Salons, Beauty Schools & Consultants, Hair Salons, Health Clubs, and Hotels.

Tony Little

Publishing Director

tony@jetdigitalmedia.co.uk

01843 448443

Publication Manager

Dean Perry

dean@fitnessnbeauty.co.uk

01843 570944

Additional photography

Matt Szwedowski

swedowskiphotos@gmail.com

07742782382

Editor

Advertising Sales Executive

Andrew Harper Sarah Wells

andrew@fitnessnbeauty.co.uk sarah@fitnessnbeauty.co.uk

01843 580862 01843 570944


004 Latest News Fitness & Beauty Professional

North West leisure trusts implement new approach to inactivity

Life Leisure’s actilife health programme has been adopted by two North West leisure trusts planning to tackle the issue of inactivity in the community. The model, devised and implemented by the Stockport-based social enterprise, combines wearable technology (fitness trackers), an online interactive platform and remote coaching, to help people become more active and better manage their weight. The scheme has been adopted by trusts Inspiring healthy lifestyles and Everybody Sport and Recreation, which deliver sport, fitness and community wellbeing programmes for Wigan Council and Cheshire East Council respectively. actilife is designed to help all people but particularly those taking part in less than 30 minutes of activity a week who may struggle to access, or be intimidated by, attending regular fitness sessions. Participants use a fitness tracker to record their physical activity throughout the day which then syncs with an online portal that enables participants to monitor their progress. An actilife coach can access results via the online platform and provide tailored advice and support. An initial three-month pilot project with 400 Stockport residents – 61 per cent of whom were categorised as completely inactive – has seen 85 per cent of users report an increase in their activity levels. Over two-thirds changed their habits and took part in 30 minutes of ‘moderate physical activity’ at least three times a week. These results prompted Inspiring healthy lifestyles and Everybody Sport and Recreation to implement the programme. Rob Mentha, wellbeing co-ordinator at Inspiring healthy lifestyles, said: “We were already working with public health in Wigan Council to explore ways to address inactivity when we came across actilife and saw how well it was working in Stockport. It seemed a great fit for our objectives.” Having trialled actilife with local health professionals - to familiarise them with the scheme and help develop ‘Physical Activity Champions’ within their area - the programme is being launched to the public as an addition to the trust’s activity referral scheme. Branded ARS+, with the tagline ‘every move matters’, the model will be promoted through existing Inspiring healthy lifestyle programmes, health professionals and other health partners across Wigan and Leigh. Everybody Sport and Recreation has adopted actilife as part of its strategy to get more people in Cheshire East active. Donna Williamson, health and wellbeing manager at Everybody Sport and Recreation, said: “Like Life Leisure, we have recognised that technology could and should play an important role in changing people’s lives through increased activity. As a trust focused on best practice we also recognise that not everyone can, or wants to, take part in sessions at leisure centres or sports clubs. “It’s our duty to seek out solutions that accommodate these needs and make healthy living as accessible as possible. That’s why we think actilife will work really well as part of our delivery strategy.”

Staff at Everybody Sport and Recreation have taken part in a series of fitness challenges using the actilife portal before officially launching the service as a series of 12-week schemes. actilife will be promoted through the trust’s programmes, including cardiac health, adult and child weight management, and Active Lives exercise referral scheme – the latter specifically aimed at those who lead inactive lives but want to make a change. Williamson said: “We’re also going to work with local businesses to promote actilife to workforces, and have even created ‘sync hubs’ in some of our leisure centres so if people don’t have smart devices, they can simply walk past with their fitness tracker and their data will be uploaded to the portal. We are very excited about taking this out to the people of Cheshire East.” Malcolm McPhail, Life Leisure chief executive officer, said: “Addressing inactivity is one of the most important and fundamental ways that the leisure industry can support communities and improve public health. We’ve seen how powerful actilife is as a tool for achieving that goal and so are thrilled to now be working with other organisations to share the approach. The next step for us is to really push to get actilife embedded and recognised as a health intervention, and we’re working with local NHS services to help make that happen.”


Fitness & Beauty Professional Latest News 005

‘Extraterrestrial design’ and passion for running collide at Nike’s futuristic pop-up gyms

Chinese architecture and design studio Coordination Asia have completed a series of sci-fi tinged pop-up running hubs for sports giant Nike at Shanghai’s Times Square. Created for the Nike+ Run Club – a community which brings people together to explore their cities through running – the hexagonal structures house treadmills in pod-like sections, intended to create a kaleidoscopic interior. LED strips of light on the floor and ceiling build up to create a sense of momentum as runners prepare for their work out, “wrapping participants in a temple-like setting devoted to the running experience.”

created a space where talk can become action and people can become athletes.” Coordination Asia founder Tilman Thürmer added: “With an ethereal, out-of-this-world design, stepping inside the main hub of the Nike+ Run Club takes you far away from the busy, chaotic streets of the city.” This is not the first time Nike has dipped its toes into the world of futuristic design to promote its products and services and inspire a more active lifestyle. Last year the company partnered with designers Bartle Bogle Hegarty Singapore to open a “reimagined running track” in the centre of Manila, where sprinters could race against their own avatars in a 200m venue shaped like a huge sole print.

It has also collaborated with artist Kaws to cover two of New York’s Runners’ live performance statistics are displayed community basketball courts with his signature brightly-coloured on colourful electronic screens both inside murals. for them, and outside to draw attention from passers-by. Aside from running, Nike is using the hubs to host training professional sessions, equipment demonstrations and healthy living US-based budget health club operator Blink Fitness is set to expand events. operations to the US west coast by entering the Los Angeles (LA) The design team wanted to create “a full-fledged metro area in 2017.

Blink Fitness enters US West Coast

experience inside an extraterrestrial setting,” particularly during the colder months when California’s first Blink-branded site will be located in a former 1930’s pop-up gym services may be more appealing cinema, the Park Warner Theatre, located at Huntington Park. The historic site has been vacant since the mid-1990s. than a run outdoors. The choice of location – outside department store Lane Crawford the square – is intended to maximise interest. Anyone can pre-register online to use the hubs, or sign in at the similarlydesigned information hub nearby.

While exact details of the club remain to be confirmed, Blink has revealed it will preserve the historic elements of the building, including the marquee and original painted art deco designs.

“When it comes to grabbing the attention of customers, nothing beats a shareable, livable, one-of-a-kind experience,” said the studio in a statement. “The need for a strong brand-customer connection has never been more prevalent, and what better way to connect than in-person?

Founded in 2011, Blink Fitness has grown steadily on the US east coast and currently has 70 locations either open or in development throughout the states of New York, New Jersey, Pennsylvania and now California.

Blink plans to open the location by the end of 2017.

Blink markets itself as a “premium quality but value-based fitness brand” and last year made headlines after launching a month-long “The hubs are a haven for those serious about initiative at it clubs, during which mirrors were covered to help people running – from seasoned pros to beginners. We “think about fitness differently”.


006 Latest News Fitness & Beauty Professional

Ministry of Sound opens central London gym Dance and house music brand Ministry of Sound has opened a gym - The Arches Ministry Does Fitness - in Elephant and Castle, London. The training studio has a fully licensed bar, offering protein shakes, beers, wine and cocktails, and has the same sound system as the nightclub. Personal trainer Harry Jameson has designed classes focused around seven purpose built training stations. Each station features equipment including treadmills, kettlebells, weights, a TRX, an XCUBE fitness frame, slam balls, battle ropes and benches. Classes will consist of cardio on Monday, strength on Tuesday,

endurance on Wednesday, core on Thursday, with Friday and Saturday offering an intense full body workout. “We’re ripping up the rule book,” said Ministry Does Fitness general manager, Olivia Brafman. “Life is all about balance and not slaving away in the gym with only a carrot at the finish line. We want our customers to come to The Arches to sweat their arses off, have fun and celebrate a good work out at the bar where the party continues. It’s all about the experience, the social and leaving on a high.”

Classes start at £14 per session, with discounts available for group packages.

Anytime Fitness to open 90 UK franchises this year Anytime Fitness plans to have 200 UK franchises by the end of the year as it accelerates its growth strategy.

The company, which opened its 100th UK club in North West London in December, has 113 franchises in the country and is confident of hitting its target for 2017 despite economic uncertainty surrounding Brexit. Speaking to Health Club Management, Brett Edwards, Anytime Fitness UK general manager, said: “We’ve accelerated growth at the moment. We aim to have 200 clubs open by the end of the year. We are very comfortable with the properties we have and the ones we are negotiating on. “We will open 90 clubs this year, with a target of 550 clubs by the early 2020s.” The business, which has 100,000 UK members, employs five acquisition managers in its property team looking for sites typically between

4,500sq ft (418sq m) to 5,000sq ft (465sq m). The process from finding a property to opening it usually takes between six and eight months. With initial costs to set up a franchise costing between £300,000 (US$373,500, €353,000) and £350,000 (US$435,800, €412,000) before rent and staffing expenditure, more than £30m (US$37.4m, €35.3m) will be spent on new locations this year. Edwards said: “We are looking from top to bottom for properties – England, Ireland, Scotland and Wales. We are seeing more activity in the North where there are more properties available. When we first started everyone wanted to be in London but you can run a really profitable club outside of London if you find a great town. “The fitness sector is growing. The government is promoting wellbeing

and we see this as a positive opportunity. While we have Brexit and there is a lot of uncertainty, we are comfortable that our model will stand up to a recession. We are confident the sector will grow. We are confident we will ride through any recession.” The Anytime Fitness franchise launched in the US in 2002 and has more than 3,000 clubs worldwide. It opened its first UK club in October 2010.


Fitness & Beauty Professional

DRTY South Clothing

is an independent brand based out of the South of London that offers quality goods, released in limited quantity. By combining innovative design with quality apparel, DRTY South Clothing strives to create modern fashion clothing trends. Since 1996 we have been heavily involved with London underground street culture. DRTY South Clothing Embodies our roots and has been 10 years in the making. Our brand represents the hood to South London and everything in between. If you’re down with Londoners, your down with DRTY South

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008 Fitness & Beauty Professional

Top tech trends for Facilities Management to improve security, efficiencies and hygiene

New report predicts the future for the FM sector

As the tech revolution across all industries continues at a rapid pace, a report by Service Works Group (SWG) has identified ways in which the management of facilities will change in 2017 and beyond. From the Internet of Things to wearable technology, the way that facilities are managed is likely to change over the next few years as gyms become more flexible to customer needs. A free-to-attend seminar session at the Cleaning Show (14-16 March, ExCeL London) which include a debate on the Future of FM chaired by Dennis Flower, editor of PFM and including Martin Pickard, the FM Guru and a presentation on Robotics within the cleaning industry by Darren Marston, Executive Chairman, ICE. The seminar programme will also offer advice on: • Health and safety within the workplace in a session held in association with the Health & Safety Executive featuring preventing slips and trips, protecting vulnerable workers and preventing musculoskeletal disorders •

HR: A workforce to be proud of - covering the national minimum wage, apprenticeship schemes and ensuring your workforce is legal Developing your business - marketing and business advice relevant for all SMEs

The Cleaning Show, 14-16 March at ExCeL London, is the UK’s largest Cleaning and Hygiene exhibition and is completely freeto-attend. It’s a chance for businesses large or small to source and try-out cleaning equipment, technology and products that will ensure that your staff can create a clean and germ-free environment. Other features include: Innovation Awards – The Cleaning Show Innovation Award winners will be announced at the event for the most innovative products and services in several different categories. Visitors can see all of the shortlisted entries and the winners of the awards at the show, plus demonstrations and hands-on experience. The Management Systems Zone – a new technology zone will be unveiled at the show this year and will comprise of a number of companies providing technology to create an effective workforce and financial control systems. The Green Zone – This area within the exhibition will feature cleaning products that are sensitive to the environment whilst still maintaining high levels of hygiene. Organised by the British Cleaning Council and the publishers of Cleaning & Maintenance Magazine, the exhibition will see over 100 companies with thousands of products to offer. Register for your pass now at www.cleaningshow.co.uk


THE UK’S LARGEST DEDICATED CLEANING & HYGIENE EVENT THE

CLEANING SHOW 2017 14 –16 MARCH Organised by

In association with

EXCEL • LONDON

REGISTER NOW FOR YOUR FREE PASS WWW.CLEANINGSHOW.CO.UK

Official media partners

British Cleaning Council

The Voice of the Cleaning Industry

This free-to-attend exhibition and conference offers essential business workshops, legislative advice and products for anyone with responsibility and purchasing authority within this sector.

HOW CLEAN IS YOUR GYM? Sign up for your free pass to find hygiene solutions and cleaning products/offers for your business.

REGISTER NOW AT WWW.CLEANINGSHOW.CO.UK

FREE-TO-ATTEND SEMINARS The seminar programme will once again be a key focus of the event, topics include: • HR: A workforce to be proud of covering the national minimum wage, apprenticeship schemes and ensuring your workforce is legal • Health and Safety (in association with the HSE) - preventing slips and trips, protecting vulnerable workers and preventing musculoskeletal disorders • Developing your business - marketing and business advice relevant for all SMEs • A look to the Future - a panel debate on the future of facilities management and robotics - the shape of things to come?

WWW.CLEANINGSHOW.CO.UK


010 Fitness & Beauty Professional

CROSS-SECTOR COLLABORATION KEY AS ELEVATE EXPANDS FORMAT FOR 2017 Over 2,500 delegates attended Elevate’s inaugural show in 2016, the largest cross-sector event focused on tackling physical inactivity. This year’s event returns to a larger venue at ExCeL London on May 10-11, welcoming thousands of attendees who will enjoy the expanded free seminar programme along with myriad of exhibitors. Lead supporters of Elevate 2017 include Public Health England, ukactive, London Sport, The Institute of Sport, Exercise & Health (ISEH) and The Chartered Institute for the Management of Sport and Physical Activity (CIMSPA). Over 200 expert speakers from the areas of fitness, policy, academia, human performance and health care will share perspectives, ideas and the latest innovations proven to get people more active. Along with the three well received seminars streams of ‘Future Performance’, ‘Physical Activity for Health and Wellbeing’ and ‘Inclusivity: Creating an Active Nation’, the 2017 event will introduce a fourth seminar stream – ‘The Business of Physical Activity.’ These seminars will explore how changing consumer needs are shaping providers’ partnerships and operations. Those speaking include representatives from

Public Health England, The Premier League, Fit for Sport, University College London, Fitbit, Tough Mudder, Les Mills, and World Health Organisation (WHO). Charlie Foster, Associate Professor at WHO and University of Oxford, comments: “The importance of the event is to bring together, the fitness industry, technology industry, healthcare sector and the really important people - the practitioners who promote physical activity, to give them a sound bed of evidence to take away and use in their everyday lives. New equipment, new ideas, new energy.” In addition to the extensive education programme, Elevate will also accommodate over 6,000 square metres of exhibition space. Here organisations including Matrix, Faculty of Sport and Exercise Medicine, Concept2, Swimtag, Loughborough University, JP Lennard, Precor, Cranlea Human Performance, Pulse and TRX will be showcasing the latest innovations and products aimed at getting more people physically active, allowing buyers the best opportunity to make important purchasing decisions. To maximise the event further, Elevate 2017 will also support a Fringe, with

an unofficial programme of physical activity related events and activities taking place across London during the two-day event. Open to all, these activities will include AGM’s, private product launches, presentations, breakfast meetings, networking, awards dinners, drinks, and many other events. Max Quittenton, Director of Elevate, comments: “We were thrilled with the success of the first Elevate held last year, which demonstrated the benefits of bringing together physical activity and healthcare professionals and keen to build upon the momentum of 2016. Remaining free-to-attend, Elevate 2017 will host more brilliant speakers, exhibitors and supporters who’ll be presenting a huge variety of carefully selected content, alongside the very latest innovations designed to get people moving more.” To keep up to date with the latest news and details of the event, visit: www.elevatearena.com


ND TE W AT NO TO ER EE S T FR EGI R

10-11 MAY 2017 | EXCEL | LONDON

THE ARENA OF PHYSICAL ACTIVITY, HEALTH & PERFORMANCE EXHIBITION FLOORPLAN NEW INNOVATORS

RESEARCH UNCOVERED

VIP LOUNGE IS ER

C

Supported by NCSEM England

GROUP EXERCISE This area will enable you to speak to brands that offer group exercise classes. Many will be demonstrated within the Stage programme.

UP G

RO

TECH LAB TechLab has been curated to highlight some of the very latest technologies to make a positive impact on physical activity levels.

TECH LAB

FACILITIES

NEW INNOVATORS Those interested in new approaches will experience the latest thinking, technology and innovations from those who challenge the status quo.

RESEARCH UNCOVERED Research Uncovered will host leading academic institutions and organisations.

E

THE STAGE EX

THE STAGE A variety of live performances and keynote talks will be delivered on The Stage - a platform to share ideas, stimulate innovations and inspire.

TECHNOLOGY WALK

SKILLS PAVILION

TECHNOLOGY WALK Technology Walk presents the latest developments in fitness technology including wearable devices, data management and other software.

CENTRAL FEATURE

PERFORMANCE PATH

EVIDENCE BASE A selection of research will be shared throughout the two days via the Evidence Base.

EVIDENCE BASE

ACTIVE AQUATIC

FACILITIES Discover new management software, flooring solutions, audio, access control, hygiene, energy management and more by talking direct to the suppliers

Sponsored by Renew Health

PERFORMANCE PATH Performance Path will focus on the solutions which have helped athletes and sports people achieve their goals. Supported by EIS

CENTRAL HUB Lead supporters of Elevate will host the central meeting place during Elevate, this area is designed to encourage cross-sector pollination. ACTIVE AQUATIC Active Aquatic will present the latest in pool and open water swimming, equipment, research, monitoring and performance. SKILLS PAVILION Dedicated to those who are responsible for raising standards and delivering education.

ENTRANCE

SEMINAR PROGRAMME

ENTRANCE

Supported by CIMSPA

Featuring 4 seminar streams throughout the 2 days including 38 sessions and 150+ speakers

PHYSICAL ACTIVITY FOR HEALTH AND WELLBEING

Supported by

Sponsored by

INCLUSIVITY: CREATING AN ACTIVE NATION

Supported by

FUTURE PERFORMANCE

Supported by

Sponsored by

THE BUSINESS OF PHYSICAL ACTIVITY

Supported by

Sponsored by

Lead Supporters:

FULL EXHIBITOR LIST & SEMINAR PROGRAMME NOW ONLINE - ELEVATEARENA.COM


Brits spent £249,600,000 on unused health and fitness clothing and equipment in 2015 Gym membership cost on average £40 per visit in 2015 1 in 5 now has some form of gym equipment in the home

FITNESS FADDISTS in the UK are investing heavily in health and fitness clothing, equipment and gym memberships that are going unused, according to new research The survey of 1,000 UK adults, carried out by beabetteryoucourses.co.uk as part of the 2016 Fitness Knowledge Report, found that despite many gym goers claiming that the help of nutrition and fitness professionals, such as PTs, is cost-prohibitive many are making uneconomical choices towards other aspects of health and fitness. The data shows that the nation has spent more than £249,600,000 on gym clothing and equipment that has gone unused in the last year.

UK adults spent an average of £52 each in 2015 on health and fitness clothing and equipment – with 1 in 10 admitting they never once used what they bought. According to the data, the average pair of running trainers costs £37, despite the average Brit running just 11 miles per year – a cost of £3.36 per mile.


014 Fitness & Beauty Professional

The research also found that gym goers spent an average of £550 on gym membership in 2015, despite only having been 13.5 times in that time – a cost of £40 per visit. Simon Bubb, managing director at beabetteryoucourses.co.uk said: “When making the commitment to getting fit and healthy, the investment should be more than just financial - it’s about investing the time and mental energy, as well as physical, into making a lifestyle change. It’s very easy to sign up to a gym, go shopping and kit yourself out with the latest fitness gear, but what use is it if that investment lays dormant?

“British adults should consider the most effective way for them to get fit and healthy which fits in with their budget - whether that’s a combination of pay-as-you-go fitness classes and home workouts, or personal training sessions to keep them on track. It has to work for the individual, and they need to be able to maintain it so their investment isn’t in vain.

“Many believe that PTs and the help of fitness and nutrition professionals is cost prohibitive - and they so many are splashing out on equipment and clothing which they don’t have the motivation to use. One of the key things a PT can provide is that motivation and the extra support needed when establishing a new lifestyle.” Many UK adults are now also happily spending money on home gym equipment instead of professional fitness help – which the survey found also appears to be an uneconomical choice. 1 in 5 (19%) of Brits now has some form of gym equipment in the home, yet the majority (53%) use it less than once per month. Women aged 26-45 years old are the most likely to have some sort of home gym equipment – but 1 in 3 admit this is more to do with feeling self-conscious while exercising in public, than with the cost. The see the full 2016 Fitness Knowledge Report, please visit: www.beabetteryoucourses.co.uk/fitnessknowledge/


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Fitness & Beauty Professional

BEE POLLEN

CIVILIZATION’S MOST SACRED AND POWERFUL SUPERFOOD! Life begins with bee pollen.

Since the dawn of time, civilizations from around the globe have known about the power of bee pollen as a sacred source of energy, rejuvenation, longevity and healing. The ancient Greeks used it for increased stamina, and it was used as an energy enhancer even at the very first Olympic Games. The famous Greek physician and philosopher Hippocrates once said ‘Let food be thy medicine and medicine be thy food’, and bee pollen epitomises this philosophy perfectly. It was found in the tombs of the Pharaohs in ancient Egypt. The Aztecs wore vials filled with pollen around tZheir necks as a tonic, and it’s still actively used in Chinese medicine.

What is pollen anyway?

These microscopic, dust sized granules are the genesis of all plant life, or the fertilizing element on the stamen of all flowering plants. As well as their obvious job of pollinating plants for reproduction, collect pollen to take back to the hive, where they feed it to young bees. What remains is collected for human consumption. Bee pollen is the richest source of nutrients found in nature in a single food. The list of nutrients is astounding. • 27 vitamins and amino acids • 28 minerals and antioxidants • 11 enzymes & co-enzymes • 24 Beneficial fatty acids • 11 carbohydrates Bee pollen is perfectly balanced by Mother Nature to feed your cells, and to re-energise and rejuvenate your life.

What can it do for you?

It provides nutritional support for your immune system, digestion, hair, skin and nails and can help to boost your energy and help your body to recover faster from strenuous exercise or illness. There are numerous scientific studies (just Google bee pollen!) showing the benefits of taking bee pollen every day.

Who can take bee pollen?

Why, everyone of course! It’s the perfect natural multivitamin supplement. It can support the diet of young children who refuse to eat their greens. Just open the capsules and sprinkle the delicious contents on anything they eat or drink. Perfect in a smoothie, or on their cereal or toast. It’s great for people from all walks of life, from busy working mums to seniors who could use a boost to their energy. Even celebrities love it...

Why Nature Bee Potentiated Bee Pollen?

Although pollen is granular in its raw form, the cell walls of pollen are incredible hard. Imagine a kernel of popcorn before it’s been popped! We developed a unique process to rupture the tough cell walls to make the pollen more digestible. This allows your digestive juices to absorb the nutrients faster and more efficiently. Nature Bee Potentiated Bee Pollen is a pure, wholesome natural vegetable food in a capsule. It is NOT made in a laboratory and full of dead chemicals mixed with fillers and preservatives! Bee happy... bee healthy, become a bee pollen bee-liever. Find out how you can thrive from the hive and see our range of bee hive products. Visit our website www.naturebee.com or call 0808 234 6698 for more information. LIKE US ON FACEBOOK, SHARE OUR PAGE AND GO IN THE DRAW TO WIN A NATURE BEE THRIVE FROM THE HIVE HEALTH PACK VALUED AT £115.95


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016 Fitness & Beauty Professional

Hand & Handle Wipe Station Patrons will take notice of this bright free standing dispenser when they enter a gym or fitness club. The Wet Wipe Station combines a wet wipe dispenser and bin in one unit. Solid, rotationally molded plastic makes this a perfect receptacle for high-traffic areas and can be moved easily to anywhere in the gym. Designed for heavy use and handling but light enough to carry, it is also very easy to load and empty. It is almost impossible to keep all machines and weights clean all the time as each piece of equipment is only as clean as the last user. By providing your members with a wipe station placed at convenient locations it gives the option to clean and sanitise any piece of equipment before use and at very little cost. The Wet Wipe Dispenser holds rolls of up to 1,000 Anti bacterial wipes. The Hand & Handle wipes are suitable for use on all hard surfaces including screens and will clean and disinfect common gym surfaces without any tearing. The wipes are also sensitive enough to use on hands. The Hand and Handle dispenser can be branded with a gym’s name and logo and can be manufactured in a wide range of colours. For more information please visit www.addgards.com.


018 Fitness & Beauty Professional

Optimum Nutrition Celebrates 30 Years of Setting the Gold Standard Creators of the world’s number one selling Whey Protein, Optimum Nutrition are celebrating by releasing a limited edition Birthday Cake version of their Gold Standard Whey

To celebrate, they have released a LIMITED EDITION Birthday Cake flavour of their Gold Standard Whey protein that will sit alongside the other 11 flavours that delivers 24g of premium whey protein to support muscle growth with 5.5g of naturally occurring BCAAs just 1.2g of fat, 1.1g of sugars and 1.6g of carbs. The eagerly awaited flavour will come in 2lb tubs and sachets and will be available online for a limited time. All this means the additional new celebratory flavour is the perfect remedy for a sweet tooth which can be consumed first thing in the morning and/or during the 30 minutes just before or immediately after training. Over three decades, Optimum Nutrition has continued its mission to deliver sports nutrition products of the highest standard to help athletes achieve their goals. Since being founded in 1986, Optimum Nutrition has been setting the Gold Standard in supplements, and now distributes in over 130 countries and represents the growth that is symbolic with the evolution of the sports nutrition category. For 30 years, it has been by the side of those training, to pick you up when you’re down, and to help you recover when weary. Optimum Nutrition has been committed for 30 years to fully prepare every athlete for every session offering 100% protein for 100% effort and has been at the forefront of athlete development with its leading line of gold standard products that now include their Pre-Workout, BCAA and 100% Casein, which was the industry’s first powdered protein casein creating the ‘slow protein’ category helping athletes pace their nutrition intake more conveniently. Read more at www.onacademy.co.uk


FB Fitness & Beauty Professional www.fitnessnbeauty.co.uk

March 2017


BEAUTY CONTENTS @FnBProMagazine fitnessnbeautypro

Welcome 4

Fitness & Beauty Professional is a monthly publication covering all the latest information, news, legislation, products & services for UK Gyms, Spas, Beauty Salons, Beauty Schools & Consultants, Hair Salons, Health Clubs, and Hotels.

Industry News

Tony Little

Publishing Director

tony@jetdigitalmedia.co.uk

01843 448443

Publication Manager

Dean Perry

dean@fitnessnbeauty.co.uk

01843 570944

Additional photography

Matt Szwedowski

swedowskiphotos@gmail.com

07742782382

Editor

Advertising Sales Executive

Andrew Harper Sarah Wells

andrew@fitnessnbeauty.co.uk sarah@fitnessnbeauty.co.uk

01843 580862 01843 570944


004 Industry News Fitness & Beauty Professional

MakeUp in LosAngeles: Digital natives shake up beauty trends The new face of beauty was among the topics discussed during the 2017 edition of MakeUp in LosAngeles. A smart choice since the tradeshow welcomed nearly 1,650 visitors over two days, far more than the 600 visitors of the previous year. The second edition of MakeUp in Los Angeles, which was held on 08-09 February 2017 at the Quixote Studios in West Holywood fulfilled all its promises with a number of exhibitors that doubled and a number of visitors that grew from 600 to 1,650 compared to the previous year. It must be said that in the makeup business, as in other sectors, California now plays a key role in innovations and trends. The 2017 edition of MakeUp in Los Angeles focused on how digital influencers are revolutionizing beauty, and how brands can harness this new power. “The Beauty sphere is currently in a state of upheaval,” said Leïla Rochet-Podvin, Founder of Cosmetics Inspiration & Creation, one of the experts charged with running the event’s conference programme. “Selfies, Snapchat or Instagram posts — in this new era dominated by influencers, consumers are totally ’hooked’ to their smartphones, and modifying the beauty landscape.” The birthplace of big internet American companies and of the great trends of recent years, California is at the heart of these upheavals. “Los Angeles is a true melting pot, open to a large variety of cultural influences, and packed with a lot of big influencers: celebrities, artists and designers,” highlighted Noelle Kot, Associate, Global Marketing at Glamglow. Anastasia Soare, founder of Anastasia Beverly Hills, the epitome of these brands whose audience exploded thanks to social networks, shared her experience and explained how very good products can now gain a global fame in a very short lap of time.

While TrendAnalytics has unveiled that 82% of women consider that social media have changed the definition of beauty, it is clear that all beauty brands were not equally successful in their digital strategies. Actually, while the circulation of a magazine like Glamour now reaches 2.3 million readers in the United States, the four main beauty influencers (bloggers and vloggers combined) reach an audience of 17 million people. “A brand cannot hand over its communication to web influencers without fully rethinking its relationship with its customers,” explained Conor Begley, co-founder at Tribe Dynamics, an agency specialising in digital marketing. “In particular, it implies to let others tell your story,” he added. In this context, MAC, Benefit, Too Face, Urban Decay, and MakeUp for Ever are the brands that - in the United States - have maximized the coverage provided by web influencers. Enough to feed the discussions in the lively alleys of the show! “All the elements were present to make of MakeUp in LosAngeles a success. Top suppliers and top brands, had clearly decided to not to miss this event,” said Sandra Maguarian, the show manager. Her only regret is that she was not able to host all the exhibitors who wanted to participate in the event because of the lack of space available. A problem that should be solved as of the 2018 edition since the organizers have already found a new exhibition venue!


Fitness & Beauty Professional Industry News 005

The Zhanjiang factory, the cosmetic spearhead of SGD Asia Pacific

SGD Pharma of the former SGD Group, whose main shareholder was until now the US fund Oaktree, has come under the control of the Chinese Investment Group, China Jianyin Investment (JIC). SGD Pharma has five factories around the world, employs 2,700 people for a turnover of 300 million euros. The Perfume division of SGD Group, still under control of Oaktree, was rebranded as Verescence on September 2016. Among the industrial and commercial assets of SGD Pharma which contributed to the interest of the Chinese investment group, SGD owns and operates an Asian entity: SGD Asia Pacific. Its plant is located in Zhanjiang and its two sales offices are located in Shanghai and Guangzhou. SGD Asia Pacific employs 1,200 people and will generate this year, more than 45 million euros in sales, with cosmetics (skincare and make-up) being the company’s third market segment.

SGD Asia Pacific - That’s right! With its Zhanjiang plant and with its two sales offices in Shanghai and Guangzhou, SGD Asia-Pacific occupies a prime spot in these very fast developing markets. The glass bottles (flasks, jars, vials) are destined for four primary markets: pharmaceuticals, perfumery, cosmetics and food. It produces today some 350 million pieces a year! We can really say that SGD Asia-Pacific has succeeded in meeting European and American quality standards for glass bottles. The creation of a class 100000 clean room and the improvements made to the decorating shop enable the plant to meet the quality challenges requested by its customers.

medicinal oils. In 2007, two lines are dedicated to upscale perfumery market. In 2008, a clean environment room is created (“grey room”) for cold end and decoration. In 2010, a clean room is created (class 100 000) along with the full automation of production lines. The plant is certified ISO 9001, SA 8000 and ISO 15378. It also owns CFDA pharmaceutical licenses for type II and III glass.

Let me recall the key dates of our presence in China. In 1998 this glass factory is bought by Saint Gobain in Zhanjiang. Between 2004 and 2005, a gradual transformation of the plant is operated for the cosmetics and perfumery markets. Still in 2005, the plant develops itself on the pharma segment and in particular that of

Since 2010, investments have been ongoing with, as a high point, the year 2015 when the site was completely transformed with the installation of a sixth production line and a third lacquering line, representing a total investment of $ 12 million.

Five-star holistic spa debuts in the Maldives

Luxury resort and hotel operator Lux Resorts & Hotels has opened its new five-star Lux South Ari Atoll in the Maldives. Located along two miles of beach and designed in a contemporary, beach-house style by P49 Deesign, the resort features 193 pavilions and villas, including 46 Romantic Pool Villas which each have private 7m (22ft) infinity pools.

The LUX* Me spa features overwater treatment villas and takes a tailored, integrated approach to health and wellbeing.

Holistic therapists will personalise guests’ treatments of choice using the range of LUX* ME facial and body products created by aromatherapist Shirley Page.

Facilities include a traditional Chinese teahouse, a dedicated zone for new skin and body care experiences, and an extended lagoon-view relaxation area.

Exclusive to Lux is the Zhengliao Chinese medicine treatment, a healing treatment which diagnoses individual needs and treats aches and pains.


006 Industry News Fitness & Beauty Professional

Fragrances and cosmetics sales continue to surge in the Gulf countries Sales of beauty and personal care products grew by 10% in the Gulf Cooperation Council (GCC) [1] reaching US$ 9.3 billion in 2016, according to Euromonitor. The retail value of the GCC’s beauty and personal care market was US$9.3 billion in 2016, an increase of 10 per cent over 2015, unveiled Euromonitor International in a recent report. Strong growth is expected over the next four years, as consumers look to collectively spend US$13.6 billion on their personal well-being in 2020, defying any notion of a market readjustment. The figures include bath and shower products, colour cosmetics, fragrances, hair care, men’s grooming, skin care, and sun care, while regional growth is driven by a young and affluent population that has high awareness of fashion and beauty, boosted by media exposure. In the UAE, consumers spent US$2.1 billion on beauty and personal care in 2016 according to Euromonitor. The market is set to rise to US$2.7 billion by 2020. The top five categories are fragrances (US$642 million), colour cosmetics (US$400 million), skin care and men’s grooming (both US$300 million), and hair care (US$283 million). The dynamism of the regional market is a strong asset for Beautyworld Middle East, the region’s largest international trade fair for beauty products, hair, fragrances, and wellbeing, which take place from 14-16 May 2017 at the Dubai International Convention and Exhibition Centre. The 22nd edition of the three-day event is expected to feature more than 1,500 exhibitors from 60 countries. While the UAE and GCC remain its main market focus, the show is attracting a growing number of

What is the potential for personalized genomics and epigenetics in cosmetic science?

visitors from neighbouring countries. “Beautyworld Middle East’s internationality is integral to the overall success of the show, which is why we’re seeing participating exhibitors and visitors from every corner of the world,” said Ahmed Pauwels, CEO of organiser Messe Frankfurt Middle East. “While half of the 37,000-plus beauty professionals and trade buyers are from the GCC, more and more are coming from Iran, Africa, Europe, and as far away as Australia, and North and South America.” The show’s strong international flavour will also be underlined by 21 country pavilions from Argentina, Bahrain, Bulgaria, Brazil, China, Egypt, France, Germany, Hong Kong, India, Italy, Korea, Morocco, Pakistan, Spain, Taiwan, Thailand, Tunisia, Turkey, UK, and the USA. Beautyworld Middle East 2017 returns after a spectacular run in 2016, when it featured 1,522 exhibitors from 60 countries, and attracted 37,184 visitors from 135 countries, 25 per cent up on the previous year.

In a speech opening this congress, which brought together a large audience at the École Normale Supérieure in Lyon, Professor Pierre-Henri Gouyon reminded “genes have no effect outside a given environment. Genetic information is immaterial and the effect of genes can only be seen in the environment in which they are observed”. That is what epigenetic is all about. Among gene regulators, microRNAs, which were discovered in nematodes in 1993, are now the subject of numerous studies. “To date, more than 2,600 microRNA sequences have been described in humans,” said Professor Jérôme Lamartine. As far as the skin is concerned, the researcher highlighted the role of Mir-203 as a transition regulator between proliferation and differentiation in the human epidermis. Long non-coding RNAs (LncRNAs) are also of key regulators of gene expression. Recent researches by Dr. Markus Kretz of the University of Regensburg in Germany has that LncRNAs can impact the regulation of the skin homeostasis.


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008 Fitness & Beauty Professional

Top tech trends for Facilities Management to improve security, efficiencies and hygiene

New report predicts the future for the FM sector

As the tech revolution across all industries continues at a rapid pace, a report by Service Works Group (SWG) has identified ways in which the management of facilities will change in 2017 and beyond. From the Internet of Things to wearable technology, the way that facilities are managed is likely to change over the next few years as gyms become more flexible to customer needs. A free-to-attend seminar session at the Cleaning Show (14-16 March, ExCeL London) which include a debate on the Future of FM chaired by Dennis Flower, editor of PFM and including Martin Pickard, the FM Guru and a presentation on Robotics within the cleaning industry by Darren Marston, Executive Chairman, ICE. The seminar programme will also offer advice on: • Health and safety within the workplace in a session held in association with the Health & Safety Executive featuring preventing slips and trips, protecting vulnerable workers and preventing musculoskeletal disorders •

HR: A workforce to be proud of - covering the national minimum wage, apprenticeship schemes and ensuring your workforce is legal Developing your business - marketing and business advice relevant for all SMEs

The Cleaning Show, 14-16 March at ExCeL London, is the UK’s largest Cleaning and Hygiene exhibition and is completely freeto-attend. It’s a chance for businesses large or small to source and try-out cleaning equipment, technology and products that will ensure that your staff can create a clean and germ-free environment. Other features include: Innovation Awards – The Cleaning Show Innovation Award winners will be announced at the event for the most innovative products and services in several different categories. Visitors can see all of the shortlisted entries and the winners of the awards at the show, plus demonstrations and hands-on experience. The Management Systems Zone – a new technology zone will be unveiled at the show this year and will comprise of a number of companies providing technology to create an effective workforce and financial control systems. The Green Zone – This area within the exhibition will feature cleaning products that are sensitive to the environment whilst still maintaining high levels of hygiene. Organised by the British Cleaning Council and the publishers of Cleaning & Maintenance Magazine, the exhibition will see over 100 companies with thousands of products to offer. Register for your pass now at www.cleaningshow.co.uk


THE UK’S LARGEST DEDICATED CLEANING & HYGIENE EVENT THE

CLEANING SHOW 2017 14 –16 MARCH Organised by

In association with

EXCEL • LONDON

REGISTER NOW FOR YOUR FREE PASS WWW.CLEANINGSHOW.CO.UK

Official media partners

British Cleaning Council

The Voice of the Cleaning Industry

This free-to-attend exhibition and conference offers essential business workshops, legislative advice and products for anyone with responsibility and purchasing authority within this sector.

HOW CLEAN IS YOUR GYM? Sign up for your free pass to find hygiene solutions and cleaning products/offers for your business.

REGISTER NOW AT WWW.CLEANINGSHOW.CO.UK

FREE-TO-ATTEND SEMINARS The seminar programme will once again be a key focus of the event, topics include: • HR: A workforce to be proud of covering the national minimum wage, apprenticeship schemes and ensuring your workforce is legal • Health and Safety (in association with the HSE) - preventing slips and trips, protecting vulnerable workers and preventing musculoskeletal disorders • Developing your business - marketing and business advice relevant for all SMEs • A look to the Future - a panel debate on the future of facilities management and robotics - the shape of things to come?

WWW.CLEANINGSHOW.CO.UK


010 Fitness & Beauty Professional

UKACTIVE ANNOUNCED AS LEAD SUPPORTER FOR ELEVATE 2017

Elevate, the national cross-sector event focused on tackling physical inactivity, has today announced that ukactive will be a Lead Supporter for the 2017 event which takes place at ExCel in London on May 10-11. The prestigious event unites the physical activity sector, academia, healthcare, government and sports performance to focus on the increasingly important and complex societal challenge of tackling physical inactivity. Other lead supporters in 2017 include Public Health England, CIMSPA, London Sport and The Institute of Sport, Exercise & Health (ISEH). Max Quittenton, Founder and Director of Elevate, says: “We hugely value the support of ukactive. Our goal is to create an event which places direct focus on the issue of inactivity - sharing best practice, evidence and innovation – something that is completely aligned to ukactive’s ambition to get more people, more active, more often.” Over the course of the two-day event the 4,000 attendees will have access to the free programme which includes over 150 expert speakers from physical activity, health and performance. Organisations represented include: Public Health England, Team GB, EIS, Age UK, Premier League, Sheffield Hallam University, Nuffield Health, British Triathlon, Sport England, Royal College of GPs, Fitbit, Green Gym, Les Mills, Intelligent Health and Parkrun. ukactive will be the Official Supporter of a seminar stream that will host a series of discussions exploring ‘Inclusivity – Creating an Active Nation’. In just one generation, physical activity has declined by 20 per cent and is predicted to decline a further 15 per cent by 2030. Social and economic trends over decades have ‘designed’ physical activity out of daily life. This part of the programme will look at how the physical activity industry and its wider stake holders can reach and influence the inactive, exploring how to create opportunities for people to be active in ways that fit with their everyday lives and interests. Steven Ward, Executive Director of ukactive, adds: “We are looking forward to supporting Elevate in its second year, educating and inspiring attendees, and galvanising our sector to tackle physical inactivity. With inactivity costing the NHS £20 Billion and causing approximately 37,000 deaths every year, it is now an incredibly important time for our sector to unite with the public health agenda and address such an issue.” In addition to the extensive education programme, Elevate will also accommodate over 6,000 square metres of exhibition space where organisations including Matrix, Faculty of Sport and Exercise Medicine, Concept2, Speedflex, Loughborough University, JP Lennard, Precor, Cranlea Human Performance, RLSS and TRX will be showcasing all the latest innovations aimed at getting more people physically active. To maximise the event further in 2017, Elevate will also support a Fringe. This will be an unofficial programme of physical activity related events and activities that take place across London during the two-day event. Open to all, these activities are likely to include AGM’s, private product launches, presentations, breakfast meetings, networking, awards dinners, drinks, and other physical activity related events. Once qualified as an Elevate Fringe event, details will be published and promoted to all attendees. Max Quittenton concludes: “In addition to the seminars and the exhibition there will also be numerous opportunities for delegates, speakers and exhibitors to network, including several dedicated meeting spaces and VIP lounges where attendees can meet for business collaboration or simply catch up with friends. We’re excited to build upon the momentum of this year and welcome an even larger, broader audience to the arena of physical activity, health and performance in 2017.” For more information on the event visit: www.elevatearena.com


ND TE W AT NO TO ER EE S T FR EGI R

10-11 MAY 2017 | EXCEL | LONDON

THE ARENA OF PHYSICAL ACTIVITY, HEALTH & PERFORMANCE EXHIBITION FLOORPLAN NEW INNOVATORS

RESEARCH UNCOVERED

VIP LOUNGE IS ER

C

Supported by NCSEM England

GROUP EXERCISE This area will enable you to speak to brands that offer group exercise classes. Many will be demonstrated within the Stage programme.

UP G

RO

TECH LAB TechLab has been curated to highlight some of the very latest technologies to make a positive impact on physical activity levels.

TECH LAB

FACILITIES

NEW INNOVATORS Those interested in new approaches will experience the latest thinking, technology and innovations from those who challenge the status quo.

RESEARCH UNCOVERED Research Uncovered will host leading academic institutions and organisations.

E

THE STAGE EX

THE STAGE A variety of live performances and keynote talks will be delivered on The Stage - a platform to share ideas, stimulate innovations and inspire.

TECHNOLOGY WALK

SKILLS PAVILION

TECHNOLOGY WALK Technology Walk presents the latest developments in fitness technology including wearable devices, data management and other software.

CENTRAL FEATURE

PERFORMANCE PATH

EVIDENCE BASE A selection of research will be shared throughout the two days via the Evidence Base.

EVIDENCE BASE

ACTIVE AQUATIC

FACILITIES Discover new management software, flooring solutions, audio, access control, hygiene, energy management and more by talking direct to the suppliers

Sponsored by Renew Health

PERFORMANCE PATH Performance Path will focus on the solutions which have helped athletes and sports people achieve their goals. Supported by EIS

CENTRAL HUB Lead supporters of Elevate will host the central meeting place during Elevate, this area is designed to encourage cross-sector pollination. ACTIVE AQUATIC Active Aquatic will present the latest in pool and open water swimming, equipment, research, monitoring and performance. SKILLS PAVILION Dedicated to those who are responsible for raising standards and delivering education.

ENTRANCE

SEMINAR PROGRAMME

ENTRANCE

Supported by CIMSPA

Featuring 4 seminar streams throughout the 2 days including 38 sessions and 150+ speakers

PHYSICAL ACTIVITY FOR HEALTH AND WELLBEING

Supported by

Sponsored by

INCLUSIVITY: CREATING AN ACTIVE NATION

Supported by

FUTURE PERFORMANCE

Supported by

Sponsored by

THE BUSINESS OF PHYSICAL ACTIVITY

Supported by

Sponsored by

Lead Supporters:

FULL EXHIBITOR LIST & SEMINAR PROGRAMME NOW ONLINE - ELEVATEARENA.COM


Diffuse luxury fragrances with cutting edge technology. Scent marketing has become a tool retailers are using to give themselves the edge in this tough environment. With a carefully selected fragrance add a 3rd dimension to your traditional sight and sound marketing strategy and positively influence how your customers perceive your brand and all it has to offer.

Enhance Brand ID

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Smell is the most memorable sense. Give your business a signature scent that your customers will remember you by.

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Fragrances carry properties that Carefully chosen fragrances can trigger various emotional make customers feel welcomed responses such as calming, or and want to come back. invigorating.

Generate Cravings Gourmet aromas such as Chocolate or Tomato Pesto can entice customers to satisfy their cravings.

Who can benefit form Scent Marketing? Any business aspiring to establish itself as a contemporary brand. • A Boutique with the desire to have its own bespoke fragrance.

• A Hotel passionate about making their customers feel welcome.

• Cafés with appetites for increased sales of gourmet products.

• Motivated Gyms that wants to generate dynamic vibes. Remember, the impression your customers leave with is up to you!

What do you need to get started? Fragrance + Technology + Expertise Technology We have fragrance diffusers suitable for all spaces from 10m2 to over 1000m2. Our specialist will help you choose the best solution for your business. The different specifications our systems can offer: • Scent Marketing Placement • Dry fragrance diffusers • Battery operated • Essential oil diffusers • Mains operated

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Fragrances By choosing the scent that best reflects your company, influence how positively consumers view your brand and all it has to offer. We pride ourselves in providing expertly created French fragances and helping you pick out or tailor the right one for you and your business. Here is a teaser of the many exquisite choice we have on offer.

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Learn the Secrets of Celebrity Nutrition & Beauty at K West Hotel & Spa K West Hotel & Spa in Shepherd’s Bush will be hosting Hala El-Shafie, celebrity nutritionist and registered dietician, for a ‘Nutrition Rocks’ day retreat – a masterclass focused on embracing your own beauty and learning the A-list secrets to nutrition. On Saturday 25 February, K West invites you to an exclusive Nutrition Rocks Day Retreat. The A-List experience will begin as soon as guests arrive into the vibrant ambience of the hotel. Situated in Shepherd’s Bush, one of London’s most up-and-coming districts with Westfield only a five-minute walk away, K West is a true urban retreat due to the unique facilities of its award-winning K Spa. The Nutrition Rocks Day Retreat is designed to help attendees make longlasting changes to their eating habits, while the team of experts also share advice on maximising beauty and natural vitality, whilst encouraging positive body confidence. Benefit from the professional (celebrityapproved!) knowledge of the team during a day of empowerment all in the comfort of one of London’s most stylish hotels. Attendees will also be treated to an exclusive beauty-nutrition lunch at Studio Kitchen, and a bag of complimentary gifts, all worth £75, which will continue the feel-good vibes at home. Hala has years of experience sharing her ethos, and has more recently appeared as a co-presenter on Channel 4’s ‘How to Lose Weight Well’, ITV1’s ‘Sugar Free Farm’ and is the dietician on hand for BBC1’s ‘Eat Well for Less’. Nutrition Rocks is made up of a team of registered dieticians, nutritionists, celebrity make-up artists and stylists who combine all of their expert knowledge to create educational, feel-good workshops.

To book, email info@nutrition-rocks.co.uk. K West Hotel & Spa is offering an exclusive room rate on Friday 24 and Saturday 25 February for those who wish to prolong the celebrity experience. Packages start from £119 per person and include a Junior Double room, Continental Breakfast and VAT. Subject to availability.

‘Learn the Secrets of Celebrity Nutrition and Beauty’ is a 6-hour To book, send an email to Alana masterclass taking place on Saturday 25 February 2017 at K West Hotel ai@k-west.co.uk & Spa. Nutrition Rocks workshops are focused on women so feel free to come alone, bring your mum or your girlfriends (while the man in your life could spend some time relaxing in K Spa). Tickets cost £175 per person and include a beauty nutrition lunch and a goody bag worth £75.


014 Fitness & Beauty Professional

NATURE C SKINCARE RANGE INTRODUCING THE

USED BY THOUSANDS IN NEW ZEALAND, AUSTRALIA AND THE USA. NOW AVAILABLE IN THE UK Your skin is your body’s largest organ, and commands the same level of care and attention as the organs we can’t see. The condition of your skin depends on many factors. Genes, climate, age, hormones, nutrition, environment just to name a few. Some products are expensive and bear untold claims to being the fountain of eternal youth, but in essence, your skin will benefit the most by using products that are as close to natural as possible. The Nature Bee family of health and beauty products are based on simple, natural ingredients provided by Mother Nature, and in particular those ingredients that come from the bee hive. Almost all of our skincare range contains Manuka honey as a key element. The remarkable healing and rejuvenative powers of Manuka honey as an ingestible and a topical agent are well documented. Manuka honey comes from the Manuka bush which is native to New Zealand. The honey is graded according to its UMF (Unique Manuka Factor). The higher the number of its UMF, the more effective it is as a medicinal agent.

Many hospitals use the highest grade of Manuka honey as a highly effective way to treat burns and other skin conditions. The honey doesn’t cling to dressings, and its own powerful chemistry facilitates healing of various skin conditions when other methods show less success. Our range of products contain Manuka honey, as well as various essential oils and other gentler ingredients which are not only kind to your skin, but show great results in reducing the visible signs of ageing like fine lines and wrinkles, crows’s feet, dry skin, brown spots and more. Using our products will help your skin to regain and maintain a natural, radiant glow, without costing the earth. FEATURE PRODUCTS: TAKING THE STING OUT OF AGEING NATURE C BEE VENOM MASK: Celebrities like Kate Middleton, Victoria Beckham, Michelle Pfeiffer, Gwyneth Paltrow and Kylie Minogue are all reported to swear by bee venom cream. Bee venom is an alternative to painful expensive injectables and works by fooling the skin into thinking it has been stung. This slightly relaxes the facial muscles and stimulates the production of collagen and elastin, the building blocks of youthful, healthy skin. Use as a treatment mask, or under makeup to keep your skin glowing.

NATURE C PLUS 1-2-3 SKINCARE ROUTINE Everything you need for everyday skincare. This three-part routine includes an exfoliating cleanser, daily moisturiser and an overnight recovery complex. The ingredients are Alpha Hydroxyl Acids, Manuka honey and a blend of natural oils. GENTLE EYE GEL Often, the first obvious signs of ageing appear around the eyes, so the delicate skin around this area needs special attention. Our gentle eye gel is a deliciously soothing application which helps to combat puffiness, fine lines and wrinkles and dark circles. It’s a must-have in any cosmetic bag. TIP: Even more effective if you chill before applying. To see more of our skincare range, visit our website www.naturebee.com or call 0808 234 6698 for more information. LIKE US ON FACEBOOK, SHARE OUR PAGE AND GO IN THE DRAW TO WIN A NATURE BEE THRIVE FROM THE HIVE HEALTH PACK VALUED AT £115.95.


016 Fitness & Beauty Professional

Boutique Spa is a high street Spa offering premium treatments and the highest quality products within a unique and luxurious space. Boutique Spa has fast become the go-to space for relaxation and indulgence for on-the-go customers. Realising the need for a service that would meet modern life demands of today’s time-short, over-working Londoners, Boutique Spa opened its first branch three years ago in Queensway, which success led to the opening of a second one in Fitzrovia, less than one month ago. Having followed unsurpassed ESPA’s and Aromatherapy Associates Therapist Training, Boutique Spa’s therapists have a unique understanding of skincare and are on hand to consult on what works for skin of every age and type, while helping clients find the right combinations to express their natural beauty. ESPA and Aromatherapy Associates products are available for those who visit for in-spa treatments and off-theshelf. Boutique Spa’s philosophy to use only the best products transcends through to its nail care offering, boasting the use of Essie and OPI, as well as Seche Vite, award-winning fast dry top coat. Boutique Spa’s partnership with established luxury brands such as ESPA and Aromatherapy Associates is a real testimony of the spas’ calibre; its beautifully sleek surroundings and sumptuous treatments pay tribute to the belief in the remarkable power of nature to calm, refresh and renew. With longer opening hours than any other spa and the newest multi-tasker treatments introduction in Fitzrovia, Boutique Spa customers can book appointments in advance, online or simply walk in at times that don’t have to collide with normal working hours, having now the possibility to get multiple treatments carried out simultaneously in a thirty or sixty minute sitting. Additionally, Boutique Spa Fitzrovia features a Blow Dry Bar, using the best products on the market to give a polish look for that big meeting, night out or special occasion. The expert therapists and supreme products dazzle the senses and de-stress body and mind, putting Boutique Spa as an ideal destination for wellbeing and beauty treatments. Treatments: Massage, Facials, Laser Hair Removal, Manicure, Pedicure, Blow Dry Bar, Waxing, Threading, Spray Tan, Microdermabrasion, Eyelash Treatments Brands: ESPA, Aromatherapy Associates, Soprano Laser Hair Removal, Essie, Opi, Seche, Dadi’Oil, St. Tropez Spray Tan Boutique Spa locations: 123 Queensway, London W2 4SJ and 19 Newman Street, London, W1T 1PF. Bookings can be made via phone (Queensway - 020 7221 8017 / Fitzrovia - 020 38748961) or online via website - www.boutiquespa.co.uk Opening hours: Queensway: Mon-Sat 10am to 9.30pm, Sun 10am to 8pm Fitzrovia: Mon-Fri 7am to 9pm, Sat 9am to 9pm, Sun 10am to 8pm


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Spa & Massage is a massage therapy brand based in London with five branches across the capital, boasting longer hours than any spa alike in the UK. With its convenient hours of operation, 10am to 11pm seven days a week, and five prime locations in Chiswick, Fitzrovia, Earl’s Court, Bayswater and Belsize Park, it caters to everyone from the busy city worker to the school run mum. The centre is primary designed for convenience, without compromising on quality and customer service. It aims to fit around customers’ schedules, offering a walk-in, the option of online booking and free physiotherapist consultations. Over the past seven years, this flexible formula has made Spa & Massage succeed into the go-to place for Londoners in search of peace, relaxation and for some, rehabilitation. With our society becoming ever more health conscious, there are many benefits of having a massage. According to the Mayo Clinic, a not-for-profit medical practice in the US, having a massage helps stress release, boosts the immune system and helps manage anxiety and depression. Clients are able to personalise their treatment from a range of therapies offered, whether it’s a Swedish Massage, Deep-Tissue or the Spa & Massage signature Four-Handed Massage. A selection of organic aromatherapy oils available can further enhance the massage experience. Whether the visit is just for a moment of tranquillity or to improve your wellbeing, Spa & Massage is able to cater to your every need, more or less any time, any day. You can now claim 10% OFF on every booking made from our Phone APP. Simply download “Spa and Massage” from Itunes or Android stores and enter the promo code “10percentoff”. Swedish, Deep-Tissue, Sports, Physiotherapy Reflexology Massage Prices: 30 minutes: £39 • 60 minutes: £59 • 90 minutes: £79 Aromatherapy Massage Prices: 30 minutes: £44 • 60 minutes: £64 • 90 minutes: £84 For more information please go to www.spaandmassage.co.uk.


018 Fitness & Beauty Professional

Introducing Hiro Miyoshi Hair & Standard in Hair and Beauty and T technology, products and techniques; but he has also introduced, for the first time, the most unusual and unique natural hair products that have been used for generations to keep their hair thick and beautiful – to the UK market. From Styling and Colour, to Hair Extensions, YUKO*, Make-up, Nails and Facials; all clients are treated as individuals by Hiro and his magnificent team. No matter the treatment, rest assured each client will achieve first-class service and results from start to finish.

Gone are the days of “tawdry beauty”; 2016 is all about embracing trendy yet understated and sophisticated styles, and what better way to achieve such excellence and class, than with “man of the moment”; Hiro Miyoshi? A luxurious haven in the heart of Mayfair; Hiro Miyoshi’s Hair and Beauty continues to break boundaries within the hairdressing and beauty industry. The exclusive name whispered among royalty, celebrities, socialites and suchlike; Hiro Miyoshi is a new crop of high end, luxury hairdressing; taking his salon and services to a reinvented and most unique level. Combined with an abundance of highly experienced Artistic Directors, top Hairdressers and Stylists, Extensions and YUKO Specialists, Beauticians, Technicians and Therapists; at Hiro Miyoshi Hair & Beauty, you can completely unwind in the hands of Hiro’s highly skilled team whilst enjoying a relaxing treatment that will leave you not just looking, but feeling your best. An urban retreat in the finest area of London; as soon as you enter Hiro Miyoshi Hair & Beauty, you instantly feel a calm, forgetting the hustle and bustle of busy capital city life. The stylish and minimalistic interior design and natural colour palette sets the tone of the salon ambiance the calmness of Hiro’s Japanese culture; allowing each client to relax, without feeling rushed and enjoy an array of personal and exclusive treatments. Ex Not only is Hiro Miyoshi Hair & Beauty equipped with a huge array of irresistible services and the latest

Listening carefully to customers concerns and drawing upon their expert knowledge of hair and beauty to advise on products and treatments that will maintain your immaculate image. Setting an example to many, Hiro Miyoshi successfully captures this intellectual and competitive market; standing out from all other hair and beauty salons in London, leaving clients feeling as if they’ve been completely reinvented. Hiro Miyoshi Hair & Beauty opened its prestigious Mayfair salon in late 2014. Based within one of the most historic streets in London – Curzon Street; Hiro Miyoshi truly captures the heart, soul and history of their London location, effortlessly on trend, luxury and high class. Shared with Hiro’s Japanese culture, it is a perfect combination of unique knowledge and antiquity. “Quality hairdressing starts from the moment clients walk in the salon. Speed doesn’t have to affect the end product.” – Hiro’s Philosophy Hiro Miyoshi Hair & Beauty is the spirit of Japanese hospitality, otherwise known as “Omotenashi”. One only needs to reside in Japan for a short time to realise just how much attention to detail is paid across many sectors of the service industry. Hiro Miyoshi incorporates this into daily salon life, always putting the customer first. The Omotenashi sentiment refers to the Japanese proverb, (o kyaku sama ha kami sama); “the customer is always right”. Though many translate this proverb more literally as, “the customer is God”. Now, you don’t need to go to Japan


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& Beauty, Mayfair London A New The Spirit of Japanese Hospitality to experience Omotenashi – you only need to book your next hair appointment with Hiro Miyoshi Hair & Beauty. With strong passion for creative flair, award-winning styles and artistic inspiration; the Hiro Miyoshi Hair & Beauty team exercise all skills with precision and commitment and to clients’ exacting standards. Their professionalism combined with friendly and infectious personalities has quickly helped Hiro Miyoshi build vast, loyal client following. Not only paying strong devotion to all clients’ needs; they also tailor all treatments to each individual’s looks and desires, specially created to compliment the customer’s best features – eyes, skin tone and personal style. From royals to regulars, celebrity clientele to influencers of luxury fashion houses; Hiro Miyoshi Hair & Beauty are known for their awardwinning experience in styling for photoshoots, fashion weeks, red carpet events and work with a large number of VIPs. A keen eye for perfection across all areas and a great feel for what they do, makes Hiro Miyoshi much in demand with not only the London and UK market but also many international names that travel from around the globe to visit this very special salon. An offering of hair services including Styling (for men, women and bridal), Colour Services, Hair Extensions, YUKO* and Deep Conditioning Treatments; Hiro Miyoshi also covers your beauty needs. Always on hand to assist you for any occasion, whether it be the “big night out”, an event, a wedding or just a

special treat; Hiro Miyoshi delivers manicures, pedicures and make-up treatments. For the whole hair and beauty experience, “Beauty Duleesha” provides you with everything from signature bespoke facials to non-surgical facelifts and body treatments. Duleesha is a renowned name associated with excellence within the beauty industry and is everyone’s favourite for most visible results. Allowing you to achieve rejuvenated and silky smooth skin with the hair to match! * YUKO Hair Straightening (also known as Japanese Hair Straightening) is Hiro Miyoshi’s most unique, sought after and well renowned offering at the salon. YUKO is best known for its internationally-patented hair straightening process that successfully straightens hair without damage. Recognised as a global leading brand to give you low maintenance, shiny, hassle-free straight hair.

No matter how curly or unruly your hair is; YUKO creates the results you’ve always wanted quickly and effectively. Hiro Miyoshi Hair & Beauty have YUKO Expert Technicians on hand to consult, answer your questions and provide the perfect results. The salon takes YUKO treatments very seriously, ensuring the time you spend at the salon is luxurious and pleasant. Not only filled with internationally hairdressing greats, Hiro Miyoshi Hair & Beauty reinvents the salon industry; delivering a completely new and unique standard of luxury hair and beauty with a touch Japanese culture and heritage. An exclusive salon based in the heart of London’s Mayfair, Hiro Miyoshi is the epitome of quality and style. Incorporating the Omotenashi sentiment – the spirit of Japanese hospitality – Hiro Miyoshi provides you with personal and deluxe treatments for your hair, body and skin. In the skilled hands of the luxurious haven of Hiro Miyoshi Hair & Beauty, you will leave not just looking, but feeling your very best.


Fitness & Beauty Professional - March 2017  
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