KEBELO WINS PRESTIGIOUS SILVER 2015 PURE BEAUTY FOR KEBELO BONDAGE
Fitness & Beauty Professional 025
Specialist hair smoothing brand, Kebelo, has been celebrating after being awarded a prestigious 2015 Pure Beauty Award. The brand took home the Silver award in the Best New Hair Colouring Product category for its recently launched Kebelo BONDAGE ‒ a unique, professional hair strengthening treatment that strengthens hair bonds with every colour treatment. A professional treatment, Kebelo BONDAGE is a revolutionary dual-step system, whereby a strengthening shot, formulated with Carbocysteine technology, murumuru seed butter and carob, is added to hair colour, as part of the colouring process. This shot works to strengthen hair bonds, improving the texture, elasticity and condition of hair, as it is colour-treated. The treatment includes an at-home aftercare product, BONDAGE Colour Masque, which can be used to extend the results of the BONDAGE treatment, or can be used as a stand-alone product, as part of a haircare regime for coloured hair. The winners of the Pure Beauty Awards 2015 were announced at an exclusive ceremony held in The Ballroom at London s iconic Savoy Hotel. A prominent night in the beauty industry calendar, the glamorous awards ceremony was hosted by TV presenter, Gethin Jones, and attended by celebrities, key beauty industry professionals and major UK beauty retailers. Benjamin Shipman, Marketing Director of Kebelo, was in attendance to collect the award. The Pure Beauty Awards are leading industry awards, so it is always an honour to be nominated. Winning silver ‒ particularly in this exciting category ‒ is for us, an acknowledgement of the pioneering nature and unique quality of Kebelo BONDAGE.