appearance means increased productivity, improved efficiencies and better stock management.” Proven to remove warp sizing after only a single wash, the One Wash range is proving very popular across the industry. “Our Ultima 70/30 cotton rich One Wash range has been welcomed by our customer base as they strive to reduce rejection rates,” says White.
April 2018
EAT. DRINK. SLEEP
Housekeeping & Laundry Services
Are cost savings blocking your bookings pipeline? As businesses, we’re always looking for ways to reduce costs and boost profits. Cheaper alternatives for toiletries, towelling, bed linens, and those little extras, can seem like a savvy solution to save money, but sometimes the pressures of cost efficiencies can mean that standards start to slip. It would be easy to think that guests wouldn’t notice these simple changes, but a recent PwC report on hotel loyalty shows that these amenities are precisely what guests value most, and such cutbacks could actually be hurting your bookings and reputation. The PwC Consumer Intelligence Series Report stated, “Both business and leisure travellers say room quality is the #1 reason for choosing a hotel”. What’s more, booking comparison site Trivago cited great quality basics as the two things that matter most to guests – white, breathable bed linens and plush pillows for a great night’s sleep, and oversized soft bath towels for a touch of luxury.
So how can you ensure your rooms are of the quality guests are looking for to achieve those highly prized repeat bookings, without bursting the business budget? 52
“But it is the Ultima Percale product that has us most excited, we’re sure it will receive an even greater response when it’s launched later in the year.”
This is a dilemma that commercial luxury linens supplier Tonrose understands well from its customers. “Some have made this mistake in the past, downgrading their linens in an attempt to save money,” says Managing Director, Paul Haden. “What they have found is that cheaper alternatives are often a false economy – guest satisfaction plummets and the products don’t last as long, since they’re not engineered to withstand the rigours of the laundry lifecycle.“ While Tonrose has a rich 100-year heritage of providing high quality linens to hoteliers and commercial laundries, the company refuses to stand still and is putting innovation at the forefront of business strategy. Following significant investment into product development, Tonrose has launched One Wash™ to specifically address the perennial problem of cracked-ice creasing. Caused by residual sizing set into the textiles, cracked-ice creasing is costing the hospitality business time and money. “Guests are looking for the perfect hotel experience and flawless bed linens are an essential part of this,” says Head of New Product Development Paul White. “With many housekeeping teams having only 20-30 minutes to turn down the rooms, fewer linen rejections from inferior quality and poor
Tonrose’s innovative One Wash range solves troublesome cracked-ice creasing
As the industry sees a growing trend for higher thread counts to meet customer expectations, innovation will prove a key part of adapting in order to secure those ever-coveted 5* reviews. In this increasingly demanding hospitality industry, it’s crucial to keep the bigger picture in mind, considering every step of the supply chain. It’s now more important than ever that textile suppliers, laundries and hoteliers work together to ensure the perfect guest experience, balancing luxury with commercial sensibility. It’s only through this collaboration that businesses can come out on top.
For further information about Tonrose, including the One Wash™ range, contact 01254 239 900 or visit tonrose.com