MARKETING P R E S E N TAT I O N
EXCLUSIVELY PREPARED BY M aryland Doll & Re id S a n bor n
On behalf of myself and the entire Engel & Völkers Gestalt Group family, I am extremely honored for this opportunity and look forward working hard to meet your real estate goals. We know your standards are high, and we aim to meet and exceed those standards by giving you an experience and the results of only the highest caliber. - Reid Sanborn & Maryland Doll
1
LEVERAGING OUR CONNECTIONS
2
DIGITAL EXPOSURE
3
PRINT ADVER TISING
4
IN SHOP PRESENCE
5
DIGITAL MULTI-MEDIA
6
JUST LISTED CAMPAIGN
ABOUT E&V | GESTALT GROUP | NETWORK |
REACH
Your Engel & Völkers Advisors Maryland Doll
Global Real Estate Advisor – +1 818 689 4854 maryland.doll@evrealestate.com marylanddoll.evrealestate.com
Born and largely raised in the Sun Valley, Maryland grew up sharing her time between Sun Valley and Los Angeles before making the permanent move home in 2018 to pursue her passion for real estate in the town she knows and loves best. Maryland holds a Bachelor’s Degree from the University of California Santa Barbara with a concentration in English Literature. Her tenacity, refined client services from years as an Executive Assistant in the film industry, and track record for going above and beyond for her clients make her an incredible asset to Engel & Volkers Sun Valley. On top of advising her clients in the buying and selling of mountain town property, Maryland works for Broker and Developer Reid Sanborn, continuing to mark her achievements in the world of real estate and multi-family residential development. Her enthusiasm for everything she does lends itself to her recreational activities as well; including backcountry skiing, tennis, and writing for various local publications and digital blogs.
Reid Sanborn
Designated Broker, Partner Global Real Estate Advisor – +1 208 720 8244 reid.sanborn@evrealestate.com reid.sanborn.evrealestate.com
As a Broker and Partner at Engel & Völkers Sun Valley, Reid Sanborn uses his leadership experience, market knowledge, and unrelenting work ethic to deliver a premium level of service to his clients and colleagues. He holds an MBA from the University of North Carolina Kenan-Flagler School of Business, an MS in Aeronautics from Embry Riddle Aeronautical University, and a BA in Hospitality Management from Washington State University. Born and raised in Mercer Island, Washington, a well-known and prominent suburb of Seattle, after completing his undergraduate degree Reid joined the United States Air Force and became a pilot in the F-15 Fighter Jet. He is a decorated military officer, and has traveled and served all over the United States and around the world. He has lived in Washington, Idaho, North Carolina, Oklahoma, Georgia, Florida, and the United Kingdom. During his service, Reid purchased, leased, and sold real estate. Reid is a Planning and Zoning Commissioner for the city of Sun Valley, former Sun Valley Board of Realtors President, and currently sits on the Board as their Past President. He recently completed his first multi-family Ketchum Development Project, “The Lofts @ 660” as part of Engel & Völkers Development Services.
Testimonials & Awards “I have bought and sold houses for years and Maryland is the best realtor I have done business with ever!!! She is a hard worker and goes above and beyond for her clients. She is an excellent communicator and very easy to get along with. She has extensive knowledge regarding the local market and isn’t afraid to steer her client away from a property that is not the best suited for them. I look forward to future real estate transactions with Maryland being our realtor.“ - Zillow Review “Maryland was the best to work with! I am so happy with my purchase. She was easy to communicate with and was responsive in a timely manner. In addition, she was able to negotiate with the listing agent and seller in order for my needs to be met. Maryland paid close attention to deadlines and timelines so I didn’t have to. And in turn everything went smoothly. I can tell that she loves Sun Valley and wants to make the home buying process stress free and enjoyable.” - Zillow Review “What could I possibly say to express the stellar experience we had. We had a number of people throughout the experience, unprompted, express to us that Reid was their favorite Agent in town and, it was entirely clear to us why. Reid was super helpful to us in navigating our first home purchase. He helped us take full advantage of our new neighborhood with recommendations, advice, connections to local resources and way more. ” - Simon, Zillow Review “Outstanding support from a direct and transparent Reid. He has integrity and was especially responsive answering many questions and helping connect me with local surveyors and engineers with strong local reputations. As with any complex land acquisition, some of the suggestions about likely approvals for various minutia such as re-plating and stream bank improvements we not fully calibrated - but it is fair to say that this detail takes years of experience to build. I would absolutely work with Reid again. The foundation is trust.” - Peter, Zillow Review “Reid Sanborn was an excellent broker. We have worked with numerous brokers in the past, and Reid was one of the best. Always a step ahead in the process of the purchase, and understanding the parties involved and the best ways to work with them.” - Donald, Real Satisfied Review Presidents Circle Advisor Engel & Völkers America’s announced that I have been recognized as a President’s Circle advisor in the 2021 Elite Club, one of the global company’s highest distinctions. The President’s Circle includes Engel & Völkers Americas advisors who achieved a minimum of $625,000 in closed gross commission income or a minimum of 48 closed sides for the calendar year 2021.
1 / MARKETING PRESENTATION
1. Network Marketing The various networks and connections we have with buyers, influencers and other professionals is one of our main advantages.
Well Connected As it is well known in real estate, it’s a relationship based industry and much of the success that professionals have is “who you know”. For the past 44 years, advisors at Engel & Völkers have had the distinct advantage to have a network of clients and professionals in other industries that foster opportunity and present it to others that allow for our clients to succeed in their goals. In addition to our brands international network, I seek out new networks and stay connected by means of exclusive networks that create further opportunity.
Gestalt Group - As part of the Gestalt Group, we have direct access to over 600 advisors in 32 offices just within our own Engel & Völkers ownership group. They will be the first to learn about our new Engel & Völkers listings when they come to market. Due to that, we expose your home to the most likely buyers in the intermountain west and California Coast. This list includes very wealthy clients who are, to mention a few, heads of banks, CEO’s, celebrities, professional athletes, Princes, and Sheikhs. This connection directly benefits our clients and gives us great marketing advantage to develop a customized sales strategy for your home. Our prowess is a truly global perspective and network, achieved by discretely leveraging the reach of the Engel & Völkers group. We seek to assist our clientele in selling distinctive real estate and thrive for long term client relationships.
Well Connected The Connection Source We are a group of highly specialized real estate professionals at the top of our respective markets. We work together to leverage our attributes and geographical advantages to ensure all E&V advisors come out on top. Park City. Salt Lake City. San Francisco. Lake Tahoe. Napa Valley. Newport Beach. The location is irrelevant, wherever Engel & Völkers opens its doors, the philosophy remains the same. The group is an interconnected system, referrals are frequent, and cross-marketing is embraced. Outside of our group, it is not uncommon to pick up the phone to call Germany for marketing ideas, or assistance in locating an international referral agent. Above all, we are a family made up of the top agents in our markets. We represent some of the most affluent individuals in the country, and we have a fantastic time in the process.
California Santa Barbara, Santa Ynez, Newport Beach, Laguna Beach, Belmont Shores, Beverly Hills, Sherman Oaks, San Francisco (2), Sausalito, Mill Valley, San Anselmo, Kentfield, Fairfax,
OR
Santa Rosa, Healdsburg, Napa, St. Helena, Mendocino,
ID
Truckee.
Utah Park City, Salt Lake City, Eden, St. George
Nevada
NV
5
UT CA
South Lake Tahoe, Incline Village, Reno
Idaho Sun Valley, McCall
AZ
2 / MARKETING PRESENTATION
2. Digital Exposure Will be ongoing upon launch of the property on the (MLS) Multiple Listing Service.
Our Digital Exposure
We strategically target high affluent areas such as Silicon Valley, San Francisco Bay area, Napa & Sonoma Counties, Southern California, Texas, Florida, Connecticut, Chicago and New York. Those paid ads will be placed on all major social platforms such as: YouTube, Instagram, LinkedIn, and Google. All will be platform specific to optimize the engagement potential, directed to potential buyers for your home.
+
INSTAGRAM - On Instagram we publish photography and video of your home to our 10,000+ audience. In addition, we promote each published post to the same strategic areas as mentioned above. Here we focus on choosing the right age group and interests and lifestyles that match with potential buyers. Through Instagram and Facebook, we get your property in front of over 100,000+ strategically targeted individuals per month. LINKEDIN - Linkedin is designed for business and is a terrific platform to find people that are interested in investing in real estate in markets that make sense to be in. We have curated a network of these high-networth individuals through multiple accounts that reach not only local Arizona business people, but those in key feeder markets of the greater Phoenix and Scottsdale area. YOUTUBE - On YouTube we will publish your video to expose it to our subscribed audience and create a digital link that will be embedded into all of our digital marketing. This link will direct our targeted audience to the video, which will be the ultimate medium to best show highlights of your home. In addition, we will promote your video via google ads to prospective buyers. We target prospective buyers by choosing strategically selected neighborhoods combined with relevant key words to narrow down the focus to get your video seen by as many qualified individuals as possible.
3 / MARKETING PRESENTATION
3. Print Advertising Frequent mix of local, regional and national print media exposure.
Print Advertising Your property will be featured in publications that matter. Whether locally, regionally or nationally, we use a mix of all to ensure we cover top spots to feature your home in front of affluent individuals.
SUN VALLEY PROPERTY NEWS - SVPN Magazine is a dedicated monthly printed publication to celebrating lifestyle, property, arts, entertainment, and dining that defines life and culture in the historic resort area of Sun Valley, Idaho. Our monthly issues offer expansive stories with full spreads, stunning photography, and more editorial pages than any other local magazine, resulting in a reading experience that one can get lost in. Over its 10 years in existence, SVPN has grown into THE go-to resource for everything Sun Valley. BIGLIFE - BigLife connects people who live, visit, or just daydream about life in the mountains. It is the only lifestyle magazine about the Mountain West that reaches a national audience. They have distribution in the local resort, regional and national markets. BigLife has a well rounded, aganged, active, and curious set of readers causing them to have six editorial pillars. Theyfocus on food & drink, arts & culture, issues & community, style & gear, and home & design. They key markets are Jackson Hole, Park City, Sun Valley, Aspen, Telluride, & Lake Tahoe. GG MAGAZINE - GG is an independent magazine with top quality entertainment value. Architecture, lifestyle, fashion, design, yachting, luxury, travel… We scour the globe for the most exciting topics and most fascinating personalities, and invite you, dear reader, to come along for the ride. Meet the prominent architects, illustrious designers and distinguished artists everyone is talking about, and gain an entirely new perspective on their life and work. This premium publication will keep you up to date on everyone and everything worth knowing from London to New York and from Berlin to Hong Kong. WSJ / MANSION GLOBAL - Mansion Global is the award-winning, premier digital destination for compelling content about the global real estate market. From global market analysis to relevant news, our multilingual platform is localized to address the interests of an international audience. Mansion Global also provides its high net worth audience the ability to search luxury listings for sale around the world. Mansion Global is part of Barron’s Group, which comprises publications including Barron’s magazine, MarketWatch and Financial News.
4 / TOOLS, TACTICS & TECHNIQUES
4. In Shop Presence Our shop exposure and collaborative listing marketing efforts are unique to E&V worldwide.
In-Shop Presence
Your home will be shown in 200+ shops nationwide via the company’s digital in-house EV Shop TV channel. In addition, your home will be featured as a window display in the most relevant markets.
At our shops, we frequently host events like an art exhibition, new development releases, or inviting the local community for certain holidays to celebrate with us. During these events, we will feature your home via brochures and exposes to our guests. Your home will be featured inside E&V shops and as window displays in the most relevant markets for your property. It will be shown in E&V shops in San Francisco, Newport Beach, Aspen, Laguna Beach, Beverly Hills, Napa, Scottsdale, Park City, and more.
5 /4 MARKETING / TOOLS, TACTICS PRESENTATION & TECHNIQUES
5. Digital Multi-Media Prior to launch, stunning visual media will be produced.
Digital Multi-Media
Video is the most effective medium to properly engage potential buyers through social media and on the web. It will increase exposure and better communicate the lifestyle and highlights your property has to offer to potential buyers for your home.
We will use this video to provide exposure for your home through paid digital ad placements, digital interactive property brochures, and to share across social media. Our in-house photographer will take twilight photography in order to capture your home in its best form. This will allow us to enhance all print and digital advertising with stunning visuals and further increase engagement. In order to provide potential out-of-state/country buyers with a good sense of the floor plan and the layout of the home, we will create a Matterport tour. Matterport is currently the most advanced and popular 3D virtual walk-through tours on the market. It creates not only virtual walk-through capabilities, but also a “dollhouse view”, which helps potential buyers to provide a better understanding of the layout and floorplan of your home.
6 / 4MARKETING / TOOLS, TACTICS PRESENTATION & TECHNIQUES
6. Just Listed Campaign Additional direct marketing to sales professionals and beyond.
Just Listed Campaign
Upon the launch of your home on the MLS, in addition to the 1,500+ websites your property will be exposed, we will also send out an email marketing piece, featuring the photography, videography, 3D Virtual Tours, and a link to the property website to our entire data base. The email marketing pieces will get sent out to the following:
Over 8,000 top agents in Los Angeles, Orange County, San Francisco Bay Area, New York, and across the United States. The top 150 Engel & Völkers advisors world-wide, to every Engel & Völkers shop in the Americas, and to all 600+ of Paul Benson’s advisors in California, Utah, Nevada, Oregon, and Arizona. Entire Sun Valley Board of Realtors
From discreet to high-reach: Our marketing tools target the right buyer
In-shop Presence
Digital Marketing
Local Marketing
In-shop display
E&V website
Sales sign
In-shop event
Property search app
Consultation
Online marketplaces
Search customer
E&V newsletter
Content marketing
Display advertising SEO
Open House
Broker Event
Direct Marketing
Print Advertisements
E&V Network
Neighborhood
Local newspapers
E&V Shop TV
Video card
GG magazine
Direct mailings Virtual Reality Tour E-mailing
Local magazines
E&V In-House
Private residences
Regional Advisor Event
Coffee-table book
Private Office
Exclusive Listing Exposure Our Extensive Domestic & Global Exposure (EDGE) syndication platform provides unprecedented reach to get our properties in front of qualified consumers whether they’re next door, in The Americas or abroad. Once your home is uploaded to the Engel & Völkers backend system, your home will be featured on 1550+ websites internationally.
45.2M
2.3M
Monthly Visitors
Monthly Visitors
78.1M
3.1M
Monthly Visitors
Monthly Visitors
160M
Monthly Visitors
175.25M
300M
Monthly Visitors
2.9M
Monthly Visitors
Monthly Visitors
Monthly Visitors
Monthly Visitors
1.1M
890.95M
53M
Monthly Visitors
EXTENSIVE REACH
9.5B
Yearly Visitors
In-Person Engagment Brokers Open House: Invite select brokers, top producing agents and their clientele for an exclusive preview of the home. Events: In addition to the Brokers Open House, we will choose selected events to additionally expose the property and communicate the opportunity. • Ketchum Gallery Walk • Engel & Völkers Sposored Summer/Winter Events • Draw from personal relationships with successful professional Event Planners from Sun Valley Area (existing prior relationships)
24 Hours at Engel & Völkers
gures
Hours at 24 Hours at Engel & Völkers Engel & Völkers
1 Millio
People Re by Social Our clients follow us e
Facts and Figures
91 Million
Transaction Volume The total value of properties sold in one day
91 Million
Transaction Volume The total value of properties sold in one day
538
er or Seller
3,803
0.11
Shop Open Opening 3-4 per month
87
Deals 87 successfu and negotiati
New Listings We're always adding exclusives to our portfolio
brings thousands troductions First Buyer or Seller Contacts Each day brings thousands of new introductions
E&V / 16
0.11
Shop Openings Opening 3-4 shops per month
538
New Listings We're always adding exclusives to our portfolio
1,025
Website Leads 1,025 people contact us daily
1,025
Website Leads 1,025 people contact us daily
1.7
Sho 1,75 eac
1 Million
People Reached by Social Media Our clients like and follow us everywhere
Our brand strength and global network drive engagemente 24/7, opening up a world of opportunities for you project.
1
Our brand strength and global network drive engagements 24/7, 365 days a year.
nings 4 shops
100,000
Website Visits Our online connections increase daily
87
Deals 87 successful matches and negotiations.
22
Hours of Training Our real estate Academy deepens Advisor expertise
Sophisticated systems and smarter strategies are just starting points. It’s our standard of service that sets us apart…and our standards are high.
1.750
Showings 1,750 property tours each day
Engel & Völkers means handcrafted attention to every detail, expert knowledge and insight, meticulous white-glove service tailored discreetly for your property, and unmatched exposure.
164,000
Newsletters Sharing our news and our listings
E&V / 17
4 / TOOLS, TACTICS & TECHNIQUES
Custom Marketing Examples We work to create custom marketing pieces to bring your property to life for prospective buyers.
Listing Flyer Example
Window Expose Example
SVPN Magaine Ad Example
Renovat ed Garland Meadows Proper t y 7 2 0 S 4 T H A V E # D 4 H A I L E Y | O F F E R E D AT $ 6 0 0 , 0 0 0 Unparalleled and completely renovated Garland Meadows corner property, featuring an expanded upper deck and patio, gorgeous southwest light, and a terrific open floor plan. This 3 bedroom, 2 bathroom home adjacent to the park has been tastefully updated and meticulously maintained and features a detached one car garage and extra parking.
3 Bed | 2 Bath | 1,353 Sqft | MLS# xx-xxxxx
Reid Sanborn & Maryland Doll Engel & Völkers Sun Valley +1 208-720-8244 & +1 818-689-4854 reid.sanborn@evrealestate.com maryland.doll@evrealestate.com / reidsanborn Engel & Völkers Sun Valley • 291 First Avenue North • Ketchum, Idaho 83340 ©2021 Engel & Völkers. All rights reserved. Each brokerage independently owned and operated. Engel & Völkers and its independent License Partners are Equal Opportunity Employers and fully support the principles of the Fair Housing Act.
LIFE’S TAKING YOU PLACES. WE’LL HELP YOU GET THERE. We look forward to a long lasting partnership and all that comes with it.
M A RYL A N D D O LL G l o b al Real Est at e A d vi sor
+1 818-689-4854 maryland.doll@evrealestate.com
R E I D SA N BO R N De s i gnat ed Brok er, P art ner
+1 208-720-8244 reid.sanbor n@evrealestate.com
Truckee
•
Incline Village
Mill Valley
•
St. Helena
Laguna Beach
•
Lake Tahoe
• •
Napa
Long Beach
•
•
•
Reno
Healdsburg
Santa Ynez
Scottsdale
•
Bend
San Francisco
• •
Santa Rosa
Santa Barbara
• •
Sun Valley
•
• •
•
Sausalito
Mendocino Park City
McCall
•
•
Kentfield
• •
•
Fairfax
Beverly Hills
Salt Lake City
•
•
•
San Anselmo
Newport Beach
St George
•
Eden
WORLDWIDE
©2021 Engel & Völkers. All rights reserved. Each brokerage independently owned and operated. Engel & Völkers and its independent License Partners are Equal Opportunity Employers and fully support the principals of the Fair Housing Act. All information provided is deemed reliable but is not guaranteed and should be independently verified. If your property is currently represented by a real estate broker, this is not an attempt to solicit your listing.