Getting to Know The Engel & Völkers Brand

ADVISOR ONBOARDING Your all inclusive guide to getting to know the Engel & Vรถlkers brand

TA B L E O F

CONTENTS

3-14 THE ENGEL & VÖLKERS BRAND 15 MEET YOUR TEAM 16-30 DISTINCTIVE MARKETING MEASURES 31-38 ELITE CLUBS, AWARDS & EVENTS 39-46 PARTNERSHIP PRIVILEGES 47 CONTACT INFORMATION

2 | Table of Contents

THE ENGEL & Vร LKERS BRAND

3 | The Engel & Vรถlkers Brand

C O M PA N Y H I S T O RY

Our story began in Hamburg, Germany in 1977 with the founding of the privately owned Engel

& Völkers franchise by Christian Völkers who remains at the head of our global operations. The

world of Engel & Völkers was created and continues to grow around the mission to possess the highest levels of competency and client service. Through unrivaled brand consistency,

sophisticated systems and innovations, we’ve done what no other European luxury real estate franchise has been able to do — successfully establish itself in the Americas.

Engel & Völkers Westlake Village was founded in April of 2012 as a full-service luxury real estate

organization with a diversified team of highly competent and knowledgeable professionals

servicing Westlake Village, Lake Sherwood, Hidden Valley, Thousand Oaks, Hidden Hills, Calabasas, Woodland Hills, Malibu, Agoura Hills, Oak Park, and more. We continued to expand our reach and grow our network as we opened shops in Calabasas and Channel Islands at the end of 2018.

4 | The Engel & Völkers Brand

COMPETENCE, EXCLUSIVITY & PA S S I O N We link together the aspirations of discerning individuals around the world, be it in private or a business context. With total passion.

“In everything we do, we ensure the success of our company. For us, our mission statement is a binding promise. We take a long-term view in our dealings, strengthening the Engel & Völkers brand whilst taking care to ensure that customers all around the world enjoy the same brand experience. We value and cultivate our core values of competence, exclusivity, and passion.

We are serious about meeting the requirements of discerning customers, and we offer a first-class service. We attract the finest employees and help further their careers. We build a global network on behalf of our customers— and fill it with life. We are leading innovators in our field.”

5 | The Engel & Völkers Brand

T R U LY C O N N E C T E D

GLOBAL NETWORK 30+ COUNTRIES | 800+ SHOPS | 10,000+ ADVISORS 6 | The Engel & Vรถlkers Brand

ICONIC SHOP CONCEPT

1

4 3

2

5

1 A globally consistent look and feel ensures brand recognition and brings to mind the expectation of high-end service and exceptional real estate wherever you are in the world

7 | The Engel & Vรถlkers Brand

2 The sleek design features an open concept encouraging collaboration among advisors and allowing each shop to serve as a venue for hosting community events

3 Large windows boast beautiful property exposes displayed like fine jewelry, showcasing properties locally and around the world

4 Meticulous details such as black, windowed door, large address numbers, red banister knos and exterior lighting create a warm atmosphere where clients feel at home

5 Coffers prominently exhibit GG branding, highlighting our proprietary lifestyle magazine featuring global trends, personalities, and the finest properties

LUXURY GLOBAL BRAND

As a luxury global brand, we believe that luxu price point, it is simply about the enjoyment 8 | The Engel & Vรถlkers Brand

ury is more than a of the best in life.

9 | The Engel & Vรถlkers Brand

GLOBAL GUIDE The world of luxury at your fingertips.

10 | The Engel & Vรถlkers Brand

IN EVERY ISSUE C U LT U R E Curated lifestyle coverage from arts and culture to food and drink

ART Meet the prominent architects, illustrious designers and distinguished artists everyone is talking about

STYLE

The latest trends in beauty, fashion, wellness, and the like

PROPERTY

All things design & decor to real estate listings and remodeling

TRAVEL Everything worth knowing from London to New York and from Berlin to Hong Kong

LUXURY A blend of luxurious style, art, real estate, and travel destinations.

11 | The Engel & Vรถlkers Brand

E N G E L & V Ö L K E R S C E R T I F I C AT I O N P R O G R A M

The Engel & Völkers Certification Program

Here are a few things you will learn:

leverage the Engel & Völkers brand and

Everything you need to know about Engel &

is designed to teach you how to best

system tools to increase your real estate b u s i n e s s a n d b e c o m e a m a r k e t l e a d e r.

Whether you are just starting out in your

career or already the top producer in your market, EVCP is a crucial step in sharing the

knowledge

and

expertise

of

more

than 4,800 advisors in our international network

who

also

proudly

represent

Engel & Völkers around the globe.

The

two-day

live

intensive

training

Völkers to truly leverage the brand in your market E&V’s

powerful

system

tools

network to grow your business

and

worldwide

Best practices for building relationships that can deliver results for a lifetime

New ideas for generating qualified buyer and is

designed to give you an overview of our

brand, our vision and values, the tools and systems available to help list and sell

seller leads

How to perfect our proprietary Engel & Völkers listing presentation

more real estate, and the best practices to help a real estate professional thrive at

Engel & Völkers. It should be completed

within your first 90 days of affiliation with Engel & Völkers 12 | The Engel & Völkers Brand

To Register, visit www.registerevcp.com

ACADEMY ONLINE TRAINING

Through Academy Online, we will bring you training available 24/7 through our online learning portal. The platform includes a wide variety of offerings such as: Taped Live Training Seminars Webinars Videos Collaborative Virtual Coaching Sessions Instructional ‘Walk Me Through It’ Slide Decks Narrated Word Documents

You will receive login credentials within a few days of joining the company so that you can learn on your own time. This is the most efficient way to master what you need to know to be successful with our brand.

13 | The Engel & Völkers Brand

ENGEL & VÖLKERS

WORLDWIDE INTRANET

SERVICES Utilize IT-Services and support for email, revenue reports, and more. You’ll also have access to the E&V Image Bank of international photos.

APPLICATIONS Gain access to all E&V tools in one place.

Login to your Gmail, buy merchandise on Brand Central, and manage your CRM & website builder all at the click of a button.

KNOWLEDGE

REFERRALS

Find company information, such as facts

Used to retrieve forms for referrals within

& history of the company, as well as a

the

directy of all Advisors & Staff worldwide.

also have the ability to view any listing

Gain access to documents for both selling

worldwide in the cross-selling folder.

E&V

International

Network.

and management.

The international intranet that connects our expert Advisors around the world, making our network a truly connected one.

14 | The Engel & Völkers Brand

You

Nicole Van Parys Franchise Owner

Gary Nesen Franchise Owner

Alexa Foss Director of Operations

Ron Barron Broker of Record

YOUR TEAM OF SUPPORT

Through our collaborative efforts our dynamic team is dedicated to ensuring successful careers for our advisors. Our advisors are local experts having grown up in the neighborhoods they sell in and have a network of clients who are also their friends— that’s our boutique style. We hold our relationships with one another very closely and always give back to the communities we share. We support our international brand through our internship program by hosting students from around the world.

15 | Meet Your Team

16 | Distinctive Marketing Measures

DISTINCTIVE MARKETING MEASURES

17 | Distinctive Marketing Measures

WATCH A VIDEO ON THE FULL GLOBAL PLATFORM http://bit.ly/2VbhoE9

18 | Distinctive Marketing Measures

ENGEL & VÖLKERS SUITE OF WEBSITES

ADVISOR SITE Attracting buyers looking toward the Advisor’s expertise, performance & current offerings WWW.FIRSTNAMELASTNAME.EVREALESTATE.COM

SHOP SITE Content focused on the neighborhoods, towns, & property types of a single Engel & Völkers brokerage to capture opportunities nearby WWW.WESTLAKEVILLAGE.EVREALESTATE.COM

NATIONAL SITE Where visitors throughout the U.S., Mexico, & Canada search and view real estate properties throughout North America WWW.EVREALESTATE.COM

GLOBAL SITE The source of international real estate opportunities for buyers around the world WWW.ENGELVOELKERS.COM 19 | Distinctive Marketing Measures

I N T E G R AT E D T E C H N O L O G Y P L AT F O R M The Integrated Technology Platform platform serves as the point of connection to your suite of productivity resources. It includes a CRM to manage all daily and on-going client relationships, as well as robust data and traffic analysis. It captures leads from the Engel & Völkers websites, apps, and digital marketing campaigns, automatically notifying you within minutes.The backbone of these resources is your Engel & Völkers website, powered with MLS data. www.login.evrealestate.com 20 | Distinctive Marketing Measures

I N T E R N AT I O N A L L I S T I N G S Y N D I C AT I O N Extensive Domestic Global Exposure

1 MILLION VISITORS PER MONTH JAMES EDITION

2 MILLION VISITORS PER MONTH JUWAI

20 MILLION VISITORS PER MONTH LISTHUB

21 | Distinctive Marketing Measures

2 MILLION VISITORS PER MONTH ENGEL & VÖLKERS NETWORK

243 MILLION VISITORS PER MONTH LISTHUB GLOBAL

55 MILLION VISITORS PER MONTH REALTOR.COM

2.3 MILLION VISITORS PER MONTH MANSION GLOBAL

42.4 MILLION VISITORS PER MONTH WALL STREET JOURNAL

180 MILLION VISITORS PER MONTH ZILLOW GROUP

LISTHUB

LISTHUB GLOBAL

As the largest U.S. platform for listing distribution,

Listhub Global reaches over 60 million buyers

than 20 million homes enthusiasts through 80+

syndicating to 65 countries worldwide, with key

websites, including Homes.com, HomeFinder.

America.

As an advisor you have access to traďŹƒc details

Your listing will be accessible on the top Real Estate

website. Track where your listings is advertised

Mexico, United Kingdom, India, and more, with

Additionally, you will find avisor branded seller

have access to reporting details by country, portal,

it markets your property to an audience of more

and investors across 115 participating websites

publishers and over 750 targeted and trusted

coverage in Asia, Europe, and North and South

com, Apartment.com, etc.

via the dashboard on your Engel & VĂślkers

sites in countries like Russia, France, Italy, Spain,

and how potential buyers are interacting with it.

transalations of listings where available. You will

reports to give your client weekly reports of how

and listing.

their listing is performing.

2V 0 M I L L I O N ISITORS PER MONTH

22 | Distinctive Marketing Measures

243 MILLION VISITORS PER MONTH

ENGEL & VĂ–LKERS PROPERTY SEARCH APP

Access to an unparallelled portfolio of properties and yachts from around the world Property search for all types of property (plots of land, houses, apartments) - to buy or rent Commercial property of any size - to buy or rent A search function for finding motor yachts and sail yachts to buy or charter A useful watchlist feature: simply add your favourites to the watchlist for later consideration Set up search requests and be informed about new items of interest

https://app.evrealestate.com/evre/ 23 | Distinctive Marketing Measures

ENGEL & VÖLKERS SHOP TV

ShopTV is a platform used to display properties for sale, animated and in high resolution, on cutting-edge flat screen televisions inside the shop. This display is attractive, contemporary, and catches customer’s attention. You’ll have the opportunity to have your listing shared in all Engel & Völkers shops around the globe providing much more exposure. Additionally, you’ll be more connected within our network as you have the ability to see other’s listings daily.

24 | Distinctive Marketing Measures

ENGEL & VÖLKERS

BRAND CENTRAL

Engel & Völkers Brand Central is an interface that allows the user to flexibly and independently produce, manage, order and send corporate identity consistent marketing materials, which are professionally printed and shipped, as well as purchase personal brand items and special gifts for clients. Both the structure of the user interface and the specific features of the system itself have been designed to cater to the specific needs of Engel & Völkers partners.

STATIONERY

MARKETING PIECES

Business Cards The Brand Card Letterheads & Envelopes Compliment Cards & Envelopes Notecards & Envelopes Pocket & Flat Folders

GG customizable Wraps Customizable “Compliments of” labels Expose Postcards Home Journal Distinctive Marketing Measures

MERCHANDISE

LISTING PRESENTATION

Wax seal and wax refills Chocolates and mints Reusable grocery bag Flash drives Memo pads Pens Red banister sign topper

Covers Divider Tabs Letterhead Stock Presentation Boxes

25 | Distinctive Marketing Measures

GG CLUB GG Club is a turnkey solution that allows all advisors in the United States to automatically market to their clients by sending them eight issues of customized GG magazines over a twoyear period, alongside an optional cover letter. Our hope is this helps you to continue to do what you do best in servicing home buyers and sellers with the highest quality experiences.

The program is designed to be a “set it and forget it” tool that allows advisors to stay in touch with clients automatically. The customized GG magazines can also be used for brand awareness purposes among local businesses, serve as a gift after closing and help advisors stay top of mind for referrals.

An advisor enrolls their client via evrealestate.com/GGClub. The cover of the magazine will be custom-branded with the advisor’s collaborative logo and contact information, which are printed directly on the cover. The magazine and optional cover letter will then be mailed to the advisor’s client eight times over the next two years. Advisors can enroll clients at any time

26 | Distinctive Marketing Measures

OPEN HOUSE & FOR SALE SIGNS Trusted and Recognized Worldwide

Engel & Völkers signs declare a higher standard and capture the attentional of daily traffic which includes those who are thinking about or in the process of looking for a new home. Our signature signs are trusted and recognized worldwide as a symbol of exceptional real estate opportunities at all price points.

They are sleek and elegant with the signature red “banister knob.” The addition of sign riders allows for detailed information such as features and website addresses. All our signs are produced by trusted and proven corporate partners.

27 | Distinctive Marketing Measures

REZORA EMAIL MARKETING

See how Rezora can help you market your listings, protect your band, and leverage your brand across multiple divisions.

Create and deliver beautiful on-brand content through multiple platforms, including emails, social media, marketing campaigns, and more. Market a listing in just minutes with their user-friendly system automatically integrated with the MLS. You’ll know what is working and where to put your efforts with Rezora’s real-time reporting and analytics feature based on consumer’s responses and preferences.

Creating your account is simple at: www.rezora.evrealestate.com

28 | Distinctive Marketing Measures

SOCIAL MEDIA ADVERTISING

evwestlakevillage Finest Real Estate, Architecture, Lifestyle in Southern California

29 | Distinctive Marketing Measures

C O O P E R AT I V E A D V E R T I S I N G

Engel & Vรถlkers works with select publications to reach specific target markets Easily include listings in ads in the most highly respected and widely read publications Benefit from pre-negotiated, subsidized rates Publications selected based on readership and connection to Engel & Vรถlkers brand Promote the benefits of the Engel & Vรถlkers network to future listings Titles include: International New York Times, The New York Times, The Wall Street Journal, Vanity Fair, Architectural Digeset, Robb Report Exceptional Properties, and more

30 | Distinctive Marketing Measures

ELITE CLUBS, AWARDS & EVENTS

31 | Elite Clubs, Awards, and Events

TOP PRODUCER AWARDS In 2017, Engel & Vรถlkers Westlake Village was recognized as the #9 Top Producing Shop based on closed GCI in the Americas.

THE BEST AMONG SHOPS Top 10 Shops based on closed GCI

Top 10 Shops based on closed sides

THE BEST AMONG ADVISORS Top 10 Advisors based on closed GCI

Top 10 Advisors based on closed sides

THE BEST AMONG TEAMS Top 10 Teams based on closed GCI

Top 10 Teams based on closed sides 32 | Elite Clubs, Awards, and Events

ENGEL & VÖLKERS ELITE CLUB An opportunity to be recognized and to recognize your peers in excellence

CHAIRMAN’S CIRCLE

A Chairman’s Circle Advisor shall have earned greater than $1,000,000 in closed GCI, or a minimum of 60

closed sides, for calendar year 2019.

PRESIDENT’S CIRCLE A President’s Circle Advisor shall have earned

between $625,000 and $999,999 in closed GCI, or a

minimum of 48 closed sides, for calendar year 2019.

DIAMOND LEVEL A Diamond Level Advisor shall have earned between

$250,000 and $624,999 in closed GCI, or a minimum

of 36 closed sides, for calendar year 2019.

RUBY LEVEL

A Ruby Level Advisor shall have earned between

$100,000 and $249,999 in closed GCI, or a minimum

of 24 closed sides, for calendar year 2019.

ONYX LEVEL An Onyx Level Advisor shall have earned between

$65,000 and $99,999 in closed GCI, or a minimum of 12 closed sides, for calendar year 2019.

33 | Elite Clubs, Awards, and Events

ENGEL & Vร LKERS EXCHANGE The largest annual event for the Engel & Vรถlkers Americas network

34 | Elite Clubs, Awards, and Events

Once a year, the very best in real estate from across the Americas come together to collaborate, celebrate and share in being members of Engel & Völkers’ truly unique and highcaliber network. At Exchange, we have the privelege of experiencing the power of Engel & Völkers’ reputation and its people as we connect and learn from passionate real estate professionals and industry game-changers who all share an unwavering commitment to being and serving as the best.

EXCHANGE 2020 MARCH 2-4 MONARCH BEACH RESORT DANA POINT, CALIFORNIA

Watch a recap of last year’s Exchange in Atlanta, Georgia http://bit.ly/31Iz2Bz 35 | Elite Clubs, Awards, and Events

IN THE PRESS

ENGEL & VÖLKERS LAUNCHES NEW MEGA WEBSITE FOR CONSUMERS, AGENTS

LUXURY LISTING OF THE DAY: WAYNE GRETZKY’S SOUTHERN CALIFORNIA

FOR THE SECOND CONSECUTIVE YEAR ENGEL & VÖLKERS HAS WON THE 2018 ROBB REPORT AWARD FOR THE BEST REAL ESTATE AGENCY 36 | Elite Clubs, Awards, and Events

SAILING YACHT FEATURED IN JAMES BOND FILM “SKYFALL” NOW SOLD

LAGO MAGGIORE: FORMER VILLA MONDADORI SOLD TO DONATELLA VERSACE ENGEL & VÖLKERS ROLLS OUT IN 4 NEW MARKETS AMIDST RAPID EXPANSION

ACTOR JOHN STAMOS SNAPS UP $5.75 MILLION HOUSE IN HIDDEN HILLS

37 | Elite Clubs, Awards, and Events

ENGEL & VÖLKERS SELLS FASHION ICON ALEXANDER MCQUEEN’S FORMER HOUSE ON MAJORCA

P R I VAT E O F F I C E An internationally operating premium property advisory.

Private Office represents the highest category of service offered by Engel & VĂślkers. Private Office Advisor status is given to top producing agents within the Engel & VĂślkers network.

We focus on global off-market real estate opportunities in the world’s most prestigious locations. The Private Office network includes celebrities, dignitaries, and business leaders -- which is why we always put discretion first in our service approach.

38 | Elite Clubs, Awards, and Events

PA R T N E R S H I P PRIVELEGES

39 | Partnership Priveleges

DEE SIGNS

DeeSign is the largest manufacturer of real estate signs in the nation. DeeSign ships factory direct to all of their customers from their two manufacturing facilities in Cincinnati and Los Angeles at very low shipping costs. There are no distributors or middle men, so you get the lowest price

Order your Engel & Völkers approved signage at www.deesignca.com Go to “Shop by Brand” in the search area to locate Engel & Völkers signage.

40 | Partnership Priveleges

SPIRE Commercial Printing & Mailing Services

Engel & VÜlkers and Spire have been longtime partners since back in 2013. Spire is a Boston-based commercial printing and mailing facility, servicing clients worldwide. Developing innovative solutions for customers is a hallmark of Spire’s operating philosophy. For the real estate market, Spire offers a robust print-on-demand platform, which delivers high quality marketing materials--including print and email--quickly, easily, and globally. Engel & VÜlkers advisors in the U.S. access a centralized production and magement platform to create and execute marketing campaigns, collect leads, manage contacts and to maintain their supplies of business necessities, including: business cards, letterheads, and property exposes.

41 | Partnership Priveleges

A D W E R X M AT C H I N G P R O G R A M

Adwerx is a digital advertisement platform allowing you to run digital ads by zip code targeted to find buyers based on real estate searches, mortgage research, and moving companies. Daily reporting shows total views and similar pages your ad is showing.

Advertise your listing on Adwerx for a minimum of two weeks, and at the time of closing, we will reimburse you for one week. To redeem your free week, please email your receipt to engelvolkersmarketingteam@gmail.com, and we will reimburse you a value of $47.20.

*This program can only be used to match 1 week, per listing.

42 | Partnership Priveleges

“

“

The biggest problem this industry has is in providing exceptional client service. The best tool we have to solve that problem is RealSatisfied.

Joseph Rand Managing Partner, Better Homes and Gardens Rand Realty NY/NJ

R E A L S AT I S F I E D Engel & Völkers North America has partnered with RealSatisfied to provide a customer satisfaction platform to our entire network. Advisors will learn from client feedback and leverage client recommendations to assist in their marketing efforts.

RealSatisfied helps you easily share your recommendations online, on your social media channels and on REALTOR.com through simple syndication, while leaving you in complete control of what gets communicated anywhere.

43 | Partnership Priveleges

LUMENTUS SOCIAL

Our partners at Lumentus Social offer discounted social media tools and services to our license partners and advisors, helping enhance your social media presence to work harder for your business. Lumentus

Social offers strategy and content management designed to establish best practices and consistent activity

and to boost reach and engagement for Facebook, Twitter, Instagram, and Google+ platforms. See how social media can engage with your audience, grow your brand, and generate leads.

Packages Include: Lumentus Social Tool

Custom content feeds including local content Individual user training and support Access to Facebook ad builder

Additional discounts for advisor packages purchased in bulk

Access to Engel & Vรถlkers North America content feeds or custom shop level feed

To get started, go to www.lumentussocial.com/evamericas

44 | Partnership Priveleges

S P E C I A L O LY M P I C S A proud champion of Special Olympics and the first cause-marketing sponsor of the Play Unified Campaign LEADERSHIP AWARD For the #1 Shop that raised the most money throughout participating in the corporately sponsored fund raising activities: Exchange Events, Contribution at Closing, Spirit of Giving, Exchange Registration.

LOCAL SPIRIT PARTNER AWARD For the #1 Shop that collectively donated time and resources and raised funds to make a significant difference for the local chapter.

VOLUNTEER EXTRAORDINAIRE

For the individual who made a significant difference helping Special Olympics as a volunteer.

SPECIAL OLYMPICS CHAMPION AWARD Our discretionary award that will be presented to a Shop or Individual when something extra amazing is done on behalf of Special Olympics in a calendar year.

CONTRIBUTION AT CLOSING AWARD Presented to the #1 Shop and Advisor who contributes the most money through our Contribution 45 | Partnership Priveleges

at Closing Program.

ADDITIONAL PRIVELEGES

National Association of Realtors Professional Development We have created a special program for our advisors through our relationship with REBAC that provides 15% off any online courses* including:

Certified International Property Specialist

Resort and Second Home Property Specialist

Senior Real Estate Specialist

Tiffany’s and Co. Once logged into the system all members of Engel & Völkers benefit from savings at Tiffany’s & Co. Ordering is easy and convenient by phone at 1—800-770-0080 opt. #2, at any store location in the United States, or online at their business website http://business.tiffany.com

46 | Partnership Priveleges

GET IN C O N TA C T

47 | Contact Information

ENGEL & VÖLKERS WESTLAKE VILLAGE 818.889.1602 westlakevillage@engelvoelkers.com

ENGEL & VÖLKERS CALABASAS

ENGEL & VÖLKERS CHANNEL ISLANDS

818.875.9500 calabasas@engelvoelkers.com

805.582.9500 channelislands@engelvoelkers.com