Wanted: ambitious entrepreneurs! Excellent prospects for real estate agents
Christian Völkers, founder of Engel & Völkers
We offer you the perfect foundation for your success. Turn this opportunity into the deal of a lifetime! Over the last 40 years, the name
tion, you can look forward to outstanding
Engel & Völkers has firmly established
opportunities with Engel & Völkers. No
itself amongst the world’s leading real
wonder some of our top real estate agents
estate companies. A real milestone in our
are already generating the highest sales
success story was the introduction of our
in the entire industry. Would you like to
shop concept in the 1990s – a development
make the most of this offer and benefit
that gave our brand its unmistakeable
from our uniquely strong brand, pioneering
image. And now you too can take advan-
system platform and worldwide network
tage of this. If you are a sales-oriented
including limitless sales opportunities?
entrepreneur with plenty of passion for real
Then we would be delighted to hear
estate and just as much professional ambi-
from you!
Best wishes,
Christian Völkers Sven Odia CEO / Founder CEO
6
ood reasons for becoming an g Engel & Völkers real estate agent
3 2 1 Fascinating the world of Engel & Völkers
Unique our farming concept
First class your personal profile
6 5 4 Pioneering our system platform
Profitable our worldwide network
Inspiring our success stories
What has always made the world of Engel & Völkers exceptional? Our core values: competence, exclusivity and passion.
1 From exclusive residential property and
utes: competence, exclusivity and passion.
high-end commercial real estate, to prop-
Values that we and our employees fill with
erty investments and project developments,
life in new ways every day. With over 700
through to luxury yachts and resorts: the
locations in around 30 countries, we pursue
world of Engel & Völkers is just as diverse
an ambitious aim: to achieve continued
as the lives of our discerning clientele.
growth together and provide our clients
Our vision to bring together the individual
around the globe with outstanding services
aspirationsof people around the world
and the highest level of consultancy
has always been driven by three attrib-
expertise.
The diverse range of Engel & Völkers divisions ■
■
Prestigious residential property and commercial real estate Luxury yachts, private jets, property resorts
■ ■
Property investments and project development The Private Office – property brokerage at the very top end of the market
Activities that reflect our corporate culture ■
■
Major events and regular awards ceremonies for our top real estate agents Engel & Völkers + Land Rover Polo School
■
Engel & Völkers Charity e. V. provides ongoing support for educational projects in West Africa
What creates the special Engel & Völkers spirit? A corporate culture that both inspires and influences.
Engel & Völkers is not merely a brokerage
benefit from global networking and socialise
company. At its heart, there is also a corpo-
with prestigious guests. We also host various
rate culture that forms a special union of
events to honour the performance of par-
team spirit and pioneering spirit. This is
ticularly successful real estate agents. Our
demonstrated by the Engel & Völkers +
company’s social responsibility is reflected
Land Rover Polo School, for instance, or our
by Engel & Völkers Charity e. V. – after all,
annual Polo Cup on Majorca, where partners
we believe that commercial success and so-
and employees from the entire network can
cially responsible behaviour go hand in hand.
Why does Engel & Völkers offer the best prospects? Because our performance figures speak for themselves - in every respect.
Engel & Völkers has gone from strength
unique system platform, which enables us
to strength ever since it was founded in
to ensure the expertise and success of our
1977, and today the company delivers
over 6,000 real estate agents worldwide.
record level sales growth. In fact, over the
One of the platform’s most important
last few years the entire corporate group
aspects is the per head performance, which
achieved an average increase in brand
is based on your personal sales strength
commission revenue of around 35 per cent
and your e ngagement as a real estate agent
compared to the previous year. Our unri-
in your submarket – and which benefits
valled global growth owes much to our
you most of all.
Global growth thanks to targeted expansion strategies ■
■
Engel & Völkers has one of the largest real estate networks worldwide Growth is based on the performance of over 6,000 real estate agents
■
Our system platform ensures that each real estate agent is qualified and also provides a first-class framework for maximum sales success
Key factors and objectives of our farming concept ■
■
One real estate agent is assigned to each farming area Every real estate agent is positioned as a specialist in their submarket
■
Systematic exploitation of market potential until market dominance is achieved
Why will you benefit from our unique farming concept? Because you will have your own regional submarket.
2 As a real estate agent, you will have your
your farming area and successfully close
own farming area. This is a regional sub-
deals. In addition to the systematic training
market that you will be solely responsible
provided by our very own Academy, we
for – for example, under the supervision of a
also offer innovative apps for doing business
franchise partner within their licence region.
on the go, as well as CRM, controlling
We will provide you with everything you
and marketing tools. By comprehensively
need to ensure that you can efficiently
penetrating the market, you will quickly
acquire as many properties and buyers in
become a specialist in your market.
Are you strong in sales and driven by success? In that case, Engel & Völkers is your ideal business partner.
3 If you are an ambitious entrepreneur and
unwavering motivation and enjoyment
talented salesperson with a particular
dealing with sophisticated clientele are
passion for real estate, you already have
the most important factors for success.
what it takes. Industry experience is of
After all, those are precisely the skills you
course an advantage, but it is not a man
will need for acquiring property and
datory requirement. Our many years of
assisting customers within your farming
experience with individuals joining us as
area. Everything else you need to success-
career changers from other sectors have
fully do business will be provided by our
shown that strong communication skills,
pioneering system platform.
The real estate agent profile and your personal strengths ■
■
Communicative, results-driven, entrepreneurial personality Excellent sales skills and an interest in property
■
Well versed in dealings with sophisticated clients
■
Motivated, ambitious and enthusiastic
Your competitive advantages thanks to Engel & Völkers brand ■
■
Simplified, faster acquisition of properties and potential buyers Higher recognition value thanks to the globally established shop system
■
■
Clear brand positioning with consistent corporate identity Around 40 years of experience in professional brand management
What are the benefits of the Engel & Völkers brand? Property sellers and potential buyers will come to you.
4 For you, as an independent real estate agent,
sistent corporate identity. This runs like a
the Engel & Völkers brand will open up
thread through our entire company brand-
doors to the right kind of clients and enable
ing – from our stationary and marketing
you to become the leading agent in your
tools through to Engel & Völkers merchan-
submarket. From the outset, you will benefit
dising products. We have been investing in
from the renown of a global brand with un-
the Engel & Völkers brand now for around
paralleled reach. That is thanks to our
40 years, and it certainly shows. Now you
unique shop concept established around the
can and should turn this all to your advan-
globe and Engel & Völkers’ clear and con-
tage as an Engel & Völkers real estate agent!
How can you become the leading agent in your sub-market within a short time? By taking advantage of all the benefits of our digital platform.
Our digital platform and our proven
ness on the go. So you can look forward
Engel & Völkers service standards are
to maximum flexibility: you can work
invaluable for your success as a real estate
entirely independently, when and where
agent. From customer acquisition through
you want, and will have the best tools for
to after-sales service, you will receive
all your business activities. Furthermore,
excellent digital support throughout every
thanks to the latest marketing, controlling
stage of the sale – such as an innovative
and sales applications, you will be perfectly
farming app including system-compatible
equipped to achieve the best possible posi-
real estate agent software for doing busi-
tion in your sub-market.
The benefits of our digital platform ■ ■
24 / 7 access to all tools and apps from any device Simple, flexible and clearly structured management and controlling
■ ■
Excellent digital support for all business activities Comprehensive mobile applications that enable you to become a “digital real estate agent”
Marketing activities to support your business success ■
■
Creation of a professional website including digital support and the provision of content Print ads and mailings tailored to your target group
■
■
Consistently up-to-date online and social media campaigns Straightforward production of marketing materials with our web-based Print Shop
Why are you guaranteed to reach your target group with us? Because our marketing tools leave nothing to chance.
Our secret to success: “It all starts with the
the maximum number of potential buyers.
property.” In your search for properties, you
This approach also attracts the attention of
will benefit from both the strength of our
large numbers of property owners interested
brand and our extensive marketing mate-
in selling and encourages them to sell their
rials. The presentation and comprehensive
property through Engel & Völkers. This
marketing of every property is carried out in
subsequently gives you the security of a
accordance with our CI guidelines across
constantly growing property portfolio –
various offline and online channels to reach
with excellent sales potential.
Why is industry experience beneficial, but not essential? Because our Academy will provide you with all the necessary expertise.
Whether you work in a completely different
user-friendly tools that make your day-to-
sector or already have some industry experi-
day work easier, but our company’s own
ence: the unrivalled power of our brand, our
Academy also offers practical seminars, indi-
first-class network and unique system plat-
vidual workshops and needs-based webinars
form ensure that, as an Engel & Völkers real
on the most important sales processes and
estate agent, you will be able to get off to a
other relevant topics. So you will be in an
successful start from the very first day and
ideal position to systematically set up and
grow together with us. We not only offer you
expand your business and your portfolio.
The benefits of the Engel & Völkers Academy ■
Practical seminars on all relevant subjects e. g. acquisition, sales process, personal development, controlling
■
■
Share experiences and network with other real estate agents Needs-based webinars for individual, locationindependent education and training
Coverage and benefits of the global Engel & Völkers network ■
■
More than 700 locations in around 30 countries across 4 continents Access to top international properties and clients
■
■
A myriad of referral and cross-selling opportunities Regional and national exchanging of information
What advantages does the Engel & Völkers network offer you? It will open up limitless sales opportunities.
5 International and growing constantly, our
has p roven particularly successful within
network offers you – as a real estate agent –
the different corporate divisions of
access to the world’s finest properties and
Engel & Völkers. This, in turn, means you
most sophisticated clientele. With the
can offer your clients a service proposition
endless potential for revenues that this
with real added value, which also pays off
brings with it. In addition to brokerage
for you in the long term. That is, provided
operations within your regional submarket,
you know how to utilise and build on this
you can also generate additional business
competitive advantage. One thing is certain,
with the help of our referral system and
after all: the more you put in, the more you
numerous cross-selling opportunities. This
will get out!
How lucrative is the property business for you as an agent? That is entirely up to you - as our success stories show.
6 Anyone with a clear goal in their sights
an architect and father, and a mother of four
who is willing to devote their energies
with a marketing background all now rank
wholeheartedly to the job has every oppor-
amongst the top real estate agents in their
tunity open to them as a real estate agent
region after just a few months. Even though
at E ngel & Völkers – including from a
none of them had thought this scale of
financial perspective. There are countless
business success possible when they started
examples of this in our international net-
out in the job. Yet another excellent reason
work, for instance at our market center in
to start writing your own Engel & Völkers
Barcelona: here, a former bank consultant,
success story and to grow with us!
Recommendations and options for real estate agents ■
■
Utilisation of all the benefits of the Engel & Völkers system platform Premium sales and growth opportunities through maximum engagement
■
Alternative career perspectives in our company’s head office or in another Engel & Völkers company division
Engel & Völkers: a strong brand a diverse company profile.
The Engel & Völkers success story began in 1977 in Hamburg with the brokerage of premium residential properties. Today, our strong brand is represented by a globally renowned and continually growing company that offers a comprehensive range of services for any property-related requirement.
The Commercial division, which was founded in 1988, specialises in the brokerage of commercial real estate – multi-purpose apartment and office blocks, business premises, industrial and retail space, hotels and investment properties – and has commercial offices in Europe, South Africa, South America and the Middle East.
The Yachting division has supplemented the extensive service portfolio of the Engel & Völkers Group since 2007. It not only includes the brokerage of high-end yachts and chartering, but also the management of new builds and renovations.
The new corporate division Engel & Völkers Aviation was launched in 2015, focussing on the global brokerage of corporate and private aircraft – from chartering to purchase, and from small propeller aircraft to superjets for transatlantic flights.
As part of our commitment to corporate social responsibility, we founded the Charity e. V. in 2008. Our primary school project aims to provide children in West Africa with a dignified future. More information at www.engelvoelkers.com/charity.
The Group’s own publishing house, Grund Genug, has been publishing the architecture and lifestyle magazine GG in six different languages since 1988. Once a quarter, this internationally renowned magazine (with a print run of over 500,000 copies) provides reports, property features and travel tips, as well as presenting exclusive properties and yachts from around the world.
www.engelvoelkers.com