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ENGAGED! River Valley Winter 2017

Page 40

STATIONERY

INVITATION

ONE thing that is often overlooked with wedding invitations is how they are printed. The printing style can often completely change the look, feel and and price of your invitations. We frequently get caught up in the design of the invitation and forget about how it’s printed! Here are a few of the most common printing methods. DIGITAL Today, this is the most common type of printing, but it hasn’t always been! PROS: This is your most cost effective option. You have the option of customizing almost everything including unlimited colors, sizes, photos, paper types and fonts! Often times, it’s not any different to print a full color invite opposed to a one or two color invite. CONS: I have many brides wanting gold, silver and other metallic options, and that is very hard to imitate with digital printing. Also, many times, your paper may not be as thick as you want with digital printing.

ENGAGED! RIVER VALLEY

SCREENPRINTING Screen-printing is one of my favorites! PROS: You can use super thick paper, colored paper, white ink and more! Also, this is a super affordable way to get that gold or silver metallic ink you’ve been looking for! CONS: Sometimes very small detail information is hard to print, and you’re usually limited to just a handful of colors. If you have a lot of accommodation information or lots of other details, you might steer clear of this printing method. LETTERPRESS The crème de la crème of the printing world! PROS: It’s highend, luxurious, and one of the oldest printing methods around. It has texture. You can print on a variety of paper stocks including very thick chipboard. You can even cut your invite to a custom shape, and print any color of metallic foils! CONS: You’re going to pay for it. It’s not unlikely to spend $8-20 per letterpress invitation set. You will pay more for additional colors, and remember it’s handmade! This means the turnaround time is likely to be at least 4 weeks just for printing.


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