2023 Ad Rates and Media Kit

Media Kit 2023

The Voice of New Mexico’s Rural Electric Cooperatives

We live in the Land of Enchantment… We are enchantment.

Our goal is to tell the story of the people, places and the heritage that make New Mexico special.

We offer useful and reliable information about energy efficiency, renewables and electric cooperation.

enchantment is circulated monthly and directly to more than 112,000 homes and businesses that are member-owners of electric cooperatives.

enchantment is published by the New Mexico Rural Electric Cooperative Association headquartered in Santa Fe, New Mexico.

Demographics

Since 1960, our readers, primarily memberowners of their local electric cooperative, who are members of NMRECA, have grown up with enchantment magazine.

Circulation

• Central New Mexico Electric: 13,850

• Central Valley Electric: 3,878

→ Circulation ....................... Over 112,000

→ Published ......................... 10x per year

→ Mail ........................................... Direct

→ Shelf-Life ............................One Month

•Current News

•View from enchantment

• Hale To The Stars

•Enchanted Journeys

•Energy Sense

•Book Chat

•Market

•Youth Art

Places

→ Adult Readers P/Copy ........................ 3

• Columbus Electric: 3,222

• Continental Divide Electric: 15,996

• Farmers’ Electric: 7,007

• Jemez Electric: 21,330

• Lea County Electric: 7,164

• Mora-San Miguel Electric: 7,799

• Northern Río Arriba Electric: 2,281

• Otero County Electric: 12,887

• Roosevelt County Electric: 2,404

• Sierra Electric: 3,071

• Socorro Electric: 8,664

Coverage…

80% of our great state! Great content for our readers

Source: 2017 GFK MRI Protoype

Source: GFK MRI Reader

Study

• Southwestern Electric: 762

• Springer Electric: 1,796

• Other Readers: 483

enchantment

Printing Mechanicals

•Printing Method: Heat Offset

•Binding: Saddle Stitch

•Resolution: 300 dpi

•Document size: 8.50 x 10.50

•Pages: 32

Print Sizes, Specifications, and Local Ad Rates

Press-Ready Artwork

• High resolution pdf or eps files only.

•All fonts must be embedded.

•Only CMYK color accepted.

•No crop or registration marks.

Covers Available Cover 2 and 3: Full Page

Rates are effective as of January 2023

Deadlines

→ January 2023 Issue

Reservation: November 25, 2022

Copy: December 5, 2022

→ February 2023 Issue

Reservation: December 25, 2022

Copy: December January 5, 2023

→ March 2023 Issue

Reservation: January 25, 2023

Copy: February 5, 2023

→ April 2023 Issue

Reservation: February 25, 2023

Copy: March 5, 2023

→ May 2023 Issue

Reservation: March 25, 2023

Copy: April 5, 2023

→ July 2023 Issue

Reservation: May 25, 2023

Copy: June 5, 2023

→ August 2023 Issue

Reservation: June 25, 2023

Copy: July 5, 2023

→ September 2023 Issue

Reservation: July 25, 2023

Copy: August 5, 2023

→ October 2023 Issue

Reservation: August 25, 2023

Copy: September 5, 2023

→ November 2023 Issue

Reservation: September 25, 2023

Copy: October 5, 2023

Fees

→ Cover Charge, 2 or 3: $300

→ Guarantee Page, Members: $25

→ Guaranteed Page, Nonmember: $50

→ Design, Member: Free

→ Design, Nonmember: $50

→ Credit Card Service Fee: 5%

Discounts

→ Co-op Member: 25%

→ Nonprofit: 25%

→ Ad Agency: 15%

Payments

→ First payment due prior to printing.

→ Multiple runs, payment due the 1st of published month.

enchantment

Advertising Conditions & Advertising Policy

1. All advertisements are accepted and published by the Publisher on the representation and warranty that the advertiser and/or advertising agency are authorized to publish the advertising copy submitted. When advertisements containing the names, pictures and/or testimonials of real persons, living or dead, are submitted for publication, the order or request for the publication shall be deemed to be a representation by the advertiser and/or advertising agency that they have written consent for their use in the advertisement of the name, picture and/or testimonial of any such real person, living or dead. It is understood that the advertiser and/or agency will indemnify and save the Publisher harmless from and against any loss, expense or other liability, including reasonable attorney’s fees, resulting from any claims or suits for libel, violation of right of privacy or publicity, plagiarism, copyright or trademark infringement and any other claims or suits that may arise out of the publication of such advertisement.

2. All copy, text and illustrations are subject to Publisher’s approval before execution of the order; and the right is reserved to reject or exclude copy which is, in Publisher’s sole judgment, unethical, misleading, questionable in character, in bad taste, detrimental to public health or interest, otherwise inappropriate or incompatible with the character of the publication, or that does not meet with the approval of the Federal Trade Commission, or does not meet any other government regulations, whether or not the ad has already been accepted and/or published. In the event of such cancellation or rejection by the Publisher, the advertisements already published shall be paid or billed at the rate provided for in the order.

3. All contents of advertisements are subject to Publisher’s approval. Publisher reserves the right to reject or cancel any advertisement, insertion order, space reservation, or position commitment at any time, without liability even though previously acknowledged and accepted.

4. The Publisher reserves the right to place the word “advertisement” with any copy which in its sole opinion resembles editorial matter.

5. Positioning is at the discretion of the Publisher except where a request for a specific position is acknowledged by Publisher in writing.

6. Advertisements not received by closing date will not be entitled to the privilege of OK or revision by the advertiser or its agency.

Payment Methods

Advertisers who do not complete their schedule will be billed the short rate.

Rate Protection Policy

Rates are subject to change upon notice from Publisher. If changed, the advertiser or its agency may cancel its run at the time the change becomes effective without short charges, provided advertisements published prior to cancellation are consistent with the run order.

Advertising Policy

People who read enchantment are predominately rural, small-town residents who hold traditional family values. Any advertisement deemed to be in bad taste, of a questionable nature or unsuitable for a family-oriented magazine will not be accepted. This includes anything political, sexually explicit or deemed controversial. Ads not accepted include the following:

• Ads that make unrealistic/unsubstantiated energy-saving claims

• CBD products, Marijuana, Cannabis, and Hemp

• Medical or health products lacking FDA

7. Cancellations or changes in orders may not be made by the advertiser or its agency after the ad closing date.

8. All insertion orders are subject to provisions of current rate card. Rates are subject to change upon notice from the Publisher. Should a change in rates be made, space reserved may be canceled by the advertiser or its agency at the time the change becomes effective without incurring short rate charges, provided the advertisements published to the date of cancellation are consistent with the appropriate frequency or volume rate. Cancellation in whole or part by the advertiser for any other reason will result in an adjustment of the rate to reflect actual space used at the earned frequency or volume rate.

9. Orders beyond current closing dates are accepted only at rates when prevailing.

10. Conditions are subject to change by Publisher without notice.

11. No conditions, other than those set forth in this rate card, shall be binding on the Publisher unless specifically agreed to in writing by the Publisher. Publisher will not be bound by conditions printed or appearing on order blanks or copy instructions which conflict with the provisions of this rate card.

12. Publisher shall have no liability for errors in key numbers.

13. Publisher shall not be liable for any costs or damages if for any reason it fails to publish an advertisement.

14. Production charges incurred on behalf of advertiser or its agency in the preparation of advertising material will be re-billed at net cost. All such charges are non-commissionable.

15. Publisher shall have the right to hold advertiser and/or its advertising agency jointly and generally liable for such monies as are due and payable to Publisher for advertising which advertiser or its agency ordered and which was published.

16. Publisher is not liable for delays in delivery and/or nondelivery in the event of an Act of God, action by any government or quasi-government entity, fire, flood, insurrection, riot, explosion, embargo, strikes whether legal or illegal, labor or material shortage, transportation interruption of any kind, work slowdown, or any condition beyond control of Publisher affecting production or delivery in any manner.

17. The term “Publisher” shall refer to the New Mexico Rural Electric Cooperative Association.

approval or medical or health claims

• Anti-aging creams, pills, and lotions

• Personals or dating sites

• Tobacco

• Alcohol

• Handguns and concealable firearms

• Casinos not advertised as a destination resort

• Solar

Depending on federal and state laws, advertising exceptions may be made for weapons strictly intended for hunting purposes, for weapons that have been rendered permanently inoperable,

or that are collectibles—such as commemorative issues—from federally licensed fi rearms dealers or manufacturers.

Organizations and individuals that provide products and/or services to NMRECA members and that do not compete directly or indirectly with individual NMRECA members may become advertisers.

Final acceptance or rejection of an advertisement will be determined by the NMRECA. Enchantment reserves the right to place “paid advertisement” with ad copy that, in the editor’s opinion, resembles editorial matter. Positioning is at the discretion of enchantment , although advertisers’ requests will be considered.

Display Advertising Contact Shaylyn C. Hancock • 505-252-2540

enchantmentads@nmelectric.coop

Digital Ads, Classified Section, and Stories

We are digital… you can be too!

Whether you’re on the go or at home, you have access to enchantment online. We understand how busy life can be, so we offer you a digital edition you can browse online via your computer or mobile device. Visit enchantment online at www.issuu.com/enchantmentmagazine and find enchantment on Facebook at facebook.com/enchantmentnmreca

Digital Ads

As part of your print ad purchase:

•Included in the digital edition of enchantment found on our website.

•Included on Facebook facebook.com/enchantmentnmreca.

•Shout outs on Facebook.

Classified Section

• This section is for members of New Mexico’s rural electric co-ops only.

• All ads must be prepaid. No discounts available.

• Cost is $20 for the first 40 words per ad, per category. Each additional word is 50¢.

• Small graphics, such as brands, are an additional $5 to the regular cost of ad.

• Contact Mary Salazar, msalazar@nmelectric.coop.

Story Suggestions

• Email to: tcondit@nmelectric.coop

Display Advertising Contact Shaylyn C. Hancock • 505-252-2540 enchantmentads@nmelectric.coop