enchantment Magazine
The Voice of New Mexico's Rural Electric Cooperatives
We live in the Land of Enchantment... We are enchantment.
Our Mission & Story
Our Purpose
Tell the story of people, places and heritage that make New Mexico special. Our Focus Provide reliable information about energy efficiency, renewables and electric cooperation. Our Legacy Published since 1960 by New Mexico Rural Electric Cooperative Association in Santa Fe.
Impressive Reach & Demographics
114K
Direct mail to member-owners of electric cooperatives 268K
Monthly Circulation
Total Readership
Adult readers per copy across New Mexico
Annual Issues Published throughout the year
Age Distribution Of readers are 55+ years old
Print Preference
Prefer the traditional print format
Readers are satisfied with the content
Read all or most of the content
Education Level
Hold a bachelor's degree or higher
Education & Information Seeking
Higher Education
60% attended higher education (26% have some college education)
Use enchantment for information
Note:Alldemographicstatisticsaresourcedfroma2017GFKMRIReaderProfileStudyanda2023GreatBlueResearchStudy.
Key Insight for Advertisers: Overall, readers are older, loyal to print, and satisfied with the magazine, but younger members strongly prefer digital and engage less.
Demographics & Household Profile
Household Characteristics
Only 3.4% prefer Spanish or other languages.
Age & Format Preferences
Younger members (under 55) show a preference for digital formats and engage less with the print magazine. 29.2% Digital Only prefer digital only format
Reader Preferences & Engagement
The magazine boasts a significant shelf life of one month, ensuring content remains relevant to readers for an extended period.
82.2% most-read topic: safety & energy efficiency
70.3% read notices about electric rate changes
51% want more "local/living in New Mexico" stories
61.8% want the magazine monthly, 25.2% prefer quarterly
71.6% say it's important they receive the magazine
59.6% say it improves their perception of their co-op
Advertising Preferences
Readers expressed interest in the following types of ads:
57.7% want community events ads
54.8% want local products/services ads
Quality Content Our Readers Love
Current News
Latest updates from across New Mexico
Around New Mexico
Exploring New Mexico's events and activities
Energy Sense
Practical energy efficiency tips
On The Menu
Local recipes and culinary traditions
Youth Art
Showcasing young New Mexican talent
Stories about people, places and New Mexico's heritage that resonate with our rural community.
Cooperative Network Coverage
enchantment reaches members across 15 electric cooperatives throughout New Mexico: CooperativeMembers
Central New Mexico Electric14,093
Central Valley Electric4,142
Columbus Electric3,256
Continental Divide Electric16,148
Farmers Electric6,970
Jemez Electric21,029
Lea County Electric7,378
Mora-San Miguel Electric7,970
Northern Rio Arriba Electric2,337
Otero County Electric13,076
Roosevelt Electric2,348
Sierra Electric3,118
Socorro Electric8,777
Southwestern Electric732
Springer Electric1,804
TOTAL113,178
Advertising Specifications
Print Specifications
Document size: 8.50" x 10.50"
32 pages, saddle stitch binding
300 dpi resolution required
CMYK color only, fonts embedded
High resolution PDF or EPS files
Available Ad Sizes
Full Page: 7.25" x 9.75"
Half Page options available
Column inch: 2.27" wide
Cover positions 2 & 3 available
2025 Advertising Rates
Ad Size1x3x6x10x
Full Page$3,120$2,965$2,810$2,495
Half Page$1,635$1,550$1,465$1,305
1/6 Page$1,145$1,080$1,020$905 Column Inch$105$135$125$120
Member Discounts
Co-op members: 25% off
2025 Advertising Deadlines
Publication MonthReservation DeadlineCopy Deadline
January 2025Nov 25, 2024Dec 5, 2024
March 2025Jan 25, 2025Feb 5, 2025
May 2025Mar 25, 2025Apr 5, 2025
August 2025Jun 25, 2025Jul 5, 2025
November 2025Sep 25, 2025Oct 5, 2025
General Pattern: Reservation deadline is the 25th of the prior month, and copy is due on the 5th of the publication month.
Digital Presence &
Digital Integration
Your print ad automatically includes:
Digital edition on website
Facebook promotion
Social media shout-outs
Mobile-friendly access
Find us online at issuu.com/enchantmentmagazine and Facebook.
Options
Classified Section Exclusive to co-op members:
$1.25 per word
$50 for 40 words and $100 for 80 words
Prepaid, no discounts
Advertising Policy
People who read enchantment are predominately rural, small-town residents who hold traditional family values. Any advertisement deemed to be in bad taste, of a questionable nature or unsuitable for a family-oriented magazine will not be accepted. This includes anything political, sexually explicit or deemed controversial.
Ads not accepted include the following:
Ads that make unrealistic/unsubstantiated energy-saving claims
CBD products, Marijuana, Cannabis, and Hemp
Medical or health products lacking FDA approval or medical or health claims
Anti-aging creams, pills, and lotions
Personals or dating sites
Tobacco
Alcohol
Handguns and concealable firearms
Casinos not advertised as a destination resort
Solar
Depending on federal and state laws, advertising exceptions may be made for weapons strictly intended for hunting purposes, for weapons that have been rendered permanently inoperable, or that are collectibles4such as commemorative issues4from federally licensed firearms dealers or manufacturers.
Organizations and individuals that provide products and/or services to NMRECA members and that do not compete directly or indirectly with individual NMRECA members may become advertisers.
Final acceptance or rejection of an advertisement will be determined by the NMRECA. Enchantment reserves the right to place "paid advertisement" with ad copy that, in the editor's opinion, resembles editorial matter. Positioning is at the discretion of enchantment, although advertisers' requests will be considered.
to Advertise?
tcondit@nmelectric.coop
