Morrow 1 Shelby Morrow Professor Isaacs English 2135 Project 1 Re-write 21 April 2017
Social media has become very prevalent in today’s world and there are substantial consequences if a company or industry fails to conform to the movement. Specifically, in the world of fashion, Instagram has repeatedly shown its prevalence. Individuals in the industry who embrace Instagram and have a strong following are considerably more successful and get more campaigns. This is quite true for young Brooklyn Beckham who is an armature photography who landed a gig for a lucrative fashion company, Burberry, for merely having a large Instagram following, specifically 9.7 million. What attracts people to Beckham’s Instagram is his edgy photos and lively pictures that give off the perception of an “ideal” life that people want to follow and get updates about. This shows the importance of embracing the way of the world and using social media to one’s advantage. According to Katie Louise- Smith from Pop Buzz, Beckham who is just sixteen years old was hired by Burberry to shoot their fragrance campaign over numerous professional photographers simply because they liked his Instagram aesthetic. Burberry wanted to reach a more “millennial vibe,” in an effort to reach younger audiences; the company accomplished this by focusing on social media trends and celebrity tactics [ CITATION Kat16 \l 1033 ] - which