Kate Spade Fashion Ad Campaign

fashion advertisment emerson o’connor oscar betancur fasm2010

2. research 3. process 4. production 5. final ads

what’s to come

1. the brand

the brand

kate spade is a brand that is commited to curiosity and has a passion for sharing their playful world through their handbags, clothing, accessories, and more.

social 2.3 million instagram followers 880.2k twitter followers product handbags, clothing, jewelry, shoes, stationery, eyewear, baby, fragrance, tabletop, bedding, and gifts target women ages 18-50. a women who stays on trend. she is adventorus, playful, and loves when her accessories to stand out. marketing magazine, instagram, billboard, email blast

research

location new york city, new york

process

mood board

LOGO

LOGO

HEADLINE

HEADLINE

C TA

C TA

LOGO

C TA

HEADLINE LOGO

C TA

HEADLINE

FPOs

production

the campaign

my goal is to give consumers a view into the everyday life of a young woman and how her kate spade purse, wallet, and accessories are an essential piece to her everyday life.

schedule

shot list location 1

location 2

location 3

the shoot model: shannon oakley photographer: sierra long location: paris market, telfair square, broughton street schedule: saturday april 20th 2pm

hair and outfit inspiration

final campaign

thank you!