7 Secret Strategies You Can Steal from Luxury Brands to Attract 7 Figure Clients Guaranteed

Empti

Studio

Attract 7 Figure Clients Guaranteed

“A must-read for any professional service-based business selling offers over $5K+”

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Secret strategies you can steal from luxury brands to

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ANNI@EMPTISTUDIO.COM

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© 2024 EMPTI STUDIO

D E D I C AT I O N

This book is written for the founders, dreamers, action-takers and changemakers. Your passion and dedication reminds us how all that is challenging is worth pursuing.

ANNI@EMPTISTUDIO.COM

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© 2023 EMPTI STUDIO

This Is What You’ve Been Searching For THE DREAM OF EVERY FOUNDER

As a coach, creator, or agency owner, there are few things that compare to the feeling of selling out your high-ticket offers and seeing multiple five-figure payments roll into your Stripe account. It’s an unparalleled experience. When you consistently attract high-quality clients, you can work less and earn more, freeing up time to do what you love.

However, there are many obstacles you have to overcome before you can get there. Not only do you have to make your customer dream and love your product—but you also have to overcome scepticism and mistrust that is especially rampant in the online space, which can be the most difficult challenge of all. All of this can leave you falling well short of the mark and stop you from ever scaling to 7-figures and beyond.

Fortunately, though, building a highly profitable creative service business doesn’t have to be as challenging as you think. Far from it, in fact. Simply by implementing the right tried-and-tested techniques, you can convert more highticket clients without experiencing any of the common frustrations.

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© 2024 EMPTI STUDIO

The Secrets I Wish Someone Told Me HOW WOULD WE KNOW?

Because, at Empti Studio, we’re experts at helping professional service providers, coaches and creators make the most amount of money in the shortest time possible. Over the past 4 years, we’ve helped all of our 6 to 7-figure clients finally become the “it” brand in their industry without the years of hard work and trial and error most people usually have to suffer through.

I’ve written this as a guide to share some of the powerful industry secrets we’ve accumulated during our time in the luxury and premium branding space.

The information you’re about to read will help you become the most attractive and highly sought-after brand while making sure you avoid wasting your money on marketing that doesn’t generate any results.

Yours truly,

anni @emptistudio

ANNI@EMPTISTUDIO.COM

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© 2023 EMPTI STUDIO

Today, You Are About To Discover: The 7 luxury branding secrets that can help you become the most irresistible brand in your industry in as little as 30 days—number 2 will completely blow your mind!

How to avoid the 3 most common mistakes made by service providers and coaches—making even 1 of these errors could cost you thousands of dollars and set you back years.

The TRUTH about premium brand positioning and why creative service providers and/or coaches are always undercharging.

One simple technique you can use to start booking out $10K+ projects—even if you don’t know where to start.

By the time you’ve finished aready, you’ll have all the information you need to kickstart your journey to success and become the go-to brand that makes competition irrelevant once and for all.

Let’s get started!

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Emily Heyward

Author of ‘Obsessed: Building a Brand People Love From Day One’

“Brand should never be a deception; it should be a delightful expression of a product’s truth, and ultimately a positive force in people’s lives.”

Secret #1 Raison D’être THE ESSENCE OF EXISTENCE

At the very beginning, there is always an idea—an ideal, even. It could be something that bothers or encourages, or a challenge that sparks a fire within you to take action and make a change. This desire to improve ourselves and our lives lies at the core of what luxury branding is all about, where success is determined less by what customers buy and more by what they buy into.

In a world dominated by mundane experiences and commodities, luxury brands stand out to guide us and give us something we do not already have. Their raison d’être, or reason for existence, is to make us desire and be drawn to their aspirational lure.

C R A F T I N G YO U R R A I S O N D ’ ÊT R E

As you develop your brand strategy, remember the power of aspiration and the essential role it plays in luxury branding. Ask yourself the important questions: 1. What is the core ideal my brand represents?

2. How will my brand inspire, enrich and elevate my customers’ lives?

3. What values does my brand embody? How does it line up with my customers’ values?

Taking the time to answer these questions will help you create a cohesive and compelling narrative that inspires desire and aspiration in the hearts of your customers.

ANNI@EMPTISTUDIO.COM

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Secret #2 Trust Bias AN EMOTIONAL SHORTCUT

“Trust is the ultimate emotional shortcut to the consumer’s heart.”

In our fast-paced, competitive world, trust serves as a crucial determinant of brand value, influencing not only consumer preferences but also their loyalty.

Trust bias is the emotional shortcut that drives consumers’ decisionmaking. Fueled by cognitive biases—mental shortcuts that guide us to make decisions swiftly—trust bias shapes a customer’s perception of your brand, determining whether they choose your offerings over your competitors’.

BUILDING TRUST BIAS: AESTHETICS AND EMOTIONAL APPEAL

Gone are the days when luxury branding was solely about products; modern prestige brands must provide experiences, narratives, and a sense of belonging. Achieving this requires several key components: 1. A compelling brand story: customers must “buy into” your brand’s story to become loyal advocates, emotionally invested in your success and the lifestyle you embody.

2. Exceptional design: Innovative design creates a powerful aesthetic advantage that can override skepticism, reinforcing trust bias. This can only be achieved through stellar design across all touchpoints—from your official website, your social content, to marketing materials and more.

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Secret #3 Aesthetic Advantage T H E M U LT I S E N S O R Y E X P E R I E N C E

In the world of luxury branding, aesthetics hold a profound significance that goes beyond mere visual elegance. Successful luxury brands harness the power of aesthetics to create products and experiences that engage all five senses and evoke profound emotional responses in consumers.

This differentiator—the aesthetic advantage—lies in the ability to deliver an experience that transcends functionality and transactions.

By offering a truly aesthetic experience, luxury brands forge a deep connection with consumers, enabling them to command premium prices and foster unwavering loyalty.

C R E AT I N G A S P I R AT I O N A L V A L U E

Take, for example, the acclaimed luxury car manufacturer, RollsRoyce. The brand is synonymous with prestige and opulence, and the mere sight of one of its vehicles evokes a sense of aspiration. Its meticulous craftsmanship, engine’s deep hum, and plush interiors weave together to create an experience that transcends the simple functionality of a vehicle.

The aesthetic advantage lies at the heart of successful luxury branding. By offering a multi-sensory experience that goes beyond function and taps into the emotional realm, luxury brands are able to establish a strong connection with consumers, command premium prices, and achieve long-lasting loyalty.

ANNI@EMPTISTUDIO.COM

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A S E M I LY H E Y W A R D P U T S I T

“There’s something about luxury brands that makes otherwise rational people lose their minds.”

Secret #4 Symbols of Exclusivity THE POWER OF RECOGNITION

Imagine walking into a crowded room and instantly commanding attention, respect, and admiration. This is the allure of luxury brands, and it is made possible because of the exclusive symbols they utilize.

From logos to pattern designs, these symbols evoke the desirable attributes of prestige, status, and exclusivity.

F R O M L O G O S T O P AT T E R N S

Take, for instance, Louis Vuitton’s iconic monogram. The moment you spot that famous pattern, you’re instantaneously aware of the brand’s identity, and the feeling of exclusivity it represents. It makes the wearer of a Louis Vuitton item feel like they are part of an elite club, an experience that consumers are willing to pay a premium for.

Similarly, other luxury brands rely on their instantly recognizable logos as powerful symbols of their brand identity. The iconic double G logo of Gucci, or Hermès’ bold orange boxes adorned with their signature H, evoke a sense of aspiration and exclusivity.

C R E AT I N G Y O U R S Y M B O L S O F E X C L U S I V I T Y

Designing your brand iconography is no small feat. A successful symbol is the result of careful thought and consideration. Your exclusive symbol should be original and memorable and immediately identifiable. Your brand identity needs to evoke the same high standards of excellence your audience expects from your brand.

When in doubt, leave it to an expert. You’ve got us on speed dial.

ANNI@EMPTISTUDIO.COM

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Secret #5 Velvet Rope THE KEY TO DESIRE

Imagine standing outside an upscale nightclub, surrounded by people clamoring to get in. The music and laughter are palpable, the lights casting a magical glow over the scene. The anticipation builds as you await your turn to cross the velvet rope. You feel privileged, excited, and thrilled to belong to this elite world.

This scene is a perfect example of the power of the velvet rope, a metaphor for the exclusivity and the desire that luxury brands create in our minds.

FOSTERING INNER SANCTUMS

Luxury fashion houses has mastered the art of luring us in, making us long to belong, and keeping us wanting more. For example, a prestigious brand like Chanel offers a wide range of products—from sunglasses to haute couture gowns—catering to different customer groups. An aspiring fashionista might buy a lipstick or accessory, while a well-heeled socialite will have access to unique, limitededition couture creations. Both belong to the Chanel universe, but they experience it at different levels of exclusivity.

C R A F T I N G Y O U R V E LV E T R O P E

To create a “velvet rope” experience in a service business, you can create tiers of services, with the highest tier being reserved for your most valued and loyal clients. By making your clients feel like they are part of an exclusive club, you can build strong loyalty and increase the perceived value of your services.

ANNI@EMPTISTUDIO.COM

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Secret #6 Seduction Over Selling THE ART OF SEDUCTION

The most highly sought-after brands know how to captivate us more than they sell to us. Their main challenge is to create an image and an aura that attracts us, rather than bombard us with aggressive sales tactics and cheap offers. They aim to pull at our heartstrings and will never be caught appearing seperate and here’s how: 1. Be proud and maintain a sense of distance: Showcase strength and confidence, promising a unique experience that not everyone can grasp.

2. Go bold and provoke: Embrace a distinct attitude that polarises and evokes strong reactions. Not everyone should easily understand or connect with your brand.

3. Avert the overt and create mystery: Foster an aura of intrigue and discovery, allowing for imagination to thrive. Aspiration is fuelled by the unknown.

4. Attention on the details: Every aspect of execution matters. Pay attention to the smallest details to build and maintain a strong brand image.

5. Be the medium, not just a vessel: Cultivate a loyal community around your brand. Be a magnet that attracts and engages people beyond just your products or services.

6. Actions speak louder than words: Luxury is not about loud promotion or explanation. Instead, let the experience of your brand speak for itself. Focus on providing a superior experience rather than just talking about it.

ANNI@EMPTISTUDIO.COM

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Secret #7 Mythical Status A DESIRE FOR MYTH AND MEANING

In an age of change, instability, distractions and mass-media, we are yearning for something to connect with on a deeper level. This is why brands need to prove themselves as not just ‘empty’ marketing shells but reliable holders of meaning and purpose.

C R E AT E Y O U R B R A N D M Y T H

Even more powerful than simply recounting your brand’s history or translating it into a story is elevating it into a myth.

Joseph Campbell, the renowned mythologist of the 20th century, defined a myth as “a public dream” (Campbell, 1988). It is what collectively drives us and what we all aspire to.

This is what makes myths, or mythical stories, so interesting and important for marketing and brand building. By “mythologising” the brand story, you take the concept of crafting a compelling narrative to the ultimate level. If done effectively, you create a story around your brand that elevates it to a “supernatural” iconic status, while also giving it depth and meaning. This provides a script for all followers to believe in and gives the rest of us something to admire or aspire to.

When executed masterfully, you too can help your brand achieve that mythical status. This is the key unlocks the power to effortlessly captivate consumers with their magnetic appeal, leaving them irresistibly drawn to your brand and commanding prices that defy comprehension.

ANNI@EMPTISTUDIO.COM

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TO BE CONTINUED… IN THE PODCAST!

I know you’re busy making it all happen and would probably prefer to learn on the go.

That’s why I created this podcast to share with you all of our studio’s brand and biz strategies.

No gate-keeping. See you there xx

MORE TO COME

This book is written for the founders, dreamers, action-takers and changemakers. Your passion and dedication reminds us how all that is challenging Marketing podcast hosted by Anni Liu is worth pursuing.

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