City Dressing Brochure 2019

CITY | DRESSING MAKING PLACES GREAT

EMPTY RETAIL SOLUTIONS • CATENARY SCULPTURES POP UP PARKS • POP UP SHOPS • HOARDINGS BUILDING BANNERS • DIGITAL AR SPECIAL PROJECTS •EVENT BRANDING

It is very refreshing to work with a supplier that really understands the complex nature about Place Management. We have been very happy with all the initiatives that we have worked together on this year in Putney town centre.

Nicola Grant

Executive Director, Positively Putney BID

WHAT WE DO We are City Dressing, a multi-award winning company that specialises in creating unique experiences using lights, graphics and sound.

Our graphics and experiences improve places, increase footfall and spend.

We can offer a full range of tools to transform your place all year round. We not only offer installations to promote all the major seasonal events and holidays, but we also maximise the use of empty space to promote these installations and events.

We hope this short introduction will inspire you.

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We help to solve the problems and issues place managers face using innovative solutions to cover up unwanted spaces as well as creating installations that improve existing spaces.

OUTDOOR MEDIA Outdoor media is the most effective tool for promoting events and communicating messages in a place.

Towns and shopping centres only utilise about 10% of their outdoor media to promote themselves. City Dressing offer the widest range of solutions to maximise outdoor space.

Why not use our media division to sell sponsorship on the outdoor media to raise revenue and support events?

We offer: • Lamp Column Banners - to promote events and place.

• Flag poles - where lamp column banners don’t exist.

• 2.5 Metre Freestanding Information towers - when the

message is more complex.

• Ground Graphics - when space is at a premium.

• Wall and building graphics.

• Cross Street banners and artworks.

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FEATURES • 3 SIDED • 2.5M HIGH • FREESTANDING • COST EFFECTIVE!

OUTDOOR MEDIA - INFORMATION TOWERS Information Towers are ideal tools for promoting events and areas of interest as they can be placed directly in front of your customers. For short term installations they do not require planning.

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City Dressing designed and developed this product and we have installed over 5000 towers across 25 cities.

EVENTS & EXPERIENCES Experiences are designed as stand-alone installations that use all the senses to attract people and allow them to engage and interact.

We offer a one stop shop by designing, installing, managing and creating experiences in a variety of themes.

• Seasonal (such as Halloween or Easter) • Magic • Sporting events and games (i.e. shuffle boards) • History • Dinosaurs EGG

PHOTO OPPORTUNITY UT : EASTER EGG

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Valentines

Easter CITY DRESSING | Page 9

Halloween

It was a pleasure working with City Dressing during Christmas Santa’s Post Office Installation.

Shaun Brown

Operations Manager Vicar Lane Shopping Centre, Chesterfield

EVENTS AND EXPERIENCES -CHRISTMAS Santa’s Post Office, Advent Calendars, Window Graphics and Giant Post-boxes.

We bring Christmas to life through direct engagement with the public.

We build award winning Santa’s Post Offices. These use amazing interiors to transport children to Lapland and invite them to write a letter to Santa and post it in the Interactive Post Box. Do not miss our stand alone structures, Santa’s Trains and giant light sculptures.

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We transform empty shops and walls into huge advent calendars.

Backlit, these become the focus of the area, allowing an exciting countdown to Christmas.

Oliver helped us achieve some of the additional elements we wanted for ground level that would fit in with our flip-flop theme; he has an exceptional eye for detail and a wealth of knowledge for design and enlivenment of space.

Kat Thomas

Marketing Manager Old Market Shopping Centre, Hereford

POP UP PARKS We build a variety of amazing Pop Up Parks across the country. These could be somewhere for people to sit to increase dwell time or we can make these into the centre hub of summer like we did on Northumberland Street in Newcastle.

We built the world’s largest artificial grass sofa and placed in on one of the busiest high streets in the country, alongside some amazing props and signage!

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All of our Pop Up Parks can be themed around an event or local cultural activity.

The final product exceeded all of our expectations, helping us to boost Summer footfall and make Hereford an instagrammable destination! We were confident through every stage of the Summer project and thoroughly enjoyed working with City Dressing.

Kat Thomas

Marketing Manager, Old Market Shopping Centre, Hereford

CATENARIES We create 2D and 3D sculptures to go on catenary wires.These range from umbrellas to musical notes and can incorporate banners.

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Using the space created by catenary wires means you can make unique installations that do not clutter the streets nor obscure existing architecture.

EVENT BRANDING City Dressing has the most comprehensive stock of event branding solutions in the country. We are particularly good at branding smaller events within tighter budgets.

Our solutions include start/finish gantries, feather flags, barrier covers, fence scrim, mile markers, directional signage, merchandise and bunting.

All our stock can be hired for the period required.

Our clients include the British Triathlon Federation, Great North Run, May Mile, International Cup and British Cycling.

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EMPTY RETAIL SOLUTIONS NO EMPTY RETAIL | NO VOID SPACES | NO REDUNDANT BUILDINGS Solving all the problems caused by empty retail with a range of ingenious solutions.

The Virtual Shop With 20% of all properties covered up with a virtual graphic let within 6 months, the virtual graphic proves its worth.

Our reputation for producing the most effective virtual graphics on shops is thanks to the quality of content and artwork.

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Animation

EMPTY RETAIL SOLUTIONS - continued Over the past 7 years we have created over 3000 different Virtual Windows. These have transformed properties across the country, from streets in Northern Ireland and towns in Redcar to a whole district in Co. Fermanagh for the G8 Summit.

Smart Windows

Sound Wall

History Wall

Connect high street graphics to the internet with QR codes or AR’s. Empower people with smart phones to access a rich layer content . This can enable a 24/7 shopping wall, an interactive competition or a local history lesson.

All designed to increase footfall.

Promote local music with live streaming directly from the graphic. City Dressing is pioneering the free download of music from our graphics as well as the ability to convert the shop window into a speaker and listen live to new music and local information.

Celebrate the culture and heritage of a place with designs creating a history gallery or history wall.

Over the past 7 years we have created over 3000 different Virtual Windows. These have transformed properties across the country, from streets in Northern Ireland and towns in Redcar to a whole district in Co. Fermanagh for the G8 BEFORE Summit.

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AFTER

POP UP SHOPS Communities are at the centre of High Streets and we can create multiple uses for empty shops incorporating a market and community space.

City Dressing pioneered the community POP UP shop in Middlesbrough and has since established a thriving business working with major brands and councils creating innovative opportunities. POP UP Parks, POP UP games and POP UP experiences can maximise the use of empty space.

We can either ‘White Box’ the unit or rebrand a unit with a particular theme (our Santa’s Post Offices at Christmas provides a fantastic interactive space). Each unit comes complete with display, point of sale and working tills.

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Oliver and the team are a delight to work with, they reply to all queries punctually, are extremely professional, efficient and flexible in their approach to any project no matter how big or small.

We could not recommend them more highly.

Gary England

Director of Communications English National Opera, London Coliseum

HOARDINGS AND BUILDING BANNERS Hoardings Temporary Hoarding is top of the list of underutilised media. We are experts at transforming hoarding into walls, hedges and views to reduce the eyesore and attract interest. We then overlay information about the town and the project to create a vital media.

From promoting car parks to Youth Enterprise Schemes, we have demonstrated that building wraps can serve the local community better than a national advertiser can.

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Building Banners We pioneered the mega building wrap to preserve the identity of a building during renovation. This important innovation allows buildings to retain their use but also creates an important media opportunity.

DIGITAL AR We are breaking new ground with our range of digital solutions.

Using Augmented Reality we have harnessed the power of the smart phone to bring all our graphics to life. This is an important innovation as it rewrites the rule book on what lights and graphics can achieve by creating a personal experience.

To date, the company has created five Augmented Reality experiences that use visual recognition technology to enable our graphics to power a game, search the internet, promote tourism, create a shopping wall or activate an advent calendar.

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We also have created our very own AR Reindeer – Rupert!

SPECIAL PROJECTS Our mission is to solve our clients’ problems.

To achieve this we have created a network of innovative solution providers.

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This means we can be a single point of contact, responding to briefs and saving time and cost by not using multiple agencies.

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CONTACT US Jeremy Rucker AIPM CEO Founder at City Dressing 07770 983 806 jeremy@citydressing.co.uk

Oliver Williams Head of Operations 07763 362 551 oliver@citydressing.co.uk

Please send us an email at office@citydressing.co.uk or call on 01249 561 007 and a local Project Manager will get in contact to discuss your requirements.

www.citydressing.co.uk