Myspace started to die a slow and painful death and Amoruso lead the leap to Facebook at the right time. Here, she would challenge fans to come up with names for new products, offering gift cards for the winners – pioneering a revolutionary way of online marketing without even realising she was doing so. Amoruso denies creating this ‘new generation of consumer’ and explains she was simply one of them and communicated with her fans in the only way she knew how. It was also free. As Nasty Gal grew Amoruso could no longer sail the ship alone and set out to find her first employee with an advert on Craig’s List. The first girl to reply was Christina Ferrucci. Amoruso thought she was ‘cool’ and the pair became good friends buying and sourcing products together daily. Today, Ferrucci is Buying Director of Nasty Gal. In 2014, Nasty Gal, now Nastygal.com is the fastest growing e-tailer in the United States with 500% growth every year since its inception. Amoruso is now boss to 300 mesh clad -ripped jeaned - berry lipped employees who live and breathe the Nasty Gal ethos. However, the story doesn’t end there. Nasty Gal is now beginning its mission of world domination, taking a huge dive across the pond to bring a bit of Nasty to the UK. The launch of her book, ‘Girl Boss’ which gives advice on starting a business, confirms that Amoruso is an entrepreneurial phenomenon of our generation. Now 30, Amoruso has never been in debt and recently bought a Porsche outright with cash while she continues the design and build of her dream house. Her proudest moment? At 18, she tattooed her arm with the Virgin Records logo and last year she was able to show Richard Branson as she met with him face to face. It doesn’t get much more Nasty Gal than that.
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