In The Style - Development of Ideas

design task two emma louise carney

development pack development pack development pack

trend search direct feminism

playful illustration

Storytelling editorial

paper textures

squares everywhere

artisan collage

brand moodboard

other brands to watch refinery29 for: trend research

girlboss for: written content

azurina for: social design

prettylittlething for: celeb collabs

uterque for: editorial images

fashion nova for: influencer reach

initial design ideas

development hand painted then scanned to trace digitally and create vector

played with denim textures, photographed then clipped

final outcome

5 frame insta story (gif)

• on brand colour scheme • promotes less popular trend to increase sales • hand illustrations • body inclusivity with curve range • harmonising colours

website banner - main page

• promoting new sarah swim range • use of seasonal illustration • minimal design to not be too distracting from the 60% off copy

• on brand colours

email campaign (Trend)

• soft illustration • moving image (gifs)

•using campaign imagery

• promote less popular styles

main feed story : trending

• direct trend watching • supports relevant product swipe up links • alerts of re-stocks • using moving image and texture • new brand direction with shapes and colour