Through the Eyes of True Love Volume 2

Through the Eyes of True Love

Through the Eyes of True Love

DESIGNER Emily Truelove, MA SCHOOL Academy of Art University School of Graphic Design and Digital Media DEGREE Master of Arts YEARS 2020–2022

COPYRIGHT © 2022 BY EMILY TRUELOVE

All rights reserved.

No portion of this book may be reproduced in any form without written permission from the publisher or author, except as permitted by U.S. copyright law. Some images and text have been used for inspiration and educational purposes only.

TO MY LOVE

I would never have done this without your love and support. Thank you for pushing me to chase my dreams. Now it's time for our next big adventure.

THROUGH MY EYES

Compelling communication and design comes from the heart as well as the mind. Every element is inspired by a desire to connect with the viewer. Throughout my life, design has called to me, and now we are finally united. The following set of projects welcome you into my world so that you too might experience my passion for graphic design and visual communication.

To the Bone

COURSE

Type Experiments

INSTRUCTOR

David Hake

PROJECT

To the Bone

SEMESTER

Spring 2022

CATEGORIES

Series, motion graphics

KEYWORDS

Solemn, fading

OBJECTIVE

The objective of this project was to use experimental type through personal explorations to reimagine the posters and trailer of an existing movie.

APPROACH

During my personal explorations, I was drawn to the effect of pulling color from permanent markers by running alcohol through the letters. Using this lens, I chose to reimagine the movie To the Bone. The movie follows a young adult, Ellen, as she struggles to find recovery in a group home for people with eating disorders. Throughout the movie, there is a sense of Ellen's persona slowly fading away.

The final type for the movie title embraced the fading away of Ellen and the fading letters of my explorations, resulting in a title that gradually thinned in stroke weight. The imagery created a clear, solemn focal point with a single subject on a black back ground. The objects included a strong and slightly intimidating fork, a dying flower reaching for the sunlight, and a young lady’s back with a sharp, protruding spine. The movie trailer applied the same experimental type style to selected phrases from the movie and paired them with similarly solemn images until the transfor mative ending. The music chosen for the trailer is slow but lends the slightest sense of hope.

TRUELOVE THROUGH THE EYES OF TRUE LOVE PROJECT IV: TO THE BONE

EMILY TRUELOVE THROUGH THE EYES OF TRUE LOVE PROJECT IV: TO THE BONE

EMILY TRUELOVE THROUGH THE EYES OF TRUE LOVE PROJECT IV: TO THE BONE

PROJECT V: Print, Event, App

Revitalize the Mural District

COURSE

Type Systems

INSTRUCTOR

Hunter Wimmer

PROJECT

Revitalize the Mural District

SEMESTER

Spring 2021

CATEGORIES

Print, Event, App

KEYWORDS

Urban, larger-than-life

OBJECTIVE

The objective of this project was to transform a local art gallery by creating new environmental designs, as well as a gallery guide and app.

APPROACH

Fresno, CA is home to a lively arts district that is adorned with large murals on nearly every building. Despite the prominence and popularity of these murals in the city (with one mural often appearing in advertisements for the city), there has never been any formal print or digital collection of the various murals, their artists, and their locations.

Revitalize the Mural District was envisioned as a nonprofit that worked to bring life to the district. An oversized booklet directed patrons around the area and provided information about each piece. Due to the substantial number of murals available, a specific artist was chosen to be featured at the event. The environmental designs were also intended to be oversized, with hanging banners that spanned the streets and directed people to even some of the most hidden murals. The app supplied much of the same informa tion as the gallery guide, but also featured Augmented Reality capabilities that allowed patrons to take photographs of themselves enveloped within the artwork.

EMILY TRUELOVE THROUGH THE EYES OF TRUE LOVE PROJECT V: REVITALIZE THE MURAL DISTRICT

EMILY TRUELOVE THROUGH THE EYES OF TRUE LOVE PROJECT V: REVITALIZE THE MURAL DISTRICT

EMILY TRUELOVE THROUGH THE EYES OF TRUE LOVE PROJECT V: REVITALIZE THE MURAL DISTRICT

EMILY TRUELOVE THROUGH THE EYES OF TRUE LOVE PROJECT V: REVITALIZE THE MURAL DISTRICT

EMILY TRUELOVE THROUGH THE EYES OF TRUE LOVE PROJECT V: REVITALIZE THE MURAL DISTRICT

TRUELOVE THROUGH THE EYES OF TRUE LOVE PROJECT V: REVITALIZE THE MURAL DISTRICT

EMILY TRUELOVE THROUGH THE EYES OF TRUE LOVE PROJECT V: REVITALIZE THE MURAL DISTRICT

EMILY TRUELOVE THROUGH THE EYES OF TRUE LOVE PROJECT V: REVITALIZE THE MURAL DISTRICT

EMILY TRUELOVE THROUGH THE EYES OF TRUE LOVE PROJECT V: REVITALIZE THE MURAL DISTRICT

EMILY TRUELOVE THROUGH THE EYES OF TRUE LOVE PROJECT V: REVITALIZE THE MURAL DISTRICT

EMILY TRUELOVE THROUGH THE EYES OF TRUE LOVE PROJECT V: REVITALIZE THE MURAL DISTRICT

EMILY TRUELOVE THROUGH THE EYES OF TRUE LOVE PROJECT V: REVITALIZE THE MURAL DISTRICT

EMILY TRUELOVE THROUGH THE EYES OF TRUE LOVE PROJECT V: REVITALIZE THE MURAL DISTRICT

EMILY TRUELOVE THROUGH THE EYES OF TRUE LOVE PROJECT V: REVITALIZE THE MURAL DISTRICT

PROJECT VI: Packaging, Print

Caution: Madness Within

COURSE

Type Experiments

INSTRUCTOR

David Hake

PROJECT Caution: Madness Within SEMESTER Spring 2022

CATEGORIES

Packaging, Print

KEYWORDS

Spicy, colorful, madness

OBJECTIVE

The objective of this project was to find a poem in a foreign language and then use the glyphs and characters from that poem to create new words, designs, and patterns.

APPROACH

The poem chosen for this project, “Granny,” by Koyamparambath Satchidanandan is written in Malayalam, one of the many languages spoken in India. The poem reads:

My granny was insane. As her madness ripened into death, my uncle, a miser, kept her in our storeroom wrapped in straw.

My granny dried up, burst; her seeds flew out of the window. The sun came, and the rain; one seedling grew up into a tree, whose lusts bore me.

Can I help writing poems about monkeys with teeth of gold?

Upon first glance, the letterforms of the Malayalam language conjured images of fluid lines and intricate swirling patterns. There was a sense of doodling in a notebook and daydreaming. It is a beautiful written language system. After reading the English translation of the poem and discovering its dark, morbid nature, I thought there was such an interesting juxtaposition of form and content: the beautiful, delicate letterforms conveying the dark, twisted meaning. Immediately, I thought of irreverent adult coloring books that display cuss words in elegant scripts.

The Malayalam characters were broken down into the shapes and pieces that form the glyphs. Those pieces were then used to construct a series of six mandalas. Next, the mandalas were paired with single line drawings to create coloring book pages. Finally, the book was expanded into a full art box including colored pencils, paints, and souvenir pins. The word “Madness” in the art box title was also created using Malayalam characters.

THROUGH THE EYES OF TRUE LOVE PROJECT VI: CAUTION: MADNESS WITHIN

THROUGH THE EYES OF TRUE LOVE PROJECT VI: CAUTION: MADNESS WITHIN

THROUGH THE EYES OF TRUE LOVE PROJECT VI: CAUTION: MADNESS WITHIN

TRUELOVE THROUGH THE EYES OF TRUE LOVE PROJECT VI: CAUTION: MADNESS WITHIN

THROUGH THE EYES OF TRUE LOVE PROJECT VI: CAUTION: MADNESS WITHIN

THROUGH THE EYES OF TRUE LOVE PROJECT VI: CAUTION: MADNESS WITHIN

TRUELOVE THROUGH THE EYES OF TRUE LOVE PROJECT VI: CAUTION: MADNESS WITHIN

THROUGH THE EYES OF TRUE LOVE PROJECT VI: CAUTION: MADNESS WITHIN

THROUGH THE EYES OF TRUE LOVE PROJECT VI: CAUTION: MADNESS WITHIN

THROUGH THE EYES OF TRUE LOVE PROJECT VI: CAUTION: MADNESS WITHIN

THROUGH THE EYES OF TRUE LOVE PROJECT VI: CAUTION: MADNESS WITHIN

TO MY CHOSEN FAMILY

There are no words for how much I appreciate your support and patience and incredible love. I couldn't have done this without every single one of you.

TO MY PEERS

The encouragement, feedback, and knowledge of my peers was critical to my success in this program. Thank you to all of those who took part in the development of my projects.

TO MY INSTRUCTORS

It has been an honor to be able to learn from and grow with all of my instructors.

Sandra, thank you for your amazing patience and commitment to helping me succeed.

Hunter, you pushed me to create better designs and I am a better designer because of it. Thank you. Thank you William Culpepper, Phil, Hamlett, Jeremy Stout, Hunter Wimmer, Jessica Peltz, Anthony Palmer, Lloyd Mitchell, Fred McHale, Lian Ng, David Hake, Sandra Isla, and Mary Scott for your guidance and feedback throughout my schooling.

BOOK TITLE

Through the Eyes of True Love

CONTACT

Emily Truelove emilytruelovedesigns.com

SCHOOL

Academy of Art University School of Graphic Design and Digital Media 79 New Montgomery Street San Francisco

DEGREE Master of Arts

INSTRUCTOR Mary Scott

TYPEFACES Addington CF Freight Sans Pro PRINTING & BINDING blurb.com

TEXT STOCK Mohawk Superfine Eggshell #100 Text

PHOTOGRAPHY

Emily Truelove Michelle Gunn, Gunnshot Photography Taylor Deas Melesh Almani Till Daling

emilytruelovedesigns.com