Through the Eyes of True Love Volume 2

S E L E C T E D WO R K S VO LU M E I I

Through the Eyes of True Love DESIGN ER

Emily Truelove, MA SCHOOL

Academy of Art University School of Graphic Design and Digital Media DEGR EE

Master of Arts YEARS

2020–2022

S E L E C T E D WO R K S

Through the Eyes of True Love DESIGNER

Emily Truelove, MA SCHOOL

Academy of Art University School of Graphic Design and Digital Media DEGR EE

Master of Arts YEARS

2020–2022

C O P Y R I G H T © 2 0 2 2 B Y E M I LY T RU E L OV E All rights reserved.

No portion of this book may be reproduced in any form without written permission from the publisher or author, except as permitted by U.S. copyright law. Some images and text have been used for inspiration and educational purposes only.

E M I LY T R U E L O V E THROUGH THE EYES OF TRUE LOVE

T O M Y L OV E

I would never have done this without your love and support.

Thank you for pushing me to chase my dreams. Now it's time for our next big adventure.

D E D I C AT I O N

E M I LY T R U E L O V E THROUGH THE EYES OF TRUE LOVE

T H RO U G H M Y E Y E S

Compelling communication and design comes from the heart as well as the mind. Every element is inspired by a desire to connect with the viewer. Throughout my life, design has called to me, and now we are finally united. The following set of projects welcome you into my world so that you too might experience my passion for graphic design and visual communication.

THROUGH MY EYES

Contents

PAG E 8

P RO J E C T I : B r a n d i n g , Pa c k a g i n g , P r i nt , Eve nt , A p p

This is How P RO J E C T I I : P r i nt

“Beware the Jabberwock PAG E 8 8

P RO J E C T I I I : P r i nt

Insectarium VO L U M E I I

PAG E 10 2

P RO J E C T I V: S e r i e s , M ot i o n G r ap h i c s

To the Bone PAG E 1 2 2

P RO J E C T V: P r i nt , E ve nt , A p p

Revitalize the Mural District PAG E 1 5 6

P RO J E C T V I : Pa c k a g i n g , P r i nt

Caution: Madness Within

THROUGH MY EYES

PAG E 5 8

THROUGH THE EYES OF TRUE LOVE

VO L U M E I

E M I LY T R U E L O V E

TA B L E O F

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P RO J E C T I V: S e r i e s , M ot i o n G r ap h i c s

To the Bone OBJECTI V E

The objective of this project was to use experimental type through personal explorations to reimagine the posters and trailer of an existing movie.

I N S T RU C T O R

David Hake P RO J E C T

To the Bone SEMESTER

C AT E G O R I E S

Series, motion graphics K E Y WO R D S

Solemn, fading

During my personal explorations, I was drawn to the effect of pulling color from permanent markers by running alcohol through the letters. Using this lens, I chose to reimagine the movie To the Bone. The movie follows a young adult, Ellen, as she struggles to find recovery in a group home for people with eating disorders.

Throughout the movie, there is a sense of Ellen's persona slowly fading away.

The final type for the movie title embraced the fading away of Ellen and the fading letters of my explorations, resulting in a title that gradually thinned in stroke weight. The imagery created a clear, solemn focal point with a single subject on a black background. The objects included a strong and slightly intimidating fork, a dying flower reaching for the sunlight, and a young lady’s back with a sharp, protruding spine. The movie trailer applied the same experimental type style to selected phrases from the movie and paired them with similarly solemn images until the transformative ending. The music chosen for the trailer is slow but lends the slightest sense of hope.

PROJECT IV: TO THE BONE

Spring 2022

A P P ROAC H

THROUGH THE EYES OF TRUE LOVE

COU RSE

Type Experiments

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Revitalize the Mural District OBJECTI V E

The objective of this project was to transform a local art gallery by creating new environmental designs, as well as a gallery guide and app.

I N S T RU C T O R

Hunter Wimmer P RO J E C T

Revitalize the Mural District

C AT E G O R I E S

Print, Event, App K E Y WO R D S

Urban, larger-than-life

Fresno, CA is home to a lively arts district that is adorned with large murals on nearly every building. Despite the prominence and popularity of these murals in the city (with one mural often appearing in advertisements for the city), there has never been any formal print or digital collection of the various murals, their artists, and their locations.

Revitalize the Mural District was envisioned as a nonprofit that worked to bring life to the district. An oversized booklet directed patrons around the area and provided information about each piece. Due to the substantial number of murals available, a specific artist was chosen to be featured at the event. The environmental designs were also intended to be oversized, with hanging banners that spanned the streets and directed people to even some of the most hidden murals. The app supplied much of the same information as the gallery guide, but also featured Augmented Reality capabilities that allowed patrons to take photographs of themselves enveloped within the artwork.

P R O J E C T V : R E V I TA L I Z E T H E M U R A L D I S T R I C T

SEMESTER

Spring 2021

A P P ROAC H

THROUGH THE EYES OF TRUE LOVE

COU RSE

Type Systems

E M I LY T R U E L O V E

P RO J E C T V: P r i nt , E ve nt , A p p

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Caution: Madness Within OBJECTI V E

The objective of this project was to find a poem in a foreign language and then use the glyphs and characters from that poem to create new words, designs, and patterns.

I N S T RU C T O R

David Hake P RO J E C T

Caution: Madness Within

C AT E G O R I E S

Packaging, Print K E Y WO R D S

Spicy, colorful, madness

The poem chosen for this project, “Granny,” by Koyamparambath Satchidanandan is written in Malayalam, one of the many languages spoken in India. The poem reads: My granny was insane.

As her madness ripened into death, my uncle, a miser, kept her in our storeroom wrapped in straw.

My granny dried up, burst; her seeds flew out of the window.

The sun came, and the rain; one seedling grew up into a tree, whose lusts bore me.

PROJECT VI: CAUTION: MADNESS WITHIN

SEMESTER

Spring 2022

A P P ROAC H

THROUGH THE EYES OF TRUE LOVE

COU RSE

Type Experiments

E M I LY T R U E L O V E

P RO J E C T V I : Pa c k a g i n g , P r i nt

Can I help writing poems about monkeys with teeth of gold?

Upon first glance, the letterforms of the Malayalam language conjured images of fluid lines and intricate swirling patterns.

There was a sense of doodling in a notebook and daydreaming.

It is a beautiful written language system. After reading the English translation of the poem and discovering its dark, morbid nature, I thought there was such an interesting juxtaposition of form and content: the beautiful, delicate letterforms conveying the dark, twisted meaning. Immediately, I thought of irreverent adult coloring books that display cuss words in elegant scripts.

The Malayalam characters were broken down into the shapes and pieces that form the glyphs. Those pieces were then used to construct a series of six mandalas. Next, the mandalas were paired with single line drawings to create coloring book pages.

Finally, the book was expanded into a full art box including colored pencils, paints, and souvenir pins. The word “Madness” in the art box title was also created using Malayalam characters.

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കവിതകൾ എഴുതാൻ സഹായിക്കാമോ? സ്വർണ്ണ പല്ലുകളുള്ള കുരങ്ങുകളെക്കുറിച്ച ് ?

PROJECT VI: CAUTION: MADNESS WITHIN

എന്റെ മുത്തശ്ശി ഉണങ്ങ ി, പൊട്ട ിത്തെറിച്ചു; അവളുടെ വിത്തുകൾ ജനാലയിലൂടെ പറന്നു. സൂര് യൻ വന്നു, മഴയും; ഒരു തൈ വളർന്ന് ഒരു മരമായി, ആരുടെ മോഹങ്ങൾ എന്നെ അലട്ട ി.

THROUGH THE EYES OF TRUE LOVE

മുത്തശ്ശി എന്റെ മുത്തശ്ശിക്ക് ഭ്രാന്തായിരുന്നു. അവളുടെ ഭ്രാന്ത് മരണത്ത ിലേക്ക് പാകമായപ്പോൾ, എന്റെ അമ്മാവൻ, ഒരു പിശുക്ക് അവളെ ഞങ്ങളുടെ സ്റ്റോർറൂമിൽ സൂക്ഷ ിച്ചു വൈക്കോലിൽ പൊതിഞ്ഞു.

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T Y P E FAC E : A N J A L I O L D L I P I

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E M I LY T R U E L O V E

without every single one of you.

TO M Y PEERS

The encouragement, feedback, and knowledge of my peers was critical to my success in this program. Thank you to all of those who took part in the development of my projects.

It has been an honor to be able to learn from and grow with all of my instructors.

Sandra, thank you for your amazing patience and commitment to helping me succeed.

ACKNOWLEDGMENTS

T O M Y I N S T RU C T O R S

THROUGH THE EYES OF TRUE LOVE

T O M Y C H O S E N FA M I LY

There are no words for how much I appreciate your support and patience and incredible love. I couldn't have done this

Hunter, you pushed me to create better designs and I am a better designer because of it. Thank you.

Thank you William Culpepper, Phil, Hamlett, Jeremy Stout, Hunter Wimmer, Jessica Peltz, Anthony Palmer, Lloyd Mitchell, Fred McHale, Lian Ng, David Hake, Sandra Isla, and Mary Scott for your guidance and feedback throughout my schooling.

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BOOK TITLE

Through the Eyes of True Love C O N TAC T

Emily Truelove emilytruelovedesigns.com SCHOOL

Academy of Art University School of Graphic Design and Digital Media 79 New Montgomery Street San Francisco DEGR EE

Master of Arts I N S T RU C T O R

Mary Scott T Y P E FAC E S

Addington CF Freight Sans Pro PR I N T I NG & BI N DI NG

blurb.com TEXT STOCK

Mohawk Superfine Eggshell #100 Text PHOTOGR A PH Y

Emily Truelove Michelle Gunn, Gunnshot Photography Taylor Deas Melesh Almani Till Daling

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