[GR604] TLC: Visual Standards Guide (Student Project)

Visual Standards Guide

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Visual Standards Guide

Our mission is to connect communities of curious minds and create lifelong learning possibilities

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Keywords:

Growth: Becoming Brighter

Interactive: Building Connections

1. The process of developing or maturing physically, mentally, or spiritually; 2. Progressive development; 3. Development from a simpler to a more complex stage

1. Allowing a two-way flow of information, ideas, and messages; 2. Involving the actions or input of a user

Potential: Full of Possibilities 1. The chance or possibility that something will develop and become real; 2. Latent qualities or abilities that may be developed and can lead to future success or usefulness; 3. The innate ability in every person to live and perform in alignment with their highest self

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Exploration: Searching for Knowledge 1. The activity of searching and finding out information about something; 2. The action of traveling in or through an unfamiliar area in order to learn about it

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Table of Contents .01 .02 .03 .04 .05 .06

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New Identity Introduction Logo Anatomy Colors Typography Photography New Brand Universe

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Section .01 New Identity Introduction

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T H E L E A R N I N G C O M PA N Y

V I S U A L S TA N D A R D S G U I D E

SECTION .01: NEW IDENTITY INTRODUCTION

F R O M C H A N N E L T O C O M PA N Y

From Channel to Company The Learning Channel emerges from a rebranding initiative as The (new-but-familiar) Learning Company…

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The Learning Channel is rebranding itself to focus on connecting, creating, and exploring as ways of learning.

Far from its days as a television channel, the brand wants to get people out of their comfort zone and immersed in learning. The Learning Channel wants its audience to know that lessons and mistakes are both moments of learning. Getting dirty and making mistakes in the learning process is half of the fun! The other half comes from sharing that new knowledge and new adventure with their community.

Removed from the television, The Learning Channel found the opportunity to re-envision itself and expand beyond an antiquated medium. The brand will move into this new age with an updated name as the new, but familiar, The Learning Company.

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SECTION .01: NEW IDENTITY INTRODUCTION

1998

OCTOBER 1980

The Discovery Channel removed “The Learning Channel” from the logo

Appalachian Community Service Network (ACSN) broadcast free programming directly to public cable

F R O M C H A N N E L T O C O M PA N Y

EARLY 2008 TLC launched a new imaging campaign that shifts the focus to personal stories

1985 TO 1991 The Learning Channel aired for six years, geared toward an inquisitive and narrow audience with generally modest ratings

JANUARY 1, 1984

2022

ACSN shortened the network name to The Learning Channel

The Learning Channel rebrands itself as The Learning Company

1992 Discovery shortened the name of the channel to TLC, but maintains “The Learning Channel” below the logo

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MARCH 27, 2006 TLC launched a rebrand campaign that wanted to shift away from decorating shows and reality programming

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T H E L E A R N I N G C O M PA N Y

V I S U A L S TA N D A R D S G U I D E

S E C T I O N . 0 2 : LO G O A N ATO M Y

INTRODUCING THE NEW LOGO

Introducing the New Logo The new logo takes the shape of an arrow within an asterisk. The space between the arrow and the asterisk to follow seamlessly beside the lines of the arrow. The edges of the asterisk rays are slightly rounded to create a softer, more welcoming appearance. Symbol was then rotated to give the mark forward momentum. The final logotype was hand drawn with soft serifs that mirror the curve at the tip of the asterisk rays…

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T H E L E A R N I N G C O M PA N Y

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V I S U A L S TA N D A R D S G U I D E

S E C T I O N . 0 2 : LO G O A N ATO M Y

INTRODUCING THE NEW LOGO

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T H E L E A R N I N G C O M PA N Y

V I S U A L S TA N D A R D S G U I D E

S E C T I O N . 0 2 : LO G O A N ATO M Y

INTRODUCING THE NEW LOGO

BROCKTON OFFICE 685 Ash Street Brockton, MA 02301

info@exploreconnectcreatelearning.company 685 Ash Street Brockton, MA 02301

10/31/2022 10/31/2022

Heather Quinto Editor Quinto Publishing 2423 Manley Street, Brockton, Ma 02301

+1 508 941 0061

Heather Quinto Editor Quinto Publishing 2423 Manley Street, Brockton, Ma 02301

Dear Heather Quinto, It is my pleasure to strongly recommend Aashna Singhania for the Jr. Data Analyst role with Clouddatanow Tech. During our time together, Aashna displayed great talents in data analytics. When we first met, I was immediately impressed with Aashna but during the time we worked together, her understanding of analyzing data to achieve results for our company grew far more than that of her peers.

It’s not just her technical skills that impress me. Aashna was a joy to work with because of her amazingly positive attitude and ability to communicate across teams. Her focus and attention to detail were also necessary and valued not just by me but also by her peers who often relied on her to get the job done.

I am absolutely confident that Aashna would be a great fit at Clouddatanow Tech. Not only will she bring the kind of skills and experiences you’re looking for in an applicant, but she will also quickly become an asset and help your company grow in any way she can.

If you need more information or specific examples, please do not hesitate to contact me at +1 508 941 0061. As a recommendation letter likely only provides a snapshot of her talents and achievements, I would be happy to further elaborate on my time working with her.

Tara Silveira Chief Executive Officer

tara@exploreconnectcreatelearning.company 685 Ash Street Brockton, MA 02301 +1 508 941 0061

Sincerely,

Tara Silveira, CEO

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Section .02 Logo Anatomy

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T H E L E A R N I N G C O M PA N Y

V I S U A L S TA N D A R D S G U I D E

S E C T I O N . 0 2 : LO G O A N ATO M Y

LOGO STRUCTURE

Logo Structure Every space and angle is specific to create a mark that is uniquely The Learning Company…

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T H E L E A R N I N G C O M PA N Y

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V I S U A L S TA N D A R D S G U I D E

S E C T I O N . 0 2 : LO G O A N ATO M Y

LOGO STRUCTURE

4x

3x

4x

x 4x

3x

4x

8x

x

4x 4x

8x

½x 4x

x

23°

8x

4x

½x x

23°

4x

½x x

23°

8x

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8x

T H E L E A R N I N G C O M PA N Y

V I S U A L S TA N D A R D S G U I D E

S E C T I O N . 0 2 : LO G O A N ATO M Y

LOGO STRUCTURE

4x

4x

3x

2x

4x

4x

4x

3x

3x

4x

x

2x

4x

8x

4x

½x x

23°

3x

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V I S U A L S TA N D A R D S G U I D E

S E C T I O N . 0 2 : LO G O A N ATO M Y

4x

8x

4x x

LOGO STRUCTURE

½x

23°

½x

23°

SYMBOL

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SIGNATURE

LOGOTYPE

8x

8x

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8x

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V I S U A L S TA N D A R D S G U I D E

S E C T I O N . 0 2 : LO G O A N ATO M Y

A LT E R N A T E V E R S I O N S

VERTICAL LOGO

Alternate Versions There are three versions of the logo that can be used depending on the size and background…

HORIZONTAL LOGO

SYMBOL 32

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T H E L E A R N I N G C O M PA N Y

V I S U A L S TA N D A R D S G U I D E

HORIZONTAL LOGO

S E C T I O N . 0 2 : LO G O A N ATO M Y

VERTICAL LOGO

A LT E R N A T E V E R S I O N S : S I Z E C H A R T

SYMBOL

1/4 IN

1/2 IN

1 IN

2 IN

BLEED OFF A CORNER AT LEAST 50% OF SYMBOL VISIBLE

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DO NOT USE BELOW 1/4 IN 35

T H E L E A R N I N G C O M PA N Y

V I S U A L S TA N D A R D S G U I D E

S E C T I O N . 0 2 : LO G O A N ATO M Y

A LT E R N A T E V E R S I O N S : B A C K G R O U N D S

SYMBOL

Backgrounds The colored version of the logo should only be applied to white backgrounds. The white or black version can be used on colored backgrounds that have at leat 35% contrast…

VERTICAL LOGO

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T H E L E A R N I N G C O M PA N Y

V I S U A L S TA N D A R D S G U I D E

S E C T I O N . 0 2 : LO G O A N ATO M Y

A LT E R N A T E V E R S I O N S : B A C K G R O U N D S

HORIZONTAL LOGO

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V I S U A L S TA N D A R D S G U I D E

S E C T I O N . 0 2 : LO G O A N ATO M Y

W H AT N OT TO D O

What Not to Do Changing The Learning Company’s logo changes who the brand is to its audience. Use the following guide to ensure The Learning Company is presented correctly…

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V I S U A L S TA N D A R D S G U I D E

S E C T I O N . 0 2 : LO G O A N ATO M Y

W H AT N OT TO D O

DO NOT CHANGE THE PROPORTIONS

DO NOT ROTATE THE SYMBOL

DO NOT CHANGE THE COLOR OF THE SYMBOL

DO NOT CHANGE THE COLOR OF THE SYMBOL PARTS

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Li

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Li

ENVIRONMENT + EDUCATION

ENVIRONMENT + EDUCATION

ENVIRONMENT + EDUCATION

ENVIRONMENT + EDUCATION

DO NOT CHANGE THE SPACING IN THE SYMBOL

DO NOT ADD A STROKE OR BORDER

DO NOT USE THE LOGOTYPE WITHOUT THE SYMBOL

DO NOT ROTATE THE LOGO

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Li

Li

Li

ENVIRONMENT + EDUCATION

ENVIRONMENT + EDUCATION

ENVIRONMENT + EDUCATION

ENVIRONMENT + EDUCATION

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S E C T I O N . 0 2 : LO G O A N ATO M Y

W H AT N OT TO D O

DO NOT CHANGE THE PLACEMENT OF THE SIGNATURE

DO NOT USE COLOR ON A COLORED BACKGROUND

DO NOT SWITCH THE COLORS OF THE LOGO

DO NOT USE AN OUTLINE OF THE LOGO

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ENVIRONMENT + EDUCATION

ENVIRONMENT + EDUCATION

ENVIRONMENT + EDUCATION

ENVIRONMENT + EDUCATION

Point One Point Two

THE LEARNING COMPANY

Point Three

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DO NOT USE COLOR ON AN IMAGE BACKGROUND

DO NOT USE THE SYMBOL AS A BULLET POINT

DO NOT USE A FONT INSTEAD OF THE LOGOTYPE

DO NOT CHANGE THE PROPORTIONS

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Li

Li

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ENVIRONMENT + EDUCATION

ENVIRONMENT + EDUCATION

ENVIRONMENT + EDUCATION

ENVIRONMENT + EDUCATION

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Section .03 Colors

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V I S U A L S TA N D A R D S G U I D E

SECTION .03: COLORS

MAIN ID COLORS

Main ID Colors The Learning Company presents itself with a carefully chosen shade of orange…

HEX: F36C36

HEX: 101820

C: 0 M: 72 Y: 87 K: 0

C: 50 M: 25 Y: 0 K: 87

R: 243 G: 108 B: 54

R: 16 G: 24 B: 32

PMS: ORANGE 021 U

PMS: PROCESS BLACK U

Secondary Color The Learning Company’s deep blue color should only be used for text and backgrounds…

HEX: 1D174D C: 100 M: 100 Y: 32 K: 40 R: 29 G: 23 B: 77 PMS: 101-16 U 48

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V I S U A L S TA N D A R D S G U I D E

SECTION .03: COLORS

MAIN ID COLORS

Alternate Colors Sometimes more colors are needed. When choosing new colors for brand communications, embrace The Learning Company’s commitment to exploration and possibilities. Find deep, rich colors by looking to the stars…

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HEX: 1D174D

HEX: 1D174D

HEX: 1D174D

HEX: 1D174D

C: 100 M: 100 Y: 32 K: 40

C: 100 M: 100 Y: 32 K: 40

C: 100 M: 100 Y: 32 K: 40

C: 100 M: 100 Y: 32 K: 40

R: 29 G: 23 B: 77

R: 29 G: 23 B: 77

R: 29 G: 23 B: 77

R: 29 G: 23 B: 77

PMS: 101-16 U

PMS: 101-16 U

PMS: 101-16 U

PMS: 101-16 U 51

Section .04 Typography

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V I S U A L S TA N D A R D S G U I D E

SECTION .04: TYPOGRAPHY

T Y P E S P E C I F I C AT I O N S

Type Specifications The Learning Company uses typefaces that fit the voice and tone of the brand…

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V I S U A L S TA N D A R D S G U I D E

Bilo

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

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SECTION .04: TYPOGRAPHY

T Y P E S P E C I F I C AT I O N S

P22 Mackinac Pro ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

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T H E L E A R N I N G C O M PA N Y

V I S U A L S TA N D A R D S G U I D E

Section Titles

Section Subtitles Heading Body

T Y P E S P E C I F I C AT I O N S

Bilo Bold 60/64

P22 Mackinac Pro Book 36/40 Bilo Regular 18/24

P22 Mackinac Pro Book 9/13

SUP P LEM ENTARY IN FO

B ILO L IGH T A L L CA P S 7/1 0 +1 0 0 T RAC K IN G

SMALL HEAD

BILO MEDIUM ALL CAPS 7/10 +50 TRACKING

Small Body

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SECTION .04: TYPOGRAPHY

P22 Mackinac Pro Book 7/10

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Section .05 Photography

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V I S U A L S TA N D A R D S G U I D E

Photography Style Photography shows a view inside The Learning Company universe. The following guide will ensure all photography shows the right view…

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SECTION .05: PHOTOGRAPHY

PHOTOGRAPHY STYLE

SHOW PEOPLE IN ACTION

SHOW COLLABORATIVE ACTIVITIES

Li

Li

ENVIRONMENT + EDUCATION

ENVIRONMENT + EDUCATION

SHOW COLORFUL SCENES

SHOW APPROPRIATE AGES FOR THE CONTEXT

Li

Li

ENVIRONMENT + EDUCATION

ENVIRONMENT + EDUCATION

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V I S U A L S TA N D A R D S G U I D E

SECTION .05: PHOTOGRAPHY

PHOTOGRAPHY STYLE: DIVERSITY

A Note About Diversity The Learning Company is for all people regardless of race, gender, weight, religion, or any other demographic traits. Ensure all photography reflects The Learning Company’s commitment to diversity.

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V I S U A L S TA N D A R D S G U I D E

SECTION .05: PHOTOGRAPHY

PHOTOGRAPHY STYLE: GLOW

AS Achieving The Learning Company Glow To create The Learning Company Glow simply cover a photograph with a box of our signature orange color, then apply the “Multiply” Effect and set the opacity to 25%. All photographs should be treated this way.

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T H E L E A R N I N G C O M PA N Y

SECTION .05: PHOTOGRAPHY

P H OTO G R A P H Y S T Y L E : W H AT N OT TO D O

AS Not to Do What

AVOID OVERLY STYLED IMAGERY

AVOID PEOPLE FACING THE CAMERA

There are a few limits on what type of photographycan be used. Ensure all images follow these guidelines.

Li

Li

ENVIRONMENT + EDUCATION

ENVIRONMENT + EDUCATION

AVOID FAMOUS PEOPLE

AVOID OVERLY BUSY PHOTOGRAPHS

Li

Li

ENVIRONMENT + EDUCATION

ENVIRONMENT + EDUCATION

ALWAYS APPLY THE LEARNING COMPANY GLOW

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Section .06 New Brand Universe

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SECTION .06: NEW BRAND UNIVERSE

BRAND EXTENSIONS

Possible Brand Extensions The Learning Company has a wealth of opportunities to extend the brand beyond the television…

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SECTION .06: NEW BRAND UNIVERSE

CONCEPTUAL CHART

Connect ENV-01

PUZZLE PLAYGROUND/OBSTACLE COURSE

SER-02

ENVIRONMENT

ENV-02

MUSEUM

SERVICE

COB-01

EXP-01 EXP-02 PRO-04 COB-01

ENV-03 PRO-03 SER-02 EVE-02

ENV-03

COMMUNITY SPACE

COB-02

NATURE SUMMER CAMPS

EDU-01

EXPERIENCE

COB-02 EDU-01 EVE-03

EXP-02

ELEMENTARY AFTER SCHOOL PROGRAM

EXP-03

VR ADVENTURES

EDU-02

Explore

PRO-02 SER-01

Create

PRO-01

GAMES/TOYS

EDU-03

CURIOSITY NOTEBOOK

EVE-01

CO-LEARNING APP

EVE-02

SUBSCRIPTION BOX CHALLENGES PRODUCT

SER-01

CONVENTION EVENT

EVE-03

PRODUCT

PRO-04

COMPETITIONS EVENT

PRODUCT

PRO-03

PODCAST EDUCATION

PRODUCT

PRO-02

COMMUNITY CLASSES EDUCATION

EXPERIENCE

ENV-02 EXP-03

PRIVATE SCHOOLS EDUCATION

EXPERIENCE

EVE-04

DISCORD SERVER CO-BRANDING

ENVIRONMENT

EXP-01

MASTERCLASS CO-BRANDING

ENVIRONMENT

ENV-01 PRO-01 EVE-01 EDU-03

COMMUNITY RESOURCES

TRAVELING LIVING WORLD EXHIBITS EVENT

EVE-04

FIELD TRIPS EVENT

SCHOLARSHIP FOUNDATION SERVICE

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SECTION .06: NEW BRAND UNIVERSE

BRAND EXTENSIONS

PUZZLE PLAYGROUND/OBSTACLE COURSE

COMPETITIONS

ELEMENTARY AFTER SCHOOL PROGRAM

COMMUNITY RESOURCES FOR HOME LEARNING

The Puzzle Playground/Obstacle Course reinforces our mission of connecting curious minds and creating lifelong learning possibilities by constructing a playground for children and adults with life size engineering puzzles and various obstacle courses.

The Competitions underscores our commitment to connecting curious minds and creating lifelong learning possibilities by giving adults an event where they can show off their knowledge and skills in a lively group setting.

The Elementary After School Program reinforces our mission of connecting curious minds and creating lifelong learning possibilities by giving students a place to gather and continue learning after the classroom.

The Community Resources for Home Learning underscores our commitment to connecting curious minds and creating lifelong learning possibilities by providing people with the resources to make learning possible in their own homes.

ENVIRONMENT

EXPERIENCE

EVENT

SERVICE

NATURE SUMMER CAMPS

THE LEARNING COMPANY SCHOOL

APPALACHIA SCHOLARSHIP FOUNDATION

TRAVELING LIVING WORLD EXHIBITS

The Nature Summer Camps reinforce our mission of connecting curious minds and creating lifelong learning possibilities by making opportunities for adults to spend time learning in and from their environment.

The Learning Company School reinforces our mission of connecting curious minds and creating lifelong learning possibilities by implementing a curriculum that aligns with the exploratory and creative nature of The Learning Company.

The Appalachia Scholarship Foundation underscores our commitment to connecting curious minds and creating lifelong learning possibilities by opening doors for people in underserved communities.

The Traveling Living World Exhibits reinforce our mission of connecting curious minds and creating lifelong learning possibilities by offering interactive exhibits that travel around to reach any community.

SERVICE

EVENT

EXPERIENCE

EDUCATIONAL OPPORTUNITY

STEAM MUSEUM

MASTERCLASS

CURIOSITY NOTEBOOK

COMMUNITY SPACE

The STEAM Museum reinforces our mission of connecting curious minds and creating lifelong learning possibilities by constructing a space where people can interact with exhibits and learn from hands-on activities.

The Masterclass Co-branding Opportunity reinforces our mission of connecting curious minds and creating lifelong learning possibilities by expanding the course library of Masterclass into hands-on in-person lessons.

The Curiosity Notebook reinforces our mission of connecting curious minds and creating lifelong learning possibilities by giving the customer an easy way to track the subjects that capture their attention.

The Community Space reinforces our mission of connecting curious minds and creating lifelong learning possibilities by constructing a place where people can gather and organize their own groups.

CO-BRANDING OPPORTUNITY

PRODUCT

ENVIRONMENT

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ENVIRONMENT

GAMES/TOYS

COMMUNITY CLASSES

CONVENTION

The Games and Toys reinforce our mission of connecting curious minds and creating lifelong learning possibilities by making learning fun and collaborative for all ages.

The Community Classes reinforce our mission of connecting curious minds and creating lifelong learning possibilities by making classes on varying topics available in underserved communities.

The Convention reinforces our mission of connecting curious minds and creating lifelong learning possibilities by giving public officials the training and resources needed to improve education in their region.

PRODUCT

EDUCATIONAL OPPORTUNITY

EVENT

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T H E L E A R N I N G C O M PA N Y

PODCAST

CO-LEARNING APP

The Podcast reinforces our mission of connecting curious minds and creating lifelong learning possibilities by sharing research about a topic on a free platform so that people can learn from others at their own pace.

The Co-Learning App reinforces our mission of connecting curious minds and creating lifelong learning possibilities by creating a space for people to collaborate from a distance so that they can engage in learning with a community.

EDUCATIONAL OPPORTUNITY

SECTION .06: NEW BRAND UNIVERSE

BRAND EXTENSIONS

PRODUCT

VR ADVENTURES

SUBSCRIPTION BOX CHALLENGES

The VR Adventures reinforce our mission of connecting curious minds and creating lifelong learning possibilities by establishing virtual worlds people can explore in groups so that they can experience learning in ways that are not physically possible.

The Subscription Box Challenges reinforce our mission of connecting curious minds and creating lifelong learning possibilities by setting up an engaging group learning experience so that friends and families can grow their knowledge together.

EXPERIENCE

PRODUCT

FIELD TRIPS

DISCORD SERVER

The Field Trips reinforce our mission of connecting curious minds and creating lifelong learning possibilities by arranging educational field trips around the world so that people can adventure into learning together.

The Discord Server reinforce our mission of connecting curious minds and creating lifelong learning possibilities by moderating a series of channels for educational discussions so that people can share information and connect with people with the same interests.

EVENT

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CO-BRANDING OPPORTUNITY

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