[GR604] TLC: Visual Development Guide [Student Project]

Visual Development Guide

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Visual Development Guide

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Our mission is to connect communities of curious minds and create lifelong learning possibilities

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Keywords:

Growth: Becoming Brighter 1. The process of developing or maturing physically, mentally, or spiritually; 2. Progressive development; 3. Development from a simpler to a more complex stage

Potential: Full of Possibilities 1. The chance or possibility that something will develop and become real; 2. Latent qualities or abilities that may be developed and can lead to future success or usefulness; 3. The innate ability in every person to live and perform in alignment with their highest self

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Interactive: Building Connections 1. Allowing a two-way flow of information, ideas, and messages; 2. Involving the actions or input of a user

Exploration: Searching for Knowledge 1. The activity of searching and finding out information about something; 2. The action of traveling in or through an unfamiliar area in order to learn about it

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Table of Contents

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.01 .02 .03 .04 .05 .06 .07

First Round Logo Sketches Second Round Logo Sketches Third Round Logo Sketches Final Logo Similar Logos Website Development Inspiration Analysis

Section .01

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First Round Logo Sketches

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T H E L E A R N I N G C O M PA N Y

VISUAL DEVELOPMENT GUIDE

Potential: Full of Possibilities The following logos were inspired by the idea of being an endless source of wonder or energy. Towers with a circle on top hint towards the potential energy of a ball at the peak of a mountain. The spring/coil shapes were also inspired by the idea of the potential energy in an object. Seeds also captured the idea of something that have so much potential inside of them…

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SECTION .01: FIRST ROUND LOGO SKETCHES

POTENTIAL

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T H E L E A R N I N G C O M PA N Y

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VISUAL DEVELOPMENT GUIDE

SECTION .01: FIRST ROUND LOGO SKETCHES

POTENTIAL

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T H E L E A R N I N G C O M PA N Y

Interactive: Building Connections Some of the ideas explored in the following logos include bridges, satellites, and electric currents. Doorway type shapes were also used to represent an open connection…

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VISUAL DEVELOPMENT GUIDE

SECTION .01: FIRST ROUND LOGO SKETCHES

INTERACTIVE

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T H E L E A R N I N G C O M PA N Y

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VISUAL DEVELOPMENT GUIDE

SECTION .01: FIRST ROUND LOGO SKETCHES

INTERACTIVE

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T H E L E A R N I N G C O M PA N Y

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VISUAL DEVELOPMENT GUIDE

SECTION .01: FIRST ROUND LOGO SKETCHES

INTERACTIVE

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T H E L E A R N I N G C O M PA N Y

VISUAL DEVELOPMENT GUIDE

Exploration: Searching for Knowledge The following logos embraced many of the common associations with learning; such as, owls, light bulbs, and graduation caps. Lights, maps, and telescopes were inspired by the idea of searching…

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SECTION .01: FIRST ROUND LOGO SKETCHES

E X P LO R AT I O N

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T H E L E A R N I N G C O M PA N Y

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VISUAL DEVELOPMENT GUIDE

SECTION .01: FIRST ROUND LOGO SKETCHES

E X P LO R AT I O N

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T H E L E A R N I N G C O M PA N Y

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VISUAL DEVELOPMENT GUIDE

SECTION .01: FIRST ROUND LOGO SKETCHES

E X P LO R AT I O N

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T H E L E A R N I N G C O M PA N Y

Refined Sketches The refined logos add structure and detail to the highlighted rough sketches…

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VISUAL DEVELOPMENT GUIDE

SECTION .01: FIRST ROUND LOGO SKETCHES

REFINED SKETCHES

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T H E L E A R N I N G C O M PA N Y

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VISUAL DEVELOPMENT GUIDE

SECTION .01: FIRST ROUND LOGO SKETCHES

REFINED SKETCHES

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Section .02

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Second Round Logo Sketches

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T H E L E A R N I N G C O M PA N Y

VISUAL DEVELOPMENT GUIDE

Growth: Growing Brighter The Round 1 key phrase “Potential: Full of Possibilities” was reworked to focus more on the idea of growth.

The new key phrase created for the Round 2 logos was “Growth: Growing Brighter. Following feedback that the Round 1 logos appeal to a younger audience—rather than an audience of varying ages—the logos aimed to be more neutral. The three visual directions explored were sprouts, arrows, and stars…

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SECTION .02: SECOND ROUND LOGO SKETCHES

GROWTH

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T H E L E A R N I N G C O M PA N Y

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VISUAL DEVELOPMENT GUIDE

SECTION .02: SECOND ROUND LOGO SKETCHES

GROWTH

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T H E L E A R N I N G C O M PA N Y

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VISUAL DEVELOPMENT GUIDE

SECTION .02: SECOND ROUND LOGO SKETCHES

GROWTH

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T H E L E A R N I N G C O M PA N Y

Refined Sketches The refined logos add structure and detail to the highlighted rough sketches…

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VISUAL DEVELOPMENT GUIDE

SECTION .02: SECOND ROUND LOGO SKETCHES

REFINED SKETCHES

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T H E L E A R N I N G C O M PA N Y

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VISUAL DEVELOPMENT GUIDE

SECTION .02: SECOND ROUND LOGO SKETCHES

REFINED SKETCHES

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Section .03

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Third Round Logo Sketches

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T H E L E A R N I N G C O M PA N Y

VISUAL DEVELOPMENT GUIDE

Growth: Becoming Brighter The Round 3 key phrase was adjusted to “Growth: Becoming Brighter.” The visual direction was able to be narrowed down to arrows and stars. The final design chosen is an arrow pointing into a sunrise, which creates the overall shape of an asterisk. Asterisks are used to indicate that there is more information. A shade of orange was applied to the logo. A color psychology study found that orange, as it applies to learning environments, is “an energetic color that can increase alertness, excitement, and engagement…Orange may also promote collaboration in learning spaces”…

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SECTION .03: THIRD ROUND LOGO SKETCHES

GROWTH

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T H E L E A R N I N G C O M PA N Y

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VISUAL DEVELOPMENT GUIDE

SECTION .03: THIRD ROUND LOGO SKETCHES

GROWTH

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T H E L E A R N I N G C O M PA N Y

Computer Drafts The computer drafts used the structure of the previous refined sketches to create a vector draft…

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VISUAL DEVELOPMENT GUIDE

SECTION .03: THIRD ROUND LOGO SKETCHES

COMPUTER DRAFTS

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T H E L E A R N I N G C O M PA N Y

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VISUAL DEVELOPMENT GUIDE

SECTION .03: THIRD ROUND LOGO SKETCHES

COMPUTER DRAFTS

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T H E L E A R N I N G C O M PA N Y

Color Explorations Many colors and color combinations were explored.

The final logo color is a warm, energizing orange…

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VISUAL DEVELOPMENT GUIDE

SECTION .03: THIRD ROUND LOGO SKETCHES

C O LO R E X P LO R AT I O N S

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T H E L E A R N I N G C O M PA N Y

Logotype Sketches The following sketches explored different type structures for The Learning Company’s new wordmark…

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VISUAL DEVELOPMENT GUIDE

SECTION .03: THIRD ROUND LOGO SKETCHES

LOGOTYPE SKETCHES

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T H E L E A R N I N G C O M PA N Y

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VISUAL DEVELOPMENT GUIDE

SECTION .03: THIRD ROUND LOGO SKETCHES

LOGOTYPE SKETCHES

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T H E L E A R N I N G C O M PA N Y

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VISUAL DEVELOPMENT GUIDE

SECTION .03: THIRD ROUND LOGO SKETCHES

LOGOTYPE SKETCHES

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T H E L E A R N I N G C O M PA N Y

VISUAL DEVELOPMENT GUIDE

THE LEARNING COMPANY

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SECTION .03: THIRD ROUND LOGO SKETCHES

LOGOTYPE SKETCHES

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T H E L E A R N I N G C O M PA N Y

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VISUAL DEVELOPMENT GUIDE

SECTION .03: THIRD ROUND LOGO SKETCHES

4x

4x x

LOGOTYPE SKETCHES

½x

23°

8x

8x

8x

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Section .04

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Final Logo

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T H E L E A R N I N G C O M PA N Y

The New Logo After review, the sunrise shape was removed. This allowed the shape of the space between the arrow and the asterisk to follow seamlessly beside the lines of the arrow. The edges of the asterisk rays are slightly rounded to create a softer, more welcoming appearance. The symbol was then rotated to give the mark forward momentum.

The final wordmark was handdrawn with soft serifs that mirror the curve at the tip of the asterisk rays…

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VISUAL DEVELOPMENT GUIDE

SECTION .04: FINAL LOGO

THE NEW LOGO

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T H E L E A R N I N G C O M PA N Y

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VISUAL DEVELOPMENT GUIDE

SECTION .04: FINAL LOGO

THE NEW LOGO

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Section .05

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Similar Logos

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T H E L E A R N I N G C O M PA N Y

Similar Logos A thorough review of current brand marks cultivated the following collection of logos with a similar structure. While these may have a similar structure or idea, The Learning Company’s new logo remains unique…

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VISUAL DEVELOPMENT GUIDE

SECTION .05: SIMILAR LOGOS

SIMILAR LOGOS

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T H E L E A R N I N G C O M PA N Y

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VISUAL DEVELOPMENT GUIDE

SECTION .05: SIMILAR LOGOS

SIMILAR LOGOS

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Section .06

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Website Development

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T H E L E A R N I N G C O M PA N Y

Website Structure Various information structures for the website were explored to determine the appropriate hierarchy…

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VISUAL DEVELOPMENT GUIDE

SECTION .06: WEBSITE DEVELOPMENT

WEBSITE STRUCTURE

HOME

COMMUNITY OF CURIOUS MINDS

EXPLORE

CONNECT

CREATE

MISSION STATEMENT

BRAND HISTORY

CONCEPTUAL CHART

CONCEPTUAL CHART

CONCEPTUAL CHART

FROM CHANNEL TO COMPANY

TIMELINE

ABBREVIATED EXTENSION LIST

ABBREVIATED EXTENSION LIST

ABBREVIATED EXTENSION LIST

KEYWORDS

BRAND VISUALIZATIONS

EXTENSION PROTOTYPE 1

EXTENSION PROTOTYPE 4

EXTENSION PROTOTYPE 7

ISSUU BOOKS

NEW IDENTITY INTRODUCTION

EXTENSION PROTOTYPE 2

EXTENSION PROTOTYPE 5

EXTENSION PROTOTYPE 8

LOGO ANATOMY

EXTENSION PROTOTYPE 3

EXTENSION PROTOTYPE 6

EXTENSION PROTOTYPE 9

LOGO DEVELOPMENT SKETCHES

MINI PROTOTYPES

MINI PROTOTYPES

MINI PROTOTYPES

CONCEPTUAL CHART

EXTENDED EXTENSION LIST

FINAL WEBSITE STRUCTURE 81

T H E L E A R N I N G C O M PA N Y

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VISUAL DEVELOPMENT GUIDE

HOME

COMMUNITY OF CURIOUS MINDS

EXPLORE

CONNECT

CREATE

FROM CHANNEL TO COMPANY

BRAND HISTORY

CONCEPTUAL CHART

CONCEPTUAL CHART

CONCEPTUAL CHART

MISSION STATEMENT

TIMELINE

ABBREVIATED EXTENSION LIST

ABBREVIATED EXTENSION LIST

ABBREVIATED EXTENSION LIST

KEYWORDS

LOGO DEVELOPMENT SKETCHES

EXTENSION PROTOTYPE 1

EXTENSION PROTOTYPE 4

EXTENSION PROTOTYPE 7

NEW IDENTITY INTRODUCTION

CONCEPTUAL CHART

EXTENSION PROTOTYPE 2

EXTENSION PROTOTYPE 5

EXTENSION PROTOTYPE 8

ISSUU BOOKS

EXTENDED EXTENSION LIST

EXTENSION PROTOTYPE 3

EXTENSION PROTOTYPE 6

EXTENSION PROTOTYPE 9

MINI PROTOTYPES

MINI PROTOTYPES

MINI PROTOTYPES

SECTION .06: WEBSITE DEVELOPMENT

WEBSITE STRUCTURE

HOME

COMMUNITY OF CURIOUS MINDS

EXPLORE

CONNECT

CREATE

FROM CHANNEL TO COMPANY

NEW IDENTITY INTRODUCTION

CONCEPTUAL CHART

CONCEPTUAL CHART

CONCEPTUAL CHART

MISSION STATEMENT

LOGO ANATOMY

ABBREVIATED EXTENSION LIST

ABBREVIATED EXTENSION LIST

ABBREVIATED EXTENSION LIST

KEYWORDS

LOGO DEVELOPMENT SKETCHES

EXTENSION PROTOTYPE 1

EXTENSION PROTOTYPE 4

EXTENSION PROTOTYPE 7

BRAND HISTORY

ISSUU BOOKS 2 & 3

EXTENSION PROTOTYPE 2

EXTENSION PROTOTYPE 5

EXTENSION PROTOTYPE 8

TIMELINE

CONCEPTUAL CHART

EXTENSION PROTOTYPE 3

EXTENSION PROTOTYPE 6

EXTENSION PROTOTYPE 9

ISSUU BOOK 1

EXTENDED EXTENSION LIST

MINI PROTOTYPES

MINI PROTOTYPES

MINI PROTOTYPES

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T H E L E A R N I N G C O M PA N Y

VISUAL DEVELOPMENT GUIDE

Visual Direction Sketches Three directions were considered for The Learning Company website…

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SECTION .06: WEBSITE DEVELOPMENT

VISUAL DIRECTION SKETCHES

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T H E L E A R N I N G C O M PA N Y

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VISUAL DEVELOPMENT GUIDE

SECTION .06: WEBSITE DEVELOPMENT

VISUAL DIRECTION SKETCHES

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T H E L E A R N I N G C O M PA N Y

VISUAL DEVELOPMENT GUIDE

Visual Direction Wireframes Three directions were considered for The Learning Company website…

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SECTION .06: WEBSITE DEVELOPMENT

Community of Curious Minds

Explore

Connect

Community of Curious Minds

Create

Our mission is to connect communities of curious minds and create lifelong learning possibilities

VISUAL DIRECTION WIREFRAMES

Explore

Connect

Create

Community of Curious Minds

“What was most apparent was that the ARC project filled a community need not otherwise easily met.”

Connect

ENV -01

PUZZLE PLA

YGROUND

/OBST ACLE COURSE

PRO-02

ENVIRONMENT

ENV -02

-01 ENV

EVE-01 EDU-03

ENV ENV

-02

EXP-02 PRO-04

-03

EXP-01

PRO-03

ACE

NA TURE SUMMER CAMPS

PRO-04

EXP-02

ELEMENT

EXP-03

EDU-01

SER-02

PRO-01

VR ADVENTURES

GAMES

/ TOYS

EDU-01

PRIV A TE SCHOOLS

EDU-02

COMMUNITY CLASSES

EDUCA TION

EDU-03

MASTERCLASS

DISCORD SERVER

EVE-01

COMPETITIONS EVENT

EVE-02

CONVENTION EVENT

EVE-03

TRA VELING LIVING WORLD EXHIBITS EVENT

EVE-04

FIELD TRIPS EVENT

CO-BRANDING

PRODUCT

PODCAST

EDUCA TION

TION

CO-BRANDING

COB-02

Create

EDUCA TION

COMMUNITY RESOURCES SERVICE

COB-01

EXPERIENCE

EVE-03 EVE-04

SUBSCRIPTION BOX CHALLENGES

SCHOLARSHIP FOUNDA SERVICE

ARY AFTER SCHOOL PROGRAM

EXPERIENCE COB-02

CO-LEARNING APP

PRODUCT

SER-01

EXPERIENCE

SER-02 EVE-02

COB-01

CURIOSITY NOTEBOOK

PRODUCT

COMMUNITY SP

ENVIRONMENT -02

PRO-01

Connect

PRODUCT

PRO-03

MUSEUM ENVIRONMENT

ENV -03 ENV

Explore

EXP-01

From Channel to Company

After being bought by Discovery, in the mid-1990s, the network started to branch out to a larger audience with popular reality shows “Medical Detectives” and “Home Savvy.” This proved to be a good business decision with the rising public interest in reality shows. The Learning Channel rebranded itself as TLC in 1998 and removed the educational content.

Far from its days as a television channel, The Learning Channel wants to get people out of their comfort zone and immersed in learning.

The Learning Channel wants its audience to know that lessons and mistakes are both moments of learning. Getting dirty and making mistakes in the learning process is half of the fun!

The Learning Channel is now rebranding itself to focus on making connections and fostering curiosity in communities. The Learning Channel hopes to provide support and resources for communities to take learning into their own hands. Like the NASA satellites, the ultimate goal is to establish a two-way flow of information that creates collaboration and feedback.

Removed from the television, The Learning Channel found the opportunity to re-envision itself and expand beyond an antiquated medium. The brand will move into this new age with an updated name as the new, but familiar, The Learning Company.

Origin of The Learning Channel

Appalachia has historically lagged behind the rest of the country in most metrics (economics, education, etc.) and became the target of a federal financial assistance program. The Appalachian Regional Commission (ARC) was established to boost access to health and educational services.

At its peak, The Learning Channel provided a six hour daily block of commercial-free children’s’ programming, as well as adult educational shows and an assortment of documentaries. Ross Bagwell, whose Ross Television Productions worked with the network in its earlier days, once stated, “The Learning Channel started out as an educational tool that was shown in the classrooms.”

Meanwhile, NASA began its own efforts to expand technology usage for public good. In 1972, NASA joined forces with the Department of Health, Education, and Welfare to test the feasibility of using a satellite to broadcast education and health information. From the collaboration began the massive education technology undertaking: the Education Satellite Communication Demonstration (ESCD).

Brand Extensions

Making the channel public extended the walls of the classroom to anywhere viewers had cable access. Now, curious minds could learn about far corners of the world from the comfort of their living room. The aptly named Community Service Network wanted to fill the community need in rural areas for better learning resources.

The Learning Channel extended that access to communities across the country. All ages had something to gain from tuning in to The Learning Channel.

In 1980, the Appalachian Community Service Network (ACSN) acquired the network, taking it out of the public sector, and renamed the network The Learning Channel. Geared towards an inquisitive, but narrow audience, the network maintained modest ratings.

Explore

SER-01

Connect

ENV-01

ENV -01 ENV -02

PRO-03

EXP-02

SER-02

PRO-04

EDU-03

Puzzle Playground/Obstacle Course

ENV -03

ENV -02

PRO-01 EVE-01

EVE-02

Keyword

Keyword

INTRODUCTION

WHAT MAKES US DIFFERENT

e Puzzle Playground/Obstacle Course reinforces our mission of connecting curious minds and creating lifelong learning possibilities by constructing a play-

e Puzzle Playground and Obstacle Course gives children opportunities to explore topics like physics in a collaborative environment.

Traditional ropes courses often require specialized training. Obstacle races are typically short-lived events.

Common public playgrounds have a set of climbing sections with slides that are often restricted to children. e Puzzle Playground and Obstacle Course is a permanent environment that easy to understand, interact with and navigate, even on a person’s first visit. e environment is built to encourage engagement from children as well as adults.

ENVIRONMENT

COB-02

Keyword

EXPLORE + CONNECT

ground for children and adults with life size engineering puzzles and various obstacle courses.

COB-01

Keyword

Create

EXP-03 PRO-02

EDU-01 EVE-03

1985 TO 1991

EARL Y 1972 MARCH 9, 1965

SUMMER 197

e Office of Education provided ARC with a $45, 000 grant to investigate “fruitful areas for communication satellite experimentation”

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Appalachian Educational Satellite Project broadcast closed circuit inser vice training for K -6 teachers

SIMILAR COMPETITORS

ACSN achieved the fastest rate of growth of all basic cable programs

RELATED EXTENSIONS

Community Space, Nature Summer Camps

EXP-01

The Learning Channel aired for six years, geared toward an inquisitive and narrow audience with generally modest ratings

1982 -

e Puzzle Playground and Obstacle Course is a permanent open-air environment that has various physics puzzles and a children-friendly obstacle course. Physics puzzles could include constructing levers to move pieces, or using weights to move a pulley system.

Ropes Courses, Obstacle Race, Playgrounds

EVE-04

Appalachian Regional Commission (ARC) founded with the initiative to boost access to education services

DESCRIPTION

Create

EXP-03

Explore

PRO-02 SER-01

1970

DECEMBER 1972

OCTOBER 1980

ARC established RESA (Regional Educational Services Agencies) in isolated areas to provide inservice training programs

The National Center for Educational T echnology and National Institute of Education approved a 30 month test satellite project

Appalachian Community Service Network (ACSN) broadcast free pro gramming directly to public cable

JANUARY 1, 1984

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FEBRUARY 15, 1991

ACSN shortened the network name to e Learning Channel

Discovery bought nel from ACSN

e Learning Chan

-

ENV-01

Definition

Definition

Definition

Definition

ENV -01

PUZZLE PLA

YGROUND

/OBST ACLE COURSE

PRO-02

ENVIRONMENT

ENV -02

PRO-04

ACE

SER-02

EXP-03

COB-01

VR ADVENTURES

1992

MARCH 27

Discovery shortened the name of the

APRIL 23, 1996

channel to TLC, but maintains “ e

, 2006

SEPTEMBER 26, 2008

TLC launched a rebrand campaign that

TLC premiered it’

Learning Channel” below the logo

s first venture in real

-

ity programming: Medical Detectives

e Discovery Networks moved the

wanted to shift away from decorating

last Ready

shows and reality programming

, Set, Learn program to the

Discovery Kids channel

COB-02

PRODUCT

JUL Y 2014

EDU-03

Puzzle Playground/Obstacle Course

PODCAST

EDUCA TION

EVE-01

COMPETITIONS EVENT

EVE-02

CONVENTION

EXPLORE + CONNECT

INTRODUCTION

WHAT MAKES US DIFFERENT

e Puzzle Playground/Obstacle Course reinforces our mission of connecting curious minds and creating lifelong learning possibilities by constructing a playground for children and adults with life size engineering puzzles and various obstacle courses.

e Puzzle Playground and Obstacle Course gives children opportunities to explore topics like physics in a collaborative environment.

Traditional ropes courses often require specialized training. Obstacle races are typically short-lived events.

Common public playgrounds have a set of climbing sections with slides that are often restricted to children. e Puzzle Playground and Obstacle Course is a permanent environment that easy to understand, interact with and navigate, even on a person’s first visit. e environment is built to encourage engagement from children as well as adults.

ENVIRONMENT

EVENT

EVE-03

MASTERCLASS

TRA VELING LIVING WORLD EXHIBITS

EVENT

CO-BRANDING

GAMES / TOYS

COMMUNITY CLASSES EDUCA TION

TION

COMMUNITY RESOURCES SERVICE

EXPERIENCE

PRIV A TE SCHOOLS EDUCA TION

EDU-02

SCHOLARSHIP FOUNDA SERVICE

ARY AFTER SCHOOL PROGRAM

EXPERIENCE

PRO-01

EDU-01

SUBSCRIPTION BOX CHALLENGES PRODUCT

SER-01

NA TURE SUMMER CAMPS EXPERIENCE

ELEMENT

CO-LEARNING APP PRODUCT

COMMUNITY SP

ENVIRONMENT

EXP-02

CURIOSITY NOTEBOOK PRODUCT

PRO-03

MUSEUM ENVIRONMENT

ENV -03

EXP-01

EVE-04

DISCORD SERVER

SIMILAR COMPETITORS

EVENT

CO-BRANDING

DESCRIPTION

e Puzzle Playground and Obstacle Course is a permanent open-air environment that has various physics puzzles and a children-friendly obstacle course. Physics puzzles could include constructing levers to move pieces, or using weights to move a pulley system.

FIELD TRIPS

RELATED EXTENSIONS

Community Space, Nature Summer Camps

Ropes Courses, Obstacle Race, Playgrounds

TLC launched a promotional campaign building on a focus of personal stories and family life 2022

e Learning Channel began work on a new rebranding initiative

of educational children called Ready

EARL

1998

OCTOBER 26, 1992

TLC began airing a daily six

-hour block ’

s programming

Y 2008

TLC launched a new imaging campaign

e Discovery Channel removed “ e

that shifts the focus to personal stories

Learning Channel” from the logo

of no return” for TLC’

s reality program ’

s Alaska premiered

F ollowing a reality show scandal, TLC turned back to home design program ming with a T

ENV-02

ENV-03

EXP-01

Puzzle Playground/Obstacle Course

STEAM Museum

Community Space

Nature Summer Camps

CREATE + EXPLORE

CONNECT + CREATE

EXPLORE + CONNECT

2018

NOVEMBER 14, 2010

Considered by many to be the “point

future, Sarah Palin

, Set, Learn

ENV-01

rading Spaces revival

-

e Puzzle Playground/Obstacle Course reinforces our mission of connecting curious minds and creating lifelong learning possibilities by constructing a playground for children and adults with life size engineering puzzles and various obstacle courses.

ENVIRONMENT

INTRODUCTION

e Puzzle Playground and Obstacle Course gives children opportunities to explore topics like physics in a collaborative environment.

DESCRIPTION

e Puzzle Playground and Obstacle Course is a permanent open-air environment that has various physics puzzles and a children-friendly obstacle course. Physics puzzles could include constructing levers to move pieces, or using weights to move a pulley system.

Process

SIMILAR COMPETITORS

Ropes Courses, Obstacle Race, Playgrounds WHAT MAKES US DIFFERENT

Traditional ropes courses often require specialized training. Obstacle races are typically short-lived events.

Common public playgrounds have a set of climbing sections with slides that are often restricted to children. e Puzzle Playground and Obstacle Course is a permanent environment that easy to understand, interact with and navigate, even on a person’s first visit. e environment is built to encourage engagement from children as well as adults.

e STEAM Museum reinforces our mission of connecting curious minds and creating lifelong learning

e Community Space reinforces our mission of connecting curious minds and creating lifelong

possibilities by constructing a space where people can interact with exhibits and learn from hands-on activities.

learning possibilities by constructing a place where people can gather and organize their own groups.

ENVIRONMENT

ENVIRONMENT

INTRODUCTION

INTRODUCTION

e STEAM Museum is an environment for adults and children to explore topics with interactive exhibits.

e Community Space establishes a base for communities to gather and organize groups and courses.

DESCRIPTION

DESCRIPTION

STEAM is an acronym for the topics that are featured in the museum: Science, Technology, Engineering, Arts, Mathematics. Rather than simply providing information on wall, all of the exhibits in the STEAM Museum are interactive, allowing visitors to be immersed in learning.

e Community Space is a safe public meeting area that can be used for community education. e space can host classes, lectures, and workshops, as well as gatherings like book clubs.

SIMILAR COMPETITORS

Library, Co-Working Spaces

Boston Children’s Museum, Exploratorium

SIMILAR COMPETITORS

WHAT MAKES US DIFFERENT

WHAT MAKES US DIFFERENT

e STEAM Museum is built for adults and children alike.

Unlike many interactive museums that specialize in science, the STEAM Museum expands the exhibits to include the arts, engineering, and mathematics.

RELATED EXTENSIONS

Traveling Living World Exhibits

Both libraries and co-working spaces have rooms that can be rented for a specific time to hold an event. e Community Space, on the other hand, has space that remains open to community use throughout the day.

People are encouraged to come in and out as they need to without needing to adhere to a strict schedule. Use could include tutoring, book clubs, and more.

RELATED EXTENSIONS

Community Classes, Community Resources for Home Learning, Puzzle Playground and Obstacle Course

EXPLORE + CONNECT + CREATE

e Nature Summer Camps reinforce our mission of connecting curious minds and creating lifelong

learning possibilities by making opportunities for people to spend time learning in and from their environment.

EXPERIENCE

INTRODUCTION

e Nature Summer Camps invites adults to take a week off to explore their surroundings and learn more about the natural world around them.

DESCRIPTION

With all of the fun and games of a school-age nature summer program, e Nature Summer Camps covers subjects like botany and astronomy geared towards adults. Activities include star-gazing, tree and plant identification, and collaborative group challenges.

SIMILAR COMPETITORS

ENV-01

Puzzle Playground/Obstacle Course

Arboretum Summer Camp, Camp No Counselors WHAT MAKES US DIFFERENT

Most nature-based summer camps are restricted to school-age children. On the other hand, many adult summer camps favor vacation over education. e Nature Summer Camps brings the best of both worlds together, giving adults a week to live with the curiosity of a child again.

EXPLORE + CONNECT

INTRODUCTION

WHAT MAKES US DIFFERENT

e Puzzle Playground/Obstacle Course reinforces our mission of connecting curious minds and creating lifelong learning possibilities by constructing a playground for children and adults with life size engineering puzzles and various obstacle courses.

e Puzzle Playground and Obstacle Course gives children opportunities to explore topics like physics in a collaborative environment.

Traditional ropes courses often require specialized training. Obstacle races are typically short-lived events.

Common public playgrounds have a set of climbing sections with slides that are often restricted to children. e Puzzle Playground and Obstacle Course is a permanent environment that easy to understand, interact with and navigate, even on a person’s first visit. e environment is built to encourage engagement from children as well as adults.

ENVIRONMENT

RELATED EXTENSIONS

Puzzle Playground/Obstacle Course

DESCRIPTION

e Puzzle Playground and Obstacle Course is a permanent open-air environment that has various physics puzzles and a children-friendly obstacle course. Physics puzzles could include constructing levers to move pieces, or using weights to move a pulley system.

SIMILAR COMPETITORS

RELATED EXTENSIONS

Community Space, Nature Summer Camps

Ropes Courses, Obstacle Race, Playgrounds

RELATED EXTENSIONS

Community Space, Nature Summer Camps

EXP-02

Curiosity Notebook CREATE + EXPLORE

e Elementary After School Program reinforces our mission of connecting curious minds and creating lifelong learning possibilities by giving students a place to gather and continue learning after the classroom.

e VR Adventures reinforce our mission of connecting curious minds and creating lifelong learning possibilities by establishing virtual worlds people can explore so that they can experience learning in ways that are not

for all ages.

e Elementary After School Program engages gradeschool children with educational activities that support their classroom learning.

Standards

physically possible.

INTRODUCTION

INTRODUCTION

e VR field trips create a virtual space where people can explore topics that would otherwise be impossible.

DESCRIPTION

DESCRIPTION

Much like the adventures of the Magic School Bus, the VR Adventures bring participants inside and up close to anything from inner atoms, to outer space. Adventure choices include stepping inside the Hadron collider to watch the particles propel towards each other, and visiting the Globe theater to walk around a Shakespeare production. Adventures are generally self-guided and open for people to explore according their own pace and topic preferences.

ink Together, Public School Programs WHAT MAKES US DIFFERENT

Non-profits such as ink Together provide funding for programs, but it is often the schools themselves that organize and run the programs. e Elementary After School Program takes place at public schools while being organized and led by e Learning Company according to our student-centered curriculum.

RELATED EXTENSIONS

e Learning Company School

SIMILAR COMPETITORS

Mission ISS, National Geographic Explore VR, VR, 1943 Berlin Blitz

e Games and Toys reinforce our mission of connecting curious minds and creating lifelong learning possibilities by making learning fun and collaborative PRODUCT

EXPERIENCE

e Elementary After School Program continues the school day into the evening as needed by parents. During the program, students get help with their homework and participate in group activities. Activities range from group games and book clubs to science fairs and music.

SIMILAR COMPETITORS

Development

PRO-02

Games and Toys EXPLORE + CONNECT

INTRODUCTION

Strategy

PRO-01

VR Adventures CREATE + EXPLORE

EXPERIENCE

Envisioning the Brand

EXP-03

Elementary A er School Program EXPLORE + CONNECT + CREATE

e Body

WHAT MAKES US DIFFERENT

e VR Adventures exist as a sandbox-style universe.

After choosing a location, players are encouraged to explore at their own discretion, uncovering different challenges along the way. Other educational VR games, are generally limited to a single subject. VR Adventures players can explore animal science in a rainforest, or chemistry on the decaying remnants of the Titanic.

e Curiosity Notebook reinforces our mission of connecting curious minds and creating lifelong

learning possibilities by giving the customer an easy way to track the subjects that capture their attention.

Games and Toys challenge a group of people with varying types of brain teasers and puzzles. Some of the Games and Toys require physically building things, while others are conceptual board games.

e Curiosity Notebook has a repeating set of page templates that provide spaces for the user to collect ideas and information. Pre-built research pages make it easy for the user to record where they learned any new and interesting information.

SIMILAR COMPETITORS

WHAT MAKES US DIFFERENT

ELEMENTARY AFTER SCHOOL PROGRAM

to gather and continue learning after the classroom.

to gather and continue learning after the classroom.

e Elementary After School Program reinforces our mission of connecting curious minds and creating lifelong learning possibilities by giving students a place to gather and continue learning after the classroom.

EXPERIENCE

EXPERIENCE

EXPERIENCE

ELEMENTARY AFTER SCHOOL PROGRAM

ELEMENTARY AFTER SCHOOL PROGRAM

ELEMENTARY AFTER SCHOOL PROGRAM

e Elementary After School Program reinforces our mission of connecting curious minds and creating lifelong learning possibilities by giving students a place to gather and continue learning after the classroom.

e Elementary After School Program reinforces our mission of connecting curious minds and creating lifelong learning possibilities by giving students a place to gather and continue learning after the classroom.

e Elementary After School Program reinforces our mission of connecting curious minds and creating lifelong learning possibilities by giving students a place to gather and continue learning after the classroom.

EXPERIENCE

EXPERIENCE

EXPERIENCE

INTRODUCTION

e Curiosity Notebook provides a template for people to record notes and ideas they want to learn more about.

DESCRIPTION

Pandemic, Rubik’s

ELEMENTARY AFTER SCHOOL PROGRAM

e Elementary After School Program reinforces our mission of connecting curious minds and creating lifelong learning possibilities by giving students a place

PRODUCT

e Games and Toys are collaborative and rely on the users’ critical thinking and teamwork skills.

DESCRIPTION

Pandemic is a prime example of a collaborative, critical thinking board game. e complex game, however, isn’t appropriate for children. Rubik’s puzzle toys are generally a single-person handheld item. e Learning Company offers board games that are suitable for children and can also be expanded for adults. e Learning Company toys take the idea of the Rubik’s handheld puzzle and scale it up to be a standing, interactive puzzle that can be navigated by more than one user at a time.

ELEMENTARY AFTER SCHOOL PROGRAM

e Elementary After School Program reinforces our mission of connecting curious minds and creating lifelong learning possibilities by giving students a place

SIMILAR COMPETITORS

BookFactory, Hatch Idea Notebook WHAT MAKES US DIFFERENT

BookFactory produces notebooks that are structured for taking notes in a laboratory class setting. e Hatch Idea Notebook guides users through the process of creating ideas for a business or product. e Curiosity Notebook is a place to gather any form of research. It can be used for personal interests researched over coffee, or formal research for an academic paper.

RELATED EXTENSIONS

RELATED EXTENSIONS

VR Adventures

RELATED EXTENSIONS

Games and Toys

PRO-03

PRO-04

Co-Learning App

Subscription Box Challenges

CONNECT + CREATE

EXPLORE + CONNECT + CREATE

CREATE + EXPLORE

possibilities by creating a space for people to collaborate from a distance so that they can engage in learning with a community.

e Subscription Box Challenges reinforce our mission of connecting curious minds and creating lifelong learning possibilities by setting up an engaging group learning experience so that friends and families can grow their knowledge together.

e Appalachia Scholarship Foundation underscores our commitment to connecting curious minds and creating lifelong learning possibilities by opening doors for people in under-served communities.

PRODUCT

PRODUCT

INTRODUCTION

INTRODUCTION

e Co-Learning App creates a unique experience where learners of various demographics, locations, and interests can gather to learn alongside each other.

e monthly Subscription Box Challenges contains everything needed for groups to explore and answer a challenging research question.

e Co-Learning App reinforces our mission of connect-

ing curious minds and creating lifelong learning

Past

Present

Future

DESCRIPTION

DESCRIPTION

e Co-Learning App combines the idea of co-working with collaborative learning. Co-working is a common method for neurodiverse people to get work done.

Especially for people with ADHD, simply being alongside someone else working creates an environment where they are better able to focus. Collaborative learning refers to a situation where people are working together to learn about a topic. e Co-Learning app combines these two methods into one location.

Similar to Hunt-a-Killer, the Subscription Box Challenges contains an assortment of artifacts and documents used to solve a mystery. From mad science to historical fiction, the Subscription Box offers a variety of topics for groups to explore. While the artifacts feel genuine, the question is rooted in fiction that is explained in the box. Using a fictional topic ensures that no group will receive box with a research question to which they already know the answer.

SIMILAR COMPETITORS

SIMILAR COMPETITORS

Discord, Parlay, Mural, Padlet

Creation Crate, Box of Matter, Hunt-a-Killer

WHAT MAKES US DIFFERENT

WHAT MAKES US DIFFERENT

e Co-Learning app is more than a social media platform, or shared whiteboard. e app unites all learners, not just students, with tools and spaces to collaborate and learn together.

While other educational boxes are generally focused in on one niche subject (i.e. technology, archeology, murder mysteries), e Subscription Box explores a variety of subjects. One box may be using physics to solve a puzzle, another might include research to solve a historical mystery. e changing subjects encourages players to build and use different learning styles and skills.

RELATED EXTENSIONS

SER-01

SER-02

Appalachia Scholarship Foundation

Community Resources for Home Learning

SERVICE

INTRODUCTION

e Appalachia Scholarship Foundation awards financial aid to recipients who win educational competitions.

DESCRIPTION

e Appalachia Scholarship Foundations hosts yearly academic competitions in under-served communities and award the winners with financial aid for higher education. Topics for the competitions include science, art, math, and history.

SIMILAR COMPETITORS

Foundation for Appalachian Ohio/Kentucky WHAT MAKES US DIFFERENT

e Foundations for Appalachian Ohio/Kentucky offer various scholarships that are primarily based on academic records. e Appalachia Scholarship Foundation gives students the opportunity to present a researched project on a topic of their choosing, upon which the students are ranked and awarded financial aid.

RELATED EXTENSIONS

CONNECT + CREATE

e Community Resources for ome Learning underscores our commitment to connecting curious minds and creating lifelong learning possibilities by providing people with the resources to make learning possible in their own homes.

SERVICE

INTRODUCTION

e Community Resources for Home Learning help bring together families and guide them in developing their home learning plans.

DESCRIPTION

e Community Resources for Home Learning provide support for families who choose to take control over their education, rather than putting up with public school issues. e Community Resources also help groups of families come together to learn.

SIMILAR COMPETITORS

Time4Learning, Homeschooling Co-Ops WHAT MAKES US DIFFERENT

Homeschooling co-ops are groups of local home learners that come together for events and field trips. e co-ops are usually organized and maintained by the members.

Time4Learning is a subscription services that provides curriculum and access to a virtual community of home learners. e Community Resources for Home Learning fills both roles: supplying home learners with engaging curriculum, and offering community support and events organized and led by e Learning Company.

RELATED EXTENSIONS

RELATED EXTENSIONS

Community Space

COB-01

COB-02

EDU-01

EDU-02

Masterclass

Discord Server

The Learning Company School

Community Classes

CREATE + EXPLORE

EXPLORE + CONNECT + CREATE

EXPLORE + CONNECT + CREATE

e Masterclass Co-branding Opportunity reinforces our mission of connecting curious minds and creating lifelong learning possibilities by expanding the course

e Discord Server reinforce our mission of connecting curious minds and creating lifelong learning possibilities by moderating a series of channels for educational discussions so that people can share information and

e Learning Company School reinforces our mission of connecting curious minds and creating lifelong learning possibilities by implementing a curriculum

library of Masterclass into hands-on in-person lessons.

CO-BRANDING OPPORTUNITY

INTRODUCTION

Masterclass offers video courses led by experts in the topic. e Learning Company extends the courses to also exist as hands-on in-person lessons.

DESCRIPTION

Masterclass already offers a variety of classes by renowned experts. e Learning Company provides a platform for select experts to teach in-person classes.

Class topics range from cooking to chemistry.

SIMILAR COMPETITORS

ASC Masterclasses WHAT MAKES US DIFFERENT

e ASC Masterclasses and others like it are generally limited to a single topic. e ASC masterclass, for example, is exclusively for intermediate to advanced cinematographers. Partnered with Masterclass, e Learning Company offers classes in various subjects for learnings ranging from novice to advanced.

RELATED EXTENSIONS

Community Classes

Our New Identity

connect with people with the same interests.

CO-BRANDING OPPORTUNITY

INTRODUCTION

Discord is a social media platform that allows people to communicate through messaging, voice calls, and video calls. e Learning Company utilizes Discord to connect experts and learners around the world.

DESCRIPTION

e Learning Channel Discord Server hosts live chats with experts on a variety of subjects. e permanent channels offer places for people to chat about what they’re learning, share research on a common interest, and explore new ideas. Members of the server also has access to Co-Learning channels where people can join a community of other people to learn alongside.

SIMILAR COMPETITORS

Slack, Reddit WHAT MAKES US DIFFERENT

e Learning Channel Discord Server surpasses other social media or co-working platforms by integrating both access to subject-matter experts and access to a learning community. ere is a steady flow of information between experts and learners.

that is exploratory and creative in nature.

EDUCATIONAL OPPORTUNITY

INTRODUCTION

e Learning Company School offers an alternative style of education with a student-centered curriculum that invites exploration and creativity.

DESCRIPTION

e Learning Company School helps students exceed education standards with a curriculum that is studentcentered rather than standard-centered. Teachers guide explorations to remain on topic, while students organize their own plans and activities to learn together.

SIMILAR COMPETITORS

Montessori, Waldorf WHAT MAKES US DIFFERENT

Waldorf schools use a curriculum that is individualized for each student, but delays core academic classes until later grades. Montessori school curriculum is largely based on students interacting with a carefully designed environment. Both schools restrict the use of modern technology. e Learning Company school builds on the idea of student-centered curriculum and supports it with standard-backed teachers and modern technology.

RELATED EXTENSIONS

EXPLORE + CONNECT

e Community Classes reinforce our mission of connecting curious minds and creating lifelong learning possibilities by making classes on varying topics available in under-served communities.

EDUCATIONAL OPPORTUNITY

INTRODUCTION

e Community Classes teach adults about topics relevant to their lives and community.

DESCRIPTION

e Community Classes invite adults to continue learning throughout their lives. Rather than common adult classes that might teach people how to use a computer, the Community Classes cover concepts that are relevant to the local area. An inner city class might teach urban gardening to help people bring greenery into an otherwise gray region.

SIMILAR COMPETITORS

Local Adult School, Library Programs WHAT MAKES US DIFFERENT

Local adult schools are offered for a tuition fee and generally cover topics such as career skills, dance, and foreign languages. Library programs are free and usually either informative (i.e. historical topics) or skill-based (i.e. knitting). e Community Classes, on the other hand, focus in on topics that are timely and relevant to the community being served.

RELATED EXTENSIONS

RELATED EXTENSIONS

Elementary After School Program, Convention

Community Space, Masterclass Co-Branding

EDU-03

EVE-01

EVE-02

EVE-03

Podcast

Competitions

Convention

Traveling Living World Exhibits

EXPLORE + CONNECT

EXPLORE + CONNECT

CONNECT + CREATE

EXPLORE + CONNECT + CREATE

e Podcast reinforces our mission of connecting curious minds and creating lifelong learning possibilities by sharing research about learning on a free platform so that people can apply new learning skills in their lives.

EDUCATIONAL OPPORTUNITY

e Competitions underscores our commitment to

connecting curious minds and creating lifelong

learning possibilities by giving adults an event where they can show off their knowledge and skills in a lively group setting.

EVENT

INTRODUCTION

e Learning Channel Podcast joins a different expert co-host every week to discuss the theory and practice of active learning.

DESCRIPTION

Active learning is a method of learning where the person engages with the content and learns through experiences. e Learning Channel Podcast explores this kind of learning in-depth, offering new research and techniques.

SIMILAR COMPETITORS

“Let’s Learn Everything” Podcast, Active Learning Podcast, Relearning Podcast WHAT MAKES US DIFFERENT

e Podcast explores active learning for all ages, while similar podcasts are focused on higher education and adults. One episode may give parents tips for active learning for toddlers, while another episode may give that same parent new methods to improve their own learning in daily life.

RELATED EXTENSIONS

INTRODUCTION

e Competitions are topic-based events that invite participants to apply their skills and knowledge.

DESCRIPTION

e Convention reinforces our mission of connecting

curious minds and creating lifelong learning possibili-

ties by giving public officials the training and resources needed to improve education in their region.

EVENT

e Traveling Living World Exhibits reinforce our mission of connecting curious minds and creating lifelong learning possibilities by offering interactive exhibits that travel around to reach any community.

EVENT

INTRODUCTION

INTRODUCTION

e Convention brings together public officials with lectures and classes on improving local education.

e Traveling Living World Exhibits are a set of interactive exhibits about life on Earth that move around the country to visit different communities.

DESCRIPTION

e Convention is geared towards an audience of principals, school boards, and government members. ese officials often see education only from the policy level. e Convention offers the training teachers receive to give officials a better understanding of what education looks like at the student level.

DESCRIPTION

e Competitions are one-night events that puts adults head-to-head on anything from celebrity trivia to robotic technology. e Competitions are a middle-ground between an informal pub trivia night and a formal Academic Decathlon.

SIMILAR COMPETITORS

SIMILAR COMPETITORS

SIMILAR COMPETITORS

Pub Trivia Night, Academic Decathlon WHAT MAKES US DIFFERENT

Pub trivia nights are regularly-occurring casual events where adults compete to answer questions about trivia and oddball facts. e Academic Decathlon is an officially organized yearly competition for high school students. e Competitions raise the complexity of a pub trivia night and loosen up the formality of an Academic Decathlon, creating an event where adults are encouraged to explore their interests further and use the results to compete against each other.

e Traveling Living World Exhibits cover a series of themes in the living world. Crowd-sourced exhibit topics include bodies, bugs, dinosaurs, reptiles, eyes, and more. e community is invited to engage with the living world in a new way.

ASCD Conference on Teaching Excellence

Imagine Exhibitions

WHAT MAKES US DIFFERENT

WHAT MAKES US DIFFERENT

e ASCD and other teaching or learning conventions are generally geared towards classroom educators or school administrators. e Convention reaches outside of the school and invites in the public officials that work in the policy side of education.

Imagine Exhibitions is a design agency that produces individual exhibitions that are displayed in various locations. e Traveling Living World Exhibits are a cohesive set of exhibits that travel as a unit.

RELATED EXTENSIONS

STEAM Museum

e Learning Company School

RELATED EXTENSIONS

RELATED EXTENSIONS

EVE-04

Field Trips EXPLORE + CONNECT + CREATE

e Field Trips reinforce our mission of connecting curious minds and creating lifelong learning possibilities by arranging educational field trips around the world so that people can adventure into learning together.

EVENT

INTRODUCTION

Field trips organized by e Learning Company combine education with exploration in unique environments.

DESCRIPTION

e Field Trips are organized and run by e Learning Company, maintaining e Learning Company standards throughout the experiences. Travel costs, boarding, and food costs are included in the Field Trip package so that adventurers don’t need worry about anything other than engaging and learning. e Field Trip options include a historic tour of Rome, a theology-based tour of the Vatican, and an immersive science experience through the building housing the Hadron Collider.

SIMILAR COMPETITORS

WorldStrides, GO Educational Tours, EF Educational Tours, Explorica WHAT MAKES US DIFFERENT

Most educational field trips are limited to students in a formal class, whether that is in grade school or an adult education class. e Field Trips lifts the boundary of only allowing students. Each trip is organized to be enjoyed by a specified age set at an appropriate educational level.

Families are encouraged to adventure together on Field Trips specified for family travel.

RELATED EXTENSIONS

8x

½

x

x

23 °

89

T H E L E A R N I N G C O M PA N Y

Community of Curious Minds

Explore

Connect

VISUAL DEVELOPMENT GUIDE

Create

Community of Curious Minds

ENV -01

PUZZLE PLA

YGROUND

Explore

/OBST ACLE COURSE

Connect

EDU-01

ENVIRONMENT

ENV -02

EDUCA TION

MUSEUM

EDU-02

ENVIRONMENT

Connect

ENV -03

EDU-03

ACE

ELEMENT

Our mission is to connect communities of curious minds and create lifelong learning possibilities

Keyword Definition

Keyword Definition

EDU-03

EXP-02

PRO-01

PRO-03

EVE-02

PRO-04

GAMES

EVE-02

PRO-02

COB-01

CONVENTION EVENT

EVE-03

VR ADVENTURES

TRA VELING LIVING WORLD EXHIBITS

EVENT

/ TOYS

EVE-04

PRODUCT

SER-02

COMPETITIONS EVENT

ARY AFTER SCHOOL PROGRAM

EXPERIENCE

EVE-01

EXPERIENCE

ENV -03

ENV -02

PRO-01

PODCAST

EDUCA TION

EVE-01

NA TURE SUMMER CAMPS EXPERIENCE

EXP-02

EXP-03

ENV -02

COMMUNITY CLASSES EDUCA TION

COMMUNITY SP

ENVIRONMENT

EXP-01

ENV -01

Create

PRIV A TE SCHOOLS

FIELD TRIPS EVENT

CURIOSITY NOTEBOOK PRODUCT

COB-02

PRO-03

EDU-01

CO-LEARNING APP PRODUCT

EVE-03

PRO-04

SUBSCRIPTION BOX CHALLENGES PRODUCT

EVE-04 SER-01

SCHOLARSHIP FOUNDA

TION

SERVICE

EXP-01

Explore

SER-02

Create

EXP-03

COMMUNITY RESOURCES SERVICE

PRO-02

COB-01

MASTERCLASS

CO-BRANDING

SER-01 COB-02

DISCORD SERVER CO-BRANDING

Keyword Definition

Keyword Definition

ENV-01

Puzzle Playground/Obstacle Course EXPLORE + CONNECT

INTRODUCTION

WHAT MAKES US DIFFERENT

e Puzzle Playground/Obstacle Course reinforces our mission of connecting curious minds and creating lifelong learning possibilities by constructing a playground for children and adults with life size engineering puzzles and various obstacle courses.

e Puzzle Playground and Obstacle Course gives children opportunities to explore topics like physics in a collaborative environment.

Traditional ropes courses often require specialized training. Obstacle races are typically short-lived events.

Common public playgrounds have a set of climbing sections with slides that are often restricted to children. e Puzzle Playground and Obstacle Course is a permanent environment that easy to understand, interact with and navigate, even on a person’s first visit. e environment is built to encourage engagement from children as well as adults.

ENVIRONMENT

Process

Strategy

DESCRIPTION

e Puzzle Playground and Obstacle Course is a permanent open-air environment that has various physics puzzles and a children-friendly obstacle course. Physics puzzles could include constructing levers to move pieces, or using weights to move a pulley system.

RELATED EXTENSIONS

Community Space, Nature Summer Camps

SIMILAR COMPETITORS

Ropes Courses, Obstacle Race, Playgrounds

Development

Standards ENV-01

Puzzle Playground/Obstacle Course EXPLORE + CONNECT

INTRODUCTION

WHAT MAKES US DIFFERENT

e Puzzle Playground/Obstacle Course reinforces our mission of connecting curious minds and creating lifelong learning possibilities by constructing a playground for children and adults with life size engineering puzzles and various obstacle courses.

e Puzzle Playground and Obstacle Course gives children opportunities to explore topics like physics in a collaborative environment.

Traditional ropes courses often require specialized training. Obstacle races are typically short-lived events.

Common public playgrounds have a set of climbing sections with slides that are often restricted to children. e Puzzle Playground and Obstacle Course is a permanent environment that easy to understand, interact with and navigate, even on a person’s first visit. e environment is built to encourage engagement from children as well as adults.

ENVIRONMENT

DESCRIPTION

e Puzzle Playground and Obstacle Course is a permanent open-air environment that has various physics puzzles and a children-friendly obstacle course. Physics puzzles could include constructing levers to move pieces, or using weights to move a pulley system.

RELATED EXTENSIONS

Community Space, Nature Summer Camps

SIMILAR COMPETITORS

Ropes Courses, Obstacle Race, Playgrounds

ENV-01

Puzzle Playground/Obstacle Course EXPLORE + CONNECT

INTRODUCTION

WHAT MAKES US DIFFERENT

e Puzzle Playground/Obstacle Course reinforces our mission of connecting curious minds and creating lifelong learning possibilities by constructing a playground for children and adults with life size engineering puzzles and various obstacle courses.

e Puzzle Playground and Obstacle Course gives children opportunities to explore topics like physics in a collaborative environment.

Traditional ropes courses often require specialized training. Obstacle races are typically short-lived events.

Common public playgrounds have a set of climbing sections with slides that are often restricted to children. e Puzzle Playground and Obstacle Course is a permanent environment that easy to understand, interact with and navigate, even on a person’s first visit. e environment is built to encourage engagement from children as well as adults.

ENVIRONMENT

DESCRIPTION

e Puzzle Playground and Obstacle Course is a permanent open-air environment that has various physics puzzles and a children-friendly obstacle course. Physics puzzles could include constructing levers to move pieces, or using weights to move a pulley system.

RELATED EXTENSIONS

Community Space, Nature Summer Camps

SIMILAR COMPETITORS

Ropes Courses, Obstacle Race, Playgrounds

ELEMENTARY AFTER SCHOOL PROGRAM

ELEMENTARY AFTER SCHOOL PROGRAM

ELEMENTARY AFTER SCHOOL PROGRAM

e Elementary After School Program reinforces our mission of connecting curious minds and creating lifelong learning possibilities by giving students a place to gather and continue learning after the classroom.

e Elementary After School Program reinforces our mission of connecting curious minds and creating lifelong learning possibilities by giving students a place to gather and continue learning after the classroom.

e Elementary After School Program reinforces our mission of connecting curious minds and creating lifelong learning possibilities by giving students a place to gather and continue learning after the classroom.

e Elementary After School Program reinforces our mission of connecting curious minds and creating lifelong learning possibilities by giving students a place to gather and continue learning after the classroom.

EXPERIENCE

EXPERIENCE

EXPERIENCE

EXPERIENCE

ELEMENTARY AFTER SCHOOL PROGRAM

ELEMENTARY AFTER SCHOOL PROGRAM

ELEMENTARY AFTER SCHOOL PROGRAM

ELEMENTARY AFTER SCHOOL PROGRAM

e Elementary After School Program reinforces our mission of connecting curious minds and creating lifelong learning possibilities by giving students a place

e Elementary After School Program reinforces our mission of connecting curious minds and creating lifelong learning possibilities by giving students a place

to gather and continue learning after the classroom.

to gather and continue learning after the classroom.

to gather and continue learning after the classroom.

e Elementary After School Program reinforces our mission of connecting curious minds and creating lifelong learning possibilities by giving students a place to gather and continue learning after the classroom.

EXPERIENCE

EXPERIENCE

EXPERIENCE

EXPERIENCE

ELEMENTARY AFTER SCHOOL PROGRAM

ELEMENTARY AFTER SCHOOL PROGRAM

ELEMENTARY AFTER SCHOOL PROGRAM

ELEMENTARY AFTER SCHOOL PROGRAM

e Elementary After School Program reinforces our mission of connecting curious minds and creating lifelong learning possibilities by giving students a place

90

e Elementary After School Program reinforces our mission of connecting curious minds and creating lifelong learning possibilities by giving students a place

e Elementary After School Program reinforces our mission of connecting curious minds and creating lifelong learning possibilities by giving students a place

ELEMENTARY AFTER SCHOOL PROGRAM

to gather and continue learning after the classroom.

to gather and continue learning after the classroom.

e Elementary After School Program reinforces our mission of connecting curious minds and creating lifelong learning possibilities by giving students a place to gather and continue learning after the classroom.

e Elementary After School Program reinforces our mission of connecting curious minds and creating lifelong learning possibilities by giving students a place to gather and continue learning after the classroom.

EXPERIENCE

EXPERIENCE

EXPERIENCE

EXPERIENCE

SECTION .06: WEBSITE DEVELOPMENT

Community of Curious Minds

Explore

Connect

VISUAL DIRECTION WIREFRAMES

t

Create

nec Community Con of Curious Minds ENV

Our mission is to connect communities of curious minds and create lifelong learning possibilities

-01 ENV

Explore

Connect

Create

-02

ENV

-02

EXP-

02

PRO PRO

ENV -01

PUZZLE PLA

YGROUND

/OBST

ACLE COURSE

EVE-

-04

COB

01

EDU

Cre

ENVIRONMENT

ENV -02

-01

-03

ate

-01

COB

-02

EDU

-01

EVE-

03

EVE-

MUSEUM

04

EXP-

ENVIRONMENT

01

EXP-

03

PRO

ENV -03

EXP-01

-02

SER-

COMMUNITY SP

ENVIRONMENT

01

ACE

NA TURE SUMMER CAMPS

Exp

lore

EXPERIENCE

EXP-02

ELEMENT

ARY AFTER SCHOOL PROGRAM

EXPERIENCE

EXP-03

VR ADVENTURES EXPERIENCE

PRO-01

GAMES

/ TOYS

PRODUCT

Keyword

PRO -03

Co-Learning App

Definition

CONNECT + CREA

TE

e Co-Learning App reinforces our mission of connect ing curious minds and creating lif elong learning possibilities by creating a space f or people to collaborate from a distance so that they can engage in learning with

a community .

PRODUCT

INTRODUCTION

e Co-Learning App creates a unique experience where learners of v arious demographics, locations, and interests can gather to learn alongside each other .

Keyword

DESCRIPTION

e Co-Learning App combines the idea of co-working with collaborativ e learning. Co-working is a common method f or neurodiv erse people to get work done.

Especially f or people with ADHD, simply being alongside someone else working creates an en vironment where they are better able to f ocus. Collaborativ e learning ref ers to a situation where people are working together to learn about a topic. e Co-Learning app combines these two methods into one location.

Definition

SIMILAR COMPETITORS

Discord, Parlay , Mural, Padlet WHA T MAKES US DIFFERENT

Keyword

e Co-Learning app is more than a social media plat form, or shared whiteboard. e app unites all learners, not just students, with tools and spaces to collaborate and learn together .

Definition

RELA TED EXTENSIONS

Keyword

PRO -03

Co-Learning App

Definition

CONNECT + CREA

TE

e Co-Learning App reinforces our mission of connect ing curious minds and creating lif elong learning possibilities by creating a space f or people to collaborate from a distance so that they can engage in learning with

a community .

PRODUCT

INTRODUCTION

e Co-Learning App creates a unique experience where learners of v arious demographics, locations, and interests can gather to learn alongside each other .

DESCRIPTION

e Co-Learning App combines the idea of co-working with collaborativ e learning. Co-working is a common method f or neurodiv erse people to get work done.

Especially f or people with ADHD, simply being alongside someone else working creates an en vironment where they are better able to f ocus. Collaborativ e learning ref ers to a situation where people are working together to learn about a topic. e Co-Learning app combines these two methods into one location.

Process

SIMILAR COMPETITORS

Discord, Parlay , Mural, Padlet WHA T MAKES US DIFFERENT

e Co-Learning app is more than a social media plat form, or shared whiteboard. e app unites all learners, not just students, with tools and spaces to collaborate and learn together .

RELA TED EXTENSIONS

PRO -03

Co-Learning App CONNECT + CREA

TE

e Co-Learning App reinforces our mission of connect ing curious minds and creating lif elong learning possibilities by creating a space f or people to collaborate from a distance so that they can engage in learning with

a community .

PRODUCT

Strategy

Development

Standards

INTRODUCTION

e Co-Learning App creates a unique experience where learners of v arious demographics, locations, and interests can gather to learn alongside each other .

DESCRIPTION

e Co-Learning App combines the idea of co-working with collaborativ e learning. Co-working is a common method f or neurodiv erse people to get work done.

Especially f or people with ADHD, simply being alongside someone else working creates an en vironment where they are better able to f ocus. Collaborativ e learning ref ers to a situation where people are working together to learn about a topic. e Co-Learning app combines these two methods into one location.

SIMILAR COMPETITORS

Discord, Parlay , Mural, Padlet WHA T MAKES US DIFFERENT

e Co-Learning app is more than a social media plat form, or shared whiteboard. e app unites all learners, not just students, with tools and spaces to collaborate and learn together .

RELA TED EXTENSIONS

PUZZLE PLAYGROUND/OBSTACLE COURSE

COMPETITIONS

ELEMENTARY AFTER SCHOOL PROGRAM

COMMUNITY RESOURCES FOR HOME LEARNING

e Puzzle Playground/Obstacle Course reinforces our mission of connecting curious minds and creating lifelong learning possibilities by constructing a playground for children and adults with life size engineering puzzles and various obstacle courses.

e Competitions underscores our commitment to connecting curious minds and creating lifelong learning possibilities by giving adults an event where

e Elementary After School Program reinforces our mission of connecting curious minds and creating lifelong learning possibilities by giving students a place to gather and continue learning after the classroom.

e Community Resources for ome Learning underscores our commitment to connecting curious minds and creating lifelong learning possibilities by providing people with the resources to make learning possible in their own homes.

ENVIRONMENT

PUZZLE PLAYGROUND/OBSTACLE COURSE

e Puzzle Playground/Obstacle Course reinforces our mission of connecting curious minds and creating lifelong learning possibilities by constructing a play-

ground for children and adults with life size engineering puzzles and various obstacle courses.

ENVIRONMENT

they can show off their knowledge and skills in a lively group setting.

EXPERIENCE

EVENT

SERVICE

COMPETITIONS

ELEMENTARY AFTER SCHOOL PROGRAM

COMMUNITY RESOURCES FOR HOME LEARNING

e Competitions underscores our commitment to connecting curious minds and creating lifelong

e Elementary After School Program reinforces our mission of connecting curious minds and creating lifelong learning possibilities by giving students a place to gather and continue learning after the classroom.

e Community Resources for ome Learning underscores our commitment to connecting curious minds and creating lifelong learning possibilities by providing

learning possibilities by giving adults an event where they can show off their knowledge and skills in a lively group setting.

EVENT

EXPERIENCE

people with the resources to make learning possible in their own homes.

SERVICE

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T H E L E A R N I N G C O M PA N Y

VISUAL DEVELOPMENT GUIDE

Final Website Visuals The final website applies the visual system in an extension-first structure…

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SECTION .06: WEBSITE DEVELOPMENT

VISUAL DIRECTION WIREFRAMES

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Section .07

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Inspiration Analysis

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T H E L E A R N I N G C O M PA N Y

VISUAL DEVELOPMENT GUIDE

Analyzing Inspiration The visual standard guides of various businesses have been carefully considered for inspiration…

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S E C T I O N . 0 7 : I N S P I R A T I O N A N A LY S I S

A N A LY Z I N G I N S P I R A T I O N

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T H E L E A R N I N G C O M PA N Y

New Identity Introduction:

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VISUAL DEVELOPMENT GUIDE

S E C T I O N . 0 7 : I N S P I R A T I O N A N A LY S I S

A N A LY Z I N G I N S P I R A T I O N

VMWARE Good explanation of why they are choosing to change the identity and how the changes align with those goals

UNITED HEALTHCARE Clear statement of what their new mission is and how it aligns with their brand promise

SKYPE Explanation of how the subtle changes to the keywords make a good impact; language that is interesting and captivating

CADENCE Simplified list of how each part of the system aligns with their brand attributes; personal voice that explains it at a comfortable level

DEVON Great explanation of why they chose strata as the basis for the new visual identity system; good visual language 99

T H E L E A R N I N G C O M PA N Y

Logo Anatomy:

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VISUAL DEVELOPMENT GUIDE

S E C T I O N . 0 7 : I N S P I R A T I O N A N A LY S I S

A N A LY Z I N G I N S P I R A T I O N

EXPLORATORIUM Clear statement that this is the only version of the logo; explains how it can be used creatively with other imagery

FEDEX

CADENCE

Diagram showing how the small trademark simple is positioned with the logo

Detailed diagrams of spacing, alignment, and anatomy; anyone could look at this and know exactly how to use the logo

NORWAY

VMWARE Shows a comparison of the logo before and after

Addresses how to handle different languages in the logo

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T H E L E A R N I N G C O M PA N Y

Type Specs:

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VISUAL DEVELOPMENT GUIDE

S E C T I O N . 0 7 : I N S P I R A T I O N A N A LY S I S

A N A LY Z I N G I N S P I R A T I O N

WORKDAY Simple explanation of approved fonts and how to use the logo font

VMWARE Explains how to create a visual scale for any application

SYMANTIC Shows how to format the layers of hierarchy with clear examples

VMWARE Explains why this typeface was chosen; examples of how the type is handled in the different layers of type hierarchy

SUMO Shows examples of how not to format type

X

MENNONITE CHURCH

Addresses contrast and legibility of the type

Clear explanation of how type should be formatted

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T H E L E A R N I N G C O M PA N Y

Main Colors:

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VISUAL DEVELOPMENT GUIDE

S E C T I O N . 0 7 : I N S P I R A T I O N A N A LY S I S

A N A LY Z I N G I N S P I R A T I O N

CADENCE Red is not too vibrant that it is overwhelming, but still bold enough to make a statement DFW Explains why the specific color was chosen

NEUVA Bold blue without being too bright or overwhelming

DEVON Explanation of the inspiration behind the colors

WORKDAY Shows colors in the context of the logo

SYMANTIC Addresses how to print the logo color properly

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T H E L E A R N I N G C O M PA N Y

Logo Don’ts:

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VISUAL DEVELOPMENT GUIDE

S E C T I O N . 0 7 : I N S P I R A T I O N A N A LY S I S

A N A LY Z I N G I N S P I R A T I O N

RIGHTTURNRETAIL Addresses how to name the business as part of a text line

EXPLORATORIUM Shows an example of improper usage; statement that changing the logo changes their identity shows how important it is to use the logo properly

MENNONITE CHURCH Variety of visual example with clear text descriptions of what is wrong with each example

SYMANTEC Addresses oddball usages such as bullet points

NUEVA SCHOOL Variety of clear visual examples

WORKDAY Simple language accompanying clear examples

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T H E L E A R N I N G C O M PA N Y

Alternate Versions:

VISUAL DEVELOPMENT GUIDE

S E C T I O N . 0 7 : I N S P I R A T I O N A N A LY S I S

A N A LY Z I N G I N S P I R A T I O N

/MTRL Different colors but same structure for the related brands WORKDAY Simple and clear examples of how the logo should appear on different backgrounds

NUEVA SCHOOL Variety of examples showing the many ways the logo can be applied BROADVIEW Variety of background examples and which version should be used

USA TODAY

NEXSTAR

Examples of the different ways the logo can be modified while still maintaining the identity

Shows how to use the logo with the URL

T H E L E A R N I N G C O M PA N Y

Photography:

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VISUAL DEVELOPMENT GUIDE

S E C T I O N . 0 7 : I N S P I R A T I O N A N A LY S I S

SYMANTEC Detailed description of the photography style; access to a photo library

A N A LY Z I N G I N S P I R A T I O N

X Variety of examples of photography that is not allowed

Relates imagery to the brand attributes; clear dos and don’ts

DEVON Method to creating a photo combination; how to format images within the graphic element shape

NUEVA SCHOOL Clear explanation and examples of the lighting method and style

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Competitor Logos + All competitor information came from their respective websites

Visual Inspiration + All standards snapshots came from the standards guide of their respective brands

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