The Best of this Life Media Kit

The

BEST OF THIS LIFE A lifestyle website that celebrates everyday living.

WWW.BESTOFTHISLIFE.COM

OUR MISSION Living well everyday is our passion.

The Best of this Life engages readers with meaningful articles, where they can walk away with valuable information a nd tools to apply to their own lives. Whether by way of a new recipe, wellness tip, product discovery, travel destination, home decor inspiration, DIY, or party ideas.

The Best of this Life is an example of how to celebrate each day and encourages readers to carve out their best life.

We provide inspiration and attainable methods to elevate each day with joy and creativity.

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MEET THE EDITOR Emily Smith is a Lifestyle Media Expert and calls Ottawa, Canada home with her husband and two children. She created The Best of this Life in 2011. Her background is in women's retail buying, visual merchandising, and management. She holds a degree in Fashion Merchandising & Design and appreciates all aspects of decor and design.

Emily writes with heart, passion, and creativity. She loves to encourage and inspire her readers to live their best lives. She shares her style, recipes, home decor tips, and family adventures on bestofthislife.com & its instagram feed (@best_ofthislife).

Emily is relatable to her readers as a friend, mom, homemaker, and entrepreneur.

With an easygoing and versatile voice, her writing pops off the page and inspires readers to live life to its fullest.

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As a devoted wife and mother, Emily is committed to using the highest quality brands, products, and methods in her everyday life, and she carries this integrity into her writing. Her previous work as a professional in the fashion industry gave her the skills to interact with brands and build lasting relationships with vendors.

She utilizes this at BOTL, regularly working with companies and products in order to provide readers with the best information possible.

At BOTL, Emily blogs about food, decor, family, healthy living, travel, and a litany of other topics. She writes with the edge of a professional and the approachability of a best friend, allowing her to reach a diverse audience that has given rise to the blog's success. She also loves connecting with her readers on a personal level.

Emily's writing, photography and blog has been featured in Today's Parent, Brit + Co., Parade Magazine, StyleCaster, Foodgawker, Greatist, Style Motivation, CTV Morning Live, Empress Avenue and more. She has also worked with a variety of major household brands, including Hudson's Bay, Simons, Joe Fresh, Walmart, Loblaws, Wayfair, IKEA, Shoppers Drug Mart, Almay Canada, L'Oreal Canada, CF Rideau Centre, H&M, Lavazza, Life Made Delicious (General Mills), Garnier Canada, Sobeys, Leesa, and many others. The Best of this Life continues to generate interest and publicity as a major women's lifestyle website.

MEET OUR READERS The Best of this Life readers are passionate about elevating their every day. They love to try new recipes, stay on top of style trends, discover beauty products, put their hand to creative projects, decorate their homes with personal flare, and learn ways to find balance in their lives.

The Best of this Life's core demographic is 90% women, aged 25-44. Our top readership locations are Ottawa, Toronto, Calgary, Vancouver, New York, and Los Angeles.

WWW.BESTOFTHISLIFE.COM

Connect with our readers The Best of this Life receives 25,000+ monthly views and has over 50,000 followers across social media. We love to partner with brands that are relevant to our readers and collaborate to share their key messaging.

Sponsored Posts, Reviews, Giveaways, Blog Campaigns, Travel, Events Emily will feature your brand with integrity. Her opinions are honest and written in a genuine, trustworthy voice. She has successfully worked on thousands of sponsored campaigns, covered regional events, and featured travel destinations in parnership with tourism agencies and hotels.

LET'S WORK TOGETHER

Brand Ambassadorship, Spokesperson, Magazine Ads Emily is available to represent your brand in different advertorial capacities. She has represented several major brands and/or products as an ambassador and has been featured in national magazines such as Today's Parent and Canadian Living.

PRAISE FOR OUR WORK Thank you for your amazing work on the holiday campaign. Your pictures are wonderful and we loved working with you!

-Walmart

We enjoyed having you and your family on the media trip, your Instagram stories were fantastic, we shared them all!

-Radisson Hotel Group

Everything looks so great! Amazing work, as usual! My colleagues commented on the photography of the product, very nice!

-IMG Media

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Cricut

Reitmans

Midnight Paloma

Purdys Chocolatier

Celestial Seasonings

PC Insiders

AVEDA Hair

LEESA Mattress

LET'S CHAT! Please email all proposals and inquiries to: emily@bestofthislife.com Rates for website features and social media campaigns will vary depending on the scale. We look forward to discussing your project!

January

April

NEW YEAR / GOALS

CRAFTS / PARTY / FITNESS/

HEALTHY RECIPES / WINTER BEAUTY/

LIGHTENED UP RECIPES

HOME DECOR PROJECTS

February VALENTINE'S DAY / CHOCOLATE RECIPES / WINTER EVENTS

EDITORIAL CALENDAR

May SUMMER FASHION / BEAUTY / MOTHER'S DAY / DESSERTS

March

June

SPRING FASHION / SKINCARE/

FAMILY ACTIVITIES / TRAVEL /

SPRING ACTIVITIES / EASTER

EASY SUMMER RECIPES

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July

October

SUMMER BREAK / HOT SPOTS

FALL RECIPES / THANKSGIVING /

IN THE CITY / SUMMER BEAUTY

HALLOWEEN / SEASONAL DECOR

August PICNIC / PARTIES / BBQ / FALL FASHION (KIDS & ADULTS) / BACK TO SCHOOL

EDITORIAL CALENDAR

November HOLIDAY DECOR/ CHRISTMAS RECIPES/ WINTER BEAUTY/ FAMILY & HOLIDAY

continued

September

December

BACK TO SCHOOL / FALL FASHION /

FAMILY / HOME FOR THE

FALL RECIPES / HOME DECOR /

HOLIDAYS / GIFT GUIDES

FAMILY ACTIVITIES

/ CHRISTMAS RECIPES

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