JD Sports Men's Wear Range Building Portfolio - Emily Holden

SP

SWOT Analysis

Strengths

• Includes many neutral colours for everyday wear.

• Good quality.

• Many optional brands.

• Diversity within models.

• Good quality garments.

• Omni channel presence.

Opportunities

• Experiment with brighter colours.

• Expand colour palette.

• Involve more patterns.

• Explore NFTs and digital artwork.

Weaknesses

• Brands within JD Sports have similar colour palettes which makes them blend together especially instore.

• Being everyday / sports wear, garments are not out of the ordinary making them not as fashionable and stylish.

Threats

• Cost of living crisis.

• Inflation.

• High prices are not very suitable for their younger customers.

adidas Melbourne Tennis HEAT.RDY

Raglan T-Shirt

£60.00

• Crew neckline

• double-layer mesh construction on the sleeves.

• Body: 100% polyester double knit

• sleeves: 100% polyester jacquard

• Inner sleeves: 100% recycled polyester mesh

• Adidas logo

Nike Tech Knit Ultra T-Shirt

£65.00

• Crew neckline

• 100% breathable recycled polyester

• Dri-FIT ADV sweat-wicking tech

• Mesh panels on body

• Reflective Nike logo

The North Face Glacier T-Shirt

£45.00

• Crew neckline

• Stretchy polyester fabric

• Flash Dry tech

• The North Face logo

• 93% Polyester/7% Elastane

I chose to pick Adidas, Nike, and The North Face most expensive T-shirts on JDSports.co.uk. The price has increased due to the materials which they have all used, Tech and Mesh. The garments are sports wear which are usually expensive reason to extra added details for fashion and the quality. Nike’s t shirt has more expense due to added details, and this would sell better anticipated to the more creative designs.

Adidas

Nike

TNF

Shorts

£25.00

• Soft cotton French terry

• Elasticated drawcord

• Front side pockets

• 100% cotton

• Signature stripes and logo

£35.00

• Elastic drawcord waistband

• Dri-Fit tech

• Mesh lining

• Front side pockets

• Nike logo

• 100% polyester

£50.00

• Polycotton fabric

• Elasticated drawcord waistband

• Front side pockets

• The North Face logo

• 70% cotton, 30% polyester

Sport brands release similar styles of shorts. Adidas, Nike and TNF have shorts alike. These brands have used the same materials; jersey/knit. This is a challenge for brands as they have to offer something new and different to the customer. Adidas has done this by adding their signature stripes, Nike has provided a more comprehensive style and North Face has used their recognisable logo to sell their shorts which has increased the retail price.

adidas Badge of Sport 3-Stripes

Nike Challenger 7" Shorts

The North Face Outline Shorts

Adidas

Nike TNF

£140.00

• Elastic cuffs and an adjustable hem

• Hood

• Zip pockets

• Stand up collar

• 100% recycled polyester plain weave

• Fill: 80% duck down, 20% feathers

• Adidas logo

£180.00

• PrimaLoft Thermoplume insulation

• Fitted hood

• Elasticated trims

• Side zip pockets

• Nike logo

• 100% recycled polyester

£300.00

• 100 % recycled nylon ripstop fabric

• 700-Fill Goose Down for extra warmth

• Stowable hood for custom coverage

Puffer jackets are always in trend due to their warmth, style, and comfort. These three products are an example of how different they can be designed but have similar details. The three brands have all located the logo on the front left side. The fit and size look parallel. The puffer jackets have designed different shaped hoods but have the same function. The composition contrasts from one another which provides consideration for the purpose of their product. These puffer jackets are expensive because of the materials used that is feathers and insulation.

• Zippered side pockets and adjustable cuffs

• The North Face logo

The North Face Nuptse 1996 Jacket

Nike Air Max Bubble Jacket

adidas Helionic Hooded Down Jacket

Adidas

Nike TNF

Like for like

adidas Must Haves Plain Polo Shirt

£30.00

• 100% Cotton soft jersey

• Collared neckline

• Placket with one button

• Short sleeves

• Side slits at hem

• Adidas logo on arm

Nike Foundation Polo Shirt

£33.00

• 100% cotton

• Placket with two buttons

• Spread collar

• Short sleeves

• Ribbed cuffs

• Nike logo

Men’s Tanken Polo

£35.00

• 100% polyester

• Placket with three buttons

• FlashDry fabric

• The North Face logo

Polo shirts are optional for customers who want to be comfy but more stylish and dressed up. Brands have sold polo shirts very identical to each other. They differentiate with colour and the logo. Out of these brands, North Face has manufactured the best of polo shirts due to their quality. It has a clean cut and the placket looks more formal. This has added to the retail price. £30-£35 is an appropriate price for a polo shirt.

Adidas

Nike

TNF

Like for like

£80.00

• 100% recycled polyester plain weave

• Adjustable hood

• Front side pockets

• Adidas logo

• Geometric print

£65.00

• 80% Cotton and 20% Polyester

• Cotton poly blended fleece fabric

• Adjustable hood

• Drawstring hood

• Ribbed trims

• Multiple Nike logo pattern

£85.00

• 70% Cotton/30% Polyester

• Black camouflage print

• The North Face logo

• Drawstring hood

• Ribbed trims

• Kangaroo pocket located at front

JD Sports has not explored many creative patterns. These are the most patterned hoodies / jackets on their website. Linking to the product pyramid, these brands could move up to more fashionable clothing if they involved more creative prints to avoid too much basic / plain garments as they don’t create as much excitement for the customers. They could also mix in different fabrics for more definition. The retail prices are expensive because of the high selling brands, not as much for the designs of the garments.

The North Face Camo All Over Print Hoodie

Nike Stack Logo Hoodie

adidas Colour block Tracksuit

Adidas

Product Price

JD Sports products fall into the ‘Core’ category. The brand sells Sportswear and everyday wear. They consist of basic garments and essentials. These are products that most customers own such as a winter jacket and a plain t shirt.

The brand could move up the pyramid to fashion if they designed better stylish garments with different colours and patterns. Other than releasing core products, it rewards a better customer experience when they see clothes similar to their style.

JD Sports price falls into ‘Mid price’ and ‘Value price’. The retailer needs to keep in mind of their young customers. In the value price group; t-shirts, shorts and accessories are included. These products are offered by their most popular brands that are Nike, Adidas and Under Armour.

In the Mid Price; jackets and hoodies fall into this category. Nike sells them for £60-£110. The quality and fabric values a product.

The High Price category involves North Face winter coats for £300. High prices are determined by their quality which is important for a brands reputation.

Silhouette mood board

Garment 1

Nike logo (stitched)

Ribbed neckline

Nike Sportswear Club T-shirt

White Jersey

Composition: 100% cotton

£23.00

Neutral / basics colours

Running stitch

Garment 2

Elastic waistband

Nike logo (stitched)

Two side seam pockets

Nike Tech Fleece Shorts

Grey / Blue

Fleece

Composition: 66% cotton, 34% polyester

£65.00

Neutral / basics colours

Tape back pocket

(WGSN Predicted colours)

Garment 3

Right arm pocket

Nike logo (stitched)

Nike Tech Fleece Full Zip Hoodie

Blue / Green

Jersey, Fleece

Composition: 66% cotton, 34% polyester

£110.00

Seasonal

Colours s/s 24

Annual colour s/s 24

Tape detailing (green)

(WGSN Predicted colours)

Garment 4

Knitted collar

Placket with two buttons

Nike logo (stitched)

Nike Foundation Polo Shirt

Purple

Knitted

Composition: 100% cotton

£33.00

Seasonal Colours s/s 24

Annual colour s/s 24

(WGSN Predicted colours)

Garment 5

England logo (stitched)

Nike logo (stitched)

Abstract pattern

Nike England Pre-match Shirt

White / Red

Jersey

Composition: 100% polyester

£55.00

Seasonal Colours s/s 24

Annual colour s/s 24

Reference list

Chappell, K. (2021) What will the Olympics look like this summer? Available at: https://www.wessexscene.co.uk/sport/2021/02/07/what-will-the-olympics-look-like-this-summer/ (Accessed: 27th March 2023).

City Ping (2023) Download HD England Flag PNG. Available at: https://www.citypng.com/photo/23811/download-hd-england-flagmap-png (Accessed: 27th March 2023).

Fred Perry (2023) M3600 - The Fred Perry Shirt. Available at: https://www.fredperry.com/m3600-m3600238.html?gclid=Cj0KCQjwxMmhBhDJARIsANFGOSu4PCmVukfPr_6PS1mp3Vf14wvLDgZFq0WmhIYprYD2zC77amT2nYaAtDwEALw_wcB (Accessed: 27th March 2023).

Holden, E. (2023) Fabric Swatches. Available at: DMU (Accessed: 21st February 2023).

JD Sports (2022) Cover Photo. Available at: https://m.facebook.com/jdsports.de/photos/a.675055732540624/4977501155629372/?_se_imp=20dyNV0e8xrjpT0Pw (Accessed : 27th March 2023).

JD Sports (2023) adidas colour block tracksuit. Available at:https://www.jdsports.co.uk/product/adidas-colorblocktracksuit/19338370/ (Accessed: 8th April 2023).

JD Sports (2023) adidas Helionic hooded down jacket. Available at: https://www.jdsports.co.uk/product/black-adidas-helionichooded-down-jacket/16488284/ (Accessed: 8th April 2023).

Reference list

JD Sports (2023) adidas Must haves plain polo shirt. Available at:https://www.jdsports.co.uk/product/white-adidas-must-havesplain-polo-shirt/1231342/ (Accessed: 8th April 2023).

JD Sports (2023) adidas Originals Adicolor Essentials Trefoil Fleece Joggers . Available at: https://www.jdsports.co.uk/product/blue-adidas-originals-adicolor-essentials-trefoil-fleece-joggers/18929124/(Accessed: 27th March 2023).

JD Sports (2023) adidas Originals Adventure Mountain Graphic T shirt. Available at: https://www.jdsports.co.uk/product/whiteadidas-originals-adventure-mountain-graphic-t-shirt/16615534/ (Accessed: 27th March 2023).

JD Sports (2023) Lacoste Tape Shorts. Available at:https://www.jdsports.co.uk/product/grey-lacoste-tape-shorts/19307032/ (Accessed: 27th March 2023).

JD Sports (2023) New Balance Woven Shorts. Available at: jdsports.co.uk (Accessed: 27th March 2023).

JD Sports (2023) Nike Air Max bubble jacket. Available at: jdsports.co.uk (Accessed: 8th April 2023).

JD Sports (2023) Nike foundation polo shirt. Available at: https://www.jdsports.co.uk/product/blue-nike-foundation-poloshirt/15982762/ (Accessed: 8th April 2023).

Reference list

JD Sports (2023) Nike Repel Miler Jacket. Available at:https://www.jdsports.co.uk/product/blue-nike-repel-milerjacket/17473955/ (Accessed: 27th March 2023).

JD Sports (2023) Nike stack logo hoodie. Available at: https://www.jdsports.co.uk/product/white-nike-stack-logohoodie/18546125/ (Accessed: 8th April 2023).

JD Sports (2023) The North Face camo all over print hoodie. Available at:https://www.jdsports.co.uk/product/grey-the-northface-camo-all-over-print-hoodie/19429644/ (Accessed: 8th April 2023).

JD Sports (2023) The North Face nuptuse 1996 jacket. Available at: https://www.jdsports.co.uk/product/green-the-northface-nuptse-1996-jacket/19404946/ (Accessed: 8th April 2023).

JD Sports (2023) The North Face tanken polo shirt. Available at:https://www.thenorthface.co.uk/shop/en-gb/tnf-gb/menstanken-polo-shirt-2waz?variationId=JK3 (Accessed: 8th April 2023).

JD Sports (2023) The North Face Tek Track Pants. Available at:https://www.jdsports.co.uk/product/black-the-north-face-tektrack-pants/19317459/ (Accessed: 27th March 2023).

JD Sports (2023) Under Armour UA Storm Run Jacket. Available at: jdsports.co.uk(Accessed: 27th March 2023).

Reference list

JD Sports (2023) adidas badge of sport 3-stripes shorts. Available at: https://www.jdsports.co.uk/product/black-adidasbadge-of-sport-3-stripes-shorts/19457115/ (Accessed: 8th April 2023).

JD Sports (2023) adidas Melbourne tennis heat.rdy raglan t shirt. Available at: https://www.jdsports.co.uk/product/blackadidas-melbourne-tennis-heatrdy-raglan-t-shirt/16616593/ (Accessed: 8th April 2023).

JD Sports (2023) Nike challenger 7" shorts. Available at: https://www.jdsports.co.uk/product/green-nike-challenger-7shorts/19312393/ (Accessed: 8th April 2023).

JD Sports (2023) Nike Foundation Hoodie. Available at: jdsports.co.uk (Accessed: 27th March 2023).

JD Sports (2023) Nike Tech Fleece Full Zip Hoodie. Available at: https://www.jdsports.co.uk/product/blue-nike-tech-fleece-fullzip-hoodie/17101374/ (Accessed: 27th March 2023).

JD Sports (2023) Nike tech knit ultra t-shirt. Available at: https://www.jdsports.co.uk/product/pink-nike-techknit-ultra-tshirt/17543671/ (Accessed: 8th April 2023).

JD Sports (2023) The North Face glacier t-shirt. Available at: https://www.jdsports.co.uk/product/black-the-north-faceglacier-t-shirt/19330557/ (Accessed: 8th April 2023).

Reference list

JD Sports (2023) The North Face outline shorts. Available at: https://www.jdsports.co.uk/product/blue-the-north-face-outlineshorts/19352137/ (Accessed: 8th April 2023).

Logo Wine (2023) JD Sports logo download. Available at: https://www.logo.wine/logo/JD_Sports (Accessed: 27th March 2023). Premier League (2022) England World Cup squad built on academies' work. Available at: https://www.premierleague.com/news/2914270 (Accessed: 27th March 2023).

The Chelsea News (2022) Mason Mount models new England kit. Available at: https://onefootball.com/en/news/imagemason-mount-models-new-england-kit-35849395 (Accessed: 27th March 2023).

Vogue Runway (2017) Kith Spring 2018 ready-to-wear. Available at: https://www.vogue.com/fashion-shows/spring-2018ready-to-wear/kith (Accessed: 27th March 2023).

WGSN (2023) Colour play. Available at: https://www.wgsn.com/colourplay/ (Accessed: 10th April 2023).