EMILY HETHERINGTON | 2023 PORTFOLIO
If you want engaging, successful creative that resonates with your audience, I’m your gal.
I’m Emily. Creative graphic designer based in the North East.
Branding Creative marketing Passion projects More about me emily heth. CREATIVE
Branding
Brand package for start-up confectionery business
Skills flexed: Art direction, consultation, project management, naming, logo design, branding, graphic design for social media, print and packaging.
5 Branding—2023 Freelance project
emilyheth_creative@outlook.com
Branding—2021 Freelance project
Pawfitness
Project outline
Full branding package for independent start-up.
Challenge
Developing a brand powerful enough to stand out in a highly saturated market post-covid. My client wanted her animal care service business to embody professionalism and trustworthiness.
Solution
To build an identity that was eye-catching, light-hearted and personable to become instantly recognisable and memorable. A consistent visual identity across all customer touch points offered familiarity to the customer to gain trust. The uplifting nature of the brand excelled and my client attained full books fast.
6
emilyheth_creative@outlook.com
7 Branding—2021 Freelance project emilyheth_creative@outlook.com
Branding—2021 Freelance project
Skills flexed Creative direction, consultation, project management, logo design, branding, graphic design for print and digital, livery design, illustration.
emilyheth_creative@outlook.com
8
Travelogix
Project outline
Visual identity refresh to support new logo design.
Challenge
Create a look and feel that was digital focused and futureproof. A personal growth challenge was designing the website— something I’d never done before.
Solution
Developing an identity that was daring and unique was the best way to stand out and increase engagement. I applied my design knowledge into digital design comfortably, under the guidance of the developer. As a result the website was on brand and connected to the brand identity we built.
9 Branding—2019 Agency project
emilyheth_creative@outlook.com
Skills flexed Ideation, creativity, art direction, brand guidelines, sub-brand logo design, digital design (website and banners), graphic design for print (exhibition artwork, stationery, brochures), illustration.
10 Branding—2019 Agency project
emilyheth_creative@outlook.com
Brand character
We support customers by partnering with them to understand their specific needs to propel a positive safety culture, engage employees, improve wellbeing and, ultimately, save lives.
Innovative Professional Friendly Collaborative Adaptive
Vectorised screenshots
Product software illustrations allow us to create more uniform and modern visuals. Vectors are flexible and can be used on a larger scale at exhibitions for example. Colour and design of screenshots should be representative of actual product, with the added flair that the new brand brings.
screenshots can be used with new style image containers and elements to customise new designs.
Ebook design
1
Notify Brand Guidelines v1.0 —Values — Brand character Core colours Supporting colours Navy CMYK: 90, 77, 50, 57 RGB: 25, 38, 57 Hex: 192639 PMS: 2965C Blue CMYK: 72, 4, 3, 0 RGB: 0, 180, 226 Hex: 00b4e2 PMS: 306C Bright Blue RGB: 32, 86, 245 Hex: 2056f5 PMS: 2728C Green CMYK: 83, 20, 62, 4 RGB: 0, 142, 116 Hex: 008e74 PMS: 334C Almost white CMYK: 3, 1, 0, RGB: 245, 248, Hex: f4f8fc PMS: 656C Palette
palette should be predominately used
colours
sparingly. *Digital use only Notify Brand Guidelines v1.0 — Colour — Palette Overview 26
49
Our unwavering commitment to safety and innovation has enabled us to craft cutting-edge digital solutions that change lives.
Core
Supporting
should be used more
Typography
Vectorised
Mobile example Close Call Near Miss Quality Injury Incident Key feature highlight Key feature highlight Notify Brand Guidelines v1.0 — Devices and screenshots —Vectorised screenshots
a positive safety culture notifytechnology.com Driving positivesafetyculture Empower your people with Notify Elentautexplitaevoluptaturmagnam, autlanturapidellisideaduciend esendigentiullaborrovelitisquam, voloraestlant quisrehenisvolorit. Perumdoluptaepratquissuntestinullaautquid uteosarumdoluptat.Sedmodipsuntodmaionse illiquiteentium,imusdandanobistionsedque ventioneventmagnimfugiadolorest,utatiberum Contactusathello@notifytechnology.com CloseCal NearMis Qualit Injury Incident Keyfeaturehighlight Theplatformisextremely userfriendlyandthesupport wehavereceivedhasbeen exceptional.” Driving positivesafetyculture Internalfactors Leadershipcommitmenttohealthandsafety shouldbeclear,visibleandshouldcascadedown fromthemostseniorlevelintheorganisation. Leadersmustbe‘walkingthewalk’.It’snotgood enoughforthiscommitmenttobejust formal policystatement; shouldbedemonstrated everyactivity,everyday,acrosstheorganisation. Yourpeoplemustbeabletosee clearalignment betweenwhatyourleaderscommunicateand howtheybehave.Thisalonewilldeterminethe journeythebusinesswilltravel establishthat positivesafetyculture.Leadbyexample! Whenyou’rebuildingyourchange managementstrategytoinfluenceyour organisation’shealthandsafetyculture, it’simportanttoconsiderbothinternal andexternalfactors. Influence your organisation’s health and safety culture Notify Brand Guidelines v1.0 — Excecution — Ebook 11 Branding—2023 Agency project emilyheth_creative@outlook.com
Driving
Branding—2022 Freelance project
Skills flexed Client-facing communication, consultation, naming, strategy, visual identity design including brand guidelines, graphic design for digital and print collateral.
emilyheth_creative@outlook.com
12
Colour palette.
Mini brand guidelines: October 2022 Who are we? How do we speak to our customers? Brand elements: Logo Brand elements: Colour Brand elements: Typography 03 04 06 09 10 Contents How do we speak to our customers? Our reason to be Our purpose (what we do) We deliver accessible, premium podiatry healthcare. Our offering is local and affordable. Our mission (our approach to what we do) Our customer centric approach aims to empower a proactive approach to podiatry healthcare. Our vision (what we aim to deliver) Healthier and happy patients, who are in control of their podiatry needs. Who are we? do. Make sure logo is legible when placed on dark backgrounds distort adjust or change tagline Do not edit logo elements 7
of voice. How do we speak to our customers? 4
are Relatable
use familiarity to resonate emotionally with our customers. We avoid alienating terms
incorporate a down-to-earth
of speaking to our customers.
do not brag to our customers, we simply provide excellent service
To
Our tone
We
Humble Credible We
and
way
We
without thanks.
be humble we are kind and grateful to our customers. We offer our customers accurate and trustworthy information from credible sources. We also showcase our qualifications. Warm
express a genuine
inspire customers
We treat our customers like family and speaking to them in a caring, calm tone. We express our interest in their healthcare needs and offer security. Sincere We
interest in our customers and their healthcare needs. We always strive to provide honesty. Empowering We
to take control of their podiatry health. We do this by using uplifting, motivational language.
Dark green Core colour. R0 G59 B59 C92 M49 Y59 K60 Mid green Core colour. R0 G87 B79 C89 M38 Y62 K39 Grey Core colour. R209 G217 B214 C22 M10 Y16 K0 Turquoise Accent colour. R69 G185 B178 C67 M0 Y37 K0 Rust Accent colour. R195 G89 B27 C19 M72 Y98 K8
palette is complimentary with a selection of core and
colours.
colours
Brand elements: Colour 13 Branding—2022 Freelance project emilyheth_creative@outlook.com
Our
accent
We suggest using accent
in smaller quantities and potentially more so on seasonal assets.
14 Branding—Logofolio emilyheth_creative@outlook.com
Creative marketing
Managing young generation in tech is the future of tech company
Art direction and graphic design for global presentation deck
The challenge was how to give viewers confidence in findings whilst remaining true to fun brand personality. I mixed bold typography with hand-drawn sketches to uphold brand integrity and offer a refined finish. emilyheth_creative@outlook.com
16 Creative marketing growth and success of their current company 21% will stay 37% a better compensation package 30% growth and success of theircurrent 26%company Incentives for staying Managing young talent in tech—Europe YGIT approach to
What should HR Managing young talent in tech—Europe
LEADERS NEXT?
Managing young talent in tech—Europe
#1 YGIT
feel their job security is not a given
Art direction and graphic design for guides and web
Creating digital collage
©HiBob HiBob.com
AND The key to a recession-proof business:
Guides by HiBob Visit our Resource Center Guides by HiBob Visit our Resource Center During a recession, those kinds of expenses simply become impossible to sustain, so it’s crucial that you work to retain as much of your top talent as you can and avoid the need for too much external recruitment. At the same time, recent research suggests a striking decline in the quality of leaders in businesses around the world, with reports of high-quality leaders down 17 percentage points to just 40 percent in DDI’s 2023 Global Leadership Forecast Confidence in leadership is also down, as people lose trust and confidence in those in charge, as is the delivery of the kind of training and learning opportunities that yourfuture leaders crave. With leaders more in demand—and more aware of their value than ever—working hard to retain their services should be a top priority for HR leadership. Now is the time to take an in-depth look at your company’s organization chart and ponder some critical questions: Who are the leaders? Where are the weakest links? And what needs to change to help the business succeed? Guides by HiBob Visit our Leadership is not about titles. It is not about seniority. It is not about status, and it is not about management. Leadership is about power and the ability to know when and how to use it to influence the people around you to do and become more! Transformational leadership is about using your actions to elevate others and put them on their path to greatness.” Terina Allen, Management Consultant
SPOTTING
GROWING FROM WITHIN LEADERS
17 Creative marketing
Spotting potential leaders (and identifying toxic ones)
emilyheth_creative@outlook.com
18 Creative marketing—Infographics and publications Fourth Edition Success. Customer and colleague success stories. Making a difference with every call Gordon Bell Technical Customer Support Advisor, UKI After nine years with Sage, Gordon understands his customers, listens to them, and focuses on making them and Sage successful. Gordon treats everyone with respect, a positive attitude, and works hard to make a difference. When asked how he demonstrates Sage values, Gordon said: “I’m fully on board with the Sage philosophy of starting with the customer first. Sage is trusted brand, and that extends through me. understand that when I’m on call, am Sage in our customers’ eyes. always keep the Sage values front and center. In my behaviors, I’m courteous—both with customers and colleagues—and am always happy to help, support, and offer advice where can.” On Customer Connect call, Chief Customer Success Officer, Sue Goble, had the pleasure of hearing first-hand feedback about Gordon: “I spoke to Nicola this morning as part of our Customer Connect program, and wanted to say huge thank you for the amazing service you’ve provided. She said she’s stayed with Sage for so long because of the amazing help you’ve given her. Not only have you helped her with specific problems, like setting up VAT post-Brexit for their European businesses, but the way you did it allowed her to learn and extend her skills on Sage 50. On behalf of Sage, I’d like to say big thank you.” The magic never ends Caroline Gallagher Customer Success Consultant, UKI Caroline has worked at Sage for 15 years and is passionate about doing the right thing for our customers. Caroline has submitted 11 Magic Moment requests during FY22. Here’s just one example. Caroline called customer Nicolette to discuss the new features of her current Sage proposition, including employee Benefits. Nicolette explained she loves Sage software, but employee benefits wouldn’t really help as she lives in the highlands of Scotland— where it is amazingly beautiful, but remote so she has no employees. After hearing Nicolette’s passion for Sage and her beautiful remote location, Caroline took the opportunity to submit a Magic Moment with small personal note, “Thank you for being ray of sunshine and loving Sage so much. You enjoy living out in the sticks and all that peace, I’m definitely jealous.” Nicolette was so surprised and delighted she responded: “I’ve just received the beautiful bouquet of flowers you sent, I’m completely blown away by your kind gesture and the lovely note attached. That was such a thoughtful thing to do, I’m extremely grateful, you have made my day/week. Thank you from the bottom of my heart.” “I love sending Magic Moments to my customers as feel we have a great connection, it’s more than business, it’s personal.” “I’m never afraid to put my personality into the call. always consider how can make the customer journey a positive experience and try to educate customers while guiding them to a successful resolution. To sum it up, I try to remain customer-centric.” emilyheth_creative@outlook.com
Art direction and graphic design for new Sage podcast series
Our challenge was generating a style that could offer versatile graphics, captured the podcasts entrepreneurial spirit and remained on brand. A bright layered collage art style set a down to earth tone and offered full customisation. I worked on bringing into new brand too.
19 Creative marketing—Sage Sound Advice Podcast project emilyheth_creative@outlook.com
20 Creative marketing—Graphic design and illustration for fitness apparel emilyheth_creative@outlook.com
21 Creative marketing—Alnwick Rum House Rum Brunch concept emilyheth_creative@outlook.com
22 Creative marketing—Catalogues, e-books, posters, infographics TRAIDCRAFTSHOP.CO.UK NOVEMBER DISCOVER MORE ONLINE Christmas Gift Guide Pride Network. Everyone is welcome here. Pride celebrates uniqueness, uniting as one, and empowering colleagues to be their most authentic selves every day. The Pride network is a place where our LGBTQ+ community and colleague supporters can invite awareness and inspire, place they can belong. yoursage.net Your ultimate guide to crisis management Improve employee productivity Removal of manual data collection and reporting saves your safety staff many precious work hours. Better quality data Field staff can gather superior quality data and facilitate faster decision making whilst on the move, rather than having to wait until they return to the office. How can workplace safety apps benefit you? Increase compliance Compliance of safety standards will be better adhered to when employees have the necessary information at their fingertips. With a safety app, your staff can easily access the latest checklists and safety procedures. Greater collaboration mobile safety app facilitates faster communication which encourages positive collaboration within the organisation. Enhance employee engagement Encourage a culture of swift action to safety concerns when employees see their efforts/ feedback making direct impact, they are likely to feel empowered and be more engaged. Welcome Back 2. Come and Play Colleagues excited about career at Sage. Treated with respect during the onboarding journey and feel welcome and part of the Sage team. 3. Grow and Deliver Colleagues developing both professionally and personally, learning new skills, performing in their role and moving to new roles. 5. Stay In Touch Colleagues leaving Sage with respect, maintaining a connection emotionally and by building lasting relationships. 4. Thrive and Shine Colleagues being appreciated, rewarded and recognised for the work they do, in an environment that supports wellbeing. Get to Know Us Individuals discovering Sage, understanding what we do and what we stand for so they want and are ready to work for us. Co eague Succes at Sage LOOKING FOR A REWARDING CAREER IN INDUSTRY? Technical Training Providers TTE Technical 13 Student Life There’s more to student life than just work work work. Student life should be fun, and we think everyone deserves a little treat every now and then. That’s why we give you fantastic experiences, such as FREE Flamingo Land passes, special drop in days from Middlesbrough footballers and competitions to win some great prizes. TTE students can also apply to join one of Middlesbrough College’s 7 sports academies ranging from cricket to football. emilyheth_creative@outlook.com
23 Creative marketing—Digital assets (social and display)
emilyheth_creative@outlook.com
“I can see what I need at speed— no more waiting around for reports”
Passion projects
25 Passion projects—Illustration Illustration emilyheth_creative@outlook.com
26 Passion projects—Wedding stationery design
and event stationery
emilyheth_creative@outlook.com
Wedding
design
27 Passion projects—Wedding stationery design
*Photography ©Focal Point Studios
emilyheth_creative@outlook.com
*Photography ©Focal Point Studios
28 Passion projects—Wedding stationery design emilyheth_creative@outlook.com
29 Passion projects—Wedding stationery design
*Photography ©fromthesmithsphotography.co.uk
emilyheth_creative@outlook.com
*Photography ©fromthesmithsphotography.co.uk
30 Passion projects—Wedding stationery design
*Photography ©fromthesmithsphotography.co.uk
*Photography ©fromthesmithsphotography.co.uk
emilyheth_creative@outlook.com
*Photography ©fromthesmithsphotography.co.uk
31 Passion projects—Wedding photography
emilyheth_creative@outlook.com
Amateur wedding photography
32 Passion projects—Wedding photography emilyheth_creative@outlook.com
33 Passion projects—Wedding photography emilyheth_creative@outlook.com
34 Passion projects—Wedding photography emilyheth_creative@outlook.com
More about me
Areas of expertise
Core skills
• Art direction
• Idea generation
• Imagination + vision
• Creative flair
• Conceptualisation
• Problem solving
• Visual communication
• Strong principles of design
• Hawk eye for details
• Software: Adobe Indesign, Illustrator, Photoshop, Figma, Lightroom and XD (basics), After effects (very basic), Microsoft office and Google docs.
Graphic design
• Brochures, catalogues, e-books
• Event/exhibition artwork
• Flyers/post-cards/direct mailers
• Print and digital adverts
• Livery design
• Stationery design
• Apparel design
• Display/web/blog/email images
• Iconography design
• Social media graphics
• Info-graphics + illustration
• Superimposed image editing
• Storyboarding
• Website design
• Packaging design
Visual identity design
• Logo design
• Logo templates
• Brand guidelines
• Branding consultation + strategy [market research, consumer research, persona mapping, mission, mantra, purpose, values, TOV]
• Name generation
• Brand messaging
36 Areas of expertise emilyheth_creative@outlook.com
emily heth. CREATIVE Email Linkedin Let’s chat!
