Creative Networks Portfolio

EMILY DRINKELD CREATIVE NETWORKS PORTFOLIO

EMILY DRINKELD FASHION COMMUNICATION & PROMOTION CREATIVE NETWORKS MODULE FASH10106

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ANALYSIS TRENDS GRAPHICS CONCEPT LAUNCH PROMOTION VIIMODE EXTRA An insight into the advertising campaign by Dolce and Gabbanna for the fragrance ‘Dolce’.

A predictive booklet examining the key trends within the fragrance industry and their evolution.

The collaborative magazine which we produced as a group to introduce the aura of our brand to graphics students.

A group presentation introducing trends within the industry which we were particularly interested in and outlining core brand values and essence.

Another collaborative presentation, this time to reinforce our brand as one which is accessible within the industry by introducing elements of advertisement such as in print and film.

The individual promotional plan for our brand; exploring the different ways in which the brand could be taken forward throughout the upcoming season both in terms of advertising and branding.

My individual blog dedicated to the course and following the tag #fcpreflection.

Behind the scenes at Nottingham Indie Fashion Week, Visual Merchandising at sue Ryder, ‘The Edit’ Spring Issue 2015 & cocoandthecloset.com.

03 ANALYSIS

Creating this analysis of the Dolce and Gabanna advert for the Dolce fragrance was a first attempt at recreating a magazine layout.

Choosing Dazed as the inspiration for my layout, the overall aim for my magazine was to achieve an edgy and more individual feel.

KATE KING +

Dolce & Gabanna

FRAGRANCE ANALYSIS EMILY DRINKELD FASHION COMMUNICATION & PROMOTION FASH10106

featuring: Target Consumer Brand Values Creative Concept Visual Inspiration Model Profile Art Direction Styling Packaging Execution

view the full document at http://issuu.com/emilydrinkeld/docs/dolce_and_gabbana_dolce_fragrancep

07 TRENDS

I designed and wrote the content for this Fragrance Forecasting booklet individually. As a first try at InDesign, I found it interesting to experiment with different effects, fonts, and designs throughout and thoroughly enjoyed learning and using the programme for the first time.

view the full document at http://issuu.com/emilydrinkeld/docs/dolce_and_gabbana_dolce_fragrancep

11 GRAPHICS

Myself and my group created this booklet in order to brief Graphic Design students on the aesthetic of our brand and to offer our insight on how we pictured the packaging of our product. We wanted a natural and organic feel for our brand with elements of delicate design and typography in order to meet our brand’s French heritage. We also wanted a fairly simplistic design to reflect our luxury market status and attract our ideal consumer.

view the full document at http://issuu.com/emilydrinkeld/docs/fragrance_packaging_booklet_

15 CONCEPT

As the first opportunity to introduce our brand and ideology, Rosie Spence and I wanted to make a clear and transparent presentation on our ideals, the target market and the primary research which we had taken out. Designing the infographics and developing an overall theme for the presentation which still met the brand ideals was a great insight into delivering a brief in the real industry, and while simplistic I feel as though our presentation was to-the-point yet still visually appealing.

17 LAUNCH

Within this presentation, our main goal was to deliver a strong brand essence and give a clear message on our product and what we stood for as a brand. Through outlining the macro trends which we used, including visuals of the final product and also a video advertisement for our brand, we made sure to cover all elements of our brand and its position within the market.

PROMOTION

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The promotional plan which I created for our brand includes information on our brand, our core identity and also a hypothetical launch timeline.

In addition I created further visualisations of our social media platforms and also a website for the brand, as well as envisioning a collaboration with the brand My Little Box.

25 VIIMODE

I use this reflective blog in order to look back on seminars, lectures and inspiring pieces which I find particularly interesting.

I summarise my thoughts and feeling of the different topics which we have covered throughout the module, and keep it regularly updated in an attempt to further my understanding of certain aspects within the course and industry as a whole.

www.viimode.tumblr.com

EXTRA

WORK

NOTTIN FA

I jumped at the chance to be involved with Nottingham Indie Fashion Week and their Fabric of Nottingham show in february 2015. The whole day involved being assigned multiple models and approaching each designer in order to organise the models into the appropriate outfits.

Meeting designers as well asstyling meant that whole experience was completely invaluable

BTS: NGHAM INDIE ASHION WEEK

MERC @

Creating different visual merchandising pieces for the store Sue Ryder has been a great insight into the role and really enjoyable; meaning that VM is definitely becoming more of an interest to me in terms of a job in the future. Working in a charity shop in the Lace Market meant that some of the visual merchandising needed to set the store apart from other charity shops in the area and really appeal to the age range – this being students and therefore my peers. The girls who work there were really happy with my progress and ‘makeover’ within the store and it was equally as rewarding to know that while I was gaining some experience, I was also helping a fantastic cause by raising sales!

VISUAL CHANDISING @ SUE RYDER

CO

www.cocoandthecloset.blogspot.com My own blog is an outlet of all things fashion and beauty for me.

Working alongside my other social media platforms, I try to keep my blog updated as regularly as possible and combine my own personal style with current trends and high street pieces.

Despite the fact that I really enjoy the process of blogging, it is also great experience for me in terms of writing in a style which is appropriate for magazines or online blogs, which I would love to have a career in!

OCO AND THE CLOSET.

view the full document at http://issuu.com/emilydrinkeld/docs/the_issue_-_spring_pages

This is a magazine which I have created in order to experiment with layout and design, using my own images for the majority of the content and combining seasonal trend with personal style.

Through doing this, I hope to further develop my own personal writing style and sense of self within such a huge industry. I also plan to continue this magazine throughout each season or on a quarterly basis.

THE EDIT

E D